Indlela Yokugqama Futhi Uphumelele Ngokudonsa

Umhlaba we-ecommerce ubulokhu uguqukela kancane kancane ubheke ekwehleni, ngama-23% okuthengiswa kwe-inthanethi, noma amaRandi ayizigidi eziyizinkulungwane ezingama-85 ngonyaka, igcwaliswe ngamamodeli adonsela phansi. Izithiyo zayo eziphansi zokungena, ukuguquguquka komkhiqizo ngokutshalwa kwezimali okuphansi, kanye nokwanda komnotho kuheha osomabhizinisi abaningi abasafufusa. Kodwa nalezi zinzuzo kufika nokuncintisana okuqinile.

Le ndatshana izosiza labo abasha ekwehleni ukuthi baphumelele ngokubheka amaphutha ajwayelekile ukuze bagweme futhi bahlole amasu abalulekile wokuwanqoba.

Okuqukethwe
Ukuvela kwe-dropshipping
Ingabe i-dropshipping isakufanele?
I-dropshipping inokuncintisana kangakanani?
Izingibe ezivamile ze-dropshipping
Amasu okugqama
Isiphetho

Ukuvela kwe-dropshipping

Kukholwe noma ungakukholwa, ukwehla yayisetshenziswa njengemodeli yebhizinisi kudala ngaphambi kokuba i-inthanethi ibe yinto evamile. Idlule emlandweni wezigaba ezintathu:

• Ngama-60-70s: Ukudonsa yakhiwe kanye namakhathalogi e-oda lemeyili. Izinkampani ezifana no-JC Penny zibe nokugcwaliseka kwe-oda okufanayo njenge-'Fulfilled By Amazon' (FBA) yanamuhla ngokugcina uhlu lwezimpahla ezinkulu kanye nokuthumela ngama-oda e-imeyili.

• Phakathi neminyaka yama-90s, i-ecommerce yavela ekuphenduleni abathengi abasanda kuthenga nge-inthanethi, ngokungabaza ngezinye izikhathi, kodwa ngokukhula okuqhubekayo.

• 2000s: isikhathi esikhulayo sokwehla saqala, obekubangelwa kakhulu amamodeli emakethe e-Amazon kanye ne-ebay lapho abantu bengadingi ukuzakhela izitolo zabo, kodwa esikhundleni salokho, vele uthumele kulawa mapulatifomu futhi ubavumele basebenze ngokunye, njengokuthengisa nokugcwalisa.

Ingabe i-dropshipping isakufanele?

Ukuthumela i-drop shipping kube ngenye yamamodeli ebhizinisi asebenza kakhulu eminyakeni engama-20 edlule futhi kusanikeza amandla amakhulu. Mayelana nenzuzo, naphezu kokuncintisana okuqinile kulesi sikhala, ama-dropshippers, ngokwesilinganiso, anenzuzo engu-50% ngaphezu kwabathengisi bendabuko, kuyilapho abakhiqizi ababamba iqhaza ekudonseni phansi cishe banenzuzo engu-18% kunalabo abangakwenzi.

I-dropshipping inokuncintisana kangakanani?

I-Dropshipping ingaba imodeli yebhizinisi encintisana kakhulu, njengoba kulula futhi kungabizi ukumisa isitolo esiku-inthanethi futhi uqale ukuthengisa imikhiqizo ngaphandle kokubamba i-inventory noma ukuzithumela ngokwakho. Ngezithiyo eziphansi zokungena, kunabantu abaningi namabhizinisi aphishekela ukwehla njengethuba lebhizinisi.

Ngaphezu kwalokho, ama-dropshippers amaningi athembele kusethi efanayo yemikhiqizo edumile evela kubahlinzeki abavamile, okungaholela ekugcwaliseni ezindaweni ezithile kanye nokuncintisana okukhulu kumakhasimende. Ngaphezu kwalokho, kunezimakethe eziningi eziku-inthanethi nezinkundla, njenge-Amazon ne-eBay, lapho abawa phansi bengakwazi ukuthengisa imikhiqizo yabo, okwenza kube inselele nakakhulu ukugqama nokuncintisana ngamanani nekhwalithi.

Uma sekushiwo lokho, i-dropshipping isengaba ibhizinisi eliphumelelayo nelinenzuzo ngesu elilungile, ukukhethwa komkhiqizo, nendlela yokumaketha. Kubalulekile kuma-dropshippers ukuthola imikhiqizo ehlukile nabahlinzeki, basungule ubunikazi bomkhiqizo obuqinile, futhi bagxile ekuhlinzekeni ngenkonzo yamakhasimende ehlukile ukuze bazihlukanise emakethe.

Izingibe ezivamile ze-dropshipping

Izinselele nezihibe eziwumphumela wokuncintisana okukhulu kumele ziqondwe ohlelweni lokwakha amasu nokuqinisekisa impumelelo yesikhathi eside. Lezi zinselelo zihlanganisa:

• Amamajini enzuzo azacile: Njengoba kushiwo, i-dropshipping ingaba nenzuzo enkulu, kodwa kuphela uma uqhudelana emakethe ngamasu futhi usetha amanani akho ngendlela efanele.

• Ukulawula ikhwalithi kungaba nzima: Njengoba abanikazi bamabhizinisi begcwalisa ama-oda abo ngokuqondile ngabahlinzeki, kungase kuholele ekuntulekeni kokulawula ikhwalithi. Lokhu mhlawumbe kuyisici esibaluleke kakhulu sokudonsela phansi.

• Ukwaneliseka kwekhasimende kungaba nzima ukuphatha: Ngenxa yokuthi abanikazi abayiboni imikhiqizo ethunyelwe kumakhasimende, ukuphendula ezinkingeni zekhasimende kungathatha isikhathi eside kunalokho obekulindelwe, okungase kuxoshe amakhasimende.

Amasu okugqama

Imaphi amasu okufanele abanikazi be-dropshipping bawabeke ukuze banciphise ubungozi futhi bagqame emqhudelwaneni onamandla kangaka?

Impendulo ilele ekungeneni emakethe engaminyene kakhulu, kanye nokwakha ibhizinisi elihlukene ukuze likuvumele ukuba ube nesithunzi nomkhiqizo okungekho omunye umuntu ongakwazi ukukopisha. Ukuze wenze kanjalo, cabangela amasu alandelayo:

Yazi imakethe yakho kanye niche

Kungakhathaliseki ukuthi unomkhiqizo okhona noma wenza umkhiqizo omusha, ukwazi imakethe ongena kuyo kubalulekile. I-dropshipping ephumelele kakhulu isezigabeni ezinye izitolo ezivame ukungazinaki. Lokhu kuzokuvumela ukuthi ungene emakethe ngokuncintisana okuncane.

Kodwa ungayithola kuphi idatha yemakethe?

Indlela elula ukuhlola ucwaningo olukhona. Ukuthatha ukuhlobisa ekhaya njengesibonelo, ngokumane ku-google "ucwaningo lwemakethe yokuhlobisa ikhaya", imibiko eminingi yemakethe iyatholakala futhi ilungele ukuhlolwa.

Uma kufanele wenze ucwaningo olunjalo uwedwa, ama-4Ps asetshenziswa kakhulu angaba uhlaka oluhle lokuqala ucwaningo lwakho. I-4Ps imele ukuthengisa izinto ezine ezibalulekile: umkhiqizo, intengo, indawo kanye nokunyuswa. Ngengeze omunye u-P ocwaningweni lwami: abantu. Lawa ma-5Ps ahlanganisa zonke izici ezinomthelela empumelelweni yebhizinisi lakho, futhi khumbula, ngenkathi lezi zici zisebenza ngokuzwana ndawonye, ​​ngayinye yazo ibaluleke ngokufanayo.

Khula ukushayela uhlobo oluqinile nobuwena

Uma usunqume imakethe kanye ne-niche, yakha imilayezo bese ukhetha imikhiqizo ezungeze izidingo zamakhasimende kuleyo makethe. Ngamanye amazwi, letha ubuwena emakethe.

Lokhu kudinga ukuthi uhlale uphakamise inani lesitolo. Inani kufanele kube into ofuna ukuthi amakhasimende akwazi ngayo. Isibonelo, inani lenkampani yemithi yezitshalo lingaba "ukuletha ukuqwashisa ngezinzuzo ezibalulekile zomuthi ophelele", noma inani lenkampani yempahla yezemfundo lingaba "ukubusa imakethe ekunikezeni ukusebenza kahle kwemfundo".

Amabhizinisi amaningi adonsela phansi ayahluleka ngenxa yokuntula ukugxila, njengoba okuqukethwe okusabalele ngaphandle kokugxila kunzima ukuhambisana nezithameli. Futhi ngokuhamba kwesikhathi lokhu kungaholela ekucindezelweni kwemajini njengokuwukuphela kwendlela yokuphila.

Ukwenyuka kokukhwabanisa nokukhathazeka ngekhwalithi kuholele abathengi kumawebhusayithi lapho okuqukethwe nemikhiqizo kuphethe imilayezo eqinile yamanani athile. Lokhu kusho ukuthi izitolo ezisafufusa zisemathubeni amakhulu okuwina imakethe ngokuqukethwe okukhethekile.

Ungase uzibuze ukuthi ungawakha kanjani umkhiqizo oqinile nobuwena?

Njengoba kushiwo ngenhla, ukuba nenkambu egxilile egunyazwe ucwaningo lwakho lwemakethe kuyisinyathelo sokuqala. Uma usunqume enkundleni, qhubeka ubhekane nezinyathelo ezimbalwa ezilandelayo.

• Khomba inhloso yomkhiqizo wakho
• Nquma izethameli zakho ezihlosiwe kanye nabantu
• Yakha uhlelo lokumaketha ukuze ubhekane nezithameli nabantu
• Yakha indaba eqinile yokuthi uqale kanjani nokuthi uhlukanisa kanjani
• Ungaguquguquki kuzo zonke izindawo ukuze uqinise lobu bunikazi bomkhiqizo okufaka amalogo, izinto zokumaketha (kokubili amawebhusayithi nezinkundla zokuxhumana), izinsiza zamakhasimende njll.
• Okokugcina, phila futhi uphefumule ubuwena. Ungayekethisi futhi unamathele kumanani omkhiqizo wakho

Qondanisa izinsiza zamakhasimende akho nebhrendi yakho kanye namagugu

Kumodeli yebhizinisi eyehlayo, abahlinzeki badlala indima ebalulekile ekusizeni ukuthi wakhe inani lomkhiqizo wakho futhi ugcine ukwethembeka kwakho. Thatha lezi zinyathelo ukuze wenze ngokucophelela ukuthola abahlinzeki abangcono kakhulu:

• Yenza ucwaningo lwabahlinzeki: qhathanisa abahlinzeki abaningi ngamanani, imigomo yokuthutha, isikhathi sokuphendula nezinqubomgomo zembuyiselo.
• Hlola imikhiqizo yabo: thenga isampula futhi uhlole ikhwalithi nokulethwa ngempilo yangempela ye-unboxing.
• Thenga imikhiqizo kubahlinzeki bakho oncintisana nabo ukuze uqhathanise.
• Buyekeza inqubomgomo yokubuyisela.
• Buyekeza impendulo yabanye abathengi.

Uma usuhlonze abahlinzeki abakhulu, qinisa ubudlelwano obuhle ukuze udale isimo sokuwina wena nabahlinzeki bakho. Uma ubudlelwano bakho nabahlinzeki bungcono, amakhasimende akho azoneliseka kakhulu.

Futhi khumbula ukuthi inqubo yokubuyisela ukuthenga ibonwa njengento enzima kakhulu, nokho ebaluleke kakhulu ebhizinisini eliphumelelayo lokwehla. Kungaba isiphithiphithi futhi kube nzima ukukuphatha. Isu elibalulekile ekubuyiseleni ukuxhumana nokunciphisa ukukhungatheka kwamakhasimende. Ukwakha ukwaneliseka kwamakhasimende ngaphandle kokuhlinzeka ngokuqondile ngemikhiqizo kanye nokuphatha ukubuyisela kungaba ubuqili, kodwa kubaluleke kakhulu futhi kuyenzeka.

U-86% wabathengi bayeke ukuthenga esitolo esithile ngemuva kokuthola usizo olubi lwamakhasimende. Futhi, abathengi banethuba eliphindwe kabili lokwabelana ngolwazi lwabo olubi lwensizakalo yamakhasimende kunokuba bakhulume ngolwazi oluhle. Ngakho ukuya lelo mayela elengeziwe ukuze uthole ukwaneliseka kwamakhasimende kungahamba ibanga elide!

Babonise ukuthi uyazikhathalela izinto ezibakhathazayo. Gcina iziteshi zokuxhumana zivulekile futhi uxhumane ngokwethembeka nangokushesha. Kubaluleke kakhulu ukukwazi ukuba khona kumakhasimende kunokuxazulula izinkinga. Amakhasimende avame ukujabula uma azi nje ukuthi uyazama.

Futhi yiba ngaphambili ngenqubomgomo yokubuyisela. Kuyasiza ukusetha isimo sengqondo esifanele kanye nokulindelwe kumakhasimende. Yiba nekhono ngalokho ongakwenza. Ungabuyisela imikhiqizo futhi uyidayisele amanye amakhasimende. Ungasebenza nabahlinzeki ngezinqubomgomo zokubuyisela, futhi ezimeni lapho ukubuyisela kuba intela kakhulu, qiniseka ukuthi amakhasimende ayayiqonda inqubomgomo engabuyiswa.

Isiphetho

Ukusebenzisa amasu angenhla, nokugwema izingibe ezivamile kungathuthukisa kakhulu amathuba akho okugqama phakathi kwezimbangi zakho. Ukugcina amakhasimende abalulekile futhi uthole ukubuyekezwa okuhle kuzokusiza ukuthi ungagcini nje ngokusimamisa impumelelo, kodwa unikeze imithelela emihle ekuthengisweni. Cishe amaphesenti angama-90 abathengi azimisele ukukhokha okwengeziwe kokuthile uma kuvela kumkhiqizo abawuthembayo. Ngakho-ke uma wakha ibhizinisi lakho namuhla, ungagqama emakethe eyehlayo ebonakala iminyene ngokusebenzisa imodeli yebhizinisi egxilile, eyenziwe lula ukuze wandise inzuzo futhi ubuye ekutshalweni kwezimali.