Ungawenza Kanjani Umkhiqizo Ngezinyathelo Eziyi-10 Ezilula

Ukuba nombono onokwenzeka womkhiqizo kungajabulisa. Ngakho-ke, kuyinto evamile ukuba uye phambili futhi ucabange impumelelo ongayizuza. 

Kodwa, njengakunoma yiliphi elinye ibhizinisi, ukuthuthukiswa komkhiqizo kudinga ukuhlela ngokucophelela ukuze kuphumelele. Ukusuka embonweni kuya emkhiqizweni oqediwe, uqukethe izigaba eziqinisekisa ukusebenza komkhiqizo, ukwenza inzuzo, nokwamukelwa kwamakhasimende.

Uma kungokokuqala udala imikhiqizo ukuze wanelise amakhasimende, kubalulekile ukunaka imininingwane ukuze uqinisekise ukuthi isigaba ngasinye sokukhiqiza siyaphumelela. Ngezansi, sihlukanisa ukuthi ungawenza kanjani ngempela umkhiqizo wakho ngezinyathelo eziyi-10.

Okuqukethwe
Izinyathelo eziyi-10 zokwenza imikhiqizo yakho
Isifinyezo

Izinyathelo eziyi-10 zokwenza imikhiqizo yakho

Ukuthuthukiswa komkhiqizo okuphumelelayo akukhona nje ukwenza okuthile - kumayelana nokuqondanisa kwamasu. Umkhiqizo wakho kufanele ufinyelele imigomo emithathu: uhlangabezane nezinjongo zebhizinisi, wanelise izidingo zamakhasimende, futhi ungene ngaphandle komthungo emakethe. 

Kanjalo, kunezinyathelo ezingu-10 ezibalulekile zokuqalisa inqubo yokuthuthukisa umkhiqizo wakho.

1. Yakha umqondo womkhiqizo oyingqayizivele

Okokuqala, thuthukisa umbono womkhiqizo ube umqondo othengisekayo ohlukanisayo kwabaqhudelana nawe. 

Emhlabeni Ama-40% abakhiqizi bathi kuthatha phakathi kwezinyanga eziyisithupha neziyi-12 ukwakha umkhiqizo omusha, kusukela ekucabangeni kuya ekuthengisweni, ngakho ukubekezela kubalulekile. Qala ngocwaningo lwemakethe ukuze uqinisekise ukuthi kunesidingo somkhiqizo wakho emakethe oyiqondisayo. Lokhu kuzoqinisekisa ukuthi imakethe yomkhiqizo iyalingana ngokuhamba kwesikhathi. 

Buza imibuzo efana nalena:

• Ingabe umkhiqizo wakho uhlangabezana nesidingo noma uxazulula inkinga?
• Ingabe ikhona eminye imikhiqizo esivele isifeza isidingo?
• Ingabe umkhiqizo wakho uhluke kanjani kweminye emakethe?

Uma izimpendulo zakho zale mibuzo zikhuthaza, qhubekela esigabeni esilandelayo senqubo yokukhiqiza.

2. Dala i-prototype

Ngemva kokwakha umqondo womkhiqizo, dweba umklamo. Kufanele inembe ngangokunokwenzeka njengoba izoba yisisekelo se-prototype yakho. 

Lo mklamo ikuvumela ukuthi unqume ukuthi kungenzeka yini umbono wakho futhi ulungise amaphutha. Idizayini yakho ingaba yedijithali noma ngokomzimba, okungabiza. Sebenzisa amathuluzi alandelayo edizayini yakho:

• Imidwebo
• Isoftware yokumodela ye-3D
• Amavidiyo nezithombe njengezinkomba
• Ukuqasha abaklami bemikhiqizo abazisebenzelayo (Fiverr, Upwork, and Freelancer)
• Ukusebenzisa izincazelo ezibhaliwe

A zokuthuthukisa umkhiqizo umxhumanisi angase abe usizo, ikakhulukazi uma kungokokuqala uzulazula inqubo yokukhiqiza. Umxhumanisi angakusiza ukuthi ucwaninge, uthuthukise, futhi wethule umkhiqizo wakho. Bazophinde banikeze imininingwane yomkhakha namathiphu okonga kunqubo yakho yokukhiqiza. 

Uma isabelomali sakho sisincane kakhulu ukuthi ungaqasha umxhumanisi, cabanga ukucela usizo kumuntu othile kunethiwekhi yakho owake wakhiqiza imikhiqizo ngaphambilini. Ukufundisa kubalulekile ekukhuliseni ibhizinisi lakho, ngakho ungangabazi ukucela usizo kubangani nozakwabo.

3. Lungiselela uhlelo lwebhizinisi

Ngemva kokuthola ukuthi ngabe yakho umqondo womkhiqizo iyafinyeleleka, yenza uhlelo lwebhizinisi. Kuzokusiza uqonde izindleko zakho, ukuncintisana, kanye nemakethe eqondiwe. Kuzokusiza futhi ukuthi uzibekele imigomo engokoqobo futhi uqaphe ukuqhubeka kwakho.

Ake sithi unombono wenkampani kashokholethi yezikebhe zebhontshisi kuya kubha enokuthola okuqondile okudayisayo. Uzodinga umphakeli oqondile kabhontshisi kakhokho, i-master chocolatier kanye nohlelo lwebhizinisi ukuze uhehe ukutshalwa kwezimali kwangaphandle. 

Lolu hlelo lwebhizinisi kufanele lufake neyakho:

• Isiphakamiso sokuthengisa esiyingqayizivele (yini eyenza uhluke kwezinye izimboni zikashokoledi?)
• Imodeli yebhizinisi
• Isu lokuthengisa nokumaketha 
• Isibikezelo sokuthengisa
• Ukukhula okulindelwe

Uhlelo lwakho lwebhizinisi kufanele lubandakanye nokuthi uhlela kanjani ukukhokhela izindleko zakho zokuqala, izindleko zokusebenza zanyanga zonke, kanye nezinhloso zenzuzo. Ukuphendula le mibuzo kuzobonisa abangaba abatshalizimali ukubaluleka kombono womkhiqizo.

4. Thola uxhaso

Ungasebenzisa uhlelo lwakho lwebhizinisi ukuthola imithombo ezotshala imali kuwe. Kungase kube usizo lapho ufaka isicelo semalimboleko yasebhange - noma, kungenjalo, i-crowdfunding ibhizinisi lakho.

Enye yezinzuzo ze-crowdfunding ukuthi noma ubani angayenza. Ivumela amabhizinisi ukuthi akhuphule imali kubatshalizimali online. Izinkundla ze-crowdfunding ezifana ne-Kickstarter, i-Indiegogo, ne-Patreon zilungele umkhankaso wakho. Isihloko sakho somkhankaso wokuthola imali kubantu abaningi kufanele sicace futhi sibe mfishane ukuze abantu bawuqonde kalula umkhiqizo wakho. 

Isibonelo, i-GearLand, inkampani yezohwebo yangaphandle, yachaza ngokucacile kumakhasimende ayo ukuthi indawo yawo yokulwa nobugebengu efihliwe ingashintsha ibe izinhlobo ezinhlanu ezihlukene zezikhwama. Isihloko somkhankaso wabo naso siyaheha, esiza ukuvusa ilukuluku labafundi.

Ukwengeza, uma udala ividiyo ye-pitch, zama ukuyenza ibe ngumuntu ngokusebenzisa i-voiceover ukuze udale uxhumano lomuntu siqu. Futhi, yenza icala lombono wakho futhi ubonise ezinye izici ze-prototype yakho noma imiklamo kubatshalizimali abangaba khona.

Isibonelo, usomabhizinisi, u-Bianca Wittenberg, wabeka umbono wakhe - idivayisi yokucima umlilo, i-Firefighter1 - ohlelweni lwe-TV olungokoqobo losomabhizinisi u-Shark Tank. 

Umqondo wawuwukuthi njengoba imizi eminingi inamachibi, kungani ungasebenzisi amanzi ukulwa nokuqubuka kwemililo ngaphambi kokuba kufike izicishamlilo? Wachaza ukuthi idivayisi ingampompa kanjani amalitha angama-80 ngomzuzu, ekugcineni ithole uxhaso.

Khumbula futhi ukukhuthaza umkhankaso wakho ngohlu lwakho lwe-imeyili, inkundla yezokuxhumana, amabhulogi, noma izinkundla.

5. Thola abakhiqizi abahloniphekile

Uma usunoxhaso, thola umkhiqizi ongcono kakhulu ozokusiza ukwenza umbono wakho ufezeke.

Ingabe banezibuyekezo ezinhle? Kuthiwani ngelayisensi yebhizinisi? Futhi, qinisekisa ukuthi banomugqa wokukhiqiza othembekile. Ungathola abakhiqizi kumapulatifomu afana ne-Chovm.com. Vele useshe imikhiqizo ofuna ukuyenza. 

Isibonelo, uma ufuna ukwenza insipho, ukusesha okusheshayo kuzoveza izinkulungwane zezinsipho ezivela kubahlinzeki/abakhi. 

Chofoza okuthi “Xhumana nomhlinzeki wakho wempahla” noma “Xoxa manje” ukuze ubone ukuthi bangakwazi yini ukwenza insipho ngokuya ngezici zakho.

Dala idokhumenti yokucaciswa komkhiqizi esho imininingwane abakhiqizi abazoyidinga ukuze benze imikhiqizo yakho. Yethula lokhu kubo njengoba uthenga abakhiqizi ukuze baqonde ububanzi bephrojekthi yakho futhi banqume ukuthi bangakwazi yini ukuyifeza.

Babuze imibuzo elandelayo ukuze uqinisekise ukuthi kukhona okulinganayo:

• Bangakhiqiza ngokushesha kangakanani futhi bathumele imikhiqizo yakho?
• Ziyini izindleko zabo zokukhiqiza?
• Bakhokhisa malini ngokuthumela nokuphatha?
• Basebenzisa ziphi izithwali?
• Athini amanani abo amancane we-oda? 

Ikhono lakho lokuthola umkhiqizi olungile lingakwenza noma liphule inkampani yakho, ngakho yenza ucwaningo lwakho kahle. 

6. Cela izingcaphuno kubakhiqizi abaningi

Manje njengoba usunohlu lwabakhiqizi abathembekile, qala ukucela amakhwotheshini, okungukuthi izilinganiso zamanani ezisuselwe kulokho okudingayo okunikezwa abakhiqizi ngaphambi kokuba uzibophezele ukubanakekela. 

Ungakwenza lokhu ngokusebenzisa a Isicelo neKhwotheshini (RFQ) ku-Chovm.com. Ama-RFQ ayidokhumenti esetshenziswa abathengi be-B2B uma befuna ukuxoxisana nabathengisi mayelana nemikhiqizo abayithandayo.

Lapha, ungamema ukubhida okuvulekile ngokuthumela i-RFQ esikhundleni sokuxhumana nabahlinzeki/abakhiqizi ngabanye, njengoba sichazile ekuqaleni. Iya ku rfq.chovm.com, futhi uzobona ifomu elifana naleli:

Njengoba ubona esithombeni esingenhla, ungathola izingcaphuno zemikhiqizo oke wayiphequlula ngaphambilini.

Lapho uthumela izingcaphuno zakho, cacisa ngalokho okufunayo kubakhiqizi. Kunesikhala lapho ungalayisha khona amadokhumenti, ngakho faka izithombe ezinemininingwane yesibonelo sakho, ukunikezwa kwe-3D, nolwazi lwempahla yokusetshenziswa.

Ngemva kokuhambisa i-RFQ yakho, i-Chovm iyayibuyekeza ngaphambi kokuvula indawo kubakhiqizi ukuze bathole amakhotheshini. I-Chovm iphinda ihlole lezi zicaphuno ukuze ziqinisekise ubuqiniso ngaphambi kokuthi uzithole. Uma usuwatholile, ungaqala ukuxoxisana.

7. Oda amasampula

Cacisa izinketho zakho ezihamba phambili ngokusekelwe ekutheni yiziphi izingcaphuno zabakhiqizi ezilingana nesabelomali sakho. Afinyelele kubo futhi isicelo samasampuli. Ngale ndlela, uzoqinisekisa ukuthi umkhiqizo wokugcina uyilokho okufunayo.

Ukwengeza, khetha okungenani izinkampani ezimbili ezikhiqizayo bese u-oda i-prototype yomkhiqizo obonakalayo kwenye ngayinye ukuze uziqhathanise. Oda amasampula ngamakheli e-imeyili abawanikezayo ezinkothelweni zabo zentengo. 

Okunye, uma usesha umkhiqizo, njengoba sike saxoxa ngaphambili, ukuchofoza lawo afana nezimfuneko zakho kuzokuyisa ekhasini lemininingwane yomkhiqizo. Uzobona "isampula ye-oda" ekhoneni elingakwesokudla lekhasi:

Cishe uzofuna ukwenza ngcono isampuli oyikhethayo, ngakho ungabi namahloni ngokunikeza impendulo eqotho. Lokhu kuqinisekisa ukuthi umphumela wokugcina uwumkhiqizo wekhwalithi.

8. Misa imigomo yakho

Uma usukhethe umkhiqizi, futhi wahlola futhi waphothula isampula yomkhiqizo wakho, bonisana ngemininingwane ehlobene nemibandela yokukhokha, ukuphathekayo, nenani lama-oda.

Uma ucela imigomo yokukhokha ngesikhathi sezingxoxo nabakhiqizi e-Chovm, ungathola u-70/30 ngokwemibandela lokukhokha. Lokhu kusho ukuthi ungakhokha u-70% kusengaphambili no-30% ngemva kokuthola izimpahla. 

Ngaphezu kwalokho, uma ungafuni ukubeka ubunzima besabelomali ebhizinisini lakho, ungase ufune ukusabalalisa inkokhelo isikhathi esithile ukuze ukhulule imali yezinye izindleko. Cabangela ukuxoxisana ngenkokhelo yesikhathi eside yesitolimende sokugcina (isb phakathi kwezinsuku ezingama-60) ngemva kokuthola izimpahla. 

Njengoba wakha ubudlelwano obusekelwe ekuthembekeni ngokuhamba kwesikhathi, ungadlulela emigomeni yokukhokha elula kakhulu.  

Futhi, uzodinga ukuxoxisana namanani amancane we-oda nomkhiqizi. I-oda labo elincane lingadinga amayunithi amaningi e-oda lakho lokuqala, kodwa zama ukufinyelela isivumelwano esizuzisa ngokufanayo. 

Qaphela ukuthi abakhiqizi be-Chovm.com maningi amathuba okuthi bakunike izaphulelo uma ufuna ukuthenga ngobuningi. Uma uyibhizinisi elisha, sesha abakhiqizi abazimisele ukusebenza namabhizinisi amancane njengelakho futhi ukhule nawe.

Okokugcina, noma ngabe umkhiqizi wakho uzokunikeza ngokuqondile noma usebenzise inkampani yenethiwekhi yenkampani yangaphandle, xoxa ngokuphathelene nokusetshenziswa. Cela umugqa wesikhathi wokuthi imikhiqizo yakho izofika nini ukuze wenze izinhlelo futhi ubambe abathwali/abakhiqizi balandise.

9. Qinisekisa umkhiqizo wakho

Ngaphambi kokwethulwa komkhiqizo, ukuqinisekisa umkhiqizo wakho omusha phakathi kwezithameli zakho kubalulekile. 

Lokhu kuzokuvumela ukuthi uthole ukuthi imakethe yakho ohlosiwe izowuthola kanjani umkhiqizo wakho lapho uyethula. Kuzokusiza futhi ukukhomba izindlela zokwenza ngcono umkhiqizo futhi ucwenge isu lakho lokumaketha.

Indlela esheshayo yokuqinisekisa umkhiqizo wakho ngokusebenzisa abagqugquzeli bemithombo yezokuxhumana ku-niche yomkhiqizo wakho. Ungathumela amasampula omkhiqizo kubo ukuze bawadale amavidiyo angenabhokisi, bebuza abalandeli babo imibono yabo.

Isibonelo, i-OnePlus, inkampani ye-elekthronikhi yabathengi, ihlanganyele no-Lauri, umgqugquzeli we-YouTube, ukuze abuyekeze i-smartphone ye-OnePlus 10 pro.

 

Kuvidiyo ye-unboxing, u-Laurie ubonise isikrini sefoni, inkumbulo, nezinye izici ezivumela ukuthi iqhube imidlalo yezithombe esindayo ngokushelela.

Le vidiyo ikhiqize i-buzz ngokubukwa okungu-585,000, kuyilapho abalandeli babelane ngemicabango yabo ngezici zayo.  

10. Yakha ubudlelwano nomkhiqizi wakho

Ubudlelwano obusekelwe ukwethembana nomkhiqizi wakho bubalulekile ngoba bungasiza ukuthuthukisa ikhwalithi yomkhiqizo wakho. Njengoba bekwazi, bazokwazi ukulindela izidingo zakho, bathuthukise ukusebenza kahle kwakho.

Ungase futhi ujabulele izaphulelo nezinye izinzuzo amakhasimende amasha angazitholi.  

Isifinyezo

Lezi zinyathelo zibalulekile empumelelweni yomkhiqizo wakho emakethe. Ngayinye idinga ukuhlela ngokucophelela, ucwaningo olunzulu, nokwenza ukuze ubone umbono wakho uphila.

Nakuba ukuthuthukiswa komkhiqizo kungase kubonakale kuyinselele, ukulandela izinyathelo ezichazwe ngenhla kungasiza ukubona umkhiqizo wakho usuka embonweni uye kowangempela esikhathini esingangezinyanga.