Ungawathuthukisa Kanjani Amabhulogi e-SEO

Uma kuziwa ekubhaleni amabhulogi, uvamise ukuzwa mayelana nokwenza kahle kwezinjini zokusesha (SEO), isihloko esiyinkimbinkimbi nesibanzi esishintshile ngokuhamba kweminyaka njengoba ama-algorithms enjini yokusesha avela. 

Uma uke wazizwa ukhungatheka lapho ucabanga ngokwenza amabhulogi akho abe yi-SEO, usendaweni efanele. Lapha, sizoxoxa ngokuthi iyini i-SEO, ezinye izici ezithinta i-SEO yebhulogi, namathiphu amaningana ongawasebenzisa ukuze uqale ukuthuthukisa amabhulogi akho namuhla.

Okuqukethwe
Kuyini i-SEO?
Kungani i-SEO ibalulekile lapho ubhala amabhulogi?
Izici zobuchwepheshe ezithinta i-SEO yebhulogi
Ungakuthuthukisa kanjani okuqukethwe kwebhulogi kwe-SEO
Isiphetho

Kuyini i-SEO?

I-SEO, noma ukulungiselelwa kahle kwenjini yokusesha, kuwumkhuba wokuthuthukisa iwebhusayithi noma okuqukethwe ku-inthanethi ukuze kuthuthukiswe ukubonakala kwayo kanye nezinga emakhasini emiphumela yezinjini zokusesha (SERPs). 

Umgomo oyinhloko we-SEO ukukhulisa ithrafikhi ephilayo (engakhokhelwa) eya kuwebhusayithi ngokwenza ifinyeleleke kalula futhi ihehe izinjini zokusesha ezifana ne-Google, i-Bing, noma i-Yahoo. Kubandakanya amasu namasu ahlukahlukene, okuhlanganisa ucwaningo lwamagama angukhiye, ukwenziwa ngcono kokuqukethwe, ukusetshenziswa kwekhasi kanye nangaphandle kwekhasi, nezinye izici, zonke ezihloselwe ukuthuthukisa isikhundla sewebhusayithi emiphumeleni yosesho yamagama angukhiye athile noma imishwana. 

Kungani i-SEO ibalulekile lapho ubhala amabhulogi?

Uma injini yokusesha efana ne-Google ikhomba ibhulogi, i-SEO ithinta izinga lekhasi, elichazwa ngokuthi lizobonakala kanjani kulabo abafuna okuqukethwe. 

Ukwengeza, esinye sezizathu zokuthi kungani ukubhuloga kungaba usizo kakhulu njengesu lokumaketha ukuthi kuthuthukisa i-SEO yewebhusayithi yakho yonke. Ibhulogi yenza lokhu ngokwandisa inani lamakhasi anezikhombo kuwebhusayithi yakho, okukuvumela ukuthi ulungiselele amagama angukhiye engeziwe.  

Izici zobuchwepheshe ezithinta i-SEO yebhulogi

Kunezici ezimbalwa ezilula ezingaba nomthelela omkhulu ekhasini le-SEO - ukwenziwa ngcono ngaphakathi kokuthunyelwe kwebhulogi uqobo. Lokhu kubandakanya:

• Ijubane lekhasi: Lesi isikhathi esisithathayo ukuze ikhasi lewebhu lilayishe ngokugcwele esipheqululini sewebhu. Kuyisici esibalulekile ku-SEO ngoba amakhasi alayisha ngokushesha ahlinzeka ngolwazi olungcono lomsebenzisi. I-Google nezinye izinjini zokusesha zicubungula isivinini sekhasi uma ziklelisa amawebhusayithi. Ibhulogi elayisha kancane ingaholela kumazinga aphezulu okugxuma (iphesenti labasebenzisi abashiya isayithi lakho ngemva kokubuka ikhasi elilodwa) kanye namazinga enjini yokusesha okungenzeka aphansi.
• Ukuphendula kweselula: Lena yindlela iwebhusayithi noma ibhulogi evumelana ngayo futhi isebenza kahle kumadivayisi eselula, njengama-smartphone namathebulethi. Ibhulogi ephendulayo ephathwayo iklanyelwe ukuhlinzeka ngolwazi lomsebenzisi olufanele ezikrinini ezincane. Izinjini zokusesha zibeka phambili amawebhusayithi asebenziseka kalula ezilinganisweni zawo, njengoba ithrafikhi yamaselula iyingxenye ebalulekile yokusetshenziswa kwe-inthanethi.
• Idatha yakamuva: Ku-SEO, idatha yakamuva ngokuvamile ibhekisela kokuthi "kusha" kanjani okuqukethwe. Izinjini zokusesha zivame ukukwazisa okuqukethwe kwakamuva kanye nokwamanje, ikakhulukazi ezihlokweni ezivame ukuzivumelanisa nezishintshayo. Kumabhulogi, ukuvuselela njalo nokwengeza okuqukethwe okusha kungasiza ekuthuthukiseni i-SEO yakho, njengoba kubonisa ezinjinini zokusesha ukuthi isayithi lakho liyasebenza futhi inikeza ulwazi olubalulekile.

Ungakuthuthukisa kanjani okuqukethwe kwebhulogi kwe-SEO

Manje njengoba usuqonda ukubaluleka kwe-SEO, yimaphi amaqhinga ongawasebenzisa ukuze wenze amabhulogi akho abe ngcono?

#1 - Ukusetshenziswa kwamagama angukhiye

Qala ngokucwaninga amagama angukhiye afanelekile abantu abawasebenzisayo ukuze baseshe izihloko ezihlobene nebhulogi yakho. Sebenzisa amathuluzi afana ne-Google Keyword Planner, i-SEMrush, noma i-Ahrefs ukuze uhlonze amagama angukhiye wethrafikhi ephezulu, anokuncintisana okuphansi.

Bese, dala okuqukethwe kwekhwalithi ephezulu, okufundisayo, nokubandakanyayo okubhekana nezidingo nemibuzo yababukeli bakho okuhlosiwe ngokusekelwe egameni elingukhiye olikhethile. 

Awufuni ukufaka amagama angukhiye embhalweni, kodwa kufanele wenze inothi lokuzama ukuwasebenzisa lapho ubhala. Ukuze uthuthukise i-SEO, zama ukuzifaka esihlokweni, incazelo ye-meta, i-URL, ezinye izihlokwana, isingeniso, nako konke okuqukethwe.

#2 – Bhala isihloko esiphoqayo

Isihloko siyinto yokuqala abafundi abangase bayibone, futhi yisona esizonquma ukuthi bayachofoza noma cha kubhulogi yakho kwasekuqaleni. Ngakho-ke, sebenzisa isikhathi esithile ucabanga ngesihloko esiphoqa kakhulu.

Ithuluzi elihle kakhulu le-inthanethi lokukusiza ukuthi ufunde ukubhala izihloko ezinhle yileli Isihloko Sokuhlaziya ngu-OptinMonster. 

Kungase futhi kube usizo ezihlokweni zokuhlola ze-A/B ukuze ubone ukuthi yini esebenzela izithameli zakho kangcono. 

#3 - Hlela nge-SEO engqondweni

Ukubhala uhlaka olunemininingwane nge-SEO engqondweni kungenza umehluko lapho ubhala okuqukethwe okusha. Ingakusiza ukuthi uhlele imibono yakho ukuze uqinisekise ukuthi uphendula kahle umbuzo, uqinisekise ukuthi uyacabangisisa ngamagama angukhiye owaqondisayo, futhi ikusize uthole izindawo ezingcono kakhulu zokufaka ezinye izici ezifana nokubonwayo, izibalo, noma izingcaphuno. 

#4 - Qinisekisa ukuthi okuqukethwe kuphelele futhi kulula ukukufunda

Nakuba ukucabanga ngamagama angukhiye kubalulekile, okubaluleke nakakhulu ukuqinisekisa ukuthi okuqukethwe kwakho kokubili kungokwekhwalithi ephezulu futhi kuphelele. Okuqukethwe kwebhulogi yakho kufanele kuphendule kahle imibuzo abafundi bakho abayifunayo. 

Okuqukethwe kwebhulogi kufanele futhi kube lula ukufundeka nokufundeka kalula; lokhu kungafezwa ngokusebenzisa izihlokwana ezivumela abafundi ukuba baqonde ukuthi izigaba zimayelana nani, ukubhala izigaba ezimfushane, nokusebenzisa izinhlu ezinamachashazi. 

#5 - Sebenzisa izithombe futhi uqinisekise ukuthi zithuthukisiwe futhi usebenzise omunye umbhalo

Ukusebenzisa izithombe kubalulekile ukuze uhlukanise umbhalo futhi ugcine abafundi bebambekile, kodwa kunezindlela zokuthuthukisa izithombe. 

Njengoba sishilo, isivinini sokulayisha ikhasi siyinto ebalulekile ku-SEO, futhi izithombe zingathinta isivinini sokulayisha. Ngakho-ke, qiniseka ukuthi izithombe azinkulu kakhulu, noma zicindezele ukuze zingathinti isivinini sokulayisha. Qaphela: Kuyasiza futhi uma izithombe ziphendula kuselula ukuze zingaphazamisi umuzwa wokuphequlula kwamanye amadivaysi. 

Kubalulekile futhi ukucabangela omunye umbhalo. 

Uyini omunye umbhalo wesithombe?

Umbhalo ohlukile wesithombe incazelo emfushane yesithombe ekhasini lewebhu. Isebenza njengesinye ukumelwa kwesithombe, ikakhulukazi kubasebenzisi abangakwazi ukubona isithombe ngenxa yokukhubazeka noma ngenxa yokuthi isithombe asilayishi. Umbhalo we-alt wesithombe uyisici esibalulekile sokufinyeleleka, kodwa futhi udlala indima ebalulekile ekuthuthukiseni i-SEO ngezizathu ezilandelayo:

• Ukuqonda injini yokusesha: Iziseshi zenjini yokusesha nama-algorithms awakwazi "ukubona" ​​izithombe njengoba kwenza abantu. Umbhalo we-Alt unikeza izinjini zokusesha ulwazi olubalulekile mayelana nokuthi isithombe simelelani.
• I-SEO yokusesha izithombe: Umbhalo we-Alt ubalulekile ekuthuthukiseni ukusesha kwesithombe. Uma abasebenzisi benza ukusesha kwezithombe, izinjini zokusesha zisebenzisa i-alt umbhalo ukuze zinqume ukuthi yiziphi izithombe ezihambisana nombuzo wosesho. Umbhalo ohlukile ochazayo ungasiza izithombe zakho zivele emiphumeleni yosesho yezithombe efanele.
• Ukusebenza kwegama elingukhiye: Umbhalo ohlukile ukuvumela ukuthi ufake amagama angukhiye ahlobene nesithombe nokuqukethwe kwekhasi lakho lewebhu, okunomthelela omuhle ku-SEO yekhasi lakho, ikakhulukazi uma isithombe sihlobene ngokuqondile nesihloko sekhasi.

Ukuze ulungiselele omunye umbhalo wesithombe we-SEO, cabanga ngezinqubo ezihamba phambili ezilandelayo:

• Chaza: Nikeza incazelo emfushane nenembile yesithombe. Sebenzisa amagama angukhiye afanelekile uma elingana ngokwemvelo.
• Gwema ukugxila kwamagama asemqoka: Ungalungiseleli ngokweqile omunye umbhalo ngamagama angukhiye amaningi. Omunye umbhalo kufanele ufundeke ngokwemvelo futhi ube nencazelo yangempela.
• Kugcine kufushane: Omunye umbhalo kufanele ube mfushane futhi uqonde ngqo. Zama ukunamathela ezinhlamvu ezingu-125 noma ngaphansi.

Ungase futhi ufune ukufaka izithombe zangempela, ama-GIF, noma ihluzo noma nini lapho kungenzeka khona ukuze ugqame. 

#6 - Sebenzisa izixhumanisi

Nakuba ama-backlink (izixhumanisi zamanye amabhulogi noma izigaba kusayithi lakho) angakhuphula ngokuphawulekayo amathuba okuba ibhulogi yakho ikleliswe, ayiwona kuphela amasu okuxhumanisa. 

Izixhumanisi zangaphakathi zakha isakhiwo esinengqondo sebhulogi yakho. Uma izinjini zokusesha zicaca kusayithi lakho, zisebenzisa lezi zixhumanisi ukuze zithole futhi zikhombe okuqukethwe kwakho kahle kakhulu. Lokhu kusiza ukuqinisekisa ukuthi wonke amakhasi akho ayabonakala emiphumeleni yosesho.

Izixhumanisi zangaphakathi nazo zingagcina abafundi bematasa futhi zehlise izinga lokugxuma. Izinga eliphansi lokugxuma lingaba nomthelela omuhle ku-SEO yakho ngokubonisa ukuthi izivakashi zithola okuqukethwe kwakho kubalulekile futhi kufanelekile.

Ukwengeza, izixhumanisi zangaphakathi zingaletha ukunaka kokuthunyelwe okudala, zinikeze impilo entsha futhi zikhulise ukubonakala kwazo.

#7 - Lungiselela incazelo ye-meta

Incazelo ye-meta iyisici esifushane se-HTML esinikeza isifinyezo esifushane sokuqukethwe kwekhasi lewebhu. Ivamise ukuvezwa emakhasini emiphumela yenjini yokusesha (SERPs) ngaphansi kwesihloko sekhasi kanye ne-URL, futhi isiza abangase bafunde babone ukuthi ingabe okuthunyelwe kuzophendula umbuzo wabo wosesho. Incazelo ye-meta inganquma ukuthi othile uyachofoza isixhumanisi noma cha. 

Izincazelo ze-Meta kufanele zichaze ngokunembile okuqukethwe kwebhulogi ngokucacile nangokufingqiwe futhi zihlanganisa igama elingukhiye onomsila omude ozama ukulilinganisela. Kodwa futhi kufanele kuhileleke ukubamba ukunaka kwabafundi nokubaheha ukuthi bachofoze.

Okokugcina, kubalulekile ukuqaphela ukuthi ngisho noma wenza konke ongakwenza ukuze uthuthukise ibhulogi yakho, ingase ingalingani. Uma kunjalo, cabanga ukuthi igama elingukhiye ozama ukulilinganisa lincintisana kangakanani (kumabhulogi amancane, uzofuna ukuzama ukukala amagama angukhiye anomsila omude angancintisani kakhulu). Kubalulekile futhi ukuhlola njalo amamethrikhi ebhulogi yakho ukuze ubone ukuthi asebenza kanjani ukuze wenze izinguquko ukuze uthuthukise amathuba akho okulinganisa. 

Isiphetho

I-SEO iyisici esibalulekile sokubhuloga ngempumelelo endaweni yanamuhla yedijithali. Ukuqonda ukuthi iyini i-SEO nokubaluleka kwayo ekuthuthukiseni ukubonakala kwebhulogi yakho kuyisinyathelo sokuqala. 

Ngokusebenzisa lawa maqhinga e-SEO, ungenza amabhulogi akho afinyeleleke kalula futhi akhange ezinjinini zokusesha kanye nezithameli zakho ezihlosiwe, ekugcineni ushayele ithrafikhi eningi ye-organic kuwebhusayithi yakho. Ngamafuphi, ungakhungathekiswa yi-SEO - esikhundleni salokho, yamukele njengethuluzi elibalulekile ohambweni lwakho lokubhuloga.