Ngokusebenzisa idatha yenkampani yokuqala nokuletha okuqukethwe komuntu siqu, okufanelekile, abathengisi bangathuthukisa ukuzizwisa kokuthenga, bathuthukise ukuvakasha esitolo, futhi bakhulise ukuthengisa ngesikhathi esimatasa kakhulu sonyaka.
Njengoba isikhathi samaholide sisondela, abathengisi bafuna izindlela ezintsha zokuxhumana namakhasimende abo futhi bawagcine ezitolo zabo isikhathi eside. Amanethiwekhi emidiya ezitolo avele njengendlela yokwenza lokho.
Inzuzo yenethiwekhi yemidiya yokudayisa
Ake siqale ngezinto eziyisisekelo: ayini ngempela amanethiwekhi emidiya yokudayisa? Amanethiwekhi emidiya yokuthengisa avumela abathengisi ukuthi basebenzise idatha yeqembu labo lokuqala ukuze balungiselele futhi benze kube ngokwakho izikhangiso ezilethwa kubathengi kuzo zonke izinkundla ezihlukahlukene zomthengisi - noma ngabe lokho kusendaweni, ngaphandle kwesizinda, futhi manje nakakhulu esitolo.
Amanethiwekhi emidiya yokuthengisa angenisa imali kubathengisi ngokunikeza indawo yesikhangiso ezinkampanini zangaphandle noma ukukhombisa ezabo izikhangiso ukukhulisa ukuthengisa. Amanethiwekhi emidiya yokuthengisa angaphinda anikeze imikhiqizo ngezibalo ezinemininingwane, ebonisa ukuthi ukubekwa kwezikhangiso nemizamo yokuphromotha iqhuba kanjani ukuthengwa kwabathengi, kokubili esitolo nakwezinye izindawo. Mhlawumbe okubaluleke kakhulu kulesi sikhathi samaholide, abathengisi bangabeka okuqukethwe okuxhaswe ngamaholide athile, iminikelo ekhethekile, noma izincomo zomkhiqizo kuwebhusayithi yabo noma izinhlelo zokusebenza, okuletha ukunaka emikhiqizweni efanele ngezikhathi ezibalulekile zokwenza izinqumo.
Kodwa-ke, amanethiwekhi emidiya yokudayisa awagcini nje ngokuzuzisa izitolo. Baphinde bamukelwe kahle ngendlela emangalisayo abathengi. Amaphesenti angaba ngu-61 abathengi athi okuqukethwe kwemidiya yasesitolo kuyasiza, futhi abaningi bathi kuthuthukisa ulwazi lokuthenga jikelele. Ingxenye yesizathu sokuthi abathengi bengenandaba nalezi zikhangiso zasesitolo ukuthi amanethiwekhi emidiya anciphisa izikhangiso ezingadingekile, eziphazamisayo futhi esikhundleni salokho abeke phambili okuqukethwe okuwusizo ngempela. Lokhu kungenxa yokuthi izikhangiso zincike kakhulu kudatha yenkampani yangaphandle kunemithombo yedatha engabazekayo evela eceleni.
Idatha yenkampani yangaphandle ivela emithonjeni yangaphandle efana nabathengi bedatha futhi ihlanganisa izinto ezifana nomsebenzi wenkundla yezokuxhumana, umlando wokuphequlula ovela kumawebhusayithi angahlobene, noma ulwazi olujwayelekile lwezibalo lwabantu oluthengiswa ngabahlanganisi bezinkampani zangaphandle. Njengoba idatha ngokuvamile ingenakho okokufaka okuqondile kwabathengi, ngokuvamile ayisebenzi kangako.
Ngokuphambene, ukusebenzisa idatha yenkampani yokuqala kuvumela amanethiwekhi emidiya yezitolo ukuthi agxile emininingwaneni evela ekusebenzelaneni kwangempela kwabathengi nesitolo - njengomlando wokuthenga, izintandokazi zomkhiqizo, umsebenzi wohlelo lokwethembeka ngisho nokuzibandakanya ezindleleni zezitolo ezingokoqobo - ukudala ukuzizwisa kwesikhangiso komuntu siqu nokunembe kakhudlwana. Isibonelo, esikhundleni sokubonisa izikhangiso ezijwayelekile ngokusekelwe ekuqageleni okubanzi kwabantu, izitolo zinganikeza amaphromoshini ezintweni ezihambisana nokuthenga kwangaphambilini kwekhasimende noma imikhiqizo edumile kuleyo ndawo ethile.
Ukuthembela kudatha yenkampani yokuqala kuphinde kubhekwe “njengokuqaphela ubumfihlo” kakhulu uma kuqhathaniswa nokusebenzisa imithombo yezinkampani zangaphandle, imikhuba yayo yokuqoqa idatha ingase ingabi ethembeke kakhulu noma ivikeleke kakhulu.
Isipiliyoni sokuthenga samaholide
Manje, ake sibuyele ekuthengeni ngamaholide. Amanethiwekhi emidiya yokuthengisa angahlinzeka ngolwazi oluhehayo ngokuveza imikhiqizo efanele, amadili, noma ulwazi oluqondaniswe nokuthandwayo kwabathengi. Abathengi bamaholide bangathola lokhu okunikezwayo ngohlelo lwabo lokusebenza lwesitolo kumafoni abo noma ngenkathi besemakhikhini edijithali. Ngalawa maphromoshini afika ngesikhathi noma iziphakamiso zezipho eziqondene nawe, angakwazi ukwenza izinqumo zokuthenga ezisheshayo, ezinolwazi.
Nazi izindlela ezintathu zokuthola izinzuzo ezigcwele zamanethiwekhi okuthengisa emidiya kulesi sikhathi samaholide. Okokuqala, sebenzisa idatha yenkampani yokuqala ukuze ubonise iziphakamiso zezipho ezenzelwe wena ngokusekelwe ekuthengeni kwangaphambilini kwamakhasimende noma imikhuba yokuphequlula. Ukunikezwa okuvela kumakhioskhi edijithali noma iziphakamiso zezipho zangaphakathi nohlelo zisiza ukuthuthukisa ukuzizwisa kwekhasimende ngokunikeza imibono efanele lapho nje liyidinga kuyilapho kugcinwa abathengi esitolo ukuze bathole into elungile.
Okwesibili, sebenzisa inethiwekhi yakho yemidiya yokudayisa ukuze wazise abathengi mayelana nesitoko esiphansi ezintweni zamaholide ezidumile noma ukuthenga okungase kwenzeke ngesikhathi sangempela. Lokhu kudala umuzwa wokuphuthuma, kwandisa ukuguqulwa, futhi kusiza amakhasimende enze izinqumo zokuthenga ngokushesha, okubaluleke kakhulu phakathi nesikhathi samaholide esidingeka kakhulu. Ungakwazi ngisho nokubonisa lezi zinto kuma-kiosks okukhokha noma eduze nemigqa yokulinda ukuze uthole ukubuyiselwa kwemali ukuze ukhulise isikhathi esichithwa abathengi esitolo sakho.
Okokugcina, sebenzisa ingxenye esekelwe kuwebhu yenethiwekhi yakho yemidiya yokudayisa ukuze uqhube ukusebenzelana ngokunikeza ukubuka kuqala komkhiqizo wesizini. Ungaphinda ukhuthaze abathengi abaku-inthanethi ukuthi bavakashele izindawo ezibonakalayo ngokuphromotha amadili noma amasevisi “asesitolo kuphela”, njengokugoqwa kwezipho zeholide mahhala. Ngaleyo ndlela ungakwazi ukuheha amakhasimende amaningi ezitolo zakho futhi wandise amathuba awo okuthenga.
Ukulungiselela iholide
Ngokuthuthukisa umuzwa wokuthenga wamaholide ngenethiwekhi yemidiya yokudayisa, abathengisi bangakwazi ukukhulisa ukwaneliseka kwamakhasimende futhi bakhulise amathuba okuphinda uvakashele. Lokhu kuqinisekisa ukuthi ukujaha kweholide kuhumushela ekuthengisweni nasezintweni ezinhle zokuthenga.
Mayelana umbhali: URon Levac uyiChief Innovation Officer yeSpectrio, eqhuba ukwanda kwemakethe, ukuthuthukiswa komkhiqizo, nokukhula komkhiqizo.
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