Indlela Yokuqeda I-Amazon Inventory Ngokushesha & Ngenzuzo

I-inventory ngokweqile ingenye yezingibe ezingabamba ngisho nabathengisi abangochwepheshe abanolwazi kakhulu. Lokhu kuyiqiniso ikakhulukazi kubathengisi base-Amazon abavame ukubhekana ne-inventory ehamba ngokushesha engaphelelwa yisikhathi kalula. Kungakhathaliseki ukuthi kungenxa yokwahlulela ngokungeyikho kokuthi into ingathengiswa ngokushesha kangakanani, noma ukumane ugijimele ukuthola inzuzo eningi ngangokunokwenzeka, ukubamba uhlu lwempahla eningi kungaholela ezindlekweni zokulondoloza eziphakeme kanye namamajini enzuzo aphansi.

Ngenhlanhla, i-Amazon yethule uhlelo uhlelo olusha lokusungula lokho kunikeza abathengisi ukulawula okwengeziwe kokuthi izinto zabo ezigciniwe zithatha isikhala esingakanani endaweni yokugcina impahla ye-Amazon FBA. Ngalesi simiso esisha, abathengisi bangahlanganisa imikhawulo yesitoko yanjalo ngeviki kanye nemikhawulo yesitoreji ibe umkhawulo womthamo owodwa wanyanga zonke. Ngenxa yalokho, kuzoba lula kakhulu kubathengisi ukwazi kahle ukuthi yimalini abangayigcina ezinqolobaneni zabo nganoma isiphi isikhathi ngaphandle kokufaka izindleko ezengeziwe.

Lo mhlahlandlela ophelele uzohambisa abathengisi kukho konke abadinga ukukwazi mayelana nokuqeda i-inventory eqile ezitolo ze-Amazon FBA. Ibhulogi izohlanganisa yonke into kusukela kulokho "i-inventory efile” kusho, ezindleleni ezihlukahlukene zokuyiqeda ngokushesha nangenzuzo, ngakho qhubeka ufunda!

Okuqukethwe
Kuyini ukuqedwa kwempahla?
Kungani abathengisi base-Amazon kufanele baqede ukusungula kwabo okweqile?
Abathengisi kufanele baqede nini ukusungula kwabo kwe-Amazon?
Abathengisi base-Amazon bangayivala kanjani i-inventory yabo?
Ungagcini imali eningi kakhulu iboshiwe esitokweni

Kuyini ukuqedwa kwempahla?

Ukuqedwa kwempahla kuyinqubo yokususa yonke impahla ethengiswayo ephelelwe yisikhathi ngenxa yezinguquko ezidingekayo noma ezinye izici ezifana nomjikelezo wempilo yomkhiqizo. Ukuqedwa kwe-inventory kuvumela abathengisi ukuthi bakhulule indawo yokugcina, benze indawo yemikhiqizo emisha, banciphise izindleko eziphezulu, futhi bakhulise inzuzo ngokuhamba kwesikhathi.

Umjikelezo wokuphila komkhiqizo ungathinta izinga lawo lokuphelelwa yisikhathi—uma umjikelezo wokuphila umude, mancane amathuba okuthi into izophelelwa yisikhathi. Isibonelo, into efana nencwadi ingaba nomjikelezo wempilo omude kunento edliwayo efana nebha kashokoledi.

Kungani abathengisi base-Amazon kufanele baqede ukusungula kwabo okweqile?

Abathengisi base-Amazon, ikakhulukazi labo abasanda kuqala, bavame ukubambelela ekusungulweni okwengeziwe ngethemba lokuthi ngelinye ilanga kuzothengiswa ukuze bathole inzuzo-kodwa akuwona umqondo omuhle ngaso sonke isikhathi. Nazi izizathu ezine zokuthi kungani abathengisi be-Amazon kufanele bacabangele ukuqeda i-inventory yabo eyengeziwe esikhundleni salokho:

Ukugwema izinkokhelo ezengeziwe zesitoreji

Ukubambelela esitokweni esingasetshenzisiwe kuwukumosha imali—futhi kwezinye izimo, kungase kuholele ekulahlekelweni kwemali engenayo. Ngaphezu kwalokho, izingozi eziningi zihlotshaniswa nokugcinwa kwemikhiqizo isikhathi eside kakhulu, njengokulimala okungaba khona noma ukweba. Ngokuthengisa i-inventory efile ngokusebenzisa isaphulelo esinesaphulelo, abathengisi base-Amazon bangakwazi ukunciphisa izindleko zokugcina zesikhathi eside futhi baguqule i-inventory yabo engathengiswa ibe yimpahla enenzuzo.

Ukugeleza kwemali okuthuthukisiwe

Ukuqeda ukufakwa kwempahla eyeqile kungasiza amabhizinisi athuthukise ukuhamba kwawo kwemali. Ngokuqeda okuthengiswayo osekuphelelwe yisikhathi noma okuhamba kancane, abathengisi base-Amazon bangakwazi ukukhiqiza imali edingeka kakhulu ekusebenzeni kwebhizinisi labo. Le mali ingasetshenziselwa izinto eziningi, njengokutshala imali emikhiqizweni emisha, ukuqalisa imikhankaso yokumaketha, noma ukukhokha izikweletu.

Amathuba okuhlola imikhiqizo emisha

Ngokocwaningo olwenziwe yi-Inc. ezingaphezu kuka 95% kokwethulwa komkhiqizo omusha kwehlulekile. Indlela esebenzayo yokugwema lesi siphetho ngokuqeda i-inventory eyengeziwe kanye nokukhulula isikhala semikhiqizo emisha ukuhlola ukuthi kungenzeka yini imibono emisha ngezinga elincane kuqala. Ngenxa yalokhu, ukuqedwa kwempahla kuvumela abathengisi base-Amazon ukuthi balinganise inzalo yamakhasimende ngenani elincane ngaphambi kokukhuphula umkhiqizo ukuze kwethulwe ngezinga elikhulu.

Ukunyuka kwesivinini sokuthengisa

Abathengisi abavala i-inventory yabo eyeqile bangazuza ekwenyukeni kwesivinini sokuthengisa. Lokhu kusho ukuthi bangahambisa imikhiqizo eminingi ngesikhathi esifushane futhi bayikhiphe emnyango iye kumakhasimende amasha. Lokhu kuvame ukubangelwa umuzwa wokuphuthuma odalwe amaphromoshini anikezwayo namadili anesaphulelo. Amakhasimende abanjwe ku FOMO ingqondo njengoba bengafuni ukuphuthelwa yithuba lokonga imali.

Abathengisi kufanele baqede nini ukusungula kwabo kwe-Amazon?

Uma ucabanga nge-inventory eyeqile, kulula ukuthi amabhizinisi azizwe sengathi aphonsa imali phansi. Kodwa i-overstocking ingaba yingxenye edingekayo yokwenza ibhizinisi uma umdayisi ezama ukwakha a isilondolozi sesitoko noma uma benemikhiqizo yesizini edayisa kangcono ngezikhathi ezithile zonyaka. 

Ngakho-ke abathengisi base-Amazon bazi kanjani ukuthi kufanele baqale nini ukuthengisa impahla yabo efile? Nazi izibonakaliso ezintathu zokuthi kungase kube yisikhathi sokuqedwa kwe-inventory ngokweqile:

I-inventory efile idla isikhala

I-inventory eyeqile iyisisindo esifile emgqeni ophansi. Impela, kungaba yinto enhle ukuba nesitokwe sebhafa ezimeni eziphuthumayo, isidingo esingalindelekile, noma ukushoda kwempahla. Kodwa lapho imikhiqizo eningi ihlezi emashalofini noma igcinwe izinyanga eziningi ingadayisi, imane iqeda izinsiza zenkampani nokwenza kube nzima ukuhambisa imikhiqizo ngepayipi.

Izimali zokugcina zesikhathi eside ziqala ukudla emaphethelweni enzuzo

Indlela engcono kakhulu yokwazi ukuthi sekuyisikhathi sokuhlanza iwukuba uqaphe izindleko zokugcina zesikhathi eside futhi uziqhathanise nenani lemali elilindelekile kumkhiqizo ngamunye—kube ucabangela noma yiziphi ezinye izindleko ezihlobene nokuthengisa imikhiqizo. Lapho izindleko zokugcina izinto ziqala ukudla emalini yenzuzo, kungase kube isikhathi sokuthi abathengisi baqede ukusungula kwabo okudlulele kwe-Amazon.

Imikhiqizo inesikhathi esinqunyelwe seshelufu

Ngezinye izikhathi, imikhiqizo imane nje iyindala—isiphelelwe yisikhathi, isidala, noma isiphelelwe yisikhathi. Lokhu kungenzeka nganoma yiluphi uhlobo lomkhiqizo obolayo njengokudla, izimonyo, ngisho nezinto zikagesi! Le mikhiqizo inokuphila okulinganiselwe futhi ekugcineni izokonakala uma ingathengiswa ngaphambi kosuku lokuphelelwa kwayo isikhathi. Umthetho omuhle wesithupha ukuhlola ukupakishwa kwemikhiqizo njalo futhi uqaphele izimpawu zokuthi kungenzeka isidlulile esikhathini sayo.

Abathengisi base-Amazon bangayivala kanjani i-inventory yabo?

Ukuqedwa kwempahla kungenziwa endlini noma ngokusebenzisa i-liquidator yomuntu wesithathu. Lesi sigaba sizohamba ngezindlela ezahlukahlukene abathengisi be-Amazon abangazisebenzisa ukuze basuse i-inventory yabo engathengiswa.

Uhlelo lwe-Amazon liquidation

I-Amazon ingenye yezimakethe ezinkulu emhlabeni, ene-over 1.5 million abathengisi abasebenzayo kanye nabathengisi abasha abayi-1,000 abajoyina nsuku zonke. Ngokuncintisana okunjalo okuqinile, kungaba nzima kubathengisi ukuthi bahambisane nempahla yabo—ikakhulukazi endaweni yemakethe ehamba ngokushesha nencintisanayo njenge-Amazon. Kungakho i-Amazon yenze uhlelo lokuvala imali ukusiza amabhizinisi ukuthi akhiphe isitoko eseqile.

Kuyini ukuqedwa kwe-Amazon FBA?

The Uhlelo lokuqedwa kwe-Amazon FBA iyisevisi ehlinzekwa yi-Amazon ukusiza abathengisi ukuthi baqede izinto zabo ezigcwele kakhulu noma ezeqile ngentengo encishisiwe. Lolu hlelo lusebenza ngokuqoqa zonke izinto ezingaphezulu kwesitoko, zizihlanganise ndawonye, ​​bese zizinikezela ngenani elincishisiwe kubadayisi bezitolo ezinkulu. 

Kungenjalo, lezi zinqwaba zingathengiselwa amabhidi angawodwana emabhokisini angaziwa ngenani elehliswe kakhulu. Ngale ndlela, i-Amazon isusa i-inventory eyeqile ngenkathi futhi ikhuthaza ukuthenga komuntu ngamunye ngalolu hlelo.

Ngabe isebenza kanjani i-Amazon liquidation?

Esikhundleni sokulahla imikhiqizo yabo ngokulahleka okukhulu, abathengisi be-Amazon bangahlela ukuthi izinto zabo ezigcwele ngokweqile zidayiselwe abathengi abathengisa ngamathenda ngohlelo lokuvalwa kwe-FBA. Lokhu kuzovumela abathengisi ukuthi baphinde bathole inani elimaphakathi lokuthola kabusha elingafika ku-10% yenani elimaphakathi lokuthengisa lohlu lwamagama oludayisiwe. 

Kepha ngaphambi kokuthi abathengisi bagxumele futhi baqale ukuqeda i-inventory yabo ngokweqile njengokuhlanya, kufanele bakhumbule ukuthi lolu akulona uhlu lwesitayela sendali — kungumdlalo. ukudayiswa komlilo lapho inani le-net recovery (NRV) lezinto ezivaliwe linqunywa yi-Amazon ngokusekelwe ezintweni ezintathu:

1. Umlando wokuthengisa uwonke womthengisi: ukusebenza komdayisi, okuhlanganisa umlando wokuthengisa wakamuva kanye nesilinganiso sempendulo yekhasimende, sicutshungulwa ukuze kunqunywe inani elilinganiselwe lokuthola kabusha;
2. Umlando wokuthengisa wento evaliwe: Uma umkhiqizo ubulokhu uthengiswa ngevolumu ephezulu, uzoba nenani eliphezulu lokutholwa kwengqikithi kunalapho uthengisa kanye kuphela enyangeni eluhlaza okwesibhakabhaka;
3. Isilinganiso senani lokuthengisa: intengo emaphakathi yazo zonke izinto ezisesigabeni esithile. Abathengisi bangayithola ngokucinga into ethile ASIN (Inkomba eyingqayizivele ye-Amazon).

Ngaphezu kokunquma i-NRV, abathengisi kufanele baziphendulele Izimali ze-Amazon lapho kubalwa inani lazo elilulamayo. Lawa manani engeziwe afaka imali yokucubungula into ngayinye ethengisiwe, kanye nenkokhelo yokudlulisela ukukhuthaza uhlu lwempahla kubadayisi bezitolo ezinkulu. Ngaphezu kwalokho, kunezidingo ezithile ezingokomthetho ukuze ufanelekele ukuqedwa kwe-Amazon FBA. 

Abathengisi be-Amazon kumele babhalisele VAT futhi bathole idokhumenti yokubhalisa ezweni lapho bahlose ukugcina khona izinto zabo ezikhishiwe. Ukuze uthole ulwazi olwengeziwe mayelana nezidingo ze-VAT, hlola lokhu ikhasi lokusiza ku-Amazon.

Ungayivala kanjani i-inventory ye-Amazon nge-oda lokususa?

Ukuqedwa kwempahla eningi kuyinqubo engenabuhlungu enezinyathelo ezibushelelezi nezilula ukuzilandela. Nansi inkomba eqondile yokuthi ungadala kanjani i-oda lokususa ku-Amazon!

1. Okokuqala, ngena ku Umthengisi Central bese uye ku"I-Inventory Planning” ikhasi; 
2. Sesha izinto okukhulunywa ngazo ohlwini noma ngokufaka inombolo yazo ye-ASIN ebhokisini lokusesha;

3. Ukuze uqede lezi zinto, chofoza "Action” eduze kwabo bese ukhetha “Dala i-oda lokususa” kumenyu yokudonsela phansi;

4. Use "Ukususwa Okunconyiwe” umbiko ovula ngokulandelayo, chofoza okuthi “Qala Inqubo Yokususa"Bese ukhetha"Izimangalo” kumenyu yokudonsela phansi eduze nokuthi “Indlela Yokususa";

5. Njengesinyathelo sokugcina, faka ukuthi mangaki amayunithi okufanele uwaqede bese uchofoza okuthi “Buyekeza.” Isikrini esilandelayo sizobonisa isifinyezo se-oda lokususa. Uma konke kubukeka kukuhle, chofoza "Qinisekisa i-oda. "

Kubalulekile ukuqaphela ukuthi uma i-oda lokususa seliqinisekisiwe, abathengisi abakwazi ukulikhansela ngemuva kwalokho. Inani elitholiwe lizobonakala ku-akhawunti yomthengisi phakathi nezinsuku ezingama-60-90 zokuvalwa. 

Ngenkathi uhlelo lwe-Amazon Liquidation luvumela abathengisi ukuthi basuse ngokushesha i-inventory yabo eqile emahlombe abo, kuphela kufika ku-10% yenani layo elizobuyiswa. Kodwa akukho ukukhathazeka! Izigaba ezilandelayo zizoveza amasu asebenzayo okuvala ukuze kusizwe abathengisi bagcine inani elithe xaxa le-inventory emaphaketheni abo.

Gijimani imincintiswano yokuphisana

Abantu bathanda ukuthola izinto zamahhala! Umncintiswano wokunikezwayo uyindlela ejabulisayo yokwenza amakhasimende ajabule ngomkhiqizo othile noma umkhiqizo. Abathengisi base-Amazon bangasebenzisa i-giveaway ezinkundleni zokuxhumana ezifana ne-Facebook, Instagram, noma i-TickTock.

Umqondo ngale ndlela uwukunikeza umklomelo (umkhiqizo owodwa noma eminingi) futhi ucele amakhasimende angaba khona ukuthi amake abangani bawo ukuze bathole umkhiqizo(imikhiqizo) okukhulunywa ngawo mahhala. Lapho kungena abantu abaningi, yilapho umkhiqizo uthola ukuchayeka okwengeziwe. Abathengisi bangase banikeze intengo enesaphulelo kwamanye amakhasimende angawini umncintiswano kodwa asafuna ukuthola umkhiqizo(imikhiqizo).

Nikeza izaphulelo ezinkulu

Izilinganiso zesaphulelo zisebenza kahle kakhulu uma abathengisi benesisekelo samakhasimende athembekile. Le ndlela isebenza ngokunikela amakhuphoni obuqotho ukuphinda amakhasimende, ngenhloso yokuwakhuthaza ukuthi afake elinye i-oda phakathi nesikhathi esithile. 

Lo muzwa wokuphuthuma uzobeka amakhasimende emcabangweni wokuthenga, okubaqhubezela ukuthi bathole amadili ngemikhiqizo eminingi. Ngisho noma bengayidingi le mikhiqizo okwamanje—bayithola ngenxa nje yokonga imali.

Dala ama-bundle/kits

Ukuthengisa izinqwaba noma amakhithi kuyindlela enhle yokuvala uhlu lwamagama oluningi ngenani eliphezulu lokutakula. Isu lokuhlanganisa libandakanya ukuthengisa imikhiqizo eminingi ndawonye ngentengo ephansi kunalokho okungabiza izinto ngazinye uma zithengwe ngokuhlukene. 

Iqhinga liwukuqinisekisa ukuthi izinto zihambisana kahle—okungukuthi, zinezimfanelo ezihambisanayo ezizokhanga amakhasimende. Isibonelo, uma i-inventory eyengeziwe iqukethe izingubo zezingane, khona-ke abathengisi banganikeza ikhithi yokushintsha inabukeni ehlanganisa okokusula, ukhilimu wokuqubuka kwenabukeni, namanabukeni.

Thengisa izimbangi ngentengo yewholesale

Ukuthengisela izimbangi izimboni kuyindlela enhle kakhulu yokuqeda amasheya afile futhi uthole ukungeniswa kwemali ngezikhathi zokucindezeleka kwezezimali. Amanye amabhizinisi ahlala ebheke imikhiqizo emisha, ikakhulukazi ngesaphulelo se-wholesale. Bangasebenzisa i-inventory eyeqile ukugcina amashalofu abo egcwele noma baze bamake futhi baphinde bayidayise ukuze bathole inzuzo.

Nakuba lokhu kungase kubonakale kuwumnyakazo oyingozi, kungase kuzuzise kakhulu uma kwenziwa kahle. Ngaphezu kokulayisha i-inventory ngokweqile, abathengisi be-Amazon bazokwazi ukwakha ubudlelwano obuqinile namabhizinisi asezinzile angase aholele emathubeni ebhizinisi esikhathi esizayo ngisho namabhizinisi ahlangene.

Ungagcini imali eningi kakhulu iboshiwe esitokweni

Lapho abathengisi base-Amazon bebanjwa nenqwaba yokusungula ngokweqile ezandleni zabo, kungaba isilingo ukukubuyisela esitokweni futhi nethemba lokuhle. Kodwa nakuba lokhu kungase kusize amabhizinisi agweme ukulahlekelwa ngokushesha, kuphinde kusho ukuthi azothwala izindleko ezingadingekile ngokuhamba kwesikhathi—futhi angagcina ebambeke ngensada yezinto esezidlule usuku lwazo lokuphelelwa yisikhathi. 

Ukuthi abathengisi be-Amazon bakhokha imali nge-Amazon FBA Liquidations noma enye indlela, efana nezipho nezaphulelo zamakhuphoni, ukususa i-inventory eyeqile kungabasiza bonge imali ngokunciphisa izindleko ngenkathi bevula indawo yemikhiqizo enenzuzo eyengeziwe. Ukuze ufunde kabanzi mayelana nendlela yokuphatha i-inventory ngendlela efanele, hlola lezi Izindlela ezi-5 zokuphatha isitoko!