Ungabhala Kanjani Ukukhishwa Kwamaphephandaba Okukhulu Ngezibonelo

Amasu okuthengisa ngokuvamile ahlanganisa ama-imeyili, inkundla yezokuxhumana, imicimbi, kanye nezikhangiso ezivamile. Kodwa ungase ungazi ukuthi ukukhuluma ngabezindaba okukodwa kungathatha imizamo yakho iye ezingeni elisha. Indaba eyodwa yezindaba inamandla okuthumela igagasi labathengi abasha ngendlela yakho—ngisho namabhizinisi amancane angathola umfutho akade ewufuna.

Awuqinisekile okwamanje? Hlola lolu hlobo, Beardbrand. Iqale njengebhulogi ye-niche kodwa yasheshe yaba yigama elikhulu ekuzilungiseni kwabesilisa ngemuva kokuthi kukhulunywe ngaye I-New York Times. Lokho kungamandla okukhishwa kwabezindaba okuhlelwe kahle.

Ngakho-ke, ungawuthola kanjani omunye walowo mlingo we-Beardbrand? Ukubamba ukunaka kwezindaba zendawo kunzima, ingasaphathwa ezincwadi ezinkulu ezifana I-New York Times. Ungakhathazeki. Ngeke kudingeke ukuthi ulinde izintatheli ukuthi zibambe umoya ngebhizinisi lakho—ungayisa kuzo ngokukhululwa kwabezindaba esikhundleni salokho.

Qhubeka ufunda ukuze ufunde kabanzi ngale ndlela esebenzayo futhi uthole ukuthi ungabhala kanjani ucezu oluzodonsa ukunaka kwabezindaba.

Okuqukethwe
Kuyini ukukhishwa kwabezindaba? Futhi kungani kufanele ube nendaba ngakho?
    Yiziphi izinzuzo zokubhala umbiko kwabezindaba?
Ingabe ukukhishwa kwezindaba kunefomethi ethile?
Ungabhala kanjani ukukhishwa kwabezindaba ngezinyathelo ezi-7 ezilula
    1. Thola i-engeli efanele izindaba
    2. Dala isihloko esikhulu
    3. Sebenzisa isihlokwana ukufingqa indaba yakho
    4. Faka imininingwane ebalulekile
    5. Faka phakathi ulwazi lwakho olusekelayo nomongo
    6. Hamba uye ezinyathelweni ezilandelayo zomfundi
    7. Qeda ukukhishwa kwakho kwabezindaba nge-boilerplate
Izibonelo ezi-3 zokukhishwa kwabezindaba ongafunda kuzo
Ukuvala

Kuyini ukukhishwa kwabezindaba? Futhi kungani kufanele ube nendaba ngakho?

Uma unezibuyekezo mayelana nebhizinisi lakho ezingase zithakazelise abezindaba, ukukhululwa kwabezindaba kukusiza ukuthi wabelane ngakho. Iwumbhalo omfushane, ofundisayo onikeza izintatheli nabahleli konke okufanele bakwazi ngaphambi kokuhlanganisa noma ukwenqaba indaba.

Kuyathakazelisa ukuthi abezindaba bahamba ngakho ngendlela ehlukile. Abanye bangase bashicilele indaba ngokuqondile kusukela ekukhululweni kwabezindaba, kuyilapho abanye bengase bafinyelele inhlolokhono noma bakufake njengochwepheshe endabeni ehlobene. Noma kunjalo, ukuthumela ukukhishwa kwabezindaba njalo kuyindlela enhle yokwakha ubukhona bemidiya bomkhiqizo wakho, ikakhulukazi ezihlokweni ezifanele.

Kodwa khumbula, akuzona zonke izindaba ezisematheni. Ukukhishwa kwabezindaba ethi, “Bheka ibhizinisi lami,” ngeke kukuse ndawo. Kunalokho, cabanga ukwenza eyodwa lapho:

• Kwethulwa umkhiqizo omusha, isevisi, noma ibhizinisi.

• Ukusebenza nenhlangano yomphakathi, izinhlangano ezisiza umphakathi, noma osaziwayo.

• Ukuwina umklomelo.

• Ukumemezela ukutholwa noma ukuhlanganiswa.

• Ukuqasha noma ukukhuthaza umphathi omusha.

• Ukubamba umncintiswano omkhulu noma umncintiswano.

• Ukusingatha umcimbi.

• Ukwenza kabusha ibhizinisi lakho.

Yiziphi izinzuzo zokubhala umbiko kwabezindaba?

Ukukhishwa kwabezindaba akudonsi ukunaka kwabezindaba. Inikeza izinzuzo eziningi ezinganikeza amabhizinisi amandla. Nazi ezintathu zazo:

• Ukuthengisa okungabizi kakhulu: Ungesabi ukufaka izindaba ezishicilelwe esu lakho lokumaketha. Akunandaba ukuthi uyisiqalo esinesabelomali esilinganiselwe noma umkhiqizo omkhulu; ingakusiza ukuheha amakhasimende angaba khona ku-inthanethi futhi ukhiqize ama-backlink abalulekile kuwebhusayithi yakho.

• Ithuthukisa ithrafikhi: Ngisho noma ungafuni ukuyisebenzisa njengesu lokumaketha, ungayisebenzisa ukuze uthuthukise ezinye izindlela, njengokumaketha okuqukethwe. Isevisi yokukhishwa kwabezindaba ingacindezela kalula ithrafikhi eyengeziwe kuwebhusayithi yakho, okusho ithrafikhi engcono namathuba okuguqulwa.

• Lawula ukulandisa kwakho: Ukukhishwa kwabezindaba kukuvumela ukuthi ugxile ezindabeni ezibalulekile, ubonise inani lakho, wabelane ngombono wakho, futhi ubhekane nezimo ezikhohlisayo noma izinkinga.

Ingabe ukukhishwa kwezindaba kunefomethi ethile?

Yebo. Ukukhishwa kwabezindaba okuningi kuvamise ukulandela ifomethi ejwayelekile ukusiza abahleli nezintatheli ukuthi bathole imininingwane ebalulekile. Yize ungabophekile ukulandela ifomethi, ukuyisebenzisa kuthuthukisa amathuba akho okuthola imidiya. Nazi izinto eziyisihluthulelo eziyisikhombisa ozozithola njalo ekukhululweni kwabezindaba:

• Isihloko nezihlokwana ezimalukeke ukukhombisa ulwazi olubalulekile.

• Indawo (imvamisa ikomkhulu lebhizinisi)

• Ulwazi oluningiliziwe ezigabeni ezimbili noma ezintathu.

• Amaqiniso ngamaphoyinti ezinhlamvu

• Incazelo yebhizinisi (ngezansi).

• Ulwazi lokuxhumana.

• “###” ukuze ubonise ukuphela kokukhishwa kwabezindaba.

Akugcini lapho. Kufanele ufake umushwana owodwa kwemibili ekukhishweni kwakho kwabezindaba ukuze ubonise imidiya ukuthi izishicilele nini izindaba. Lokhu kubandakanya:

1. “BAMBELELA UKUZE UKHULULE KUZE [UMHLA]” ukuze wazise abezindaba ukuthi awufuni ukuba le ndaba ibe sesidlangalaleni okwamanje.

2. “NGOKUKHISHWA OKUSHESHAYO” ukuze utshele ukushicilelwa ukuthi kushicilele indaba ngokushesha ngangokunokwenzeka.

Ungabhala kanjani ukukhishwa kwabezindaba ngezinyathelo ezi-7 ezilula

1. Thola i-engeli efanele izindaba

Ungalenzi iphutha lokungabacabangeli abalaleli bezintatheli. Ayikho i-media media ezonikeza ukukhishwa kwabezindaba noma yikuphi ukunaka uma kungenamsebenzi, noma ngabe ibhalwe kahle futhi yenziwe ngezifiso. Ngakho-ke, ngaphambi kokuthi uqale ukubhala, qiniseka ukuthi izindaba zakho ziyathakazelisa ngempela futhi kufanele ukwabelana ngazo nalezo zithameli.

2. Dala isihloko esikhulu

Dala isihloko esicacile nesiphoqayo esibonisa inzuzo enkulu yokukhishwa kwakho kwabezindaba. Inhloso lapha ukukhombisa abezindaba ukuthi kungani izindaba zakho zibalulekile. Ngakho, yini eyenza isihloko esikhulu?

Okokuqala, kufanele kudonse ukunaka kodwa kube lula ukukuqonda. Ababhali abangochwepheshe bavame ukuchitha isikhathi esiningi bephelelisa isihloko—kubaluleke kangako. Ngisho noma uphelelwe imibono, ungahlala uhlola amabhulogi akho owathandayo namasayithi ezindaba ukuze uthole ugqozi (funda kunoma ubani owenza ufune ukuchofoza).

3. Sebenzisa isihlokwana ukufingqa indaba yakho

Ngemva kokwenza isihloko sakho esidonsa ukunaka, into elandelayo isihlokwana sakho. Kufanele kube umusho ocacile, omfishane ofinyeza ukukhululwa kwabezindaba. Umbhalo ongezansi uphinde usekele isihloko futhi unikeze abafundi ukubuka kuqala kwalokho okufanele bakulindele.

4. Faka imininingwane ebalulekile

Qala lesi sigaba esilandelayo ngedolobha nesifunda senkampani yakho, kulandelwe idethi. Isigaba sokuqala kufanele siphendule imibuzo ethi “ngubani,” “ini,” “nini,” “phi,” kanye nokuthi “kungani” ngendlela ethakazelisayo eheha abafundi.

5. Faka phakathi ulwazi lwakho olusekelayo nomongo

Usishilo isimemezelo sakho; manje yini? Yisikhathi sokukwenza ikhophi yasenqolobaneni ngobufakazi, izibalo, amaphuzu avelele ocwaningo, noma okutholwe ocwaningweni. Isigaba sokuqala kufanele sichaze ukuthi kungani izindaba zakho zibalulekile nokuthi kungani izintatheli kufanele zizibhale.

Bese, uyisekele ngomzimba ngokwengeza ukujula ngemininingwane ehehayo kanye nezingcaphuno ezivela kubamele inkampani. Khumbula ukuyigcina ifundisa futhi iphoqa esikhundleni sokuvele ufake amaqiniso ohlwini noma izwakale izikhangisa ngokweqile.

Qaphela: Ukukhishwa kwakho kwabezindaba akufanele kugcwaliswe ulwazi. Kufanele inikeze ukubuka konke kanye nemininingwane ebalulekile mayelana nesimemezelo sakho.

6. Hamba uye ezinyathelweni ezilandelayo zomfundi

Qeda ukukhululwa kwakho kwabezindaba ngesifinyezo samaphuzu abalulekile. Futhi, faka ukubizelwa esenzweni noma isixhumanisi lapho abafundi bangathola khona ulwazi olwengeziwe.

7. Qeda ukukhishwa kwakho kwabezindaba nge-boilerplate

Isikhathi sokuvala ukukhishwa kwakho kwabezindaba kombulali. Isiphetho kufanele kube uhlaka olucacile futhi olufushane oluchaza umgomo wenkampani futhi lugqamise ubuchwepheshe bayo embonini. Khumbula ukufaka imininingwane yokuxhumana, njengoba izintatheli zingadinga ukufinyelela kalula kumuntu ofanele ukuze zilandelelwe.

Qaphela: Kuvamile ukufaka izimpawu ezintathu ezingu-### noma “—30—” ezansi ukuze ubonise ukuphela kokukhululwa kwakho kwabezindaba.

Izibonelo ezi-3 zokukhishwa kwabezindaba ongafunda kuzo

Bheka ukukhishwa kwezindaba okulandelayo okuyimpumelelo futhi ubone ukuthi benzeni kahle:

1. I-Sunber Izinwele isimemezelo sokwethulwa komkhiqizo.

2. I-ConvertKit's umbiko womnotho womdali.

3. I-SKIMS' ukusebenzisana ne-NBA kanye nesimemezelo somugqa womkhiqizo omusha

Ukuvala

Nakuba ukukhishwa kwabezindaba kungaqinisekisi ukusakazwa kwemidiya, kuyithuluzi elinamandla lokuthengisa losomabhizinisi. Ukuthumela ukukhishwa kwezindaba ngokungaguquki kuyisu elihle, njengoba kungasiza ukwakha ukuqashelwa komkhiqizo nezintatheli, ama-blogger, kanye namathonya.

Ngisho noma izitolo zemidiya zingakushicileli ukukhululwa kwakho kwabezindaba, zingadinga uchwepheshe embonini yakho ukuze akhumbule inkampani yakho. Ngakho-ke, ungangabazi ukwabelana ngezibuyekezo ezibalulekile, ezinezindaba; uzozibonakalisa njengezwi elethembekile ensimini yakho.