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Ungabhala Kanjani Okuqukethwe Kwebhulogi Yekhwalithi Ukuze Uthuthukise Ukuthengisa

Ukubhuloga kuyithuluzi elinamandla lamabhizinisi ukuthi ahlanganyele nezithameli zawo, asungule igunya, futhi ashayele ithrafikhi yezinto eziphilayo kuwebhusayithi yawo. Kodwa-ke, ngezigidi zamabhulogi ashicilelwa nsuku zonke, ukuphuma kudinga okungaphezu nje kokuthumela njalo. Okuqukethwe kwebhulogi okuseqophelweni eliphezulu kubalulekile ekwakheni ubukhona obuqinile ku-inthanethi, ukuxhumana nezithameli ozihlosile nokuthuthukisa ukuthengisa. 

Lapha, sizohlinzeka ngezeluleko ezisebenzayo kumabhizinisi ukuze athuthukise imizamo yawo yokubhuloga futhi adale okuqukethwe okuthinta abafundi.

Okuqukethwe
Kuyini okuqukethwe kwekhwalithi
Okuqukethwe kwekhwalithi kungakhuphula kanjani ukuthengiswa
Amathiphu angu-6 okubhala okuqukethwe kwebhulogi okuyikhwalithi
Izinyathelo ezilandelayo: Lungiselela ibhulogi yakho ibe yi-SEO

Kuyini okuqukethwe kwekhwalithi

Uma kuziwa ekubhaleni amabhulogi ebhizinisi lakho, sisho ukuthini ngokuqukethwe okuyikhwalithi? Izinga lebhulogi alimane likalwe ngokuthi ilinganisa ku-Google noma cha (yize lokhu kuyinto okufanele icatshangelwe), kodwa ngokuthi okuqukethwe kuyahambisana yini nezithameli zakho. 

Okuqukethwe kwekhwalithi kungakhuphula kanjani ukuthengiswa

Akukhona nje ukuthi ukuba nebhulogi yebhizinisi kusiza ukushayela i-traffic yewebhusayithi, kodwa futhi kusiza ukusungula umkhiqizo wakho futhi wakhe ukwethembana ngamakhasimende angaba khona. Ngokuqondile, amabhulogi angasetshenziswa ngendlela ehlelekile ukuze athwebule umkhondo ngokubiza-esenzweni (ama-CTA), njengokubhalisa kwencwadi yezindaba, ukuhlola kwamahhala, noma izinsiza ezilandekayo. 

Ngokuhlinzeka ngokuqukethwe okubalulekile, amabhizinisi angayenga izivakashi ukuthi zabelane ngolwazi lwazo lokuxhumana, enze kube lula ukuxhumana namathuba okuthengisa angenzeka.

Amathiphu angu-6 okubhala okuqukethwe kwebhulogi okuyikhwalithi

Ngakho-ke, ukubhala kanjani okuqukethwe kwebhulogi okuyikhwalithi okuhambisana nezethameli zakho futhi kuthuthukisa ukuthengiswa kwebhizinisi lakho? Ake sibheke:

#1 - Qonda izethameli zakho

Isisekelo sanoma yiliphi isu lebhulogi eliphumelelayo ukuqonda okujulile kwezithameli zakho ezihlosiwe. Ngaphambi kokufaka ipeni ephepheni, zinike isikhathi sokucwaninga futhi uchaze okuthandwa yizithameli zakho, izinto ozithakaselayo, namaphuzu obuhlungu. Yiziphi izinselele ababhekana nazo? Yimiphi imibuzo abanayo? Ukuhlanganisa okuqukethwe kwakho ukubhekana nalezi zici kuzokwenza ibhulogi yakho ihambisane kakhulu futhi ibe yigugu kuzithameli zakho.

Khumbula ukuthi kubalulekile futhi ukuba nesu lokuqukethwe eliqinisekisa ukuthi uyacabangisisa ngohlobo lokuqukethwe okudalayo (cabanga ngamagama angukhiye) nokuthi uyahambisana nohlelo lwakho lokuthumela. Awuqinisekile ukuthi lenziwa kanjani ikhalenda lokuqukethwe? Bheka umhlahlandlela wethu wekhalenda lokuqukethwe. 

Uma usunesu lokuqukethwe, uhlu lwezihloko ongabhala ngazo, kanye nekhalenda lokuqukethwe, sekuyisikhathi sokuqala ukubhala. Uzabalaza ukuthola ukuthi uzobhala ngani? Awuwedwa; kungaba inselele ukucabanga ngemibono emisha yebhulogi, ikakhulukazi uma ubhuloga isikhathi eside. Bheka lawa macebiso indlela yokwenza imibono yebhulogi.  

#2 – Bhala isihloko esinamandla

Isihloko sebhulogi siwukuvela kokuqala kwebhulogi yakho kulabo abangase babe ngabafundi. Isihloko esihehayo sidonsa ukunaka futhi sihehe abasebenzisi ukuthi bachofoze futhi bafunde. 

Sebenzisa amagama anamandla, yakha umuzwa wokuphuthuma, noma buza umbuzo oshukumisa ingqondo ukuze udonsele abafundi kuwo. Nokho, qiniseka ukuthi isihloko sakho sibonisa ngokunembile okuqukethwe kwebhulogi yakho. Uma okuqukethwe kungahambisani nalokho okusikiselwa yisihloko, lokhu kuzokhuphula izinga lakho lokubuyela emuva futhi kube nomthelela omubi ku-SEO, kodwa okubaluleke kakhulu, uzolahlekelwa ukwethemba izethameli zakho.  

Amathuluzi aku-inthanethi, njenge- I-HeadlineAnalyzer nge-OptinMonster, ingakusiza uthuthukise izihloko zakho; kodwa-ke, ukuhlola izihloko zebhulogi ezihlukene ukuze ubone ukuthi yini esebenza kangcono nezithameli zakho kubalulekile. 

Ithiphu: Akudingekile ukuthi ubhale isihloko sakho ngaphambi kokuthi uqale ukubhala.

#3 - Bhala isingeniso esihehayo

Uma usuthathe ukunaka kwezithameli zakho ngesihloko esikhuthazayo, kubalulekile ukugcina leyo ntshisekelo esethulweni. Dala isivulo esihehayo esethula isihloko esikhulu, esigqamisa ukuhambisana kwaso, futhi sivuse ilukuluku. 

Isingeniso esiqinile sisetha ithoni kuyo yonke ibhulogi, kungakhathaliseki ukuthi nge-anecdote ekhangayo, iqiniso elimangalisayo, noma isimo esihlobene.

Njengesihloko, asikho isidingo sokuthi ubhale isingeniso ekuqaleni; empeleni, ngiphakamisa ukuthi ngihlale ngibuyela esingenisweni ekupheleni kokubhala ibhulogi ukuze ngiqinisekise ukuthi ibeka ngokunembile ithoni yebhulogi. 

#4 - Nikeza inani

Ngaphandle komkhakha wakho, hlose ukudala okuqukethwe okunolwazi, okubalulekile, nokucwaningwe kahle. Buyisela izimangalo zakho ngedatha nezibalo, futhi uzame ukunikeza imininingwane eyingqayizivele eyenza ibhulogi yakho ihluke. Abafundi kufanele baqedele ibhulogi yakho benomuzwa wokuthi bathole okuthile okubalulekile: ulwazi, ugqozi, noma isixazululo senkinga.

Ukwengeza, njengoba ngishilo, ingxenye enkulu yalokho okushiwo yikhwalithi ukuqinisekisa ukuthi okuqukethwe kwakho kuyanelisa inhloso yosesho, okusho ukuphendula umbuzo othize umfundi abewufuna. 

#5 - Beka phambili ukufundeka

Abafundi bavame ukuba nesikhathi esifushane sokunaka, ngakho-ke ukuqinisekisa ukuthi ibhulogi yakho ifundeka kalula kubalulekile ukuze ugcine abafundi bematasa. Ngokuvumelana ne I-Hubspot, u-73% wabafundi uyavuma ukuskimming okuthunyelwe kubhulogi, futhi Imitha Yesayithi izibalo ziphawula ukuthi umfundi ojwayelekile uchitha imizuzwana engama-96 efunda ibhulogi ejwayelekile.

Amathiphu okwenza ibhulogi ifundeke kalula:

  • Sebenzisa izihloko ezicacile nezihlokwana: Hlukanisa okuqukethwe kwakho kube izigaba ezinezihlokwana ezichazayo ukuze usize abafundi bakhombe ngokushesha izihloko abazithandayo.
  • Amaphoyinti ezinhlamvu nohlu olunezinombolo: Sebenzisa amaphoyinti ezinhlamvu nohlu ukwethula ulwazi ngamafuphi nangefomethi eskenwayo. 
  • Izigaba Ezimfushane: Gcina izigaba zimfushane futhi zigxilile - hlose imisho emi-2 kuya kwemi-3 endimeni ngayinye.
  • Umbhalo ogqamile futhi omalukeke: Gcizelela amagama abalulekile noma imishwana usebenzisa umbhalo ogqamile noma omalukeke. Nokho, khetha futhi ugweme ukusebenzisa ngokweqile.
  • Ithebula lokuqukethwe elichofozekayo: Faka ithebula lokuqukethwe elichofozekayo ukuze uvumele abafundi ukuthi bagxumele ezigabeni abazithakaselayo kakhulu.
  • Ukufometha okungaguquki: Gcina isitayela esingaguquki ukuze uqinisekise okuqukethwe okubikezelwayo nokusebenziseka kalula.
  • Ukulungiselelwa kweselula: Qinisekisa ukuthi ibhulogi yakho iyasabela eselula, okwenza kube lula ukuyifunda kumadivayisi ahlukahlukene. 

Ngaphezu kokwenza ibhulogi ifundeke kalula, kubalulekile ukuhambisana nombhalo ngezithombe noma okunye okuqukethwe okusebenzisanayo. Izihloko ezinezithombe thola ukubukwa okungu-94%. kunalezo ezingenakho okubonwayo. Hlala uhlanganisa izithombe, futhi noma nini lapho kunokwenzeka futhi uhlose ukufaka amavidiyo, i-infographics, namagrafu, njengoba lokhu kungengeza ukubaluleka okwengeziwe kokuqukethwe kwakho futhi kwenze kube lula ukwabelana ngazo zonke iziteshi. 

#6 - Bhala ukubizelwa esenzweni okuphoqayo

Uma okuqukethwe kwakho kuyikhwalithi, kodwa abafundi abaqiniseki ukuthi benzeni ngokulandelayo, bangase bangaguqulelwa ekubeni amakhasimende. Ngakho-ke, singawandisa kanjani amathuba okuguqulwa kwebhulogi? Bhala i-call-to-action ephoqelelayo (CTA). 

I-CTA ephoqelelayo inikeza isiqondiso esicacile nesifushane, sitshela ikhasimende ukuthi yisiphi isinyathelo okufanele sithathwe. Kungakhathaliseki ukuthi “Thenga Manje,” “Qalisa,” noma “Bhalisa Namuhla,” i-CTA echazwe kahle iqeda ukudideka futhi ikhuthaza abasebenzisi ukuthi baqhubekele phambili enqubweni yokuthenga.

Lapho ubhala i-CTA yakho yebhulogi, kubalulekile ukucabanga ngokuthi umfundi kungenzeka ukuphi ohambweni lomthengi. Kuvamile ukuxhumanisa abafundi nokunye okuqukethwe kwebhulogi abangaba nentshisekelo kukho noma ubakhuthaze ukuthi babhalisele incwadi yezindaba, kodwa kubalulekile ukubakhuthaza ukuthi bathathe isinyathelo ngokushesha (ufuna ukuthi bachofoze manje futhi babhalise ngokushesha noma baqhubeke nokufunda amanye amakhasi kusayithi lakho ngokushesha).

Amabhulokhi okhuni apela i-SEO phambi kwekhompuyutha ephathekayo

Izinyathelo ezilandelayo: Lungiselela ibhulogi yakho ibe yi-SEO

I-SEO ingenye into ebalulekile lapho ubhala okuqukethwe kwebhulogi. Yize kufanele ugcine amagama angukhiye ozama ukuwabeka phezulu emqondweni ngenkathi ubhala okuqukethwe kwakho, kunezinto ezimbalwa ongazenza ngemuva kokuthi zibhaliwe ukusiza ukuyisebenzisela i-SEO, futhi ungafunda kabanzi lapha

Ekugcineni, uma ibhulogi isishicilelwe, sekuyisikhathi sokuyikhangisa ukuze uyithole phambi kwababukeli bakho. Yabelana ngamabhulogi akho ezinkundleni zokuxhumana, izincwadi zezindaba ze-imeyili, noma izinkundla ezifanele ukuze ukhulise ukubonakala. 

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