Nansi Indlela Yokuqala Ibhizinisi Eliku-inthanethi (Izinyathelo Eziyisi-9 Zempumelelo)

Ukuqala ibhizinisi eliku-inthanethi kwashintsha inkambo yempilo yami unomphela. Kungivumele ukuthi ngiphile impilo yami ephelele, ngihambe umhlaba, futhi ngibeke awami amahora. Ingifundise ngaphezu kweziqu zami zasekolishi zeminyaka emine nanoma yimuphi umsebenzi engake ngawusebenza.

Ibhizinisi eliku-inthanethi likuvumela ukuthi ulawule impilo yakho ngendlela okungekho okunye okungakwenza. Kungenye yezindlela ezimbalwa zokudala inkululeko yangempela yezezimali.

Kodwa futhi iza nezinselelo zayo. Kuningi ongakufunda, futhi kuthatha isikhathi ukubona izithelo zomsebenzi wakho. Ngiqale amabhizinisi amahlanu ahlukene ngaphambi kokuthi ngigcine ngilitholile engangilithanda ngokwanele ukuthi ngibambelele kulo futhi ngilenze lisebenze. Kusukela lapho, ngakhe izinkampani ezintathu ezihlukene ezinezibalo eziyisithupha.

Bekungeke kwenzeke ukube angizange ngizivumele ukuthi “ngihluleke” ngokuphindaphindiwe ukuze ngifunde ukuthi yini esebenzayo nengasebenzi. Ngenhlanhla, sengihlulekile kakade okuningi, okusho ukuthi uthola ukufunda emaphutheni ami.

Ngakho uliqala kanjani ibhizinisi eliku-inthanethi? Futhi uwukhulisa kanjani ukuze ube ngumthombo wakho wemali oyinhloko? Nazi izinyathelo eziyisishiyagalolunye zokwakha ibhizinisi eliku-inthanethi engizifundile eminyakeni eyishumi yezamabhizinisi.

1. Thuthukisa umqondo odingekayo ukuze ube usomabhizinisi wedijithali

Isinyathelo sokuqala sokuqala ibhizinisi eliku-inthanethi ukuthola ikhanda lakho endaweni efanele.

Yazi ukuthi "uzohluleka." Mhlawumbe okuningi. Ungase ulahlekelwe okunye okutshalile kwakho. Ungasebenzisa imali ezikhangisweni ezingaguquki. Ungagcina imikhiqizo engakaze ithengiswe.

Lokho akukhona nje okuvamile—yinto enhle.

Njalo uma umosha okuthile, kuyithuba lokufunda ukuthi yini engasebenzi. Ngokwamazwi kaThomas Edison, “Angikehlulekanga. Ngisanda kuthola izindlela ezingu-10,000 XNUMX ezingeke zisebenze.”

Okubalulekile akukhona ukuthi kukhona omoshayo kodwa ukuthi uyaqhubeka yize kunezihibe. Funda ukubheka phambili emaphutheni akho, futhi uzophumelela kunoma yimuphi umzamo.

2. Thola ukuthi uzokwenza kanjani imali

Kunezindlela eziningi zokwenza imali online: 

• Ukwenza nokuthengisa imikhiqizo yakho ephathekayo
• Ukudonsa
• kokujoyina
• Amasevisi (idizayini yewebhu, ukubhala ngokukopisha, njll)
• Imikhiqizo (izifundo, ama-ebook, njll.)
• Izinhlobo zokubhaliselwe
• Khombisa ukukhangisa
• Futhi nokuningi

Cishe zonke lezi ngizenze ngasikhathi sinye emsebenzini wami. Ngithengise izinsiza ze-SEO, ubucwebe behlisiwe neminye imikhiqizo evela e-China, ngenza izinto zokuhlobisa ikhaya ngesandla futhi ngazithengisa kokubili endaweni kanye naku-inthanethi, ngenza ukumaketha okuhlangene kweminye imikhiqizo, ngathengisa izikhangiso zokubonisa kumawebhusayithi ami, nokuningi.

Ngayinye inobuhle bayo kanye nebubi bayo, futhi ngayinye ingasebenza. Kuya ngokuthi ukhetha ukwenzani. Nakhu ukubuka konke okusheshayo nokungcolile ngakunye:

E-commerce

Ukwenza nokuthengisa eyakho imikhiqizo yenyama, noma ukuyithenga futhi uyidayise usebenzisa umenzi, kuvame ukuba nenzuzo enkulu ngokuthengisa ngakunye kunokwehla.

Nokho, kudinga abasebenzi abaningi futhi kubiza ngaphezulu. Udinga ukuphatha ukukhiqiza, ukuthumela, ukuphatha nokugcina i-inventory, kanye nesevisi yamakhasimende.

I-Dropshipping inqamula umsebenzi omningi owedlulele ngokulayisha ukuphathwa kwe-inventory futhi, kwezinye izimo, insizakalo yamakhasimende kwenye inkampani. Kodwa iza ngezindleko ze-margin yenzuzo ephansi.

Ungaqala iwebhusayithi yakho ye-e-commerce noma uthengise kumawebhusayithi afana ne-Amazon, Etsy, noma i-eBay. Futhi, kuya ngokuthi ungakanani umsebenzi ofuna ukuwenza—ukwakha iwebhusayithi yakho kungcono kakhulu ukuze uthole inzuzo ngokuhamba kwesikhathi kodwa kudinga ukuthi uphathe okuguquguqukayo okwengeziwe.

Amasevisi nemikhiqizo yolwazi

Enye inketho enenzuzo enkulu ukuqala ibhizinisi eliku-inthanethi ngokunikela ngezinsizakalo ezinjengokubhala ngokuzimele, ukuklama kwezithombe, ukubhala amakhodi, njll.

Ungakwazi ukunikeza lezi zinsizakalo ngewebhusayithi efana UpWork or Fiverr noma wakhe iwebhusayithi yakho futhi usebenze namakhasimende ngokuqondile. Abantu abaningi baqala kowokuqala futhi bathuthele kumkhiqizo wabo ngemuva kokubona impumelelo ethile, okuyindlela engiyincomayo.

Imikhiqizo yolwazi efana nezifundo nama-ebooks nayo iyindlela enhle yokwenza imali ku-inthanethi. Uma cishe unanoma yiliphi ikhono, ungalenza libe umkhiqizo wolwazi ongawuthengisa. Ngisebenzise ngaphezulu kuka-$100,000 eminyakeni eyi-10 edlule ngithenga izifundo ze-inthanethi nemikhiqizo yolwazi ukuze ngifunde ukwenza yonke into kusukela ku-SEO ukuya ekukhulumeni iSpanishi, ukudlala izinsimbi, ukutshala imali, nokuningi.

Izinhlobo zokubhaliselwe

Kunenqwaba yamabhizinisi angamamodeli okubhaliselwe kulezi zinsuku. Kungaba ukulethwa kwanyanga zonke kwemikhiqizo yakho noma ubulungu beqembu lakho noma izinto zezifundo.

Okuhle ngokubhaliselwe yimali engenayo ephindelelayo, okubalulekile ukukhulisa ibhizinisi online. Le modeli isetshenziswa kangcono ngokuhlangana namanye amamodeli.

Isibonelo, uthi uthengisa amathoyizi ezinja. Ungakwazi ukuthwebula amakhasimende aphindelelayo ngokwengeza ibhokisi lokubhaliselwe elinamathoyizi ezinja athunyelwa njalo ngenyanga, njengoba kwenza i-BarkBox.

Bonisa izikhangiso kanye nokumaketha okuhlobene

Indlela engibe nempumelelo enkulu ngayo kokujoyina. Ngokuyisisekelo, uthuthukisa imikhiqizo yabanye abantu kanye nezinsizakalo futhi wenze ikhomishini kunoma yikuphi ukuthengisa okwenzayo.

Kuyintandokazi yami ngoba ngithanda ukuba nezibopho ezimbalwa ngangokunokwenzeka. Akumele ngiphathe isevisi yamakhasimende, i-inventory, nanoma iyiphi yalezo zinto. Ngikhuluma nje ngemikhiqizo engiyithandayo futhi ngenza imali.

Ngokwesibonelo, ngabhala a umhlahlandlela wokuthenga itende eliphezu kophahla futhi ihlanganise izixhumanisi zetende ngalinye:

Ukukhangisa okuhlangene nakho kuhambisana kahle nokukhangisa okuboniswayo. Lokhu kukuvumela ukuthi wenze imali ngokuqukethwe okusekelayo okudingayo ukuze ukuthuthukise igunya lezihloko ngaphezu kokuqukethwe kwakho okuhlobene ngqo. 

Isibonelo, ake sithi ubhala ngomatilasi abangcono kakhulu kwabalala eceleni. 

Ungaphromotha omatilasi abathize futhi wenze ikhomishini kubo. Kodwa uma ufuna ukumboza ngokugcwele i-niche kamatilasi, udinga futhi okuqukethwe okumboza izinto ezifana nokuthi “Ngiwuthenge nini umatilasi omusha?” kanye nokuthi "Ungaziqeda kanjani izimbungulu?" Lokhu ngokuvamile ngeke kuguquke kahle, kodwa usengabonisa izikhangiso kulawo makhasi ukuze wenze imali ngawo.

Isincomo sami ukukhetha indlela ezwakala iheha bese uyizama. Kodwa ungesabi ukuzama izindlela ezahlukene ukuze ubone ukuthi yiziphi ozithandayo. Ungase uzonde ukumaketha okuhambisanayo kodwa uthande ukwenza nokuthengisa imikhiqizo yakho. Ngeke wazi uze uzame.

3. Woza nemibono ye-niche

Izinyathelo #2 kanye #3 zingenziwa ngokushintshana. Ungathola ukuthi ufuna ukunamathela endaweni ethile bese uthola ukuthi ungayenza kanjani imali ngokuhamba kwesikhathi, noma unganquma ukuthi ufuna ukwenza izifundo noma wenze uhlobo oluthile lokwenza imali futhi uthole i-niche kamuva.

Noma iyiphi indlela, ukukhetha i-niche kungenye yezinqumo zakho ezibaluleke kakhulu. Kungathatha unyaka owodwa kuya kwemibili yomsebenzi ngaphambi kokuthi uqale ukwenza imali ebalulekile ebhizinisini lakho, ngakho qiniseka ukuthi kuyinto ozolunga ngokukhuluma ngayo isikhathi eside.

Amanye ama-niches azoba nokuncintisana kakhulu kunamanye. 

I-niche enhle yile:

• Inezinhlelo ezihambisanayo ezikhokha kakhulu noma imikhiqizo enemajini ephezulu.
• Ayinakuncintisana kakhulu.
• Inezinto eziningi ezihlukahlukene ongakhuluma ngazo.
• Kuyathakazelisa ngokwanele ukukugcina usebenza kukho isikhathi eside.

Ngokwami, ngisebenza kuphela ezindaweni engifisa ukufunda ngazo ngami. Ngisho noma ngingazi okuningi ngento ethile, uma okungenani nginelukuluku ngayo, ngizokwazi ukunamathela kuyo. Ngizamile ukusebenza ezindaweni engingenandaba nazo, futhi akungisebenzeli. Ungase uhluke.

Ukuza nemibono ye-niche, phendula imibuzo elandelayo:

• Yini engikwazi kakhulu ngayo?
• Ngifisa ukwazi ngani?
• Yini abanye abantu abangitshela ukuthi nginekhono kuyo?

Izimpendulo zingakusiza ukukuholela endaweni ethile. Kungenjalo, ungavele ukhethe okuthile okungahleliwe bese uyazama. Ngenze lokho kumabhizinisi ami ambalwa—ngavele ngaba nombono ongahleliwe ngolunye usuku futhi ngawufuna. Esimeni esibi kakhulu, ufunda okuningi futhi uthole ukuthi yini ongayithandi.

Enye indlela yokuqhamuka nemibono ye-niche ngokubheka izinhlelo zokubambisana, bese ukhetha eyodwa ngokusekelwe kozakwethu abasebenzisana nabo abakhokha kakhulu. Ukusuka lapho, ungakha isiza esisebenzisanayo noma wakhe ibhizinisi lakho eliqhudelana nalelo nxusa. Uma uhlelo lobulungu lukhokha kahle, ibhizinisi cishe lenza umkhawulo omuhle wenzuzo emikhiqizweni yalo.

Ngokwesibonelo, uma uya Uhlu lwabathengisi be-AvantLink (kufanele wenze i-akhawunti ukuze uyibone), ungaphequlula izinhlelo ezihambisanayo kunoma iyiphi i-niche futhi uzihlele ngezinto ezifana nekhomishini, isigaba, izinga lokuguqulwa, nokuningi.

Ngithanda ukuhlunga uhlu ngenani lekhomishini (eliphezulu ukuya phansi) bese ngisuka lapho. Kodwa futhi ungaqhubeka nesinyathelo #4 uma ungakwazi ukunquma ngoba ukwenza ucwaningo lwamagama angukhiye kuzokusiza ukuthi uthole amanye amathuba.

4. Yenza igama elingukhiye kanye nocwaningo lwemakethe

Njengoba uthuthukisa imibono ye-niche, kubalulekile ukuthola ukuthi kuzoba nzima kangakanani ukungena kuyo nokuthi abantu abakuleyo ndawo bachitha isikhathi sabo.

Ngiyaqala njalo ucwaningo lwegama elingukhiye ngoba ingikhombisa amandla e-niche kanye nohlobo lokuqukethwe okufanele ngikudale ukuze ngiqhudelane kuleyo niche.

Iqala "ngamagama angukhiye embewu." Lawa amagama angukhiye abanzi, ajwayelekile ahlanganisa izihloko ezinkulu ku-niche. 

Isibonelo, uma unentshisekelo ku-niche yekhofi, amanye amagama angukhiye embewu angaba:

• ikhofi
• cappuccino
• umshini waseFrance
• nespresso
• Etc

Sebenzisa lawa magama angukhiye ukuze uthole izimbangi ezinkulu ku-niche yakho ezimele kakhulu iwebhusayithi yakho noma leyo ozama ukuyenza. Uma imiphumela ihluke kakhulu kuwebhusayithi ye-niche, uzodinga ukuthola ububanzi obuncane.

Isibonelo, uma "ngiphuza ikhofi" ku-Google ngibona amasayithi afana ne-Starbucks, i-Wikipedia, i-Peets, njll. Ngokusobala, le mikhiqizo emikhulu akuwona umncintiswano wami.

Esikhundleni salokho, ake sizame into ethile ethe xaxa, njengokuthi “usetshenziswa kanjani umshini wokunyathelisa wesiFulentshi.” Lapha, sithola iwebhusayithi ebizwa ngokuthi i-homegrounds.co.

Lesi sizindalwazi siseduze nesizinda sokumaketha esisebenzisana nabo, okuyikhona engikufunayo. Manje, sengingakwazi ukuxhuma leyo webhusayithi ku-Ahrefs' I-Site Explorer futhi ubone ukuthi yimaphi amanye amagama angukhiye esezingeni kanye nezinga lekhasi lalelo gama elingukhiye.

Uzobona nokuthi bangaki abantu abasesha lelo gama elingukhiye ngenyanga (ivolumu) kanye nesilinganiso sokuthi kuzoba nzima kangakanani ukukala lelo gama elingukhiye ku-Google (i-KD noma i-Keyword Difficulty).

Ngokupheqa kulawa magama angukhiye futhi ubheke ivolumu engaba khona, i-KD, nokuthi yiliphi ikhasi elibekwe kubo, singathola umbono wokuthi kungase kube nzima kangakanani ukungena ku-niche nokuthi hlobo luni lwethrafikhi esingalulindela. Futhi singaphequlula iwebhusayithi ukuze sibone ukuthi iyenza kanjani imali ngokuqukethwe kwayo (izikhangiso ezikhokhelwayo, izinkampani eziphethwe, imikhiqizo, njll.).

Yenza lokhu kumawebhusayithi amathathu kuya kwamahlanu ku-niche yakho ukuze uqonde kangcono ukuthi ungabhekana kanjani nokungena ku-niche futhi wenze imali kuyo. 

Ngokungeziwe ocwaningweni lwamagama angukhiye, ungasebenzisa ithuluzi elifana nalo SparkToro ukuze uthole umbono wokuthi izethameli zakho ezingahle zisebenzise isikhathi sazo (yiziphi iziteshi zokuxhumana, izinkundla, njll.).

Uma uthanda okubonayo, qhubekela esinyathelweni #5. Uma kungenjalo, qhubeka nokucwaninga ezinye izindawo.

5. Nquma igama lebhizinisi

Igama lebhizinisi lakho ngeke lenze noma liphule, kodwa lisabalulekile. Nazi ezinye amathiphu wokukhetha igama elihle lebhizinisi:

• Cacisa, ungahlakaniphi - Igama lakho kufanele kube lula ukuliqonda nokupela.
• Khetha igama elingakukhawuleli kakhulu - Ungaqala ukuthengisa izihlalo, kodwa ufuna igama elikuvumela ukuthi unwebe ekuthengiseni enye ifenisha noma ezinye izinto ngokuphelele.
• Okufushane ngokuvamile kungcono - Lokhu kuyiqiniso ikakhulukazi ebhizinisini eliku-inthanethi lapho amakhasimende akho angase adinge ukuthayipha i-URL yakho nezibambi zenkundla yezokuxhumana.

Udinga futhi ukwenza isiqiniseko sokuthi awungeneleli kunoma yiziphi izimpawu zokuthengisa noma amagama ebhizinisi akhona. Uma use-US, ungabheka ukuthi igama liyatholakala noma alitholakali kuwebhusayithi kahulumeni wendawo yesifunda sakho noma ngesevisi efana LegalZoom.

6. Phatha imisebenzi yezomthetho

Uma usunqume igama, yisikhathi sokulimisa njengebhizinisi elisemthethweni. Qaphela ukuthi angisiyena ummeli, lesi akusona iseluleko sezomthetho, futhi ulwazi lwami lulinganiselwe e-US

SIDENOTE. Lesi sinyathelo asidingi ukwenziwa ngokushesha. Ungakwenza nganoma yisiphi isikhathi ngaphambi kokuthi uqale ukuzuza imali. Hlola lesi sihloko seBusiness Insider ukuze uthole ulwazi olwengeziwe.

Imvamisa, ungabalekela ubunikazi obubodwa ukuze uqale. Lesi yisidingo esincane esingenalutho sokwenza ibhizinisi e-US 

Kodwa-ke, uma usuqale ukwenza imali ehloniphekile, kuwumqondo omuhle ukuthuthukela ku-LLC (inkampani yezikweletu ezilinganiselwe) noma ekugcineni ube yinhlangano ukuze ukhawulele ukuthi ubophezeleka kangakanani uma kwenzeka uthathwa izinyathelo zomthetho, kanye nokuzuza ekongeni intela. 

Ngincoma ukuthi ukhulume nommeli webhizinisi ukuze akusize umise lokhu uma usulungile. Kodwa ungazizwa ucindezelwa ukuthi ukwenze kwasekuqaleni; ungakhathazeka ngakho uma wenza imali.

Ngaphandle kokusungula inkampani, udinga futhi ukubhalisa ibhizinisi lakho futhi uthole noma yiziphi izimvume ezifanele. Ukwenza kanjani lokho futhi uma udinga izimvume kuya ngokuthi uhlala kusiphi isimo nokuthi wenza kanjani imali, ngakho-ke ngizokushiyela ukuthi wenze ucwaningo. Cabangela ukushayela ihhovisi lakho lendawo le-SBA (Small Business Administration) ukuze uthole iseluleko.

7. Yakha iwebhusayithi yakho

Kuleli qophelo, kufanele ube nebhizinisi elimisiwe futhi ulungele ukuthenga igama lakho lesizinda futhi wakhe iwebhusayithi yakho.

Igama lesizinda sakho ngokuvamile lizoba igama lebhizinisi lakho elinesizinda esiphezulu (i-TLD) njenge-.com noma i-.co.uk ekugcineni. Ungathola igama kusevisi efana IgamaCheap noma GoDaddy. Noma ungathenga eyodwa ngokuqondile enkampanini yakho yokubamba uma ufuna ukuchitha kancane kodwa ube nesikhathi esilula ukuyibeka.

Ukubamba isevisi ekuvumela ukuthi "ubambe" iwebhusayithi yakho ku-inthanethi. Kucabange njengokuqasha kwedijithali. Ngiyasebenzisa Kinsta or SiteGround kumawebhusayithi e-WordPress blog, Thenga amawebhusayithi e-commerce, kanye I-Wix kukho konke okunye (izinkonzo namabhizinisi endawo).

SIDENOTE. Shopify futhi Wix amapulatifomu amabili-in-one: Zombili ziwuhlelo lokuphatha okuqukethwe (CMS) njenge-WordPress futhi zinikeza ukusingathwa kwewebhusayithi. Lokhu kubenza kube lula ukuzisebenzisa nokusetha kune-WordPress enensizakalo yokubamba ehlukile.

Indlela engiyithandayo yokwakha amawebhusayithi ngeWordPress. Uma uhlela ukwenza ukumaketha okuhlobene noma ukubhuloga, inketho engcono kakhulu ngoba ivumelana nezimo kakhulu.

Khumbula ukuthi i-WordPress.com ne-WordPress.org yizinto ezihlukene. Ngisebenzisa inguqulo ye-.org, okumele uyifake kuwebhusayithi yakho usebenzisa umhlinzeki wakho wokubamba. Ngokuvamile, lokhu ukufakwa ngokuchofoza okukodwa. Inguqulo ye-.com iyimbangi ku-Wix, kodwa angiyithandi ngokwami.

Nge-SiteGround, uvele uthenge uhlelo lwayo lokubamba i-WordPress futhi iyokumisela yona.

Uma i-backend isimisiwe futhi usuqedile ukuthenga igama lesizinda sakho nokubamba, ungangena kuwebhusayithi yakho ngokuthayipha ku-www.yourdomainname.com/wp-admin.

Uma usungenile, ingemuva lewebhusayithi yakho libukeka kanje:

Yilapho ongaphatha khona ukubukeka kwewebhusayithi yakho ngezindikimba nokwenza ngendlela oyifisayo, okuthunyelwe kwebhulogi namakhasi kusayithi lakho, nokunye okwengeziwe.

Uzodinga ukukhetha itimu ukuze uqale ukwakha indawo engaphambili yesayithi lakho. Izindikimba eziningi ze-WordPress zenziwe kahle kulezi zinsuku, kepha kufanele ugxile ekukhetheni eyodwa ebukeka iyinhle futhi elayisha ngokushesha. Khetha eyodwa enezici ozozisebenzisa kuphela.

Kuleli qophelo, kuningi ongakufunda nokukwenza ukuze wakhe isayithi lakho. Kunokuba udlule kuzo zonke izinyathelo kulesi sihloko, nansi eminye imihlahlandlela engizokubhekisa kuyo:

UKUFUNDA OKUFANELE

• Isetshenziswa kanjani i-WordPress: Umhlahlandlela Wokugcina Wokwakha Iwebhusayithi ye-WordPress
• Uyakha kanjani Iwebhusayithi Elungele i-SEO: Uhlu Lokuhlola Oluphelele
• I-WordPress SEO: Amathiphu angu-20 Nemikhuba Engcono Kakhulu

8. Dala futhi ukhuthaze okuqukethwe okubalulekile

Kungakhathalekile ukuthi udala luphi uhlobo lwebhizinisi, okuqukethwe kuyinkosi. Ukushicilela okuthunyelwe kwebhulogi, amavidiyo, noma ama-podcasts kuyindlela engcono kakhulu yokuphromotha ibhizinisi lakho futhi uthole ukuthengiswa ku-inthanethi.

Ngakho-ke, ukufunda ukudala nokukhuthaza okuqukethwe okubalulekile kungenye yamakhono abaluleke kakhulu ongawafunda njengosomabhizinisi wedijithali.

Yini eyenza okuqukethwe “kubaluleke” kuncike endaweni yesikhulumi. Uma kukhulunywa nge-SEO, okuqukethwe okubalulekile kusho ukwanelisa inhloso yosesho yomuntu osebenzisa i-Google ukuthola okuqukethwe kwakho.

Kodwa okuqukethwe “okuyigugu” ku-TikTok kungase kusho ukuthi ividiyo yakho iyajabulisa, i-YouTube ingase isho ukuthi ividiyo yakho ifundisa noma iyajabulisa ngokubukeka, futhi i-Facebook ingase isho ukuthi okuqukethwe kwakho kuvusa izingxoxo.

Iseluleko sami esingcono kakhulu ukuthi thola ukuthi yikuphi okuqukethwe okwenza kahle kunoma iyiphi indlela owakha ngayo okuqukethwe, bese ulawula okuyisisekelo kwalolo hlobo lokuqukethwe.

Isibonelo, ngibhala okuthunyelwe kwebhulogi ngenhloso yokubeka phezulu emiphumeleni yosesho lwe-Google. Okuqukethwe engikudalayo kudinga ukufundisa, usizo, ukushelela kalula, futhi (uma kwenzeka) kujabulise.

Ukuze ngithuthuke emsebenzini wami wezandla, ngafunda amathiphu okubhala ukuze ube umbhali ongcono, kucwaningwe indlela i-algorithm yosesho lwe-Google esebenze ngayo ngakho ngangazi ukuthi ifunani, futhi ngiphushekile njalo ukuze ngithole ulwazi engangingalufaka okungekho omunye umuntu emiphumeleni yosesho abanalo.

Ngiphinde ngasebenzisa imali engaphezu kuka-$100,000 ezifundweni eziku-inthanethi nabeluleki ukuze bangifundise ukuba ngcono. Kube wumdlalo oqhubekayo wokuzikhulisa kanye nokwenza ngcono umsebenzi wami wezandla.

Yonke le mizamo iholele ekuthengisweni kwewebhusayithi yami cishe ngesigamu sesigidi samadola. Angikwazi ukukhombisa izibalo zalelo sayithi, kodwa sengiqale enye iwebhusayithi engisebenza kuyo ethola ukuvakashelwa okungaphezu kuka-7,000 ngenyanga esikhathini esingaphansi konyaka owodwa njengesiphithiphithi esiseceleni:

Okuqukethwe okugxile ekusesheni kwezinto eziphilayo kungumkhiqizi omkhulu wethrafikhi wamawebhusayithi amaningi; maningi amathuba okuba ngeyakho nawe. Kumahhala, ithrafikhi eqhubekayo.

Sesikushilo lokho, ungakwazi ukuthola uhlobo lokuqukethwe ongakudala ngokufunda izimbangi zakho futhi ubone ukuthi yini eyenza kahle kubo, bese udala inguqulo yakho yalokho okuqukethwe.

Isibonelo, ngithi ngifuna ukungena endaweni yegalofu. Bengingabheka izimbangi zami ku-Google nasezinkundleni zokuxhumana ukuze ngibone ukuthi yikuphi okuqukethwe abakudalayo okusebenza kahle nokuthi bakuphromotha kanjani.

Uma sicinga “igalofu” ku-YouTube, sibona izinhlobo ezintathu zamavidiyo avela kubaqhudelani abathathu abahlukene enza kahle ngayinye:

Ukuze siqhubekele phambili, singasebenzisa i-Ahrefs ' Amagama angukhiye Ukuhlola ukuthola imibono yamagama angukhiye ongawalinganisa ku-Google futhi ubone ukuthi hlobo luni lokuqukethwe oludalwa izimbangi zethu.

Kodwa-ke, lezi zimbangi sezivele ziqinile, futhi kungase kuthathe umsebenzi omningi ukubahlula. Yilapho u-Ahrefs' Imigomo ehlobene umbiko uyasiza.

Isibonelo, igama elingukhiye elithi "amathiphu egalofu kwabaqalayo" linesikolo se-KD esingu-12 kuphela, okusho ukuthi kulula ukukukala uma kuqhathaniswa negama elingukhiye elithi “igalofu” kokuthi 31.

Uma sibheka uhlolojikelele lwe-SERP, singathola izimbangi ezingakasungulwa, bese sibheka amagama angukhiye iwebhusayithi yabo esezingeni lawo.

Iwebhusayithi free-online-gold-tips.com ineDomain Rating (DR) kuphela engu-36. Lokhu kusho ukuthi uma kuqhathaniswa nezimbangi ezinkulu ezifana ne-Golf Digest, ene-DR engu-82, yintsha uma kuqhathaniswa negeyimu. Iqiniso lokuthi izinga laleli gama elingukhiye lisho ukuthi alincintisani kangako.

Uma sibheka iwebhusayithi yayo ku-Ahrefs ' I-Site Explorer, singabona amanye amagama angukhiye esezingeni lawo angenalo ukuncintisana, kanye nokuqukethwe ekubhalile okuyizinga.

Ukwenza lokhu kungakusiza ukuthi unqume ukuthi yiluphi uhlobo lokuqukethwe ongakudala. Ukwenza okuqukethwe kwakho kube ngcono kungenye indaba—nansi eminye imihlahlandlela engakusiza ngalokho:

• Ukudalwa Kokuqukethwe: Umhlahlandlela Ophelele Wabaqalayo
• Ukumaketha Okuqukethwe: Umhlahlandlela Ophelele

Uma usudale okuqukethwe, kubalulekile futhi ukufunda ukuthi ungakukhuthaza kanjani ukuze kubonakale futhi kukunike i-ROI esikhathini esifushane. Ngokuyisisekelo, inhloso yakho yilokhu:

Uyajaha ukuthola ithrafikhi yesayithi yokuqala, bese i-SEO iqala ukukunikeza ithrafikhi yamahhala, ephindaphindayo.

Manje, kukhona a okuningi wezindlela zokuthuthukisa okuqukethwe kwakho. Inkundla yezokuxhumana, i-imeyili, izikhangiso ezikhokhelwayo... uhlu luyaqhubeka.

Kunokubheka wonke amasu okuthuthukisa okuqukethwe lapha, ngizokubhekisa kuwo umhlahlandlela wethu wokuphromotha okuqukethwe.

9. Isikali noma i-pivot

Isinyathelo sokugcina sokuba usomabhizinisi wedijithali ukukhuphula imizamo yakho noma ukungena omunye umqondo webhizinisi.

Njengoba ngishilo ekuqaleni kwalo mhlahlandlela, ngivote izikhathi ezinhlanu ngaphambi kokuba ngithole ibhizinisi engingakwazi ukulikhulisa. Akubanga yingoba ngihlulekile noma ngiliphonsa ithawula. Ngavele ngabona ukuthi angifuni ukuqhubeka nokwenza umzamo kulawo mabhizinisi ukuze aphumelele.

Lena ingxenye yohambo. Ukuzama izinto futhi ulunge ngokushintsha futhi ngokunokwenzeka "ulahlekelwe" utshalomali lwakho. Kulungile ukukhetha ukwenza i-pivot uma ungajabuleli inqubo futhi ungaziboni uqhubeka esikhathini eside.

Uma unquma ukuqhubeka, yisikhathi sokukhuphula noma yini esebenzayo. Kimina, lokho kusho ukuqasha ithimba lababhali, abahleli, ochwepheshe bokufinyelela, kanye nomsizi obonakalayo. Kodwa futhi kusho UKUNGAWENZI imisebenzi ethile engayisusi inaliti.

Kuleli qophelo, ngiyakuncoma dala ukulahlwa kobuchopho kwayo yonke imisebenzi oyenzayo ukuze uqhube ibhizinisi lakho. Lokhu kungaba yizinto ezifana nalezi:

• Ukwenza ucwaningo lwamagama asemqoka
• Ukudala okuqukethwe
• Ukuthuthukisa okuqukethwe
• Ukwenza izingcingo zokuthengisa
• Ukuthola ozakwethu noma abalingani bokukhiqiza
• Etc

Uma usubhale yonke imisebenzi—ngisho nemincane kakhulu ongayenza ngezikhathi ezithile—sekuyisikhathi sokuyihlela ibe izinhlu ezine:

1. Izinto ongayenza kuphela.
2. Izinto ezingenziwa ngomunye umuntu.
3. Izinto ezingenziwa ngokuzenzakalelayo ngethuluzi noma isofthiwe.
4. Izinto ezingadingi ukwenziwa nhlobo.

Kusukela lapha, kulula ukudala izinqubo ezijwayelekile zokusebenza eduze kwemisebenzi engenziwa omunye umuntu, thola amathuluzi okwenza izinto ngokuzenzakalelayo, futhi unqamule imisebenzi ethile ngokuphelele.

Nayi eminye imihlahlandlela ewusizo ehlobene:

• Ungawakha Kanjani Ama-SEO SOPs Ukukala I-Organic Traffic
• Ulakha Kanjani (Nesakhiwo) Iqembu le-SEO

Voilà—manje usuyazi ukuthi ungaqala kanjani ibhizinisi eliku-inthanethi kusukela ekuqaleni.

Imicabango yokugcina

Kufanele ngigcizelele ukuthi ukuqala ibhizinisi eliku-inthanethi kube yisinqumo esihle kunazo zonke engake ngazenza eminyakeni yami engama-29 kule planethi. Kunginike inkululeko—kokubili ngokwezimali nangesikhathi sami—yokuhamba emhlabeni futhi ngakhe impilo okuyiyonayona engiyifunayo.

Kuningi ongakufunda (impela kungaphezu kwalokho engingakufundisa khona kumhlahlandlela owodwa), futhi kuyijika lokufunda eliwumqansa. Uzohluleka, futhi uzozwa ukudumala nokungabaza. Konke kuyingxenye yenqubo.

Uma uqala namuhla futhi uzibophezele ekufundeni indlela yokwenza imali ku-inthanethi, ngiyathembisa ukuthi uzophumelela. Kungase kudingeke wenze i-pivot, kodwa ekugcineni uzowina owinile. Futhi eminyakeni eyi-10 kusukela manje, uzozibonga ngokufunda lo mhlahlandlela nokwenza lesi sinqumo esishintsha impilo.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.