Ukuqala Ibhizinisi Lokuphrinta Ngesidingo

Isidingo semikhiqizo edaliwe neyenzelwe umuntu siqu siyakhula. Imodeli yebhizinisi yokuphrinta ngokufunwa (i-POD) iyisixazululo sebhizinisi esinamandla okuhlangabezana nale makethe ekhulayo ngokutshalwa kwezimali okuncane kanye nengozi ephansi. Asikho isidingo sokubamba i-inventory noma ukutshala imali ezitolo ezingokoqobo. Esikhundleni salokho, amabhizinisi angakwazi ukusetha i-inventory yawo futhi aqale ukuthengisa imikhiqizo ngokuchofoza okumbalwa nje ngokuqala ibhizinisi lokuphrinta ngesidingo.

Qhubeka ufunde ukuze uthole umhlahlandlela wokuthi ungaguqula kanjani ubuciko bakho noma imibono yakho ibe yimpahla ebonakalayo, bese uqala ukukhiqiza imali engenayo namuhla ngokusetha ibhizinisi lokuphrinta ngokufunwa kakhulu.

Okuqukethwe
Uhlolojikelele lwemakethe yokuphrinta edingekayo
Izinyathelo eziyi-8 zokuqala ibhizinisi lokuphrinta ngokufunwa kakhulu
Iqala ukuphrinta ngokwesidingo namuhla
Imibuzo Evame Ukubuzwa

Uhlolojikelele lwemakethe yokuphrinta edingekayo

Imikhawulo ye-Lockdown ibe nomthelela omuhle kule modeli yebhizinisi njengoba abantu bashintshela ezindleleni zokuthenga ku-inthanethi. Usayizi wemakethe yokuphrinta emhlabeni wonke wawulinganiselwa ku-US $4.90 billion ngo-2021 futhi kulindeleke ukuthi ukhule ngesilinganiso sokukhula sonyaka esiyinhlanganisela. (CAGR) ka-26.1% kusukela 2022 kuya 2030.

Manje miningi imisebenzi yokuphrinta etholakala emakethe, ngakho-ke uma ufuna ukuqala ibhizinisi lakho lokuphrinta ngokufunwa kakhulu, nali inkomba yokuthi ungakusiza kanjani ukuthi uqalise.

Izinyathelo eziyi-8 zokuqala ibhizinisi lokuphrinta ngokufunwa kakhulu

1. Ukuhlela kokuqala

Isinyathelo sokuqala sokuqala ibhizinisi lakho le-POD ukuhlela. Qoqa ulwazi olubalulekile ngezihloko ezihlobene nomkhakha njengezimfuno, izibalo zabantu, izethameli eziqondiwe, izidingo zezimakethe ezivelayo, namathrendi emakethe. Bese, ngokusekelwe kudatha eqoqiwe, hlela ukuphrinta kwakho ngemibono yebhizinisi edingekayo.

Ucwaningo lwemakethe kufanele lukwazi ukuphendula le mibuzo:

• Yiziphi izinhlobo zemikhiqizo ezingalingana kangcono nobuciko noma umklamo wakho?
• Hlobo luni lwabantu ofuna ukubona umkhiqizo?
• Obani abantu okungenzeka bathenge umkhiqizo wakho?
• Ingakanani inani elifanele lemikhiqizo ofuna ukuyithengisa?
• Ingabe bakhona abaqhudelana nabo abathengisa umkhiqizo ofanayo?

2. Khetha i-niche

Ubuciko namaciko, ukufaneleka, ubuhle, noma i-Marvel Cinematic Universe. I-niche ingahlinzeka ngethagethi eqinile yokuchaza izinhlobo zakho zezingubo kanye nokuthi yiziphi iziphrinti ongazinikeza. I-niche isekelwe embonweni wokuthi kulula ukubamba ingxenye enkulu yemakethe encane kunengxenye encane yemakethe enkulu. Ukukhetha eyodwa, ungasebenzisa amathiphu angezansi.

• Hlola imikhiqizo ethengiswa kakhulu: Ngosesho olulula lwe-Google kusetshenziswa ibinzana elithi “imikhiqizo ethengiswa kakhulu ka-2022,” uzothola imiphumela eminingi ongaqala ngayo ucwaningo lwakho. Ukumba ujule kule miphumela kuzokusiza ukuthi uthole imikhiqizo edume kakhulu.
• Sebenzisa izinkundla zokuxhumana: Sebenzisa izinkundla zokuxhumana ezifana ne-Pinterest, i-Facebook, i-Instagram, i-TikTok, noma i-Snapchat ukuze ubheke okuthunyelwe komkhiqizo okuthrendayo okuthola ukubandakanyeka okuphezulu noma okuthakaselwayo emphakathini obanzi. Isibonelo, ama-wallets wokuphrinta ngokufunwa yithrendi edumile okungahle uzuze ngayo.
• Qhathanisa imibono ku-Google Trends: Enye yezindlela ezilula zokuhlonza ithrendi ukusebenzisa i-Google Trends, enikeza imininingwane ewusizo yokuthi yimaphi amagama angukhiye abantu abawasebenzisa kakhulu ukusesha ku-Google. Ikunikeza idatha yethrendi yomlando yomshwana othile wokusesha ezindaweni nezilimi ezahlukene.
• Qinisekisa umbono wakho ngamathuluzi we-SEO: Ngamathuluzi afana ne-SEMRush, i-Moz, ne-Ubersuggest, ungathola imininingwane engcono necwengisisiwe yalokho abantu abakuseshayo ngokuhlobene nombono wakho womkhiqizo.

3. Ukuklama

Imikhiqizo eyenziwe ngokwezifiso neqondene nomuntu wonke imayelana nokwakheka komkhiqizo, futhi lokhu lapho ukuphrinta lapho kudingekile khona kuhle kakhulu njengendlela yamabhizinisi amancane.

Awudingi ukuba namakhono ochwepheshe noma isipiliyoni emkhakheni wokuklama. Ungakwazi ukudweba ugqozi lokuklama kumawebhusayithi afana ne-Pinterest, i-Behance, i-Dribble, i-Disignious, i-Teespring, ne-Indiemade. Futhi, ungesabi ukuzama imiklamo yakho futhi usebenzise amathuluzi wokuphrinta ngokufunwa kumawebhusayithi amahhala njengeCanva.

Uma ungakhululekile ukwenza eyakho imiklamo, ungathola usizo kubaklami bezithombe abazimele abanikezela ngezinsizakalo zabo ezisekelweni ezifana ne-Fiverr, Upwork, ne-Dribble.

Uma usuyilungisile imiklamo, isinyathelo esilandelayo ukubona ukuthi abantu bayayithanda ngempela yini. Ngalokhu, ungabeka imiklamo yakho ezinkundleni zokuxhumana ezifana ne-Instagram, Reddit, noma i-Quora. Lezi zinkundla zingakusiza ukuthi uthole impendulo futhi uqonde ukuthi yini ethrendayo emphakathini. Ungakwazi ngisho nokukhiqiza ukuphrinta ngokufunwa kwemibono yegama lebhizinisi ngokusebenzisa izinkundla eziku-inthanethi.

4. Nquma ukuthi uzothengisa kuphi

Lesi isinyathelo esibalulekile ekuthengiseni umkhiqizo. Sebenzisa imakethe ekhona ye-e-commerce noma inkundla ye-e-commerce ukuze uthuthukise iwebhusayithi yakho.

Ungabhalisa njengomthengisi ezimakethe ze-e-commerce njenge-Etsy, Printify, Redbubble, Squarespace, nePrestashop. Ungafaka kuhlu imikhiqizo yakho kulezi zimakethe ngokuqondile futhi ubonise imikhiqizo yakho kubabukeli abaningi. Nakuba lezi zinkundla zizokusiza ukuthi wenze ukuthengisa ngokushesha okukhulu, uzodinga futhi ukukhokha imali yekhomishini ngokuthengisa ngakunye, okungase kwehlise inzuzo yakho, ikakhulukazi uma ukwehla. Ngisho nendawo yemakethe ye-Facebook inketho ongayihlola nge imodeli ye-dropshipping.

Izinkundla ezimbalwa ze-e-commerce zinikeza umakhi wesitolo sokudonsa bese uwisa ongakwazi ukuhlanganisa kuwebhusayithi yakho. Ungasebenzisa i-Shopify, i-WooCommerce, noma i-Magento ukwakha iwebhusayithi yakho futhi usebenzise amapulatifomu afana ne-Pinterest noma TikTok ezokuthengisa. Ngewebhusayithi yakho, uthola ukulawula okungcono esitolo sakho esiku-inthanethi futhi ulondoloze izindleko zekhomishini. Qaphela, nokho, ukwenza iwebhusayithi uwedwa kungaba umsebenzi onzima, futhi kungase kungakuniki imiphumela ngokushesha.

5. Sebenza ngephrinta lapho kudingeka khona umthengisi

Your phrinta ngokufunwa umthengisi ikunikeza ngezinhlobonhlobo zezinhlobo zomkhiqizo. Umthengisi unesibopho sokuphrinta nokuthumela i-oda lakho. Ngaphandle kwalokho, indlela umkhiqizo ofinyelela ngayo kumthengi wakho izophinde ibe nomthelela okuhlangenwe nakho kwabo kokuthenga nokwethembeka kumkhiqizo wakho. Ngakho-ke, ukukhetha ngokucophelela inkampani yokuphrinta edingekayo kubalulekile.

Lezi izinto ezimbalwa okufanele uzibheke ngenkathi ukukhetha umhlinzeki othembekile wokuphrinta lapho kudingeka khona okwelebula yakho. Uzakwethu we-POD kufanele:

• Nikeza ngezinsizakalo zokuphrinta ezinkulu nezibuyekeziwe.
• Yiba nekhono lokuphrinta ezinhlotsheni eziningi zemikhiqizo.
• Sebenzisa ukupakisha okufanele kwezinto.
• Zijwayeze izindlela ezijwayelekile zokuthumela futhi uthumele i-oda ngesikhathi.
• Yiba nenqubomgomo yokubuyisela ecacile.

Indlela engcono kakhulu eyokuqala ukubeka i-oda lesampula nomthengisi wakho ukuze ahlole ikhwalithi yomkhiqizo nezikhathi zokuthumela.

6. Setha amanani futhi uqinisekise ikhwalithi

Ukuze usethe intengo, kufanele uqale uthole ingqikithi yezindleko zomkhiqizo ngamunye, okuhlanganisa ukupakishwa nokuthunyelwa. Engeza imajini yenzuzo futhi uthole intengo yakho yokuthengisa. Bese ekuhambeni okulandelayo, ulungisa izintengo ukuze ufake izindleko zangempela zokuletha umkhiqizo oqediwe.

Futhi cabangela izintengo zokuncintisana, futhi ubale izaphulelo noma okunikezwayo ongase ufune ukukunikeza, njengokuthunyelwa kwamahhala. Njengoba ungathengi noma yisiphi isitoko ngobuningi, amamajini akho ekuqaleni angase abe phansi, kodwa ungabuyekeza imodeli yakho yentengo ngokuhamba kwesikhathi ukuze uthole inani elifanele kakhulu.

I-7. Ukuthengisa

Uma uzibuza ukuthi ungalikhuthaza kanjani ibhizinisi lokuphrinta ngesidingo, imibono yokuthengisa eqinile nehehayo izokusiza ukuthi wakhe ukuxhumana okuqinile nezithameli zakho. Ekuqaleni, kuyatuseka ukukhetha amasu angenayo njengamabhulogi kanye nokuthunyelwe kwezokuxhumana okuhloswe ukudweba amathemba "ngaphakathi" ngokunikeza ulwazi olubalulekile kubo. Ukuze uphrinte ngokufunwa, lokhu kungasho okuqukethwe okuhlobene ne-pop-culture ku-niche yakho nama-backlinks kumakhasi wakho womkhiqizo.

Ngokusebenzisa ukumaketha kwangaphakathi, ungakha umkhondo wezinto eziphilayo. Iphinde iqeqeshe i-algorithm yeziteshi zokukhangisa ezidumile ezifana nomphathi wezikhangiso ze-Meta ukuze uthole izindleko ezingcono ngokuchofoza ngakunye noma ama-CPC kamuva uma usulungele ukukhangisa.

Ukukhangisa ku-inthanethi kwenziwe lula izinkundla zokuxhumana lapho udinga kuphela ukukhetha izibalo zabantu okuhlosiwe futhi uthumele izikhangiso zakho. Ungakwazi ngisho nokuyonga ngezikhangiso futhi uhlose kabusha okuqukethwe okukhona. Ngale ndlela, ukumaketha kwakho okuphumayo kuzoba umzamo omncane.

8. Ukuhlaziywa kwempendulo yemakethe

Kuhle ukuba nemigomo ethile engqondweni lapho uhlela ibhizinisi lakho. Ungasebenzisa amathuluzi okuhlaziya afana ne-Google Analytics, Heap, ne-Woopra uma usebenza, kodwa ungaqala ngamamethrikhi ambalwa ayisisekelo. Okungenani kufanele uthole izibalo ezibalulekile ezifana nephuzu lokulinganisa, izindleko zokutholwa kwekhasimende, kanye nenani lokuphila kwekhasimende.

Kuhlala kulula ukuthengisela ikhasimende lakho elikhona kunokuthi uthole elisha. Ngakho-ke, qiniseka ukuthi unquma inani lempilo yekhasimende (i-CLV). Hlunga amakhasimende aphinda ukuthenga nawe bese uqamba isu lokuwenza azizwe ekhethekile futhi ejabule ngemititilizo ekhethekile.

Ukuhlonza amamethrikhi okusebenza abalulekile kuzokunikeza umbono ofanelekile wokuthi umi kuphi lapho uhlaziya imodeli yebhizinisi lakho usebenzisa ukuhlaziywa kwe-SWOT—ukuhlaziywa kwamandla akho, ubuthakathaka bakho, amathuba, izinsongo–noma ukuhlaziya ukuncintisana.

Iqala ukuphrinta ngokwesidingo namuhla

Ukuphrinta uma kudingeka kunikeza ithuba lebhizinisi elilula nelithembisayo. Ivumela osomabhizinisi kanye nabasunguli ukuthi benze imali engenayo ehloniphekile ukuqala ibhizinisi le-ecommerce ngesabelomali esilinganiselwe. Kungase futhi kube yisiqalo esihle kakhulu kumuntu ofuna ukungena ebhizinisini lokudayisa eligcwele ngokugcwele ngokunikeza ithuba lokuthi abantu bathole ulwazi kuqala ngaphambi kokukhuphula izinga. Kungakhathaliseki ukuthi yikuphi, inikeza ithuba eliphansi futhi eliphansi engozini kulabo abafuna ukuqala ukusebenza emkhakheni wokuthengisa imfashini.

Imibuzo Evame Ukubuzwa

Kuyini ukuphrinta uma kudingeka?

Ukuphrinta uma kudingeka kuyindlela yokugcwalisa i-oda lapho ungaqala khona ukuthengisa imikhiqizo eyenziwe ngokwezifiso enelebula elimhlophe ngokungeza imiklamo yakho kuyo ngaphandle kokubamba uhlu lwamagama. Kule modeli, umthengisi wakho we-POD unakekela izinqubo zokuphrinta nezokuthumela.

Yiziphi izinzuzo nezingozi zokuphrinta lapho kudingeka?

Ukuphrinta okudingekayo kukuvumela ukuthi usebenzise imodeli yebhizinisi lakho ngokushesha, ngobungozi obuncane kanye nokutshalwa kwezimali. Ngaphezu kwalokho, ukulethwa kugcwaliswa abantu besithathu, ngakho konke okudingayo yikhompyutha ukuze usebenze. Ukuhwebelana ukuthi uthola ukulawula okuncane kulokho okuthengisayo nokuthi uthumela kanjani futhi uthole amamajini aphansi kunezitolo zendabuko.

Ngingakwazi ukuqala ibhizinisi lokuphrinta ngokufunwa mahhala? 

Enqubweni yokuphrinta ngokufunwa, akudingekile ukuthi ukhokhele umkhiqizo uze wenze ukuthengisa. Ngakho-ke, ungaqala ngokutshala imali okujwayelekile okuvame ukungena ekusetheni isitolo online. Kukhona amathiphu amaningi wokuphrinta mayelana nesidingo namasu ku-inthanethi awusizo kwabaqalayo.

Ingabe ukuphrinta uma kudingeka kunenzuzo?

Yebo, ngezintengo zokuthengisa ezibalwe kahle namamajini enzuzo kanye nesu lokumaketha elisebenzayo, ukuqala ibhizinisi lokuphrinta ngokufunwa kakhulu kungakwenza umholo oseceleni ohloniphekile.

Yikuphi ukuphrinta okungcono kakhulu kwemikhiqizo efunwa kakhulu ongayithengisa?

Uhlu lokuphrinta okufiseleka kakhulu nokudumile emikhiqizweni efunwayo luhlanganisa ama-unisex tee, izingcezu zobucwebe, amaphosta, izinkomishi, izikhwama zokugqoka, njalonjalo. Ngisho nezingubo zokulala zokuphrinta ezidingekayo ziba nenzuzo.

Uyini umehluko phakathi kwe-dropshipping nokuphrinta ngokufunwa?

Umehluko oyinhloko ukuthi ukuphrinta ngokufunwa kunesikhala sokwenza umkhiqizo ngendlela oyifisayo kuyilapho ukuthunyelwa kwe-drop shipping kuwukuthola nokuthengisa into ezindaweni ezifana nezinkampani zokugcwalisa izikibha.