Izindlela Ezisebenzayo Ezingu-13 (Nezindleko Eziphansi) Zokuthuthukisa Umkhiqizo

Ukuphromotha umkhiqizo ngenkathi imali encane—zonke izinkampani zidlula kulesi sigaba.

Kodwa izindaba ezinhle ukuthi awudingi ukuchitha ithani lemali ukuze uthole umkhiqizo wakho phambi kwezithameli ezifanele.

Sizoqala ngezinto ongazenza ukuze uqalise umkhiqizo bese sidlulela kumaqhinga okuphromotha ongawasebenzisa kunoma yisiphi isigaba. 

Okuqukethwe
Yakha isasasa ezinkundleni zokuxhumana
Thumela amanothi e-PR kumawebhusayithi emboni
Yethula endaweni yokufakwa kuhlu
Hlanganyela nabathonya
Dala ikhasi lokubikezela elilungiselelwe
Nyusa kuzithameli zakho ezikhona
Dala okuqukethwe kwe-SEO kwezemfundo
Khulisa ukumaketha okuhlobene
Vele kunkhombandlela, amazinga, nezibuyekezo
Bhala okuthunyelwe kwezivakashi
Zimise njengesivakashi se-podcast
Yethula uhlelo lokudlulisela
Bonisa ukuthi bathini abamukeli bokuqala
Imicabango yokugcina

1. Yakha isasasa ezinkundleni zokuxhumana

Inkundla yezokuxhumana ingasetshenziselwa ukumaketha kwangaphambi kokwethulwa ngezindlela eziningi. 

Isibonelo, uma wethula okuthile owazi ukuthi abantu bazojabula kakhulu ngakho, ungathola imali ngalokho “ngokuvuza” ulwazi lomkhiqizo ngaphambi kokwethulwa. 

http://twitter.com/MetaMax_labs/status/1650820500224974854?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1650820500224974854%7Ctwgr%5E9f4708a10b8615ab6f7e5a277c4fd09f3590b414%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fahrefs.com%2Fblog%2Fhow-to-promote-product%2F

Lokhu kuzosiza ukuguqula leso sidingo sesixazululo sibe ukulindela umkhiqizo wakho. 

Ngisho nezindlela ezilula zingenza umsebenzi lapha, njengokubala phansi ukuze uqalise usuku noma isipho esikhethekile sangaphambi kokwethulwa. 

Into eyodwa ebalulekile okumele uyiqaphele ukuthi leli qhinga linamathuba amancane okuphumelela uma ungenawo amanethiwekhi. 

Nokho, lokhu kuyinto okufanele nakanjani uzame:

• Uma okungenani unokulandelayo ezinkundleni zokuxhumana. 
• Uma uyilungu elisebenzayo lemiphakathi ehlobene. 

2. Thumela amanothi e-PR kumawebhusayithi emboni

Mdala kodwa. Inothi le-PR, i-press release, isitatimende esisemthethweni esilethwe kumalungu abezindaba. Isetshenziselwa ukwabelana ngokuthile okufanele izindaba ngenjongo yokuvikela ukusabalala kwemidiya.

Imikhiqizo ibithumela amanothi e-PR ngaphambi kokuthi mina nawe sizalwe—futhi isasebenza nanamuhla. 

Kungani? Ingxenye yomsebenzi wamawebhusayithi wezindaba ukwazisa abafundi bawo ngemikhiqizo emisha nejabulisayo abangayisebenzisa ukuze babasize emsebenzini noma benze ukuphila kwabo kube lula—futhi lowo mkhiqizo kungaba yilowo obuwuthuthukisa. 

Ukhiye waleli qhinga ukuthumela umbiko wakho kwabezindaba ngaphambi kokwethulwa ukuze unikeze izintatheli isikhathi sokuzilungiselela. 

Ngaphezu kwalokho, ungase ufune ukwenza uhlu olufushane ezimbalwa zemithombo yezindaba ebalulekile futhi ubanikeze ukuthi babe ngabokuqala ukuthola izandla zabo kumkhiqizo. 

Ukuze ufunde ubuciko bokudala nokusabalalisa amanothi e-PR (futhi uthole isifanekiso samahhala), hlola umhlahlandlela wethu: Ungabhala Kanjani Ukukhishwa Kwabezindaba. 

3. Yethula endaweni yokufakwa kuhlu

Ukuzingela Komkhiqizo, Enye Indlela, Izindaba Ze-Hacker. Lezi ezinye zezinkundla zokufakwa ohlwini ongazisebenzisa ukutshela umhlaba ngomkhiqizo wakho. 

Zilungele ukuphromotha umkhiqizo ngezizathu ezimbili: umphakathi kanye nendlela yokusabalalisa. 

Uma ungeza umkhiqizo wakho kulawo maplathifomu, awuphumeleli esizeni. Abantu babuthana kulawo mapulatifomu ukuze babone imikhiqizo emisha, bayizame, futhi babelane ngolwazi lwabo. Futhi uma wethula okuthile abasebenzisi abakwazisa ngempela, uthola umvuzo ngokuchayeka okwengeziwe endawenikazi. Ngakho-ke, umjikelezo uyaqhubeka: ababukeli abaningi, amazwana amaningi/amavoti aphezulu, ukuchayeka okwengeziwe. 

Ezinye izinzuzo zokufaka ohlwini izinkundla: 

• Impendulo – Uma ufuna ukufunda indlela yokuthuthukisa umkhiqizo wakho ukuze uthole amakhasimende amaningi, cishe uzothola okuthile. Vele, wonke umuntu uzokwazi ukubona ukuphawula, ngakho-ke khumbula ukuthi lena inkemba esika nhlangothi zombili. 
• Ukuthembeka - Izinkundla zisebenza njengobufakazi bomphakathi obungakha ukwethemba umkhiqizo wakho.
• Igciwane - Esimeni esihle kakhulu, umkhiqizo wakho uduma ngempela, futhi umphakathi uqala ukuwuncoma ngaphandle kwenkundla. 

Hlola Izifundo ze-Product Hunt. Zibonisa ukuthi izinzuzo ezingenhla zisize kanjani ekukhuliseni imikhiqizo edumile efana ne-Notion ne-Loom. 

Nakuba izinkundla eziningi zokufakwa kuhlu zizoba nesici esifanayo somphakathi, zizoba nomehluko wazo nezici ezihlukile, ngakho qiniseka ukuthi ufunda kancane ngazo.

Isibonelo, i-Product Hunt ikunikeza ikhono lokukhangisa endaweni yayo, kuyilapho i-AlternativeTo ikuvumela ukuthi ubhale umkhiqizo wakho njengenye yezinto eziyisisekelo embonini kanye ne-piggyback ekudumeni kwawo. 

4. Hlangana nabantu abanethonya

Ukumaketha kwe-Influencer kumayelana nokusebenza nabantu abadumile be-inthanethi ukukhuthaza umlayezo womkhiqizo wakho, imikhiqizo, noma amasevisi.

Ukuze kucace, akubona bonke abantu abanethonya endaweni ethile abazovulelwa okuqukethwe okuxhasiwe. Kodwa kulabo abakhona, futhi bebaningi, okuqukethwe okuxhasiwe kungenye yezindlela zokwenza imali okungenzeka ukuthi isiteshi sabo besingeke sibe khona ngaphandle kwazo. 

Kukhona abathonya “abafanele” cishe noma yiluphi uhlobo lwesabelomali kanye nezimboni eziningi. Njengoba sikhuluma ngamasu abiza kancane lapha, ngingancoma ukuthi ngifinyelele kuma-nano nama-micro influencers. 

Ukufinyelela kwabo kungase kube kuphansi, kodwa bangase bahlale endaweni efanele yomkhiqizo wakho futhi babe nokusebenzelana okuqinile nababukeli babo.

Eqinisweni, ngisho nemikhiqizo emikhulu isebenza nama-micro influencers. Isibonelo, abakwaPeugeot, abakhi bezimoto base-Europe, bameme ama-micro influencers e-Brussels Motor Show ukuze babelane ngolwazi lwabo futhi bakhuthaze uhlobo.ucwaningo lwesigameko). 

Ngenkathi sikhuluma ngezindleko, kuhle ukubalula ukuthi abanye abathonya bangase bavulekele isinxephezelo esingeyona imali, njenge:

• Ukuxhasa izipho ezinikezwa izethameli zabo. 
• Ithola mahhala/i-swag. 
• Ukuthola izimemo emicimbini ekhethekile. 

Kukhona zonke izinhlobo zezindlela umgqugquzeli angaphromotha ngazo umkhiqizo wakho. Lokhu kufaka ukusingathwa kwezipho, ukwenza ukubuyekezwa kwemikhiqizo, ukwabelana ngokuqukethwe kwakho okuhle kakhulu, noma ukwenza ukubekwa kwemikhiqizo. Futhi akudingekile ukuthi kube imikhankaso eyodwa. Kungaba isiqalo sobudlelwano bebhizinisi obude. 

Ungaluthola kanjani uhlobo olufanele lomgqugquzeli? Ngenhlanhla, akhona amathuluzi alokho: I-Social Blade, heepsy, Futhi SparkToro, Phakathi kwabanye. 

Okulandelayo, udinga ukuwahlola ngokuya ngezinto ezifana nokuqashelwa nokuzwakala, ukufinyelela, nokuthuthukisa isivumelwano se-influencer. Sabelana ngamathiphu okuthi ungadlula kanjani kukho konke lokho kumhlahlandlela wethu ukukhangisa kwe-influencer kwabaqalayo. 

5. Dala ikhasi lokufika elilungiselelwe

Ngekhasi lokubikezela elilungiselelwe, ngiqonde ikhasi elilungiselelwe izinjini zokusesha ezifana ne-Google. 

Ikhasi elithuthukisiwe lisethelwe izinga lamagama angukhiye afanelekile futhi likhiqize ithrafikhi yamahhala, engenzi lutho, nengashintshi. Kufana nekhasi lokufika mahhala iwebhusayithi yokuhlola ithrafikhi, elungiselelwe, ukuqagele, igama elingukhiye elithi "isihloli sethrafikhi yewebhusayithi". Ibalwa kwabayi-10 abaphezulu kuleli gama elingukhiye nangaphezu kuka-400 amanye amagama angukhiye abalulekile. 

Ihlanganisa wonke amagama angukhiye, i-Google isithumela cishe ukuvakasha okungu-31,000 inyanga ngayinye ngaphandle kwemali echithwe yizikhangiso ngasohlangothini lwethu. 

Isihluthulelo sokuthuthukisa ikhasi lokufika le-SEO ukuthola igama elingukhiye elifanele ngohlobo olufanele lwenhloso yokusesha. Lokhu kusho ukuthi ama-SERP amanje aleli gama elingukhiye kufanele asho ukuthi iseshi kungenzeka sibheke ikhasi elinikeza umkhiqizo hhayi, ukusho, uhlu olukhethiwe lwemikhiqizo noma imihlahlandlela. 

Ake ngikhiphe lokhu ngesibonelo.

Ngezansi uzothola ukuqhathaniswa kwamagama angukhiye amabili. Engakwesokunxele ibonisa ukuba khona okuqinile kwamakhasi okubikezela omkhiqizo—uphawu oluhle ongalulinganisa ngalokhu ngekhasi lokubikezela lomkhiqizo. Engakwesokudla ayibonisi amakhasi okufikela omkhiqizo. Ngakho-ke, ukuzama ukukhomba lokho ngekhasi lokufika akuyona into engenakwenzeka, kodwa ngokuqinisekile kunzima. 

Nakhu ukuhlukaniswa kokuthi ukulungiselelwa kwekhasi lokubikezela lomkhiqizo kusebenza kanjani:

1. Sebenzisa ithuluzi le-SEO njenge-Ahrefs' Amagama angukhiye Ukuhlola ukuthola amagama angukhiye afanelekile asho ukuthi isesheli singase sibheke umkhiqizo 
2. Dizayina ikhasi ngenhloso yokusesha; faka ulwazi okufanele lube usizo kumfundi
3. Lungiselela ubuciko be-SEO obusekhasini (okufana nethegi yesihloko, i-URL, nemifanekiso) 
4. Engeza izixhumanisi zangaphakathi ezifanele
5. Yakha ama-backlink

Qhubekela kumhlahlandlela wethu ku ukuthuthukisa amakhasi okufika futhi ufunde yonke imininingwane. 

6. Nyusa izethameli zakho ezikhona

Unayo inkundla yezokuxhumana elandelayo noma uhlu lwe-imeyili? Kuhle! Yisebenzisele ukuphromotha umkhiqizo wakho omusha.

Laba oxhumana nabo sebevele bayawazi umkhiqizo wakho, futhi leso isinyathelo sokuqala kubo ekubeni amakhasimende akhokhayo. 

Ngaphezu kwalokho, uma usuvele unamakhasimende anelisekile, kungenzeka ukuthi azoba nentshisekelo kumkhiqizo olandelayo ngenxa yokuthi athande owadlule. Ngokwezibalo, amathuba okuthengisela ikhasimende elikhona kakade angama-60%–70%, kuyilapho amathuba okudayiselwa ikusasa elisha angu-5%–20% (umthombo).

Ukufanekisa, i-Apple ikwazisa kakhulu ukubuyisela amakhasimende kangangokuba inikela ngokuwathenga ama-iPhone awo amadala.

Izinto ezimbalwa okufanele uzikhumbule lapho uphromotha izethameli zakho ezikhona. Kumele: 

• Cabangela ukuhlukanisa izethameli ngaphambi kokuba uzithumele imiyalezo. Ungase ufune ukwenza imilayezo elungiselwe isigaba se uhambo lomthengi. 
• Qaphela noma yimaphi amadili akhethekile amaqembu akhethiwe; esikhundleni salokho nikela okuthile kwawo wonke umuntu. 
• Landela ngqo abantu ababandakanyeka kakhulu. Abantu abakunike impendulo eyakhayo noma ababekhuluma ngezici ezintsha yilabo ongathanda ukubathumelela imilayezo ngokuqondile. 
• Zilungiselele ukukhokhela ama-boosts okufinyelela ezinkundleni zokuxhumana. Cishe ngeke zikubize imali eshisiwe, kodwa ungalindeli ukufinyelela konke okulandelayo mahhala (inkundla yezokuxhumana ayisasebenzi ngaleyo ndlela).
• Qiniseka ukuthi abalandeli bakho nababhalisile ababona abokugcina ukufunda ngokuthile. 

7. Dala okuqukethwe kwe-SEO okufundisayo

Okuqukethwe kwe-SEO kwezemfundo kungokuqukethwe okuklanyelwe ukukala ku-Google futhi bonisa abasebenzisi ukuthi bangazuza kanjani kumkhiqizo wakho ngesikhathi esifanayo. 

Lolu hlobo lokuqukethwe luthuthukisa umkhiqizo wakho ngokuletha ithrafikhi yamahhala, engenzi lutho kusuka ezinjinini zokusesha kuya kuwebhusayithi yakho. 

Okubalulekile lapha amandla ethrafikhi ephilayo. Yize okuqukethwe okuvamile kwezemfundo kungadalwa eduze kwanoma yisiphi isihloko esisekela ukwamukelwa komkhiqizo, kokuqukethwe kwe-SEO, udinga amagama angukhiye anesidingo sokusesha ukuze uqale ngakho.

Ngokwesibonelo, kusukela Ama-Ahrefs iyithuluzi le-SEO, singakha okuqukethwe kwe-SEO kokufundisa ngezihloko ezinjengokucwaninga kwamagama angukhiye, ukwakha isixhumanisi, i-SEO yobuchwepheshe, ukumaketha kwe-inthanethi, nokunye. 

Uma uhlanganisa amakhulukhulu amagama angukhiye ndawonye, ​​uthola isamba esikhulu sethrafikhi engaguquki ekulethela izivakashi ngisho neminyaka ngemuva kokushicilela okuqukethwe. 

Ukudala okuqukethwe okufana nalokhu kulandela indlela efanayo, evamile yokuthuthukisa injini yokusesha:

1. Thola amagama angukhiye amahle
2. Dala okuqukethwe kwekhwalithi
3. Yakha izixhumanisi kuyo

Iphuzu lesine elingekho emthethweni lalolo hlu lithi “linda.” Ngoba okubi kokulungiselela izinjini zokusesha ukuthi kuthatha isikhathi ukukala—ngokuvamile izinyanga ezintathu kuya kweziyisithupha. Ngakho-ke nakuba lena kuyindlela enhle yokuphromotha umkhiqizo wakho, mhlawumbe akufanele kube uwena wodwa. 

Futhi, into yilena: Uma ungazami ukukala amagama angukhiye afanelekile, izimbangi zakho zizokwenza. Futhi uma kunjalo, uzolahlekelwa yiyo yonke leyo thrafikhi. Ngakho hlola yethu umhlahlandlela wokuqukethwe kwe-SEO kwabaqalayo futhi ufunde indlela yokuletha ekhaya ezinye zaleso sidingo sosesho. 

8. Sebenzisa ukuthengisa okuhambisanayo

Ukumaketha okuhlangene yilapho umuntu wesithathu (inkampani ephethwe) ephromotha umkhiqizo womthengisi (wena) futhi ezuza ikhomishini. 

Kunezindlela ezimbili ongasebenzisa ngazo leli qhinga lokumaketha: 

• Joyina i Uhlelo lokumaketha lobulungu njenge-ClickBank noma i-GiddyUp 
• Dala futhi uphathe uhlelo lwakho lobulungu 

Nakuba inketho yokugcina ikuvumela ukuba wenze ngokwezifiso okwengeziwe futhi ngeke ukhokhele noma ubani imali, inketho yokuqala cishe iyindlela engcono kakhulu yabaqalayo. Akudla isikhathi esincane, athambekele kangako emaphutheni, futhi kungenzeka kube yindleko ebiza kakhulu (izinkokhelo ngokuvamile ziphansi, futhi ngeke udinge ukwakha noma iyiphi ingqalasizinda). 

Lungiselela ukunikeza kusuka ku-5% kuya ngisho ku-50% wemali engenayo oyithola ngezinkampani ezisebenzisana nazo. Lokhu kungase kuzwakale kubiza. Kodwa khumbula: Awudingi ukukhokha kusengaphambili, futhi inkampani esebenzisana nayo yenza wonke umsebenzi. 

Futhi, kuze kube yilapho leyo nkampani ephethwe yenza ukuthengisa, lokho kuyiphromoshini yamahhala. 

Izinkampani ezisebenzisana nazo ziyithuthukisa kanjani imikhiqizo? Ngokufanayo nabathonya, bakha uhlobo lokuqukethwe abangcono kakhulu kukho futhi basabalalise eziteshini ezahlukahlukene. 

Amanye amafomethi wokuqukethwe okusebenzisana adume kakhulu ukuthi kwenziwa kanjani, okokufundisa, nezibuyekezo. Nasi isibonelo esivela kubhulogi yezezimali evelele, Ukwenza Umqondo Wamasenti. 

9. Veza ohlwini lwemibhalo, amazinga, nezibuyekezo

Isidingo semikhiqizo ephezulu kunoma yisiphi isigaba siphezulu njalo. Ungakubona lokho emibuzweni yosesho. Nazi izibonelo: 

Lokhu kusho ukuthi abantu abaningi sebevele befuna imikhiqizo efana neyakho. 

Kodwa inkinga iwukuthi ubunzima simo ngoba le mibuzo yosesho izoba phezulu kakhulu ukuzama ukukala nokuqukethwe kwakho. Ngoba lezi zinhlobo zemibuzo zivame ukubuswa amawebhusayithi agunyaziwe anamathani ama-backlink. 

Isixazululo: Zibandakanye kulokho osekusezingeni. Kuyisinqamuleli sakho sekhasi #1 ku-Google kuwo wonke lawo magama angukhiye okunzima ukuwabeka. 

Yiqiniso, lokhu kulula ukukusho kunokukwenza. Konke kuncike ekutheni muhle kangakanani umkhiqizo wakho, futhi abahleli bayohlale benezwi lokugcina. Kodwa-ke, okungasiza ngempela ukusebenza ku-pitch yakho: 

• Babonise ukuthi kungani umkhiqizo wakho uwumbangi omkhulu uma uqhathaniswa nalokho asebenakho ohlwini
• Yenza indaba eqinile yokuthi kungani izethameli zabo zizowuthanda umkhiqizo wakho
• Khanyisa ukuqashelwa osuvele ukutholile 

Futhi, qaphela ukuthi abantu ababheki nje imikhiqizo “engcono kakhulu”. Baphinde babheke imikhiqizo egcwalisa isidingo esithile: sabaqalayo, abakhangisi, amaqembu, ngaphansi kwe-$ 100, njll. 

Lawo magama angukhiye cishe azoba nesidingo esincane sokusesha kodwa asengaba namandla aphezulu okuguqulwa. Ungasebenzisa ithuluzi lokucwaninga lamagama angukhiye ukuze uthole lawa magama angukhiye kuqala bese ubeka amasayithi asezingeni lawo. 

Ungase futhi uthole amathuba amahle uma ulandela izixhumanisi izimbangi zakho. Nakhu ukuthi kusebenza kanjani ku-Ahrefs' I-Site Explorer: 

1. Faka i-URL yesimbangi sakho 
2. Yiya ku BackLinks umbiko
3. Faka igama elithi “ithuluzi” ku- Ref. i-URL yekhasi lemifanekiso 
4. Setha imodi ku Qoqa ngokufana bese uhlela amakhasi ngawo Ithrafikhi yekhasi (ukukhombisa amakhasi anethrafikhi yezinto eziphilayo kuqala)
5. Vula amakhasi abhekiselayo futhi ubone ukuthi ungathola yini i-engeli enhle yokubeka umkhiqizo wakho 

ISU

Ungakwazi futhi ukuvula isihlungi esithi "Dofollow" ukuze ubeke phambili amakhasi okungenzeka anikeze isixhumanisi "esilandelayo", esizoba nomthelela omkhulu ku-SEO kunezixhumanisi ze-nofollow. 

10. Bhala okuthunyelwe kwezivakashi

Ukuthunyelwa kwesivakashi noma ukubhuloga kwezivakashi yilapho ubhalela amanye amabhulogi. 

Iqhinga lapha kuzoba ukumisa lezo zihloko kuphela lapho ungafaka khona umkhiqizo wakho ngokwemvelo. Awudingi ukwenza yonke i-athikili ibe ngokoqobo mayelana nomkhiqizo wakho. Ukusho okuhle, okungokomongo nakho kungadala ukuqwashisa ngomkhiqizo wakho. 

Enye into okufanele icatshangelwe lapho ukubhuloga kwezivakashi kuyisici se-SEO. Eqinisweni, abathengisi abaningi baphishekela leli qhinga ukuze bathole izixhumanisi kuphela. 

Lokhu kusho ukuthi ungakwazi ukubeka phambili amawebhusayithi angakunikeza isixhumanisi esihle. 

Ungafunda ukuthi ungawusho kanjani umehluko phakathi kwezixhumanisi zekhwalithi ephezulu nezisezingeni eliphansi kumhlahlandlela wethu ogcwele wokuthi ukwakha isixhumanisi. Kodwa okwamanje, ake sigxile ezintweni ezimbili ezibaluleke kakhulu zekhwalithi yesixhumanisi: igunya kanye nokufaneleka.

Nakuba ukuhlobana kuyinto ongakwazi ukukuqonda kalula kusuka ezihlokweni ezihlanganiswa yisayithi, igunya alikho sobala kangako. 

Ukuze uthole umbono omuhle wegunya lesayithi, uzodinga ithuluzi le-SEO. Ungasebenzisa i-Ahrefs' Ibha yamathuluzi ye-SEO njengoba usebenzisa i-Google noma ubheka isiza ngasinye ofuna ukusikhipha mahhala ngesethu umhloli wegunya lewebhusayithi. 

11. Zimise njengesivakashi se-podcast

Ukusebenzisa ama-podcasts njengeqhinga lokuphromotha kusebenza ngendlela efanayo nasekubhulogini kwezihambeli: Ukhuluma ngesihloko esihambisana nomkhiqizo wakho, futhi lokho kukunikeza ithuba lokusethula kubabukeli. Futhi, ungakwazi ukuthola isixhumanisi sekhwalithi futhi. 

Kodwa umehluko lapha ukuthi iqiniso nje lokuthi umenywe ukuzodlala ku-podcast likwenza wena nakho konke okwenzayo kuthakazelise. Ngakho-ke ngingasho ukuthi kungasiza ukuqwashisa ngomkhiqizo wakho noma ngabe kushiwo kuphela encazelweni yesiqephu. 

Sekushiwo lokho, izihloko ezihamba phambili ze-podcast kuzoba yilezo:

• Khanga izethameli ze-podcast.
• Akukahlanganiswa.
• Qondanisa nolwazi lwakho.

Futhi nali iqhinga elihlanzekile lokuthola izihloko ezingamboziwe (ngenhlonipho ka Ukuphendula): sebenzisa Ama-opharetha wosesho lwe-Google. Ngokwesibonelo, site:podcast.everyonehatesmarketers.com AND "omnichannel marketing" ibonisa ukuthi lesi sihloko asikaze siphathwe umsingathi wohlelo. 

12. Yethula uhlelo lokudlulisela

Uhlelo lokudlulisela luyisu lokumaketha elikhuthaza abasebenzisi ukuthi bamelele umkhiqizo wakho ukuze bathole imiklomelo efana nemali, mahhala, noma ukuthuthukiswa komkhiqizo. 

Cishe uzwile ngezinkampani ezinkulu ezifana neDropbox, PayPal, noma i-Uber ezisebenzisa ukumaketha kokudlulisela. Kodwa ungacabangi ukuthi leli qhinga likhawulelwe ezinkampanini ezinkulu njengabo kuphela. Eqinisweni, izinhlelo zokudlulisela zaqalwa ekuqaleni kwalawa mabhizinisi futhi kwatholakala ukuthi ziyisici esibalulekile ekukhuleni kwawo.

Ngokwezibalo, ukudluliselwa okuvela kumngane, ilungu lomndeni, noma osebenza naye kungenye yezindlela eziphumelela kakhulu zokuthola amakhasimende njengoba ukukhuluma ngomlomo kungenye yeziteshi ezithembeke kakhulu zokumaketha (umthombo). 

Kungase futhi kube enye yezindlela ezingabizi kakhulu zokuthola amakhasimende, kodwa konke kuza ezindlekweni zohlelo lwakho. 

Ukuze wenze uhlelo lwakho lokudlulisela lube yimpumelelo, udinga ukucabangela izinto ezintathu.

Okokuqala, ukukhanga komvuzo. Yini ezokhanga kakhulu kubasebenzisi bakho: isaphulelo ekuthengeni kwabo okulandelayo, ukuthuthukiswa, noma umnikelo wokupha? Cabangela futhi imiklomelo yezindlela ezimbili: kobhekisiwe kanye nonompempe. 

Okwesibili, qaphela izindleko zomvuzo ebhizinisini lakho. I-PayPal ikhiphe ukheshi ukuze ubhalise ngoba inkampani ibone ukuthi izobiza kancane kunezikhangiso. Ngempela, kuholele ekukhuleni okusheshayo, kodwa ungacabanga ukuthi basebenzise malini ngaphandle kwesithembiso semali engenayo. Kungumbono ongcono ukuklomelisa abasebenzisi abenza isenzo esithile esihlobene eduze nenzuzo yakho. 

Futhi, cabangela izindleko zokutholwa kwamakhasimende (okubizwa nangokuthi i-CAC) zamanye amaqhinga okumaketha. Sebenzisa lokhu njengophawu lokuma; ngokufanelekile, ufuna ukugcina i-CAC yohlelo lwakho lokudlulisela iphansi kunamanye amaqhinga. 

Nokho, ukuhlakanipha kuyelulekwa lapha. Uma ubona ukuthi abasebenzisi abeza ngokudluliswa bahlala isikhathi eside noma bachitha ngaphezulu, i-CAC ephakeme ingathetheleka. 

Okokugcina, izinhlelo zokudlulisela kungase kube nzima ukusebenza ngaphandle kwesofthiwe ezinikele ekhiqiza izixhumanisi zokudlulisela futhi ikuvumela ukuthi uzilandele. Ngakho cabanga ithuluzi elifana I-ReferralCandy or Izihibe Zamagciwane. 

13. Khombisa ukuthi bathini abatholwa bokuqala

Okokugcina, ungabelana ngempendulo eyakhayo evela kubamukeli bokuqala bomkhiqizo wakho.

Ngale ndlela, uzokwakha ubufakazi bokuxhumana nabantu obuzoqinisekisa ukwethembeka kwakho futhi kwandise amathuba okuba abantu babhalisele umkhiqizo wakho noma bawuthenge. Ngikhuluma ngokwabelana:

• Quotes
• Izigaba
• Imiklomelo 
• eziyimpumelelo 
• Izithombe namavidiyo avela kumakhasimende 

Ezinye izindawo ezidumile zokufaka ubufakazi bokuxhumana nomphakathi amafomu okubhalisa, amakhasi entengo, nokuvakasha kwesici somkhiqizo. Kodwa ungaphinda uhlole ukubekwa kwazo futhi ubone umthelela wazo ekuguquleni. 

Kuhle uma unobufakazi obuvela kubagqugquzeli bezinga eliphezulu noma osaziwayo, kodwa iqiniso izwi “labasebenzisi abavamile” libalulekile futhi. Ngingaphikisa ukuthi ikhono lomkhiqizo lokuhlangabezana nezidingo zabasebenzisi abavamile libaluleke kakhulu kunezincomo ezimbalwa ezivela kubantu abadumile.

Imicabango yokugcina

Uma ungeke ukwazi ukusebenzisa imali eningi ekukhangiseni umkhiqizo, ungakhathazeki. Uzothola imibono engaphezu kokwanele engancikile ezikhangisweni.

Nokho, lokhu akusho ukuthi udinga ukuyeka ngokuphelele izikhangiso. Okuthile ongakucabangela ukutshala kabusha ingxenye yemali yakho engenayo ukuze uzame amaqhinga okukhangisa afana nalawa: 

• Ukukhangisa ezisekelweni ezingabonakali njenge-Quora (ucwaningo lwesigameko). 
• Ukukhomba amagama angukhiye e-niche ngezindleko eziphansi ngokuchofoza ngakunye kodwa okungenzeka kube namandla aphezulu ebhizinisi.
• Isebenzisa i-dayparting (etholakala ku-Google Ads). 
• Ithuthukisa ukuguqulwa ekhasini lakho lokubikezela. 
• Ukwenyusa amaphuzu ekhwalithi yesikhangiso ukuze kwehliswe izindleko zamabhidi.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.