Ngedatha: Imfashini Isethelwe u-£1.5bn Boost njengoba u-Gen Z Ulungiselela Unyaka Omusha Wezifundo

Njengoba unyaka omusha wokufunda usondela, imfashini ivela njengesigaba esibalulekile sokuchitha imali ku-Gen Z njengoba inani labantu kulindeleke ukuthi lichithe u-£4.3bn ($5.5bn) ezintweni ezibalulekile zokubuyela esikoleni.

Umbiko wakamuva we-Student Insights ovela e-UNiDAYS, uhlelo lokusebenza lwesaphulelo sezitshudeni oluzinze e-UK, uveze ukuthi imfashini inesamba sezindleko esilindelwe esingu-£1.5bn, abaphendulayo babonisa izinhlelo zokuthenga kuzo zonke izigaba.

Isifiso sokunethezeka nesitayela sisho ukuthi abaqeqeshi bazothandwa kakhulu, ngokusetshenziswa okubikezelwe okungu-£308m, kanye nezingubo zabesifazane (£238m), izingubo zomgwaqo (£176m) nezinye izinto (£174m).

Ukukhula kwamateku nabaqeqeshi kuhambisana nokuqagela kwe-GlobalData kokuthi “I-Global Apparel Market kuya ku-2028,” kubika ukuthi izicathulo zizosebenza kahle kakhulu futhi zikhuphuke ngo-0.5ppts phakathi kuka-2023 no-2028, zifinyelele ku-17.8%. Lokhu kungenxa yesidingo esikhulu esiqhubekayo sabaqeqeshi, njengoba abathengi bezoqhubeka nokufuna imiklamo yakamuva ezinkampanini abazithandayo.

I-GlobalData ichaze abathengi bakwa-Gen Z njengabathanda kakhulu ukulandela izitayela zemfashini futhi abavame ukufuna izinto ezintsha abangazigqoka emicimbini yomphakathi. Ibikezela ukuthi lesi sibalo sabantu sizoqhubeka nokukhulisa ukukhula emakethe.

UDerek Morrison, umqondisi ophethe wemakethe yezitolo e-UNiDAYS, ugcizelele ukubaluleka kwesikhathi sokubuyela esikoleni kubathengisi futhi wathi: "U-Gen Z uzimisele futhi uyakwazi ukusebenzisa lokho akubona kubaluleke kakhulu - kodwa lokho akusho ukuthi ama-brand ngeke akwazi ukubasiza ngokuhlangana nabo ezindaweni abazithandayo ukuya onyakeni omusha wezifundo."

Ezinyangeni eziyi-12 kuya kuJuni 2023, i-GlobalData ithole u-88.6% wabathengi base-UK abathenge izingubo zokugqoka. Lokhu kwakuqhutshwa yilabo abaneminyaka engama-25-44, kwathi u-91.2% waleli qembu wathenga izingubo zokugqoka ngo-2023.

Leli qembu lobudala livame ukuba nentshisekelo enkulu kwezemfashini kanye nemali engenayo ephakeme ngokubona kunabancane abaneminyaka engu-16-24.

Embikweni onesihloko esithi “UK Apparel Consumer Insights,” izingubo zesikhashana zitholwe ziyisitayela esibaluleke kakhulu njengoba abathengi abangu-65.8% bebezithenga kusukela ngoJuni 2023. Ngokwezigaba, izingubo zabesifazane ziphezulu ngo-61.5% zilandelwa eduze yizingubo zabesilisa ngo-60.1%.

NgoJulayi, isikhondlakhondla sezitolo saseMelika i-Walmart sikhiphe umbiko wayo we-State of Adaptive Retail Report futhi sathola ukuthi ama-20% e-Gen Z abona inkundla yezokuxhumana njengenkundla yokuthenga eyinhloko yesikhathi esizayo.

Umthombo ovela Isitayela Nje

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