Amaqhinga ayi-9 Okukhulisa Ukuqwashisa Ngomkhiqizo (Azanyiwe futhi Ahloliwe)

Enye yezindlela ezinhle kakhulu zokwenza noma ubani athenge kuwe ukubenza baqaphele umkhiqizo wakho nemikhiqizo ngaphambi kokuthi baqale nokucabangela ukuthenga.

Amaqhinga amaningi angakhuphula ukuqwashisa komkhiqizo wakho. Ngobuchwepheshe, noma yiluphi ucezu lokuxhumana kwakho lokumaketha kungaba ngokokuqala ngqá othile ovela kuzithameli zakho eziqondiwe ezwa ngawe. Kodwa sizogxila kuphela kulokho okunomthelela ngempela lapha.

Ake sidlule ezindleleni eziyisishiyagalolunye ezizanyiwe nezihloliwe zokwandisa ukuqwashisa ngomkhiqizo wakho.

1. Sebenzisa isu lokumaketha okuqukethwe okugxile ekusesheni

Uma abantu basesha ulwazi oluzungeze imikhiqizo yakho (kungenzeka ukuthi bakhona), iwebhusayithi yakho kufanele ibe khona emiphumeleni yosesho.

Into enhle mayelana nethrafikhi yosesho lwemvelo ukuthi ingesinye seziteshi ezimbalwa ezinamandla okuba nomthelela kuzithameli ozihlosile kuwo wonke amafaneli wokumaketha: 

Ngokwemvelo sinentshisekelo phezulu kwefaneli (ToFu) lapha, ngakho-ke udinga ukudala uhlobo lokuqukethwe abantu abakuseshayo lapho beqala ukuthola ulwazi mayelana nomkhakha okuwo.

Lapha ucwaningo lwegama elingukhiye kungene ukudlala.

Ucwaningo lwamagama angukhiye luyinqubo yokuthola imibuzo ebalulekile yosesho amakhasimende akho ayibhale ezinjinini zokusesha ezifana ne-Google ukuze abheke imikhiqizo, amasevisi, nolwazi.

Uqala ngethuluzi lokucwaninga elingukhiye njenge-Ahrefs ' Amagama angukhiye Ukuhlola bese uxhuma amagama embewu ambalwa achaza i-niche yakho:

Okulandelayo, iqonde ku Imigomo yokufanisa bika ukuze ubone wonke amagama angukhiye aqukethe amagama angukhiye "imbewu" asuka kokokufakayo:

Njengoba ubona, amagama angukhiye angaphezu kwezigidi ezingu-4 aqukethe leyo mishwana yembewu. Manje sekumayelana nokuhlunga nokukhetha ukuthi yimaphi amagama angukhiye ozowaqondisa ngocezu oluhle lokuqukethwe.

Kulokhu, ngizofuna amagama angukhiye athi:

• Iba nobunzima begama elingukhiye (KD) obungu-40, ngakho akumele kube nzima kakhulu ukubulinganisa.
• Iba namandla e-Traffic (TP) okungenani ngokuchofoza okungu-500 ngenyanga.
• Faka amatemu okuthi abaseshi besignali bafuna uhlobo lokuqukethwe kolwazi esihlela ukukudala.

Voilá, nginciphise uhlu lwafinyelela kumagama angukhiye angu-~8,500:

Isihlungi sokugcina esisetshenziswa lapha siwumqondo ophusile. Hlala ucabanga ukuthi isihloko sihambisana kangakanani nomkhiqizo wakho. Ingabe isivakashi esingase sibe yikhasimende lakho? Ngokwesibonelo, ake sithi uthengisa izinto zikanokusho zokwenza i-espresso. Uma kunjalo, abantu ababheka phezulu "yini i-espresso" cishe ngeke babe izethameli zakho ezihlosiwe.

Hamba kule mihlahlandlela elandelayo ukuze ufunde kabanzi mayelana nokucwaninga amagama angukhiye nokudala okuqukethwe:

UKUFUNDA OKUFANELE

• Indlela Yokwenza Ucwaningo Lwegama elingukhiye le-SEO
• Ulakha Kanjani Isu Lokukhangisa Lokuqukethwe Okuphumelelayo Ezinyathelweni Eziyisi-9
• Ungakudala Kanjani Okuqukethwe Okuhle Kosesho

2. Phendula imibuzo yabezindaba ukuze uqalise i-PR yakho

Inhloso yobudlelwano bomphakathi iwukuba nomthelela omuhle ekutheni umkhiqizo uthathwa kanjani. Akungabazeki ukuthi ukuxhumana nabezindaba kanye nomphakathi jikelele kufanele kube kunqolobane yakho yokwandisa ukuqwashisa ngomkhiqizo.

Ukuqalisa nge-PR kungabonakala kusabisa. Izintatheli zigcwele ama-imeyili nezihloko ebezingabhala ngazo. Kufanele ngempela ukunakwa kwabezindaba.

Kodwa wonke umbhali udinga iminikelo yochwepheshe ngokuqukethwe kwabo kanye ngesikhathi. Ungaba lowo chwepheshe ku-niche yakho, futhi kuyindlela enhle yokuthola unyawo lwakho emnyango womdlalo omkhulu we-PR.

Odinga ukukwenza nje ukubhalisa kokuphakelayo kwemibuzo yemidiya usebenzisa izinsiza ezifana nalezi HARO, UmthomboBottle, noma Terkel.

Nakhu ukuthi okunye kwalokhu okuphakelayo kubukeka kanjani nge-HARO:

Umgomo wakho uwukunikeza ulwazi olubalulekile ngokushesha ngangokunokwenzeka noma nini lapho ubona ithuba elihle.

Umncintiswano, ikakhulukazi ku-HARO, ungaba mkhulu. Nawa amathiphu ambalwa ongawaqala onyaweni olungakwesokudla:

• Phendula kuphela ezicelweni lapho wena noma ozakwenu ningochwepheshe kuleso sihloko - Khohlwa uma ungazazi izinto zakho.
• Namathela ezidingweni - Izintatheli kwesinye isikhathi zidinga amafomethi athile noma imininingwane mayelana nemininingwane yakho.
• Zama ukunikeza impendulo NGOKUSHESHA - Ungabhalisela i-HARO tier ye-premium ngo-$49/ngenyanga ukuze uqalise ngaphambi kokuba abanye abasebenzisi bathole okuphakelayo kwe-imeyili.
• Hlola igunya lokushicilela nomlando - Ezinye izinkampani zisebenzisa amandla okuthola iminikelo yochwepheshe kalula, ngakho kufanele ukwazi ukukubona nokukuziba lokhu.

Ake sandise kulelo phuzu lokugcina kancane. Kufanele uhlale wazi ukuthi uphendula bani ukuze wenze isiqiniseko sokuthi ukufakwa ekugcineni kuwufanele umzamo. Lokho kusho ukungayinaki imibuzo engaziwa nokuhlukanisa ukolweni namakhoba.

Uma ungayazi inkampani eseduze nombuzo, bheka iwebhusayithi yayo futhi ubuyekeze okumbalwa kokuthunyelwe kwayo kwakamuva. Ake sibheke isibonelo esithile sewebhusayithi engisanda kuhlangana naso kokuphakelayo kwe-HARO:

Okungibamba ngokushesha lapha okuthunyelwe okukhulu kwe-"listicle". Njengoba izintatheli nama-blogger ejwayele ukufaka abantu abaningi, ngezinye izikhathi ngisho namashumi abahlanganyeli be-HARO, ungabheka amaphethini ezihlokweni ezifana nenombolo enkulu yohlu noma “kwabelwane ngochwepheshe.”

Kulokhu, okuthunyelwe kwe-listicle okukhulu akuzange kudalwe ngeminikelo ye-HARO. Ezinye izindatshana azibukeki zithathwe ku-HARO futhi. Awufuni ukubona inani elibalulekile lokuthunyelwe elifaka phakathi le minikelo, njengoba linciphisa izinzuzo ozithola ekukhavekeni kanye ne-backlink kuwebhusayithi yakho. Le webhusayithi ethile ithola ukudlula phambili ekutholeni okuqukethwe.

Enye indlela yokuhlola ukuthi ukufakwa kungabaluleka kangakanani ukubuka amandla ephrofayili ye-backlink yewebhusayithi. Ngokuvamile, lapho ixhunyaniswa kakhulu namawebhusayithi agunyaziwe (okungcono ku-niche yakho), i-backlink ibaluleke kakhulu kuwe.

Iwebhusayithi Isilinganiso Sesizinda (DR) iyimethrikhi yommeleli enhle yalokhu kusetshenziswa okuthile, ongayibona nge-Ahrefs' Ibha yamathuluzi ye-SEO. 

Kalula nje, ukuphakama kwe-DR, kungcono. Njengomthetho wesithupha wamawebhusayithi esiNgisi, ungakhipha noma yini engaphansi kwe-DR 50 ngaphandle uma iwebhusayithi ibukeka ihambisana ne-niche yakho futhi okuqukethwe kusezingeni eliphezulu.

UKUFUNDA OKUFANELE

• 9 Amaqhinga Amakhulu Okusebenzelana Nomphakathi Nezibonelo Zomkhankaso
• Isetshenziswa Kanjani I-HARO (Nezinye Izindlela) Ukuze Uthole Ama-Backlink Abulalayo

3. Khuthaza futhi ube nomthelela ezwini lomlomo

Sekukonke, amakhasimende amasha ayi-14,000 ngo-2020 asitshele ukuthi afunde ngama-Ahrefs kubangani bawo:

Ngeke sikwazi ukukulawula ngokugcwele, kodwa ukuzama ukugqugquzela nokuthonya abantu ukuthi baveze ama-Ahref ezingxoxweni zabo ngokusobala kunezinzuzo ezinkulu. Le nqubo yaziwa ngokuthi ukumaketha kwamagama.

Ucwaningo oluvela ku-Nielsen ikhombisa ukuthi u-83% wabantu bayazethemba izincomo ezivela kubangani nomndeni. Imane nje iyisiteshi sokuthengisa esithembeke kakhulu nesiyiqiniso. Noma ngabe ukuxhumana kwakho kwezentengiso kuhle kangakanani, awukwazi ukukuhlula.

Into yokuqala ekhuthaza abantu ukuthi bakhulume kahle ngomkhiqizo othile isipiliyoni sekhasimende esihle kakhulu. Iningi lazo liqukethe ukuba nomkhiqizo omuhle, kodwa yonke inqubo yokuthenga kanye nenkonzo yamakhasimende ayinakunakwa. Kuphela uma unalezi lapho ukuxhumana okufanelekile kokumaketha kuzokwenza konke kusebenze ngempumelelo:

Empeleni, ukumaketha kwamagama kumayelana nokuphatha kahle umkhiqizo wakho, ukuxhumana, kanye ukumaketha komkhiqizo uma usunomkhiqizo abantu abawuthandayo. Ukucacisa kabanzi, nanka amaqhinga amane okufanele uwacabangele ukusebenzisa:

1. Yenza umkhiqizo wakho ube yingxenye yemvelo yokuqukethwe kwakho - Ukubhekisela emuva esibonelweni "semishini ye-espresso", ukufakwa ohlwini kweminye yemikhiqizo oyithengisayo ngezihloko ezifana nokuthi "indlela yokucindezela i-espresso" noma "ukusabalalisa kwe-espresso" kunikeza inani kumfundi.
2. Dala futhi usabalalise okuqukethwe kwezemfundo - Lokhu kusiza amakhasimende akho ukuthi asebenzise imikhiqizo yakho kangcono.
3. Khuthaza amakhasimende ukuthi adale futhi abelane ngokuqukethwe eduze komkhiqizo wakho - Lapha, sikhuluma ngokuthunyelwe kwenkundla yezokuxhumana, izindatshana, izithombe, amavidiyo, njll. Cabanga ngemikhankaso yokudala, ukumaketha okuhlangene, noma ama-hashtag omphakathi. Lokhu kusiletha ku…
4. Yakha umphakathi obandakanyekayo phakathi kwezithameli zakho ozihlosile - Kuthatha isikhathi, kodwa kuyafaneleka. 

Ngaphezu kwalokho, sebenzisa wonke amaqhinga afanelekile ukuze ukhulise ukuqwashisa ngomkhiqizo wakho okusohlwini lwalo mhlahlandlela. Izwi lomlomo liwumkhiqizo wokuthuthukisa ukuqwashisa ngomkhiqizo, okuholela ekwandeni okwengeziwe. Kufana ne-flywheel.

4. Zibonakale kuzo zonke izinkundla zokubukeza nohlu lwemibhalo

Abantu bavamise ukuhlola okwenziwa abanye uma sebeseduze nokuthenga. Kodwa ukubonakala komkhiqizo wakho kulo lonke uhlu lwemibhalo efanele kanye nezinkundla zokubuyekeza kunomthelela ekukhetheni umkhiqizo wabo nangaphambi kokuba bafike kuleso sigaba.

Isibonelo, nanka amagama ambalwa inkundla enkulu yokubuyekeza isofthiwe, i-G2, amazinga ezikhundleni eziphezulu ze-Google:

Abantu ababheka lawa magama angukhiye basengabhekwa phezulu kwefaneli. Cishe bayazazi ezinye zezinkinga ezixazululwa ama-CRM kodwa bavele bangena emikhiqizweni ethile nemikhiqizo ethile. Ukufakwa ohlwini phakathi kwezixazululo eziphezulu ze-CRM kulawa makhasi okufika esigaba kunezinzuzo ezisobala.

Futhi lokhu akukude nekhasi okuwukuphela kwalo nendlela lezi zinkundla ezingabonisa ngayo umkhiqizo wakho. 

Isibonelo, ungavela kumaphrofayili wezimbangi ezigabeni ezithile:

Impela, ukungena kwabangu-10 abaphezulu phakathi kwezinhlu ezingu-800+ kuwumsebenzi oyinselele ngokwemvelo. Kufanele usethe izinqubo zokuqoqa ukubuyekezwa futhi ngokwanele phatha isithunzi sakho ku-inthanethi. Ukuthola uhlelo olukhokhelwayo ngenkundla yokubuyekeza kungenza izinto zibe lula.

Ngenhlanhla, ungasebenzisa lezi zinqubo kumapulatifomu amaningi nezinkomba. Futhi bavame ukusebenza ezimisweni ezifanayo ngoba kunengqondo ukukhombisa imiphumela efaneleke kakhulu edume kakhulu:

Awunasiqiniseko sokuthi ngabe usunayo yini iphrofayili kuyo yonke inkundla ebalulekile? Faka isizinda sakho ku-Ahrefs' I-Site Explorer, iya kufayela le- Ithuluzi le-Link Intersect, bese ugcwalisa izimbangi abaningi ngangokunokwenzeka (i Izimbangi Organic umbiko ungasiza ngalokho).

Uzothola uhlu lwamawebhusayithi axhumanisa izimbangi zakho kodwa hhayi wena. Dlala ngenani lezimpambanomgwaqo nezihlungi bese uzama ukubona izinkomba:

ISILULEKO SEPRO

Uma usubambe i-SEO kanye nokuphathwa kwesithunzi ku-inthanethi, ungangena i-SEO yebhizinisi. Lapha yilapho ulungiselela kahle indlela i-Google ebona ngayo umkhiqizo wakho nemikhiqizo ukuze (ngethemba) ibe ibhizinisi Igrafu Yolwazi ye-Google.

Lokhu kungaba nomthelela omkhulu ekusesheni kwakho okunegama njengoba uthola indawo eyengeziwe kumaSERPs. Futhi ngokufanayo nezinkundla ezibalwe ngenhla, uzophinde ube khona ezigabeni ezifana “nosesho oluhlobene”:

5. Khuluma emicimbini yemboni

Ngiye ngahambela imicimbi eminingi yokumaketha neye-SEO eminyakeni edlule. Uma kukhona isikhulumi esinenkulumo engijabulisayo, khona-ke kulula ukungena ekhanda lami. Ngezinye izikhathi ngize ngizame ukufunda okwengeziwe ngesikhulumi nenkampani yabo. 

Abanye bangase bangenzi okufanayo. Kodwa into eyodwa eqinisekile—abantu bakhetha ukuzihlanganisa nabanye abantu, hhayi amabhrendi. Ukukhuluma emicimbini nokukhuthaza ozakwenu ukuthi benze okufanayo kunezinzuzo eziningi:

• Ikhulisa ukuqwashisa ngokubona kokubili ukumaketha kanye nemikhiqizo yomqashi.
• Kwenyusa ukugcinwa kwabasebenzi nokwaneliseka ngokwakha amabhrendi abo.
• Kukusiza ukuthi ube negunya ku-niche yakho.
• Kukusiza ukuthi wakhe ubudlelwano obuqondene nawe kakhulu namakhasimende akho amanje kanye nalawo angaba khona.
• Kungase kuqalise ukukhuluma ngenkundla yezokuxhumana, imibiko yomcimbi, okukhulunywe ngakho ezihlokweni, njll.

Kwa-Ahrefs, sinabantu abaningi emaqenjini ahlukene nasemazweni abakhuluma futhi baxhumane nenethiwekhi emicimbini. Sizama ukuvuna zonke izinzuzo ezibalwe ngenhla.

Uma uqala phansi lapha, kungcono ukuhlola amanzi emicimbini emincane yasendaweni. Uzodinga iphothifoliyo eqinile yokukhuluma noma okuthile okungajwayelekile ukuze wabelane ukuze uthole igigi ezigabeni ezinkulu kakhulu noma kunjalo.

Okokuqala, thola izihloko nezitayela ezihambisana nezithameli zakho. Khohlwa izindawo zokuthengisa bese uzama ukunikeza inani elikhulu ngangokunokwenzeka. Lalela impendulo yezethameli.

Okwesibili, thatha isikhathi sakho ngaphambi kokushaya izigaba ezinkulu. Ukuzijwayeza, ukuthola izinkomba ezinhle, nokwakha ukuzethemba kuyizinto ezibalulekile zokufika lapho. Ngisathola umuzwa we-jittery nakuba sekuyiminyaka embalwa kusukela ngiqala ukukhuluma phambi kwabantu abayi-100+. Izinga elithile lokucindezeleka nokukhathazeka ngokusobala akupheli, kungakhathaliseki ukuthi unolwazi olungakanani.

Futhi okokugcina, uzoqala ukuthola izimemo eziningi zokukhuluma uma usungene endleleni efanele. Yiba nonya ngokukhetha izehlakalo ezifanele. Cela abahlanganyeli besikhathi esidlule ngezinkomba. Qiniseka ukuthi inenani lakho nenkampani yakho.

6. Yiba umxhasi

Ingxenye enkulu yesabelomali sethu sokumaketha siya ekuxhaseni amaphodikasti, imicimbi, nezincwadi zezindaba.

Kungenzeka ukuthi uyibonile ilogo yethu enkulu esithombeni sokugcina. Sizama ukukhipha okuningi engqungqutheleni ye-SEO enkulu kakhulu ngokuba umxhasi oyinhloko, sikhulume esiteji esikhulu, nokuba nedokodo elikhulu lapho:

Imicimbi eceleni, nakhu ukuthi uxhaso lwethu lubukeka kanjani ezincwadini zezindaba:

Ungakwazi ngisho nokuhamba nendlela evamile yokuxhasa imicimbi yabantu abaningi. Konke kuncike kumkhiqizo wakho, isikhundla, izethameli, kanye nesabelomali. Noma yini kusukela kumidlalo yebhola lezinyawo yasendaweni kuya ku-Super Bowl ingasebenza.

7. Yiba namanxusa emikhiqizo

Inxusa lomkhiqizo yinoma ngubani ohlale ebekwe obala omele inkampani. Lokhu kuvame ukuba isisebenzi esinamandla okuba nomthelela emphakathini, kodwa ungakha lobu budlelwano besikhathi eside nanoma ubani. Cishe ulandela abagqugquzeli asebephromothe imikhiqizo ethile iminyaka.

Isibonelo, kwa-Ahrefs, sinakho UPatrick Stox njengenxusa lomkhiqizo wethu:

Futhi-ke sinamakhasimende amaningi azimisele ukuncoma imikhiqizo yethu kwabanye. Ezinye zazo zisuka kubalandeli abathonya amazwi omlomo kuye kumanxusa omkhiqizo ngoxhaso:

Uyabona ukuthi lokhu kuhlangana kanjani namanye amaqhinga esesivele sidlule kuwo?

Dlula kusizindalwazi samakhasimende akho bese uzama ukubona abantu abanethonya ku-niche yakho. Hlola umlando wokuxhumana, noma ngabe sebevele bakushilo kwenye indawo, bese udala uhlu olufushane lwamakhandidethi angcono kakhulu alokhu.

Yebo, imfuneko iwukuba nomkhiqizo oncomekayo. Ungakwazi ukukhokhela abagqugquzeli abathile ukuze bakhuthaze ngokuyisisekelo noma yini, kodwa abantu abaningi bangabona izincomo zokungathembeki kude namamayela. Futhi yebo, ngisho ne-ketchup ingaba umkhiqizo omuhle kakhulu: 

Ukufingqa, ukukhangisa kwethonya kufanele kube ku-arsenal yakho, futhi ukusebenzisa amanxusa omkhiqizo kuyindlela enhle kakhulu kulokhu.

8. Uzakwethu namanye amabhrendi

Amanye amabhrendi abelana ngamavelu nezici ezivamile phakathi kwababukeli bawo. Ukuhlanganisa amandla ukuze ukhange kuzo zombili izisekelo zamakhasimende kungasebenza kuzo zonke izindawo ukuze uthole imikhankaso yokuwina.

Indlela elula yokuqalisa ngalokhu iwukwenza ngokuhlanganyela okuqukethwe. Nasi isibonelo sami ngenza i-webinar nge-Kontent, okuyi-CMS engenamakhanda:

U-Ahrefs uyigunya ku-SEO ithimba le-Content elidingayo kulesi sihloko. Izithameli zika-Kontent ziqukethe ukuhola okungaba khona ezingeni lebhizinisi kithi lapho imizuzu engama-45 yokuchayeka komkhiqizo nomkhiqizo kunevelu elikhulu. Iwinile.

Sesikushilo lokho, imikhankaso ye-co-branding enomthelela kakhulu yokuqwashisa ngemikhiqizo imikhiqizo ehlanganiswe ndawonye.

Isibonelo esihle kakhulu somkhiqizo onebhrendi ophumelelayo engingasikhumbula eminyakeni embalwa edlule i-MoonSwatch:

Ngesikhathi sokubhala, i-MoonSwatches ibingakatholakali ezinyangeni eziyisishiyagalombili ngemuva kokukhululwa. Abantu ababengeke bathenge i-Omega babemi kolayini abade kanye nabalandeli bewashi abacebile okungenzeka ukuthi bangalokothi bafake i-Swatch evamile ezihlakaleni zabo.

Kulokhu, yomibili le mikhiqizo ingeyenkampani efanayo. Kodwa kungenzeka ukuthi awunayo iphothifoliyo yamabhrendi ahambisanayo onawo. Ngakho-ke nazi izindlela ezimbili eziyinhloko zokuthola amabhrendi alungile ongasebenzisana nawo.

Okokuqala ukuthuthukisa ikhono lakho ucwaningo lwemakethe idatha neminye imikhiqizo amakhasimende akho nezithameli ezithanda ukuyisebenzisa.

Okwesibili ukusebenzisa ithuluzi lemininingwane yezethameli like SparkToro. Izokukhombisa ama-akhawunti enkundla yezokuxhumana kanye namawebhusayithi alandelwa izethameli zakho futhi awavakashele:

Vele uhlunge izimbangi zakho futhi ubone ukuthi zikhona yini izinkampani ezisele eziwufanelayo umthethosivivinywa.

9. Qalisa izikhangiso kumithombo yezokuxhumana

Ngilondoloze iqhinga elizanywe kakhulu nelivivinywe kakhulu lokukhulisa ukuqwashisa ngomkhiqizo okokugcina. 

Izikhangiso emithonjeni yezokuxhumana bezilokhu zinathi ingunaphakade. Ukusetshenziswa kwezikhangiso ze-TV eNyakatho Melika kuphela kwaba $ 64.7 billion ku-2021. Futhi izifundo ezingenakubalwa nedatha zisekela ukuthi ukukhangisa kwemidiya enkulu kuyasebenza.

Impela, ungahambi futhi usebenzise u-90% wesabelomali sakho sokumaketha ukuze udlale izikhangiso ze-TV kazwelonke uma uyisiqalo se-B2B. Kodwa ngisho nezinkampani ezincane ezinezithameli eziqondiwe kakhulu zingasebenzisa imidiya emikhulu ngendlela efanele.

Zonke iziteshi zemidiya enkulu, ngaphandle kwe-TV, zingasetshenziswa ukukhomba izethameli ezithile. Iningi lazo livela ekuqondisweni kwendawo. Uma ingxenye oyiqondise kuyizinkampani zobuchwepheshe, ngokwesibonelo, ungakwazi ukuthenga amabhodi amabhodi ambalwa kumahabhu obuchwepheshe. 

Nazi izibonelo ezimbili eziphawulekayo ezivela eSilicon Valley:

Lokhu kungase kusondele kuma-PR stunts, kodwa uyawuthola umqondo. Ungakwazi futhi ukuthenga izikhangiso kumarediyo wendawo, amaphephandaba, izikhumulo zezindiza ezivame ukuvakashelwa izethameli zakho, njll. 

Imicabango yokugcina

Ukwandisa ukuqwashisa ngomkhiqizo kungenye yezinhloso zokugcina zokuphathwa komkhiqizo. Isiyalo sokumaketha sonke, ngakho-ke asizange sithinte phezulu lapha futhi sihlanganise imayela lokugcina.

Amaqhinga owakhethayo ukukhulisa ukuqwashisa ngomkhiqizo wakho kufanele ngaso sonke isikhathi asuke kuwo isu lokumaketha elifanele. Izingxenye zayo eziphathelene nokuphathwa komkhiqizo zihlanganisa:

• Ukuheha izethameli zakho ozihlosile ngokuma komkhiqizo (indlela okufanele zibone ngayo umkhiqizo wakho nemikhiqizo).
• Ukuthuthukisa nokusebenzisa ngokungaguquki amafa omkhiqizo amaningi (amalogo, imibala ethile, amafonti, iziqubulo, ama-mascots, njll.) kwezokuxhumana zakho ukuze wenze umkhiqizo wakho ugqame futhi ubonakale kalula.
• Ukunikeza ingxenye enkulu yesabelomali sakho sokumaketha kanye nezinsiza emisebenzini yokwakha umkhiqizo.
• Ukubeka izinjongo zamasu, okuhlanganisa indlela efanele yokukala inqubekelaphambili.

Thatha lokhu njengesingeniso esisheshayo sezihloko ezihlobene nokusebenza kwemikhankaso yokuqwashisa umkhiqizo. Khumbula: ngokushesha uma uqala ukwenza, kungcono. Ungakwazi ukupholisha izinqubo kamuva. Ngizokushiya nezinsiza ezimbalwa ezizokusiza wenze lokho:

• Ulenza kanjani Isu Lokuthengisa Eliwinayo ngezinyathelo ezi-5 (Ngezibonelo)
• Izinjongo Zokumaketha: Ungazibeka Kanjani Zilungile (Ngezibonelo)
• Yiziphi Izinhlobo Ezihlukene Zokuqwashisa Ngomkhiqizo?

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.