Ungabhala Kanjani Izincazelo Zomkhiqizo Ezinhle ku-Amazon

Ukubhala incazelo yomkhiqizo kungenye yezinto ezibaluleke kakhulu zokuba umthengisi we-Amazon. Ngokuvamile, ukuxhumana kokuqala kwabathengisi nabathengi futhi, ngezinye izikhathi, nethuba kuphela abanalo lokukholisa abathengi ukuthi bathenge.

Ngenxa yalokho, ukubhala izincazelo zomkhiqizo kuthatha umsebenzi omningi. Abathengisi kufanele bafake amakhanda omthengi wabo, babhale imilayezo emifushane nenolwazi, futhi bafafaze ngamagama angukhiye athile.

Yize kuwumsebenzi oyinselele ikakhulukazi, le ndatshana ixoxa ngakho konke umthengisi we-Amazon okudingeka akwazi ukuze enze izincazelo zomkhiqizo ezisebenza kahle kakhulu.

Okuqukethwe
Yiziphi izincazelo zomkhiqizo we-Amazon futhi kungani zibalulekile?
Izingxenye eziyinhloko zencazelo yomkhiqizo we-Amazon
Amathiphu namasu okubhala incazelo ephelele yomkhiqizo we-Amazon
Ukuvala

Yiziphi izincazelo zomkhiqizo we-Amazon futhi kungani zibalulekile?

Izincazelo zomkhiqizo ziyizingxenye zombhalo zanoma yikuphi ukufakwa kuhlu okungaphansi kwesihloko. Ngaphandle kwezithombe, yilokho abathengi abavame ukugxila kukho lapho bechofoza ikhasi lomkhiqizo we-Amazon.

Nakuba izihloko zemikhiqizo zinikeza ulwazi lwezinga eliphezulu futhi ziheha ukunaka komthengi, izincazelo zinikeza abathengi imininingwane eyanele ukuze bathenge benolwazi. Nazi ezinye izizathu zokuthi kungani izincazelo zomkhiqizo zibalulekile:

• Njengoba abathengi abaku-inthanethi bengakwazi ukuhlola imikhiqizo ngokomzimba, izincazelo zomkhiqizo we-Amazon zizama ukuphindaphinda lokho okwenzekile.

• Abathengisi be-Amazon bangasebenzisa izincazelo zomkhiqizo ukuze bakhulise ukubonakala nokuguqulwa kwabo.

Ngokuvumelana ne ucwaningo, cishe uhhafu wabathengi be-inthanethi base-US baqala ukusesha kwemikhiqizo yabo e-Amazon.

Ngokusekelwe embikweni, amabhizinisi agxile kakhulu ekwakhiweni kohlu oluphelele lwemikhiqizo azothola ukuguqulwa okwengeziwe. Kanjani? Ngokunaka kakhulu izincazelo zemikhiqizo yabo—okwandisa ukubonakala kwabo ku-inthanethi, kuyilapho kunikeza amazinga aphezulu okusesha.

Kodwa akugcini lapho. Izincazelo zomkhiqizo we-Amazon nazo ziyathuthuka isipiliyoni samakhasimende. ucwaningo lwamuva nje khombisa ukuthi u-87% wabathengi abaku-inthanethi bayavuma ukuthi izincazelo zomkhiqizo zibalulekile uma uthenga e-Amazon.

Izingxenye eziyinhloko zencazelo yomkhiqizo we-Amazon

Ukufometha

Ngokwenhlolovo evela kwa-PickFu, ukwakheka kwencazelo yomkhiqizo yingxenye yayo ebaluleke kakhulu. Abathengi abaningi baveze ukuthi “umbhalo ofundeka kalula onokufometha okwanele” ubaluleke kakhulu kunezinzuzo zomkhiqizo noma isihloko sencazelo.

Ngokusekelwe kule datha, abathengisi kufanele bakhe ulwazi lomkhiqizo olucacile nolufushane. Izincazelo ezinde noma eziyinkimbinkimbi zingase ziphazamise abathengi, zibenze babheke eminye imikhiqizo.

Nawa amanye amathiphu okusiza abathengisi ukuthi bakhe izincazelo zomkhiqizo ngokufometha okuhle kakhulu:

• Sebenzisa imisho emifushane.
• Hlukanisa ulwazi ngamaphoyinti ezinhlamvu.
• Sebenzisa izikhala ezimhlophe ukuze wenze izincazelo zomkhiqizo ziskeneke kakhudlwana, zifundeke kalula, futhi zihehe.

Bheka i-case study ngezansi ukuze uthole imininingwane eyengeziwe.

Isibonelo esingenhla sisebenzisa imisho emifushane futhi sihlukanise imininingwane edingekayo ngamachashazi, okwenza kube lula ukuyifunda.

Amagama angukhiye

I-algorithm ye-Amazon ayisebenzi njengomlingo. Kunalokho, ilinganisa uhlu lomkhiqizo ngokusekelwe ekuhlobaneni kombuzo, izilinganiso zokuguqulwa, ukutholakala, amanani, kanye nethrafikhi yangaphandle.

Ngakho-ke, ukufanisa okunikezwayo nemibuzo yosesho yomthengi, i-algorithm ihlola amagama angukhiye encazelweni yomkhiqizo.

Qaphela ukuthi abathengisi akudingeki bahlenge ingqondo yabo ukuze bathole amagama angukhiye aseshwa kakhulu. Bangasebenzisa amathuluzi ukusiza ukuthola ukuthi yimiphi imishwana abathengi okungenzeka ukuthi bayisebenzise uma besesha e-Amazon. Bese, abathengisi bangangeza amagama angukhiye ezincazelweni zabo zomkhiqizo.

Isibonelo esisodwa esiphelele sethuluzi lokucwaninga igama elingukhiye Igama elingukhiye Scout. Abathengisi bangasebenzisa ithuluzi ukuze bathole amagama angukhiye aguqulayo kakhulu okufakwa kuhlu kwabo ngokushesha futhi bathole imininingwane ngamasu abo okuncintisana.

Nakuba amagama angukhiye anamavolumu amaningi okusesha enconywa, abathengisi kufanele bafake kuphela lawo ahlobene nemikhiqizo yabo. Kuzo zonke izimo, ukuhambisana kubaluleke kakhulu kunokuduma.

Ithiphu yochwepheshe: Abathengisi kufanele bacabangele ukusebenzisa ukuhlola kwe-A/B kumagama angukhiye. Kuzobasiza ukuthi bathole ukuthi yibaphi abaxhuma kubabukeli babo.

Futhi, abathengisi kufanele bakugweme ukubeka amagama angukhiye amaningi ezincazelweni zabo. Esikhundleni salokho, bangafaka noma yikuphi okungeziwe kunkambu yabo yokusesha yamakhasi omkhiqizo we-Amazon.

imininingwane yomkhiqizo

Abathengi ngeke bathenge umkhiqizo uma bengenalo ulwazi olwanele lokuthi yini abangayilindela. Ngakho-ke, abathengisi abafuna ukuthuthukisa ukuguqulwa kufanele bakhe izincazelo zomkhiqizo eziqukethe yonke imininingwane abathengi abayidingayo ukuze bahlale benolwazi.

Incazelo yomkhiqizo osebenzayo kufanele igqamise izinzuzo zento ngaphambi kokufaka kuhlu izici zayo eziyinhloko. Ungakhohlwa ukufaka isisindo, ubuningi, ubukhulu, iziqinisekiso, izithako, nolunye ulwazi oludingekayo.

Bheka icala elingezansi:

Incazelo yomkhiqizo esithombeni esingenhla iqala ngokufaka kuhlu izinzuzo zento ngaphambi kokusho eminye imininingwane efana nobubanzi besiqeshana, usayizi, okokusebenza, nobuningi. Iphinde iveze imininingwane ngokucacile, ikwenze kube isibonelo esihle sendlela yokubhala imininingwane eyisihluthulelo.

Amathiphu namasu okubhala incazelo ephelele yomkhiqizo we-Amazon

Cabangela izilaleli

Abathengisi be-Amazon kufanele bacabangele izethameli zabo ezihlosiwe ngaphambi kokwenza okusalungiswa kwencazelo yomkhiqizo wabo wokuqala. Ngaphambi kokukhetha izethameli, abathengisi kufanele bacabangele izici ezilandelayo:

• Othenga imikhiqizo yabo
• Kungani bezithenga
• Indlela abazisebenzisa ngayo.

Ithiphu yochwepheshe: Uma abathengisi benolwazi oluthe xaxa kulezi zindawo ezintathu, incazelo yomkhiqizo izofaneleka kakhulu.

Ngemuva kokuzibandakanya ocwaningweni olubanzi lwemakethe, amathuba ukuthi abathengisi sebevele banombono ocacile mayelana nezilaleli zabo ezihlosiwe. Kodwa uma kungenele, abathengisi bangathola ulwazi olwengeziwe ngokusebenzisa izindlela ezilandelayo:

• Funda izibuyekezo zekhasimende zomkhiqizo wabo
• Sesha amabhulogi, okuthunyelwe kwenkundla yezokuxhumana, namavidiyo ahlobene nemikhiqizo yawo ku-Google

Ngokusekelwe kudatha, banganquma ukuthi bazibhala kanjani izincazelo zemikhiqizo yabo ukuze zilingane nezithameli zabo eziqondiwe. Imiphumela izonquma ulimi lwencazelo yomkhiqizo kanye nethoni iyonke.

Qonda imithetho ye-Amazon

Imithetho ye-Amazon nayo idlala indima ebalulekile endleleni izincazelo zomkhiqizo ezibukeka ngayo. Nansi imithetho abathengisi okufanele bayilandele ukuze baqinisekise ukuthi izincazelo zabo zihlala ziphephile emehlweni aqaphile e-Amazon.

• Abathengisi kufanele ngokucacile bhala izincazelo zomkhiqizo futhi usize abathengi baqonde izinzuzo nezici.
• Incazelo yomkhiqizo akufanele yeqe umkhawulo wamagama. I-Amazon inika abathengisi izinhlamvu eziyi-1000 ukuchaza izici zomkhiqizo wabo ngokucacile.
• Izincazelo zomkhiqizo akufanele ziqukathe noma iyiphi i-JavaScript, i-HTML, noma amanye amakhodi.
• Izincazelo zomkhiqizo nazo kufanele zihambisane Umhlahlandlela wesitayela we-Amazon.
• Abathengisi kufanele bagweme ukufaka ama-URL ewebhusayithi, imininingwane yokuxhumana, nanoma yini ekhuthaza abathengi ukuthi bathenge kubo ngokuqondile noma kwenye indawo.
• Izincazelo zomkhiqizo akufanele zibandakanye ubufakazi bekhasimende, ukubuyekezwa, noma izingcaphuno. Akumele futhi bacele ukubuyekezwa kwemikhiqizo emihle.

Yize abanye abathengisi bengase bafake engcupheni yokufaka imininingwane ethile enqatshelwe ezincazelweni zabo zemikhiqizo, lokhu kungaholela e-Amazon ukuthi yehlise uhlu olusebenza kahle noma imise i-akhawunti.

Kugcine kulula

Ukupakisha amagama adlulele encazelweni eyodwa yomkhiqizo akulona isu elihle. Abathengi ngeke bafunde amabhlogo ombhalo. Kunalokho, bafuna izincazelo ezinolwazi olucacile nolufushane.

Bheka isibonelo esilandelayo sencazelo yomkhiqizo:

Kulesi sibonelo sokuqala, umthengisi uphawula wonke amabhokisi. Abathengi bazokwazi inhloso yomkhiqizo, izici zawo eziyinhloko, nezinye izinzuzo zawo. Nokho, babala yonke into esigabeni esinganqamuki sombhalo, okwenza kube nzima ukufunda noma ukuskena.

Incazelo engenhla ingase ivimbe abathengi, ibabuyisele emiphumeleni yabo yosesho.

Manje, hlola isibonelo sesibili:

Lo mkhiqizo ubukeka uqonde kakhulu kunowokuqala. Ibonisa kafushane yonke imininingwane edingekayo, ikwenze kube isifanekiso esihle kakhulu samabhizinisi ukuhlela izincazelo zemikhiqizo yabo.

Ngaphezu kwalokho, isibonelo sesibili sisebenziseka kalula, sinamaphuzu echashazi angaskena, futhi sisebenzisa izihlokwana ukuhlukanisa izici ezihlukene.

Gwema ukwengamela umkhiqizo

Kukubathengi ukuthi banqume ukuthi umkhiqizo muhle kangakanani, hhayi abadayisi. Ngakho, ukwengamela into encazelweni yomkhiqizo kumosha isibalo samagama. Nakuba kubonakala kulinga, izincazelo eziyihaba azinazo izinzuzo.

Kuye ngomkhiqizo, abathengisi kufanele baqonde ngqo ephuzwini futhi bagweme ukusebenzisa amagama engeziwe njengezichasiso nezandiso. Nokho, okunye ukufakwa kuhlu (njengobuchwepheshe benani eliphezulu) kuzodinga ulwazi olwengeziwe kunolunye.

Ezimweni ezinjalo, abathengisi kufanele bahlukanise phakathi kokunikeza ulwazi olwanele nokwengamela umkhiqizo.

Sebenzisa i-EBC ukuze uxazulule imikhawulo yokubhala incazelo

Kuthiwani uma abathengisi benemikhiqizo enezindaba ezikhangayo okuyinselele ukuyiveza ezincazelweni ezijwayelekile zomkhiqizo? Bangacabangela ukusebenzisa i-EBC (Okuqukethwe Kwebhrendi Okuthuthukisiwe).

I-EBC ivumela abathengisi ukuthi bafake izithombe eziningi nombhalo ohlwini lwemikhiqizo yabo. Ngenxa yalokho, bangabonisa zonke izinzuzo zomkhiqizo wabo ukuze bakhulise ukuguqulwa.

Njengamanje, i-Amazon ihlanganise i-EBC nokuqukethwe kwe-A+. Ngenxa yalokho, abathengisi kufanele babhalise kurejista yomkhiqizo we-Amazon ukuze bafinyelele isici se-premium.

Ukuvala

Izincazelo zomkhiqizo zibalulekile ekukholiseni abathengi ukuthi bathenge. Abathengisi abakhethwe kahle Izincazelo zomkhiqizo we-Amazon izozuza ukuguqulwa nokuthengisa okwengeziwe ngoba abathengi banayo yonke imininingwane edingekayo ukuze benze i-oda elinolwazi.

Nakuba lawa macebiso angasiza ekukhuphuleni isilinganiso samakhasi omkhiqizo womthengisi we-Amazon, kufanele balungise izincazelo zabo ngokuqhubekayo ukuze babuyekeze umthelela ekuguquleni nasekubekweni kwemiphumela yosesho.

Kungenjalo, bangasebenzisa uhlolo lwe-A/B ukuze banqume izincazelo zomkhiqizo ngemiphumela engcono kakhulu. Okokugcina, abathengisi kufanele baqaphele lonke ushintsho abalwenzayo encazelweni yomkhiqizo wabo ukuze bagweme ukulahlekelwa okusalungiswa kwabo kwasekuqaleni.