Inani ikhasimende elizimisele ukulikhokhela izimpahla noma amasevisi athile liyashintsheka kuye ngezinto ezingaphandle kwevelu yoqobo yomkhiqizo. Ukuzimisela kwabo ukukhokha kungancika kakhulu ekuboneni kwabo inani lokuhle uma kuqhathaniswa nenani. Ngakho-ke, intengo yokwandisa inzuzo ihilela okungaphezu kwezibalo ezilula - kuhilela ukusebenza kwengqondo.
Kule bhulogi, sizobheka ezinye izindlela ongabeka ngazo intengo imikhiqizo yakho ngendlela ekhuthaza amakhasimende ukuthi ayithenge.
Okuqukethwe
Intengo ye-Charm: Amandla wama-9s kanye nentengo eyinqaba
Izibonisi zentengo eziqhathanisayo: Ukunciphisa leyo MSRP
Ukubala izinombolo: Kungani i-BOGO ingcono kunesaphulelo esingu-50%?
Ukuwisa amasenti: Okuncane kungaphezulu
Izintengo zenqwaba: Kwenze kube lula kuzo
Ukubeka intengo yezimpahla zakho phezulu: Isignali yenani eliphezulu
Isiphetho
Intengo ye-Charm: Amandla wama-9s kanye nentengo eyinqaba
Imuphi umehluko isenti elenzayo esu lakho lentengo? Kaningi, uma leyo penny ibekwe ngendlela efanele. Uma abantu bebona intengo egcina ngo-9, bavame ukuyibona njengephansi kakhulu uma ifinyezwe enambeni yonke elandelayo. Isibonelo, umkhiqizo onenani elingu-$3.99 ungase uthengise ngokungenakulinganiswa kunowodwa omakwe kokuthi u-$4.00, noma ngabe umehluko wangempela ungu-$0.01 kuphela. Lokhu kubizwa ngokuthi i-charm pricing, uhlobo lombono wokuchema ohambisana nezinombolo ezinkulu, futhi.
Uyaziwa ngokuthi Amandla we-9s, usebenzisa amasenti angu-9 (noma okungcono, amasenti angu-99!) ngentengo yakho ikhombisa amanani angavamile, noma ukuncishiswa kwentengo, kukhasimende. Abantu baqeqeshelwe ukubona amadili, futhi ngokuvamile lawo madili afika ngendlela yezintengo ezigcina ngo-9. Ngisho nezinombolo, futhi ikakhulukazi izintengo ezigcina ngo-.00 zibukeka zijwayelekile kakhulu, noma zingancishisiwe.
Cabangela ukusebenzisa le ndlela yokubeka intengo ngokukhethekile izethameli zabathengi abathengayo noma amakhasimende azwela kakhulu amanani.
Izibonisi zentengo eziqhathanisayo: Ukunciphisa leyo MSRP
Wonke amanani ahlobene. Lokhu sikwazi ngoba inani lemali esizimisele ukulikhokhela into eyodwa lihlukile kunemali okungenzeka omunye umuntu azimisele ukuyikhokhela into efanayo. Nakuba okunye kwalokhu kuhlukaniswa kuncike enanini elicatshangelwayo lokuhle, okunye kuncike enanini elicatshangwayo lentengo.
Usomaqhinga omuhle wamanani uzohlinzeka ngezintengo zokuqhathanisa zempahla eyodwa njengendlela yokusungula isisekelo esimba eqolo kunenani abahlela ukulisebenzisa. Isibonelo, ukubonisa okuphakamisiwe komkhiqizi imali ethengiswa ngayo (MSRP), bese inciphisa leyo ntengo ukuze ivune inani eliphansi, ishintsha inani elicatshangelwayo lentengo ngoba ikhasimende linomuzwa wokuthi lithola umkhiqizo ngemali engaphansi kwaleyo oyifanele ngempela.
Ukuze usebenzise lokhu esitolo sakho, ungafuna ukugcina inani eliphezulu lempahla esohlwini. Lokho kungase kube i-MSRP, noma kungase kube inani oyelisethile ekuqaleni lapho uyifaka ohlwini okokuqala. Kunoma ikuphi, gcina leyo ntengo ohlwini futhi wethule intengo entsha usebenzisa inkomba ebonakalayo yesaphulelo, njengokunciphisa inani loqobo noma ifonti ebomvu yenani elisha.
Ukubala izinombolo: Kungani i-BOGO ingcono kunesaphulelo esingu-50%?
Ubuwazi yini ukuthi ingxenye isu lokubeka amanani ngokwengqondo iyashintsha nje indlela intengo eshiwo ngayo? Kuyiqiniso - ungakhuphula ukuthengisa ngokwethula isivumelwano esifanayo ngendlela ehlukile.

Masithenge eyodwa, sithole eyodwa (BOGO) mahhala, uma siqhathanisa nokuthenga okubili, sithole kokubili isaphulelo sika-50%. Amaqembu entengo axoxile ngalesi sivumelwano isikhathi eside njengoba i-BOGO ikhona, kanye nokuvumelana? Awu, akekho noyedwa. Ngenkathi abathengi abaningi bakhetha ukuthola into yamahhala ngezindleko zokukhokha inani eliphelele lenye into, zonke izithameli zihlukile, umkhiqizo ngamunye uhlukile, futhi kunezigidi zezinhlanganisela zalezi zimo ezimbili eziveza imiphumela ehlukene.
Isixazululo? Hlola, hlola, bese uhlola okunye okwengeziwe. Ufuna ukuthola idatha eqinile ngokwanele ukuze unqume ukuthi yimaphi amagama izethameli zakho eziwamukela kakhulu.
Ukuwisa amasenti: Okuncane kungaphezulu
Esinye isici esimangalisayo sezengqondo esisenza sibone okuhle njengevelu efanelekile eningi noma engaphansi yinani lamadijithi enanini. Uma kunje, ukwehlisa amasenti enanini lakho empeleni kungenza amakhasimende azizwe sengathi inani alikhokhayo lincane.
Abathengisi abaningi bafometha amanani abo ngokusekelwe kokuphumayo okuvela kumafomula ezibalo asetshenziselwa ukunquma leyo ntengo. Isikhathi esiningi lezi zintengo zigcina ngamadesimali. Kodwa ukugoqa kungaholela kulokho okubukeka kumakhasimende njengenombolo encane. Isibonelo, uma intengo ebaliwe yomkhiqizo wakho ingu-$5.27, ukwehla kwamasenti angu-27 kungase kuphumele esilinganisweni esiphezulu sokuthenga, okwenza u-27-cent umkhawulo wenzuzo ukulahlekelwa kwevolumu.
Lo mthetho ungase usebenze nasezimpahleni eziqoqwe ngenani, ngokuphambene nokwehla - ikakhulukazi uma kuyizimpahla zokungcebeleka noma zokunethezeka. Ucwaningo luthole, isibonelo, a ibhodlela le-champagne ithengiswe kangcono ngo-$40.00 kunakho kokubili okungu-$39.72 noma okungu-$40.28.
Ngaphandle uma uthengisa into esetshenziswayo noma into ofuna ukuyihlaba umkhosi njengesaphulelo usebenzisa Amandla ka-9s, intengo usebenzisa izinombolo eziyindilinga.
Izintengo zenqwaba: Kwenze kube lula kuzo
Nakuba abantu bethanda ukuthola izinto, bakhungatheka kalula ukukhetha nokuzonda ukukhokha. Ukunqwabelana kwamanani akwehlisi nje kuphela ukukhetha okungadingekile, okungase kucindezele ikhasimende ngokungadingekile, futhi kunikeza umbono wokuthi lithola okwengeziwe ngemali yalo. Umbono lapha ukuthi, lapho uhlanganisa izimpahla ndawonye, ikhasimende lizwa sengathi ngayinye iyingxenye edingekayo yezinye nokuthi intengo ephansi yokuthenga umkhiqizo othengisiwe incane kunalokho ebekuyoba yikho ukube beliwuthenge lodwa.
Isibonelo, uhlobo lwezingubo ze-DTC, Amasiko Amakhosi, isebenzisa kakhulu ukuhlanganisa. Inikeza abathengi izingubo ezifanekisiwe ngentengo emisiwe ehlanganisa nesethi yenombolo yezinto ezingathengwa ndawonye ukuze kwenziwe ingubo ephelele. I-Culture Kings ayigcini nje ngokwenza inqubo yokufanisa izingubo ibe lula, kodwa isanikeza abathengi ukuzimela ukuze bazikhethele ngokwabo mayelana nesitayela, ubukhulu, nemibala. Amakhasimende eCulture Kings ayazithanda lezi zishuqulu ngoba angathola isethi ephelele enzelwe ukuthi igqokwe ndawonye, ngenani elihlisiwe.
Ukuze usebenzise leli su lentengo, qoqa izinto ezingase zithengiswe ndawonye futhi unikeze isaphulelo (noma isiphi isaphulelo) kumakhasimende azimisele ukuzithenga njengenqwaba.
Ukubeka intengo yezimpahla zakho phezulu: Isignali yenani eliphezulu
Sivame ukucabanga ukuthi isidingo somkhiqizo othile sizokhuphuka njengoba intengo yawo yehla, futhi ngokuvamile kuba njalo. Kodwa-ke, kunezimo ezimbili ezingokwengqondo lapho isidingo sikhuphuka njengoba intengo ikhuphuka: Izimpahla ze-Giffen nezimpahla ze-Veblen.
Nakuba izimpahla ze-Giffen kuyilezo ezinenani eliphakeme ngenxa yokuntuleka kwezinye eziseduze, isidingo sempahla ye-Veblen siyenyuka njengoba intengo ikhuphuka ngoba ithegi yamanani ephezulu isho ukuthi bambalwa abantu abangakwazi ukuyikhokhela, inikeza umuzwa wokuhluka kanye nesimo.
Izibonelo ezaziwayo zezimpahla ze-Veblen yizikhwama nezingubo ezivela ku-Louis Vuitton. Le mikhiqizo ilinganiselwe kodwa isibalo sabantu abadumile nabanye abantu abacebile abazimisele ukuyikhokhela igcina ibonwa emphakathini futhi yengeza isidingo.
Lapho wenza intengo yemikhiqizo yakho, maningi amathuba okuthi usebenzise isimiso se-Veblen, okubonisa ukuthi intengo yempahla yakho ibonisa inani lazo langempela. Ngethemba ukuthi lokhu kuzokhuthaza amakhasimende ukuthi athenge imikhiqizo yakho ngokuwabonisa ukuthi afaneleka kakhulu ngentengo yawo ephezulu.

Isiphetho
Manje njengoba usuqonda ukuthi lezi zici zezengqondo zithinta kanjani ukuziphatha komthengi, zithathe uzihlole. Khumbula ukuthi isitolo ngasinye, umkhiqizo, nomkhiqizo kuhlukile, futhi abathengi bakho baziphatha ngendlela ehlukile, futhi. Sebenzisa lezi zimiso ngendlela ongazilandelela ngayo usebenzisa idatha, futhi ubone ukuthi yimiphi imiphumela emikhawulweni yenzuzo ephezulu yebhizinisi lakho.