Ungalithuthukisa Kanjani Isu Lebhizinisi Lakho Ngokuhlaziywa kwe-SWOT

Ukuze ibhizinisi libe nokukhula okuqinile, abahlaziyi kudingeka baqaphe njalo futhi bavumelanise isu lenkampani—okungenani kanye emjikelezweni wonyaka webhizinisi. Futhi yilapho ukuhlaziya i-SWOT kungaba usizo kakhulu. Kuyithuluzi lokuhlaziya elihlanganisa izici ezibalulekile ezithinta ukukhula kwenkampani kwamanje nokuzayo.

Uma kubhekwa ukubaluleka kokuhlaziywa kwe-SWOT kuqhinga lokuqondisa lebhizinisi, le ndatshana izohlinzeka ngomhlahlandlela okulula ukuwulandela wokuthi ungawenza kanjani ukuhlaziya okusebenzayo kwe-SWOT, kanye nendlela yokusebenzisa imiphumela yokuhlaziya okunjalo ukuze kuthuthukiswe isu lomuntu.

Okuqukethwe
Kungani amabhizinisi kufanele enze ukuhlaziya kwe-SWOT?
Amabhizinisi kufanele enze kanjani futhi nini ukuhlaziywa kwe-SWOT?
Izibonelo zangempela ze-eCommerce SWOT
Amathiphu namasu wokuhlaziya we-SWOT
amazwi okugcina

Kungani amabhizinisi kufanele enze ukuhlaziya kwe-SWOT?

Ngokuhlaziywa kwe-SWOT, amabhizinisi angaqeda ukuqagela futhi aqonde izinyathelo ezingcono kakhulu okufanele azithathe esigabeni ngasinye sokusebenza kwawo—ngenkathi enza amasu angcono esikhathi esizayo. Ukuhlaziywa kwe-SWOT nakho kungasetshenziswa ukuhlonza nokususa izindawo ezibuthakathaka noma ezinenzuzo ephansi zebhizinisi.

Ukuhlaziywa kwe-SWOT okuhle kuhlola izici zangaphakathi nezangaphandle ezingaba nomthelela ebhizinisini, kwakheka umbono ophelele wobubanzi bemisebenzi yalo. Ngokwenza kanjalo, abathengisi bangathola amaphuzu abalulekile okusebenza, kanye nokukhomba ubungozi obungalawuleki ibhizinisi elibhekene nabo.

Isibonelo, uma ibhizinisi lihlela ukunweba ukufinyelela kwalo endaweni ehlukile, ukuhlaziya okuhle kwe-SWOT kungasiza ekunqumeni ukuthi ibhizinisi likulungele yini ukunwetshwa noma cha.

Ukwengeza, abathengisi bangathuthukisa izimpendulo ezinembe kakhudlwana kudatha abayitholayo, abayihlaziyayo, futhi bayirekhode ngokuhlaziywa kwe-SWOT. Bangakwazi nokuzivikela emiqhudelwaneni nakwezinye izinsongo ezingase zithinte ibhizinisi.

Amabhizinisi kufanele enze kanjani futhi nini ukuhlaziywa kwe-SWOT?

Amabhizinisi adinga iphuzu lokubuka elingaphezu kwelilodwa ukuze aqonde ukuthi angaqhuba kanjani inhlangano yawo. Ukuthembela kuphela embonweni womphathi noma we-CEO akuyona inketho engcono kakhulu. Ngakho-ke, bangakwazi ukufuna imibono emazingeni ahlukene enhlangano—bangakhohlwa nokubuyekezwa kwamakhasimende.

Ukuze uthole okuthile okukhiqizayo ekuhlaziyeni kwe-SWOT, inkampani kufanele yabele okungenani impendulo eyodwa emnyangweni ngamunye, futhi ithimba lihole ekubuzeni imibuzo ebalulekile. Lokhu kungenziwa ngebhodi elimhlophe namanothi athile anamathelayo ukuze kubhalwe phansi izimpendulo zemibuzo ebuzwa umholi weqembu—ngenkathi izihlanganisa ngokusekelwe ku-SWOT yazo.

Nazi izinyathelo ongazithatha:

Ayini amandla ebhizinisi?

Noma yini eyenziwa yibhrendi kahle kakhulu ithathwa njengamandla alo noma indawo yokuthengisa eyingqayizivele (USP), okuvumela abathengi ukuthi babahlukanise emqhudelwaneni. Isibonelo, kungaba ukufinyelela ezintweni ezithile noma inqubo yokukhiqiza ehlukile. Ngaphezu kwalokho, amabhrendi angabonisana ngezinzuzo zezimbangi zawo, afune izici ezibalulekile eziwavumela ukuthi enze ukuthengisa okwengeziwe.

Ngalolo hlelo engqondweni, ibhizinisi lingakwazi ukubona amandla alo ngokubuza le mibuzo embalwa:

• Yini eyenza umkhiqizo wethu kangcono kunabanye?
• Ayini amanani ale nkampani?
• Yiziphi izinsiza le nhlangano engazisebenzisa abanye abangakwazi ukuzifinyelela?
• Futhi ekugcineni, iyini i-USP yale nhlangano?

Amabhrendi angangeza izimpendulo abazithola kule mibuzo esigabeni samandla. Ngaphezu kwalokho, umholi wethimba angakhetha ukungeza imibuzo eyengeziwe—ngosizo lwemibuzo yangaphambilini yamakhasimende noma izinselele okubhekane nazo esikhathini esidlule.

Ingabe bukhona ubuthakathaka?

Ngokufanayo namandla, ubuthakathaka bungabonakala ngezindlela ezihlukahlukene nezigaba ebhizinisini.

Ngakho-ke, kulesi sigaba, amabhrendi kufanele axoxe ngezindawo ezibalulekile ezidinga ukulungiswa noma ukuthuthukiswa, kanye nezinqubo ezingase zigweme.

Bangaqala ngokubuza imibuzo elandelayo:

• Yimiphi iminyango yenkampani engasebenzi kakhulu noma i(ama)segimenti?
• Ingabe likhona iqembu enkampanini elintula ulwazi lobuchwepheshe namandla okwenza ngempumelelo?
• Yini esishoda ngayo izimbangi zethu (izinsiza, izimpahla, njll.)?
• Yini izimbangi zethu eziyibona njengobuthakathaka obuyinhloko benkampani yethu?

Ukuthola ubuthakathaka bangempela kudinga ukwethembeka nokuba ngokoqobo. Ngenxa yalokho, amabhrendi kufanele alungele ukuphatha amaqiniso anokhahlo futhi angakuthandi ukuwafaka ohlwini njengobuthakathaka obusemthethweni. Lokhu kwenziwa ngenhloso yokwenza ngcono ngokuhamba kwesikhathi.

Imaphi amathuba akhona?

Ebhizinisini, amathuba angamafasitela wamathuba—akhiqizwe ngengozi yangaphandle engahleliwe. Ngakho-ke nakuba amabhizinisi engakwazi ukubikezela ithuba ngaso sonke isikhathi, kufanele enze konke okusemandleni awo ukuze alungele ukuwafuna—okungukuthi, lapho ebonakala.

Amathuba angavela ekuthuthukisweni kwezimakethe noma entuthukweni yezobuchwepheshe. Amandla omkhiqizo wokubona nokusebenzisa lawa mathuba angawathwebula ngaphambi komncintiswano, awenze abaholi bemakethe.

Abathengisi bangacabangela amathuba ahlukene abanomuzwa wokuthi kufanele bawathathe. Khumbula ukuthi ngisho noshintsho oluncane lungenza umehluko omkhulu.

Nayi eminye imibuzo ebalulekile engase ibuzwe amabhrendi ukuhlonza amathuba:

• Yiziphi izitayela zamanje ezivuselela imboni yenkampani?
• Yibuphi ubuchwepheshe obungaba nomthelela omuhle kulo mkhiqizo?
• Leli bhizinisi lingathola kanjani umkhawulo phezu komncintiswano?
• Ingabe ikhona imicimbi engenayo noma izinqubomgomo zikahulumeni ibhizinisi elingazuza kuzo?
• Ingabe izinsiza zebhizinisi nezimpahla zingasetshenziswa ukuze kutholwe imiphumela engcono?
• Ingabe lo mkhiqizo unganwebeka ezindaweni ezintsha zemakethe?

Ingabe zikhona izinsongo?

Ngokuphambene namathuba, izinsongo zihlanganisa izici zangaphandle ezingaba nomthelela omubi ebhizinisini. Ngakho-ke, amabhrendi kufanele azame njalo ukubona izinsongo futhi athuthukise izinto zokubala ukuze azigweme—noma zingaholela ekukhuleni okumile.

Abathengisi kufanele futhi bahlole ukuthi badalulwe kangakanani nezithiyo ezivela ngaphandle kwenhlangano. Ngezinye izikhathi, kungase kube isikweletu esikhulu noma izinkinga ezikhohlisayo ngokugeleza kwemali yenkampani.

Ukwengeza, amabhizinisi kufanele akhumbule ukuthi izimbangi zawo ziyizinsongo eziqhubekayo-kungakhathaliseki ukuthi ziyakwazi noma cha. Ngakho-ke, kufanele babheke ukunyakaza kwezimbangi zabo eduze futhi bazi ukuthi benze nini izinguquko ezimbalwa. Kodwa, kufanele bagweme ukukopisha abaqhudelana ngobumpumputhe—ngaphandle kombono ocacile nowenziwe imephu wokuthi ungaluthuthukisa kanjani uhlobo lwabo.

Amabhizinisi nawo kumele acabangele izinselelo ezingathinta imakethe yawo. Ushintsho oluncane lwamaphethini omphakathi lungaba usongo, ikakhulukazi uma lunikeza umncintiswano umkhawulo. Khumbula ukuthi amanye amathuba angase abe yizinsongo ezicashile futhi kungase kube nzima ukuwabona kusenesikhathi.

Isibonelo, abathengi abaningi nabakhiqizi bacabanga ukuthi izimoto zezimoto zikagesi zisongela izimoto ezisebenza ngegesi evamile lapho ama-motor ka-Elon Musk ka-Telsa ethatha umugqa ongaphambili. Kodwa namuhla, izinto ziyashintsha, futhi izinkampani zezimoto ezijwayelekile ezifana neGM, Ford, neToyota zisebenzisa ngokushesha izinjini ezisebenza ngogesi ezimotweni zazo.

Ngakho-ke, amaqembu amabhizinisi adinga ukugcina iso futhi aqaphe kakhulu ukuze abone futhi agweme izinsongo ezingase zibukeke njengamathuba. Okuhlangenwe nakho nakho kunendima okufanele kuyidlale ezimeni ezinjalo.

Unalokho emqondweni, nansi imibuzo ebalulekile ithimba elingayibuza lapho lixoxa:

• Yiziphi izinguquko ezibalulekile ezimakethe ezingathinta ukusebenza komkhiqizo?
• Ingabe le ndawo ethintekile ingadla inzuzo yenhlangano?
• Yini eyenza umncintiswano ube ngcono, futhi kufanelekile ukukopishwa?
• Ingabe kukhona izimbangi ezintsha ezingena emakethe?
• Ngabe imboni njengamanje ibhekene nengwadla noma iyantengantenga?
• Ingabe izidingo zabathengi noma indlela yokuziphatha iyashintsha?

Amabhizinisi kufanele enze nini ukuhlaziywa kwe-SWOT?

Imikhiqizo kufanele yenze ukuhlaziya kwe-SWOT lapho yethula umkhiqizo omusha, ithatha isinyathelo esisha senkampani, noma ishintsha uhlelo ngesikhathi lwayo. Ukuhlaziywa kwe-SWOT kuzophinde kube usizo lapho imikhiqizo ifuna ukuhlola amathuba amasha noma ukushintsha izinqubomgomo zangaphakathi.

Izibonelo zangempela ze-eCommerce SWOT

Nazi izibonelo zempilo yangempela ezinemibono eye yasiza amabhrendi ambalwa ukuthi enze ukuhlaziya okuqinile kwe-SWOT esikhathini esedlule.

1. Imishini kaKamgot

Isibonelo sokuqala wumkhiqizo othengisa izinto ezahlukene zasekhishini nezasekhaya. Nawa amaphuzu ambalwa ohlakeni lwe-SWOT olubonisa lapho i-Kamgot ishoda khona nokuthi yini engayithuthukisa:

Okubalulekile okuthathwe kulokhu kuhlaziywa kwe-SWOT kufaka:

• Amakhasimende amaningi akhetha ukubuka amavidiyo okubuyekeza, futhi athenga kulezi ziteshi zamavidiyo. U-Kamgot angakha isiteshi se-YouTube ukuze alayishe ukubuyekezwa kwemikhiqizo futhi akuxhume esitolo sakhe se-inthanethi.
• I-inventory ye-Kamgot ibonakala intula imikhiqizo eminingi yamamodeli amasha, nakuba inesitoko sekhwalithi ephezulu. Ngakho-ke, bangahlola i-inventory yabo futhi bengeze imikhiqizo emisha ukuze bahlangabezane nezidingo zabathengi.
• I-Kamgot inethuba lokwandisa ukufinyelela kwayo kumapulatifomu e-eCommerce amaningi. Bangakwazi futhi ukuzibandakanya kuma-sub-niches ahlukene ukuze bathole umkhawulo phezu kwezimbangi zabo.

2. Ukudla okusheshayo kwe-Erelish

Isibonelo sesibili sigxile kumthengisi wokudla okuku-inthanethi othengisa izibiliboco neziphuzo ezahlukene. Lokhu ibhizinisi liqhuba ezintathu ku-inthanethi izitolo kumapulatifomu e-eCommerce ahlukahlukene.

Ukudla okusheshayo kwe-Erelish kungenza kanjani kangcono futhi kuqhudelane emakethe yokudla okusheshayo eku-inthanethi?

Ukuhlaziywa kwe-SWOT okulandelayo kunganikeza ukuqonda kulokho:

Nakhu okutholwe okubalulekile okuvela ekuhlaziyweni kwe-SWOT ka-Erelish:

• Ukudla okusheshayo kwe-Erelish kubhekene nengozi enkulu yokuncintisana okukhulayo futhi kungase kuphume ibhizinisi. Kodwa banesipiliyoni esanele sokusebenzisa izibuyekezo ezinhle. Bangasebenzisa lezi zibuyekezo ukuze bathuthukise ukwethembeka komkhiqizo futhi bathole ukwethenjwa kumakhasimende amasha.
• Kubiza kakhulu ukupheka izitsha, kodwa kunesidingo esinamandla samasemishi amaqanda kanye nobhekeni. Ngakho-ke, ukudla okusheshayo kwe-Erelish kungenza inzuzo eyengeziwe ngokusebenzisa ithuba lokuthengisa le mikhiqizo enikeza umkhawulo wenzuzo ephezulu.
• Lo mkhiqizo wokudla unezibuyekezo eziningi ezinhle nemibono emihle yokudala amavidiyo okudla. Lokhu kungakhulisa kalula umlayezo womkhiqizo wokuhlinzeka ngokudla kwekhwalithi okunambitheka okuhle kakhulu.

Amathiphu namasu wokuhlaziya we-SWOT

Lungiselela kusengaphambili izinsongo namathuba

Kungumkhuba omuhle webhizinisi ukuthi amabhrendi ahlale elungile. Amathuba nezinsongo zingavela noma nini, okwenza kubaluleke ukuhlala uqaphile. Amanye amabhizinisi amasha azohamba njengoba kuhleliwe, kanti amanye angaholela ekudumazekeni. Ngenxa yalokho, umuntu kufanele ahlale ezilungiselele futhi ahlale ebheke ngabomvu izinguquko ezingathinta ukusebenza komuntu.

Dala amathuba kusukela ebuthakathakeni namandla

Amabhrendi akufanele neze amukele ubuthakathaka bawo namandla njengezinto zemvelo. Kunalokho, ngocwaningo lwemakethe kanye nentuthuko eqhubekayo kanye nokulungiswa, amabhizinisi angaguqula amandla awo nobuthakathaka abe ngamathuba okwenza inzuzo.

Thembela kudatha ukuze uthole isithombe esiphelele

Amabhizinisi adinga umbono ongaphezu kowodwa ukuze athole wonke umqondo. Ngeshwa, umbono womuntu ngamunye, noma ngabe uvela ku-CEO noma umphathi, ungaba nezindawo ezimbalwa eziyimpumputhe. Kodwa ukuhlaziya kwe-SWOT okwenziwa nabamele iminyango eyahlukene kungasiza ekuvezeni lezi zindawo eziyimpumputhe futhi kuvumele imikhiqizo ukuthi yenze izinhlelo zebhizinisi ezisebenza ngempumelelo. Futhi ngangokunokwenzeka, amaphuzu ekuhlaziyeni kwe-SWOT kufanele asekelwe imininingwane evela kudatha.

Futhi khumbula ukuthi ukwethembeka kubalulekile lapho uthola idatha ukuze ihlaziywe. Ngakho amabhizinisi angathola idatha emithonjeni ethembekile eku-inthanethi efana nokuthi “.gov” amawebhusayithi, amawebhusayithi ocwaningo athembeke ku-inthanethi afana I-Statista.com, amafomu okubuyekeza amakhasimende asuka ethimbeni lokusekela amakhasimende, izikhalazo zamakhasimende ngaphakathi nangaphandle ngaphakathi kwemboni, ngisho nangohlolovo olujulile lwemiphumela yenjini yokusesha ye-Google. Enye indlela yokuthola idatha yekhwalithi ukuthumela uhlu lwemibuzo kumakhasimende asevele ekhokha.

Izinyathelo ezithathwayo ongazithatha ngemuva kokwenza ukuhlaziya kwe-SWOT

Ukuqedela ukuhlaziya kwe-SWOT akusona isiphetho senqubo. Kunezinyathelo ezithile okufanele zenziwe amabhrendi ngemva kokuthola idatha ekuhlaziyweni kwe-SWOT. Nazi izinyathelo ezine ezingenziwa abangazilandela:

Isinyathelo1: Thola izinketho zamasu

Into yokuqala okufanele yenziwe yizinkampani ngemuva kokuqeda ukuhlaziya i-SWOT ukuthatha irekhodi lezici ezihlukahlukene ezithinta ibhizinisi. Izinto ezingaphansi kwesigaba samandla kanye nobuthakathaka zingaphakathi, kanti lezo ezingaphansi kwamathuba nezinsongo zingaphandle.

Amabhrendi angakwazi ukuhlonza izinketho zamasu ngemva kokuhlunga izici ezinomthelela ohlelweni lwabo lwebhizinisi. Okudingeka bakwenze lapha ama-elementi amabili avela ezigabeni ezahlukene ukuze bakhe isu.

Isibonelo, uma amandla omkhiqizo eyizibuyekezo ezinhle kakhulu, angabhanqa lokho kanye nethuba lokuthengisa imikhiqizo edingeka kakhulu.

Kuleli qophelo, abathengisi bangakha into yesenzo ngokusekelwe kuhlelo oluthuthukisiwe. Isibonelo, into yesenzo izobe ilayisha izikhangiso ezihambisana nesithunzi esihle somkhiqizo. Bese, abathengisi baphinda inqubo-baze bahlole futhi babhanqa zonke izici ezigabeni zabo ze-SWOT.

Isinyathelo sesi-2: Ukubeka phambili

Ezinye izinketho zamasu kumele zibe nokubalulekile okuphezulu ukuze amabhizinisi asebenzise izinsiza zawo ngempumelelo. Ngakho-ke, lapho ibhizinisi lihlonza iqoqo lezinketho zamasu ukusuka esinyathelweni sokuqala, ababambiqhaza ababalulekile kufanele babe nomhlangano wokuxoxa ngazo.

Imihlangano enjalo ingasiza ekunqumeni ukuthi yimaphi amasu amabhizinisi okufanele agxile kuwo kuqala, kanye nokuthi yiziphi izinketho ezingase zidinge izinsiza eziningi. Lesi sinyathelo siyisihluthulelo sokusebenzisa amandla ebhizinisi ukushayela inzuzo yalo.

Isinyathelo sesi-3: Ukulinganisa izinto eziza kuqala

Okulandelayo, abathengisi badinga ukulinganisa izinto eziza kuqala kubo emibonweni emine yezigaba, okuhlanganisa:

• Abantu/ubuhle kwamasiko
• Ukukhula kwemakethe
• Ubuhle bokusebenza
• Izimali

Ngokusekelwe esibonelweni sangaphambilini sokukhangisa imikhiqizo efunwa kakhulu ukuze kukhuliswe inzuzo, uhlelo olunjalo lungawela ngaphansi kombono wesigaba "wezezimali".

Isinyathelo sesi-4: Dala imephu yomgwaqo esebenzayo

Imigwaqo isiza amabhizinisi ukuthi enze izinhlelo zawo ziphile. Iphinde ivumele amabhrendi ukuthi abeke izikhathi ezibekiwe kanye nezinyathelo ezibalulekile zokufeza izinhloso zawo.

Ngakho-ke amabhrendi adinga ukukhetha izici ezibalulekile zemephu yomgwaqo yawo, ngayinye enezinyathelo ezithile ezingaqinisekisa ukuthi ziyafezeka. Bazodinga ukuhlukanisa izinketho zabo zamasu zibe izinjongo zamasu zesikhathi eside, izinhloso zonyaka owodwa, kanye nezinhloso/izinjongo. Amabhizinisi azoba nohlelo oluphelele, olusebenzayo ngemuva kokuqeda umgwaqo.

amazwi okugcina

Amabhrendi angasebenzisa ukuhlaziya kwe-SWOT ukuthola izindawo ezingaboni lutho, agweme izinsongo, futhi abambe amathuba njengoba eza. Ukuhlaziya okwenziwe kanye noma kabili ngonyaka ukuhlaziya kwe-SWOT kuvumela amabhrendi ukuthi adwebe ngombono ohlukile, futhi ahlale enolwazi lwakamuva ngezinguquko ezibalulekile emikhakheni yawo yemakethe. Futhi, amabhizinisi angasebenzisa idatha yokuhlaziya ye-SWOT ukuze enze izinhlelo ezisebenzisekayo, axazulule ubuthakathaka bawo, futhi alwe nezinsongo zangaphandle.

Unalokho engqondweni, lo mhlahlandlela uhlanganise indlela yesinyathelo ngesinyathelo sokuhlaziya i-SWOT, ukuze amabhizinisi akwazi ukusebenzisa le nqubo ukuze enze imisebenzi yawo ngokugcwele futhi asebenzise amandla awo abalulekile.