I-Walmart ne-Amazon Isebenzisa kanjani i-AI Ukuguqula Ukuthengisa

Lezi zikhondlakhondla ezimbili zezitolo zibeka amazinga amasha ekusebenzeni kahle kanye nolwazi lwamakhasimende, ngokusho kweGlobal Data.

I-Walmart ne-Amazon basebenzisa ubuhlakani bokufakelwa (AI) ukuguqula isimo sokudayisa.

I-GlobalData, inkampani ehamba phambili yedatha nezibalo, igqamisa ukuthi zombili izinkampani ziyicindezela kanjani imingcele yokuqamba izinto ezintsha, zakha okuhlangenwe nakho komuntu siqu kanye nokuthuthukisa ukusebenza kahle kokusebenza.

“I-Walmart ne-Amazon abasaqhudelani ngesabelo semakethe kuphela. Amasu abo e-AI ahlela kabusha yonke i-ecosystem yezitolo—kusuka enhlanganisela ye-Walmart yezinto ezithengwayo zedijithali nezomzimba kuya emishinini yokusebenza yase-Amazon,” kusho uKiran Raj, oyiNhloko Yokuzilolonga Ye-Disruptive Tech kwa-GlobalData.

Ichaza kabusha ukuthengisa nge-AI emisha

Ukungena kuka-Walmart ku-AI kube kushesha futhi kuphelele. Ngamalungelo obunikazi ahlobene ne-AI angaphezu kuka-3,000 afakiwe, okuhlanganisa nokunyuka kwama-20% eminyakeni emithathu edlule, i-behemoth yokudayisa ihlola izindlela eziningi ze-AI.

Ukuqamba okusha okuphawulekayo kufaka phakathi izinhlelo zokusebenza ze-augmented reality (AR) njengama-virtual try-ons kanye nezinhlelo zokuqaphela umkhiqizo eziqhutshwa yi-AI esitolo.

Lobu buchwepheshe buyingxenye yomgomo we-Walmart wokudala umuzwa wokuthenga ongenazihibe ngokuhlanganisa izitolo ezibonakalayo nokusebenzisana kwedijithali. Isici sayo esisekelwe ku-AR esithi "Thenga Ngabangane", isibonelo, sivumela amakhasimende ukuthi abelane futhi athole impendulo mayelana nezinketho zemfashini, okuthuthuke ngokwengeziwe ukusebenzelana kwamakhasimende.

Esitolo, i-AI isiza ukwenza ngokuzenzakalelayo ukuphathwa kwesitoko, okuholela ensizakalweni yamakhasimende esheshayo nenembe kakhudlwana, kuyilapho imizamo efana ne-Smart Factory AI kanye nokuthenga okusekelwe ezithombeni kukhomba ekusaseni lokudayisa okuzenzakalelayo ngokugcwele.

I-Amazon, enamalungelo obunikazi ahlobene ne-AI angaphezu kuka-9,000—ama-50% awo afakwe eminyakeni emithathu edlule—ihamba phambili ekwenzeni amakhasimende kube ngokwakho kanye nezinhlelo ezizimele.

Ukutshalwa kwezimali okujulile kwenkampani kokuhlangenwe nakho kwamakhasimende okushayelwa yi-AI kungabonakala ngezincomo zayo eziqondene nawe kakhulu, ezixhaswe ukufunda ngomshini nokuhlaziywa kwedatha okubanzi.

I-Amazon iphinde yaphayona ubuchwepheshe obufana ne-Autonomous Network Virtualization, ibeka amazinga amasha ekuphathweni kwedatha nokusebenza kahle.

Ukusetshenziswa kwayo kwezinhlelo ezizimele zokulethwa kwezidingo ezifana ne-Amazon Scout kanye ne-Prime Air kuqinisa ubuholi bayo endaweni yokudayisa eqhutshwa yi-AI.

Ukwenza ibhalansi: ukuzizwisa kwekhasimende kuqhathaniswa nokuphepha

Ukuphepha nolwazi lwamakhasimende yizindawo ezibalulekile okugxilwe kuzo kubo bobabili abathengisi. I-Walmart ihlanganisa abasizi bezwi abahlakaniphile kanye nobuchwepheshe bokuqapha obuthuthukisiwe be-AI ukuze kuqinisekiswe ulwazi lokuthenga olungenamthungo kodwa oluvikelekile.

Lokhu kuqanjwa akukona nje ukwenza kube lula kodwa futhi kumayelana nokuthuthukisa ukwethenjwa kwamakhasimende. Ngakolunye uhlangothi, izinhlelo zokusebenza ze-AI ezithuthukisiwe zase-Amazon zigxila kwezokuphepha ezingeni lebhizinisi, ikakhulukazi nge-AI yokubhala amakhodi nokugadwa.

Amasistimu anjalo athuthukisa kokubili ukuphepha kwabathengi nokusebenza, aqinisekisa ukusebenzisana okushelelayo, okuphephile kuzo zonke izinkundla zayo ezinkulu ze-e-commerce.

Indlela ezayo: inkathi entsha yokuthengisa

Njengoba i-Walmart ne-Amazon beqhubeka nokusungula izinto ezintsha, amasu abo adala imiphumela engathandeki kuyo yonke imboni yokudayisa.

I-GlobalData iphawula ukuthi lezi zinguquko zingaholela ezinguqukweni ezinkulu ezindaweni ezifana nokuqanjwa kwe-supply chain, izinhlelo zokwethembeka kwamakhasimende, kanye nokwehla kokusebenza.

“Amasu okuqamba amanga e-Walmart ne-Amazon awagcini nje ngokuqinisa izikhundla zabo ezimakethe kodwa futhi abeka ipulani yekusasa lomkhakha wezokudayisa,” kuphetha uKiran Raj.

Ukwamukelwa kwe-AI kuzo zonke izitolo kuzoqina kuphela, njengoba zombili izinkampani zibeka isiteji senkathi entsha yokusebenzelana nabathengi ehlanganisa ukwenza kube lula, ukwenza kube ngokwakho, kanye nobuchwepheshe obusezingeni eliphezulu.

Lezi zindlela ezintsha zilungele ukubumba kabusha ikusasa lokuthenga, zibe nomthelela kuyo yonke into kusukela endleleni abathengi abaxhumana ngayo nemikhiqizo kuya endleleni abathengisi abaphatha ngayo imisebenzi yabo.

Noma ngabe ngokuhlanganiswa kwe-Walmart kobuchwepheshe be-AR noma ukugxila kwe-Amazon ezinhlelweni ezizimele, i-AI ngokungangabazeki iwukhiye wekusasa lezokuthengisa.

Umthombo ovela I-Retail Insight Network

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