Indlela Yokusebenzisa Ukumaketha Nge-imeyili Ukuze Uthuthukise Ukubuka Kwebhulogi Nokuthengisa

Uma ibhizinisi lakho linebhulogi, kungenzeka ukuthi uchitha isikhathi esihle udala okuqukethwe kwebhulogi okubonakala kuthinta futhi kusekela izethameli zakho, kodwa ukuze lokho okuqukethwe kusebenze njengengxenye yesu lakho lokumaketha, abantu abalungile badinga ukukufunda. Ukumaketha nge-imeyili kuyindlela enhle yokwenza amabhulogi akho abe phambi kwezithameli ezifanele, ukukhulisa ukuzibandakanya nokuthuthukisa ukuthengisa. 

Lapha, sizoxoxa ngokuthi ibhizinisi lakho lingakusebenzisa kanjani ukumaketha nge-imeyili ukukhuthaza ibhulogi yakho ngempumelelo nokuthuthukisa ibhizinisi lakho. 

Okuqukethwe
Iyini ukumaketha kwe-imeyili?
Ungayisebenzisa kanjani ukumaketha kwe-imeyili ukukhushulwa kwebhulogi
Izisekelo zokumaketha nge-imeyili - ukwakha uhlu lwakho lwe-imeyili
Ukuhlukanisa uhlu lwakho lwe-imeyili
Ukwakha okuqukethwe kwe-imeyili okuphoqayo
Qalisa ngokumaketha nge-imeyili

Iyini ukumaketha kwe-imeyili?

Ukumaketha nge-imeyili kuyisu lokumaketha kwedijithali elibandakanya ukuthumela ama-imeyili eqenjini labantu ukukhuthaza imikhiqizo namasevisi noma ukwakha ubudlelwano namakhasimende. Kuyindlela eqondile nengabizi kakhulu yokuthi amabhizinisi axhumane nezithameli zawo.

Ukumaketha nge-imeyili kusebenza kahle ngoba abamukeli, okungukuthi abangaba amakhasimende, kungenzeka bakhethe ukungena ukuze bathole ama-imeyili, ngakho kuyindlela enhle yokuxhumana nabo ngokuqondile. Ngaphezu kwalokho, ukumaketha nge-imeyili akuthintwa izinto zangaphandle njengama-algorithms enkundla yezokuxhumana. 

Ungayisebenzisa kanjani ukumaketha kwe-imeyili ukukhushulwa kwebhulogi

I-newsletter ye-imeyili iyingxenye ebalulekile yesu eliphumelelayo lokumaketha lamabhizinisi amaningi futhi iyindlela enhle yokwabelana ngokuqukethwe kwebhulogi nezithameli zakho. Ngokwakha uhlu lwezincwadi zezindaba kanye nokuthumela okuqukethwe okubalulekile, komuntu siqu, ungakwazi ukwandisa ukubandakanyeka, ukushayela ithrafikhi kubhulogi yakho, futhi ukhulise ubukhona bakho bezokuxhumana.

Izisekelo zokumaketha nge-imeyili - ukwakha uhlu lwakho lwe-imeyili

Ukwakha uhlu lwe-imeyili kuyisinyathelo sokuqala esibalulekile sokwenza isu lakho lokumaketha nge-imeyili lisuke phansi. Kodwa wenza kanjani ukuthi abantu babhalise?

Nawa amasu angakusiza ukuthi wakhe uhlu lwama-imeyili aqinile futhi abandakanyekayo:

Dala imiyalo ephoqayo yokubhalisa

Beka imiyalo evelele futhi ekhangayo yokubhalisa kuwebhusayithi yakho, ibhulogi, namaphrofayili enkundla yezokuxhumana. Xhumana ngokusobala ngenani ababhalisile abazolithola ngokubhalisa, njengokuqukethwe okukhethekile, izaphulelo, noma izibuyekezo ezijwayelekile.

Nikeza izikhuthazo

Nikeza ngozibuthe oholayo noma isisusa sokukhuthaza ukubhalisa - lokhu kungaba i-ebook yamahhala, insiza elandekayo, i-webinar, noma ukufinyelela kokuqukethwe okukhethekile.

Sebenzisa amakhasi okufika

Dala amakhasi okufika azinikele ngokugxila ekuthwebuleni amakheli e-imeyili. Inzuzo yamakhasi okubikezela ukuthi angenziwa elungiselelwe kakhulu ukuze aguqulwe, okuhlanganisa nokuxhunyaniswa nawo eziteshini ezihlukahlukene.

Lungiselela izigelekeqe

Sebenzisa inhloso yokuphuma noma izigelekeqe ezinesikhathi kuwebhusayithi yakho ukuze uthwebule ukunaka kwezivakashi ngaphambi kokuthi zihambe. Lezi zifana nezaziso ezivamile zokubhalisa ngaphandle kokuthi ziyavela uma othile evakashela iwebhusayithi yakho. Nakuba lezi zingasebenza kahle njengoba zidonsa ukunaka kwababukeli, qiniseka ukuthi ziklanywe kahle futhi aziphazamisi.

Gijimisana imincintiswano nokunikeza

Bamba imiqhudelwano noma iminikelo edinga abahlanganyeli ukuthi bangenele ngokunikeza ikheli labo le-imeyili. Nakuba lokhu kungakhulisa ngokushesha uhlu lwakho futhi kukhiqize isasasa, izinga labaholayo lingase lingabi lihle ngoba abangenele bangase bagxile kakhulu ekuwineni kunokuzibandakanya nebhizinisi lakho, bazikhiphe ohlwini ngemva kokuphela komncintiswano.

Khumbula ukuhlonipha ubumfihlo bomsebenzisi lapho uqoqa futhi uphatha amakheli e-imeyili futhi uthobela imithetho efanelekile yokuvikela idatha, njenge i-GDPR or I-CAN-SPAM Act. Ukwengeza, hlala uhlinzeka ngolwazi olusobala mayelana nendlela ozoyisebenzisa ngayo idatha yababhalisile futhi ubavumele ukuthi baphume noma kunini. 

Ukwakha uhlu lwama-imeyili lwekhwalithi ephezulu kuthatha isikhathi, ngakho-ke gxila ekuzibandakanyeni nezithameli zakho futhi unikeze inani lokukhuthaza ubudlelwano besikhathi eside.

Ukuhlukanisa uhlu lwakho lwe-imeyili

Ukwenza kube ngokwakho kungenye yezinzuzo ezinkulu zokumaketha nge-imeyili; ngakho-ke, ukuhlukanisa uhlu lwakho lwe-imeyili kuyisici esibalulekile sokumaketha nge-imeyili okungathuthukisa kakhulu ukuhlobana nokusebenza kwemikhankaso yakho ye-imeyili. Uma sikhuluma ngezibalo, imikhankaso yokumaketha ye-imeyili ehlukaniswe izingxenye ezimbili Amanani avulekile aphezulu angama-46%.

Ngokuhlukanisa ababhalisile bakho babe amasegimenti athile ngokusekelwe kumibandela ehlukahlukene, ungakwazi ukuhlela imilayezo yakho ngendlela engcono ukuze ihlangabezane nezidingo eziyingqayizivele nokuthandwayo kweqembu ngalinye. 

Ukwengeza, imikhankaso ehlukene iphumela emazingeni aphezulu okuvuleka nawokuchofoza ngoba ababhalisile kungenzeka bahlanganyele nokuqukethwe okuhambisana nezidingo zabo.

Ungahlukanisa kanjani uhlu lwakho lwe-imeyili

Kunezindlela eziningi ongahlukanisa ngazo uhlu lwakho lwe-imeyili ukuze ulungise imilayezo yakho ye-imeyili, okuhlanganisa:

• Ulwazi lwezibalo zabantu: Qoqa futhi usebenzise idatha yokubala kwabantu efana neminyaka, ubulili, indawo, nesihloko somsebenzi ukuze udale amasegimenti. Lokhu kuwusizo ikakhulukazi kumabhizinisi anemikhiqizo noma amasevisi abhekelela izibalo zabantu ezithile.
• Umlando wokuthenga: Hlukanisa uhlu lwakho ngokusekelwe ekuthengeni kokuziphatha kwababhalisile bakho. Lokhu kukuvumela ukuthi uthumele okunikezwayo okuhlosiwe, izincomo zomkhiqizo, noma amadili akhethekile kubathengi bangaphambilini.
• Ileveli yokuzibandakanya: Ingxenye yababhalisile ngokusekelwe kumazinga abo okuzibandakanya, njengokuvula, ukuchofoza, nesikhathi esichithwa kuwebhusayithi yakho. Khomba futhi ubandakanye kabusha ababhalisile abangasebenzi ngeminikelo ekhethekile noma imikhankaso yokuvula kabusha.
• Izintandokazi nezintshisekelo: Sebenzisa izintandokazi nezintshisekelo eziqoqwe ngesikhathi sokubhalisa noma ngezinhlolovo ukuze udale amasegimenti. Hlela okuqukethwe ukuze kufane nezihloko ezithile noma imikhiqizo iqembu ngalinye elinentshisekelo kuyo.
• Ukuhlukaniswa kokuziphatha: Hlaziya ukuziphatha komsebenzisi kuwebhusayithi yakho noma uhlelo lokusebenza ukuze udale amasegimenti. Isibonelo, abasebenzisi basesegimenti abashiye izinqola zabo zokuthenga noma labo abavamise ukuvakashela izingxenye ezithile zesayithi lakho.
• Umjikelezo wempilo yababhalisile: Cabangela ukuthi ababhalisile bakuphi ohambweni lwabo lwamakhasimende, okuhlanganisa ukuthi bangababhalisile abasha, abathengi bokuqala, noma amakhasimende esikhathi eside, futhi ulungise imilayezo yakho ifanele isigaba ngasinye.

Izinkundla eziningi zokumaketha zama-imeyili (isb, i-Mailchimp, Constant Contact, i-ActiveCampaign, noma i-HubSpot) zinikeza izici eziqinile zokuhlukanisa lapho ungakha khona amasegimenti ngokusekelwe kumibandela ehlukahlukene futhi uthumele imikhankaso eqondiwe.

Khumbula ukubuyekeza njalo futhi ubuyekeze lezi zingxenye njengoba ibhizinisi lakho nezethameli zithuthuka. Ukuhlaziya okungaguquki nokulungiswa kuzoqinisekisa ukuthi imizamo yakho yokuthengisa nge-imeyili ihlala isebenza futhi ihambisana nezidingo eziguqukayo zababhalisile bakho.

Ukwakha okuqukethwe kwe-imeyili okuphoqayo

Uma usuwakhile ngokucabangisisa futhi wahlukanisa uhlu lwakho lwe-imeyili, sekuyisikhathi sokudala ama-imeyili akho. Ukwakha ama-imeyili okumaketha asebenzayo okuqukethwe kwebhulogi kuhlanganisa ukubhala okuphoqayo, isu elicatshangelwayo, nokunaka ngokucophelela okuthandwa yizithameli zakho. 

Nawa amanye amathiphu angakusiza ukuthi ubhale ama-imeyili okuthengisa ahehayo futhi asebenzayo ukuze uphromothwe okuqukethwe kwe-blog:

1. Qala ngomugqa wesihloko oqinile

Umugqa wesihloko yinto yokuqala ezobonwa izethameli zakho lapho zithola i-imeyili, ngakho-ke kufanele uyenze idonse ukunaka, ibe mfushane, futhi ihambisane nokuqukethwe kwe-imeyili. Cabangela ukusebenzisa ilukuluku, ukuphuthuma, noma ukwenza kube ngokwakho ukuze ukhuphule amanani avulekile.

Umbhalo wokubuka kuqala (amazwibela ombhalo abonakala ekubukeni kuqala kwebhokisi lokungenayo) uyithuba elengeziwe lokuheha abafundi. Yisebenzise ukuze ugcwalise umugqa wesihloko sakho futhi unikeze amazwibela yenani abazolithola ku-imeyili.

2. Dala okuqukethwe okukhangayo

Gcina okuqukethwe kwakho kwe-imeyili kukufushane, kuheha, futhi kugxile olwazini olubaluleke kakhulu. Ungamane wabelane kabusha ngokuqukethwe kwebhulogi, kodwa ugcone amaphuzu ayo ayinhloko noma izinzuzo ukuze ukhiqize isithakazelo futhi ukhulume ngokucacile ukuthi abafundi bazozuzani ngokuchofoza kuwebhusayithi.

Sebenzisa ithoni yengxoxo futhi wenze okuqukethwe kwakho kuskeneke ngezihloko ezicacile, amaphoyinti ezinhlamvu, nezithombe.

3. Sebenzisa okubonwayo okuhehayo

Faka okubonakalayo okukhanga amehlo, njengezithombe noma ihluzo, ukuze uhlukanise umbhalo futhi wenze ama-imeyili akho abonakale akhanga. Vele, qiniseka ukuthi okubonwayo kwakho kuhambisana nokuqukethwe futhi kuhambisana nomkhiqizo wakho.

4. Faka nokubizelwa esenzweni okucacile (CTA)

Beka i-CTA evelele necacile eqondisa abafundi ukuthi bachofoze baye kokuthunyelwe kwebhulogi. Sebenzisa ulimi olugxile ezenzweni futhi udale umuzwa wokuphuthuma uma kufanele.

Abantu abaningi bahlola ama-imeyili abo kumadivayisi eselula, ngakho qiniseka ukuthi ama-imeyili akho asebenziseka kalula. Sebenzisa idizayini ephendulayo, gcina izigaba zimfushane, futhi usebenzise usayizi wefonti ofundekayo.

Qalisa ngokumaketha nge-imeyili

Ngokumaketha nge-imeyili, ungakwazi ukuxhumana nezithameli zakho, uthuthukise ukukhula kwebhulogi yakho, futhi wakhe ubukhona be-inthanethi obuphumelelayo. Mane ukhumbule izinyathelo ezintathu zokuqala - ukukhetha inkundla yokumaketha nge-imeyili, ukwakha uhlu lwakho lwe-imeyili, nokusetha i-automation ye-imeyili eyamukelekayo - bese uhamba!

Ukuze uthole amathiphu namasu ebhizinisi engeziwe, qhubeka ufunda I-Chovm.com Iyafunda.