Ungaqala Kanjani I-Dropshipping: Konke Odinga Ukukwazi

I-inthanethi isishintshe kakhulu indlela abantu abenza ngayo ibhizinisi futhi inikeze ukuphila kumamodeli amabhizinisi amasha, angalindelekile asebenzisa amandla eWebhu Yomhlaba Wonke ukwehlisa ukutshalwa kwezimali kanye nokwenza imali ebaluleke kakhulu.

Yingakho nje izindlela zokuthengisa ezinjengokwehla kwempahla sezidume kakhulu eminyakeni yamuva nje, okuhlinzeka ngendlela esebenzayo yokuthi abantu emhlabeni wonke baqale ibhizinisi le-e-commerce ngaphandle kokudinga ukugcina noma ukuphatha i-inventory yabo. Ukusebenza, ubulula, kanye nokutshalwa kwezimali okuphansi kokuqala kokwehla kukwenza kube yisinqumo esihle kulabo abangena embonini ye-e-commerce.

Kulesi sihloko, sizokufundisa konke okudingeka ukwazi mayelana nokuqalisa ngale ndlela emangalisayo ye-e-commerce.

Okuqukethwe
Iyini i-dropshipping nokuthi kungani isebenza
Ungaqala kanjani i-dropshipping
Isiphetho

Iyini i-dropshipping nokuthi kungani isebenza

I-Dropshipping imodeli yokuthengisa lapho isitolo esiku-inthanethi singagcini imikhiqizo esiyithengisayo esitokweni. Esikhundleni salokho, uma isitolo sithengisa umkhiqizo, siwuthenga kumhlinzeki wenkampani yangaphandle othumela ngqo kukhasimende. Ngale ndlela, umthengisi akudingeki aphathe imikhiqizo ngokomzimba futhi akadingi indawo yokugcina impahla.

Ngakho-ke, ake sithi ikhasimende lithenga into esitolo se-inthanethi esidonsayo. I-dropshipper (ngokuvamile umnikazi wenkundla othola ama-oda) bese edlulisela i-oda kumphakeli wayo, akhokhe inani okuvunyelwene ngalo, futhi agcine umkhawulo wenzuzo. Isibonelo, uma ikhasimende likhokha u-USD 20 womkhiqizo futhi intengo yesamba esikhulu ingu-USD 10, i-dropshipper igcina u-USD 10.

Ngokuvumelana ne ucwaningo oluvela ku-Research and Markets, imakethe eyehlayo yayibiza i-USD 249.16 billion ngo-2023 futhi kulindeleke ukuthi ikhule ku-CAGR ka-30.6%. Ngo-2027, kulindeleke ukuthi ifinyelele ku-USD 724.26 billion. Leli thuba elibalulekile lokukhula liwubufakazi bezinzuzo eziningi ezinikezwa yile modeli yebhizinisi.

Ngaphezu kwalokho, ukuqala ibhizinisi elehlayo kudinga ukutshalwa kwezimali okuncane kokuqala ngoba abafikayo abadingi ukuthenga imikhiqizo kusengaphambili ngaphambi kokuyithengisa, amasampula kuphela. Okwesibili, umphakeli ulawula ukugcinwa, ukupakisha, nezinqubo zokuthumela, okwenza kube ibhizinisi eliqondile ukusebenza. Okokugcina, i-dropshipping ayinamkhawulo: umnikazi wesitolo angakhetha ohlwini olukhulu lwemikhiqizo, aqhube imisebenzi noma yikuphi emhlabeni ngoxhumano lwe-inthanethi, futhi alinganisele ibhizinisi labo ngokwengeza imikhiqizo emisha nezithameli ezintsha eziqondiwe noma nini lapho ethanda.

Ungaqala kanjani i-dropshipping

Kusukela encazelweni engenhla, i-dropshipping ingabonakala njengeqeqebana lekhekhe nemodeli yokuqinisekisa impumelelo. Eqinisweni, akunjalo. Le modeli idinga ucwaningo olunzulu, ukutshalwa kwezimali kokuqala, kanye nohlelo njenganoma yiliphi elinye ibhizinisi.

Kulabo abathanda ukuqala i-dropshipping, nazi izinyathelo ezine ezibalulekile zokusiza ukuqinisekisa ukuthi ibhizinisi lakho lokudayisa liyimpumelelo:

Ucwaningo lubalulekile

Ngaphambi kokuqala ukusebenza, isinyathelo sokuqala nesibaluleke kakhulu sokuqala ibhizinisi eliphumelelayo le-dropshipping ukwenza ucwaningo olunzulu lwemakethe. Le nqubo, ehlanganisa ukuhlaziya izitayela zemakethe, ukuhlonza amakhasimende okungenzeka aqondiswe kuwo, kanye nokutadisha izimbangi ezikhona, kuyisihluthulelo sokuthola indawo efanelekile yokungena emakethe.

Amathuluzi afana ne-Google Trends kanye nenkundla yezokuxhumana mahle kakhulu ekubambeni ukuthi abantu bafuna ukuthenga ini nokuthi bakusesha kaningi kangakanani. Ezinye izitolo ze-e-commerce zithola amakhulu amadola ngokuthengisa umkhiqizo owodwa “oshisayo,” kanti ezinye ziphumelela ngokunikela ngezinto ezihlukene embonini efanayo.

Kubalulekile ke ukuthi udale isithombe sabathengi abangaba amakhasimende ebhizinisi lakho ngokusekelwe eminyakeni yobudala, ubulili, ukuziphatha kokuthenga, nezintshisekelo. Lokhu kusiza ukuthola i-niche yakho nokunquma iziteshi ezingcono kakhulu zokuthengisa imikhiqizo yakho (bona isinyathelo sesi-4 ukuze uthole ulwazi).

Futhi, kuwumqondo omuhle ukuhlaziya amawebhusayithi esiqhudelana nabo ukuze uqonde ukuthi imiphi imikhiqizo abayithengisayo, ngamaphi amanani, nokuthi yimaphi amasu okuthengisa abawasebenzisayo. Akukhona ukukopisha; imayelana nokubona imikhuba emihle kakhulu.

Thola abahlinzeki abalungile

Umnyombo wempumelelo ye-dropshipping usebudlelwaneni amabhizinisi akwazi ukubusungula nabahlinzeki bawo, njengoba kuyibo abenza imikhiqizo, bayithengise, futhi, ikakhulukazi, banqume amanani.

Ngenhlanhla, amawebhusayithi athanda Chovm.com futhi i-AliExpress inezinkulungwane zabahlinzeki abathembekile kanye nenkundla eyakhelwe ngokukhethekile ukukhetha nokuxhumana nabo. Kusuka lapho, abakwa-dropshippers bangabheka isithunzi somthengisi, ukubuyekezwa kwekhasimende, futhi bafinyelele izilinganiso ezihlukahlukene ukuze babasize bathole okufanayo.

Ngaphambi kokuthi uqale ubambiswano, kubalulekile uku-oda amasampula. Lokhu kukuvumela ukuthi uhlole ikhwalithi yemikhiqizo kanye nesivinini sokuthunyelwa, kokubili okungathonya kakhulu impumelelo yebhizinisi, izilinganiso, nezinga lokwaneliseka kwamakhasimende.

Inkundla okufanele uthenge kuyo

Isinyathelo esilandelayo ukwakha iwebhusayithi yochwepheshe noma ikhasi lenkundla ukuze udayise imikhiqizo yakho usebenzisa amapulatifomu e-e-commerce afana Shopify, WooCommerce, noma BigCommerce. Khumbula ukuthi iwebhusayithi yakho iwubuso bebhizinisi lakho eliku-inthanethi futhi kufanele ilimele ngendlela engcono kakhulu. Ngalesi sizathu, kufanele uqaphele ngokukhethekile ukumaketha nemibala, futhi ucabange ukukhetha ukubuyekezwa komkhiqizo kusukela ku-Trustpilot, Google, njll., ukuze wakhe ukwethembana nokuzibandakanya.

Okuhlangenwe nakho kokuphequlula nakho kubaluleke kakhulu. Iwebhusayithi kufanele kube lula ukuyizulazula, enomklamo ohlanzekile, ochwepheshile ohlela inqubo yokukhokha. Qiniseka ukuthi uyakwazi ukwamukela izindlela zokukhokha ezilula njenge-PayPal, amakhadi esikweletu, nezinye izinsiza ezivamile zokukhokha ku-inthanethi ezweni okuhlala kulo izethameli zakho.

Okokugcina, ukutshala izithombe zekhwalithi ephezulu zemikhiqizo yakho kuwumbono omuhle, njengoba nakho kuletha okungenani umkopishi oyedwa ukuze adale izincazelo ezinemininingwane, ezihehayo ezigqamisa izinzuzo nezici ezibalulekile zomkhiqizo wakho.

Ukukhipha imikhiqizo lapho

Uma yonke into engenhla isimi ngomumo, sekuyisikhathi sokuqala ukuphromotha nokumaketha imikhiqizo yakho. Inkundla yezokuxhumana iyithuluzi elinamandla lokwakha ukuqwashisa ngomkhiqizo nokuxhumana namakhasimende angaba khona. I-Facebook, Instagram, kanye ne-TikTok ngayinye inikezela ngamathuba ahlukile okufinyelela izibalo zabantu abahlukahlukene. Ngaphezu kwalokho, ukwakha ubambiswano noma izivumelwano ezitelekayo nabathonyayo embonini yakho kungaba okushintshile, okukhuphula kakhulu ukuthengisa nokubonakala.

Ukusebenzisa amasu e-SEO esekhasini nangaphandle kwekhasi (ukuthuthukisa injini yokusesha) kubalulekile ukuze kufinyelelwe amakhasimende angasesha afuna imikhiqizo ehlobene ku-inthanethi. Yingakho izitolo eziningi ze-e-commerce nazo zinamabhulogi ahambisana nama-athikili aqondise amagama angukhiye athile. Izinkampani zingafinyelela umphumela ofanayo, zifinyelele izethameli eziningi ngemikhankaso ye-PPC (yokukhokha ngokuchofoza ngakunye) ku-Google Ads kanye naku-Facebook Ads.

Isiphetho

Siyethemba ukuthi ngemuva kokufunda lo mhlahlandlela wokuthi ungaqala kanjani i-dropshipping, kuyacaca ukuthi kungani le modeli yebhizinisi imele ithuba elihle kangaka lokwakha indlela engenayo ngokutshala imali kokuqala okuphansi kanye nokuphatha okwenziwe lula.

Kodwa-ke, njenganoma yiliphi elinye ibhizinisi, amathuba empumelelo azoncika ekuhleleni ngokucophelela, ukukhetha abahlinzeki abafanele nemikhiqizo, kanye nesu lokumaketha elisebenzayo. Ngokulandela izinyathelo ezichazwe kulesi sihloko, thola isiqalo esihle ekwakheni ibhizinisi lakho le-dropshipping kusukela phansi.