Imboni yobuhle yaseNdiya ibhekene nokwanda okukhulu, futhi amabhizinisi asebenza kulo mkhakha alindele ukukhula okumangalisayo.
Lesi sihloko sihlola izizathu eziyisithupha ezibalulekile zempumelelo ekhulayo yemakethe yobuhle yaseNdiya. Imboni yobuhle yase-India ihlinzeka ngamathuba amahle kakhulu kumabhizinisi, kusukela emlandweni wamasiko wobuhle kanye nemizamo yokwenza okwasendaweni nokwenza ngendlela oyifisayo ukuya ekuthuthukisweni kwe-e-commerce kanye nomthelela wabagqugquzeli bedijithali.
Ukwengeza, ukuhlangana kwentuthuko yezobuchwepheshe, ukuqashelwa komhlaba wonke, kanye namandla okuthekelisa kuqhubekisela phambili ukukhula kwemakethe. Ukuqonda lezi zici kubalulekile ezinkampanini ezihlose ukusungula isisekelo esiqinile kule mboni ethuthukayo futhi zisebenzise amandla amakhulu ewavezayo.
Okuqukethwe
Imakethe yobuhle nokunakekelwa komuntu siqu eNdiya
Izizathu ezi-5 zokuthi kungani imakethe yobuhle yaseNdiya ikhula
Ukuqaphela ukukhula eNdiya
Imakethe yobuhle nokunakekelwa komuntu siqu eNdiya

Emhlabeni jikelele, imakethe yobuhle nokunakekelwa komuntu siqu ibiza amaRandi ayizigidi eziyizinkulungwane ezingama-472, kanti eNdiya kuphela, imali engenayo kule makethe kulindeleke ukuthi ifinyelele ku-US$ 27.23 billion ngo-2023. 3.38%, imakethe ibonisa amandla athembisayo.
Ingxenye enkulu kunazo zonke emakethe ukunakekelwa komuntu siqu, okubala inani lemakethe elibalulekile lama-US$ 12.59 billion ngo-2023. Ngenkathi i-United States njengamanje ihola mayelana nokukhiqizwa kwemali engenayo, imali engenayo yomuntu ngamunye yase-India engu-US$ 19.18 ngo-2023 ikhombisa usayizi wemakethe omkhulu maqondana nenani labantu.
Ukwengeza, ukukhuphuka kwe-e-commerce kube nomthelela omkhulu, njengoba ukuthengiswa kwe-inthanethi okulindeleke ukuthi kunikele ngo-12.7% wesamba semali engenayo ngo-2023. Iziqhwaga zobuhle bamazwe ngamazwe ezifana ne-L'Oréal, Estée Lauder Companies (ELC), kanye no-Puig baye baqaphela amandla emakethe futhi babonise intshisekelo yabo ngokutshala imali kumikhiqizo yobuhle bendawo.
Ngemakethe echumayo, ukuthengiswa kwe-inthanethi okwandayo, nokusekelwa ngabadlali abakhulu, imboni yobuhle nokunakekelwa komuntu siqu yaseNdiya ilungele ukukhula okubalulekile futhi inikeza ithuba elijabulisayo kumabhizinisi akulo mkhakha.
Izizathu ezi-5 zokuthi kungani imakethe yobuhle yaseNdiya ikhula
Ifa lamasiko lobuhle

Ngefa elithatha izinkulungwane zeminyaka, i-India ibilokhu ihlonipha amasiko obuhle kanye nezinqubo zempilo ephelele.
Leli thonya lamasiko libonakala ikakhulukazi ekudumeni okuqhubekayo kwe-Ayurveda, uhlelo lwasendulo lwezokwelapha lwaseNdiya. Izimiso ze-Ayurvedic zigcizelela indlela ephelele yobuhle nenhlalakahle, ehlanganisa izithako zemvelo nezenzo ezinengqondo.
Namuhla, isiko le-Ayurveda liyaqhubeka nokugqugquzela nokuba nomthelela ekwakhiweni kobuhle besimanje. Izithako ze-Ayurvedic ezifana turmeric, i-neem, ne-sandalwood zithola ukuduma kakhulu hhayi e-India kuphela kodwa nasezimakethe zobuhle zomhlaba wonke.
Zabo izakhiwo zemvelo nezesikhumba zenze zibe yizingxenye ezifunwayo ezinhlobonhlobo zemikhiqizo yobuhle. Ukuhlanganiswa kwalezi zithako ze-Ayurvedic kwengeza ukuthinta okuyingqayizivele nokubalulekile ngokwesiko ekwakhiweni kobuhle, okwenza imikhiqizo yobuhle yaseNdiya ikhange kakhulu kubathengi, ngaphakathi nangaphandle.
Ifa lamasiko lobuhle e-India lisebenza njengesisekelo esiqinile semakethe yobuhle yezwe echumayo, linikeza amabhizinisi embonini ingcebo yamathuba okukhula kanye nokusungula izinto ezintsha.
Ukukhuphuka kwemali etholakalayo kanye nokushintsha indlela yokuphila

Ukukhula kwesigaba esimaphakathi saseNdiya kanye nokwenyuka okulandelayo kwemali engenayo etholakalayo kuholele ekwenyukeni okukhulu kwemali esetshenziswayo ukuzilungisa komuntu siqu futhi imikhiqizo yobuhle.
Njengoba abantu abaningi benezindlela zokutshala imali ekuzinakekeleni, isidingo sezimonyo, i-skincare, nemikhiqizo yokunakekelwa kwezinwele senyuke kakhulu. Ukwengeza, ukufudukela emadolobheni kanye nezindlela zokuphila ezishintshayo kudlale indima ebalulekile ekulolongeni izintandokazi zabathengi.
Njengoba likhula inani labantu abahlala ezindaweni zasemadolobheni, kube nokuguquguquka okuphawulekayo emikhiqizweni yobuhle ehlangabezana nezidingo zabahlali basemadolobheni.
Abathengi baseNdiya bafuna imikhiqizo ebhekelela ukukhathazeka okuthile okuvela ngenxa yokuhlala emadolobheni, njengokungcoliswa komhlaba, ukulimala kwelanga, noma ukuguga. Amabhizinisi asembonini yobuhle anethuba lokungena kulesi sidingo esikhulayo futhi anikeze izixazululo ezintsha ezihlangabezana nezidingo eziguqukayo zabathengi baseNdiya.
Ukwenza kwasendaweni nokwenza ngokwezifiso

Imikhiqizo yobuhle bamazwe ngamazwe iyakubona ukubaluleka kokwenza imikhiqizo yabo ivumelane nokuthandwa kwamaNdiya futhi ibhekelele izinhlobonhlobo zesikhumba ezidlangile ezweni.
Imizamo yokwenza indawo idlulela ngalé nje kokumaketha nokupakisha; zidlulela ekuthuthukiseni amafomula abhekana nokukhathazeka okuthile okukhethekile kubathengi baseNdiya.
Uma kubhekwa isimo sezulu saseNdiya esihlukene kanye nezici zemvelo, amabhrendi atshala imali ocwaningweni nasekuthuthukisweni ukuze enze imikhiqizo elungele izwe. izimo zezulu ezihlukahlukene.
Ukwengeza, izinketho zokwenza ngokwezifiso seziya ngokuya zithandwa, okuvumela abathengi ukuthi benze imikhiqizo yabo yobuhle ibe ngeyakho ukuze ihlangabezane nezidingo zabo kanye nezinto abazithandayo. Lokhu kugcizelelwa kokwenziwa kwasendaweni nokwenza ngendlela oyifisayo kukhombisa ukuzibophezela kwemboni ekuhlinzekeni ngezixazululo ezihambisanayo ezihambisana nabathengi baseNdiya.
I-E-commerce boom kanye nethonya ledijithali
Ukwanda kwezinkundla ze-e-commerce kuguqule ukufinyeleleka kwe imikhiqizo yobuhle, ukufinyelela izethameli eziningi ezweni lonke.
Online ubuhle abathengisi banikezela ngezinketho eziningi, izaphulelo, kanye nokulethwa kalula emnyango, okwenza kube lula kunangaphambili kubathengi ukuthi bahlole futhi bathenge imikhiqizo yabo yobuhle abayintandokazi.
Ngaphezu kwalokho, abagqugquzeli bedijithali nama-blogger wobuhle babambe iqhaza elikhulu ekuqhubekiseni ukuqwashisa nokubumba okuthandwa ngabathengi emakethe yaseNdiya. Ukuba khona kwabo ezinkundleni zokuxhumana kanye nokuqukethwe okubandakanyayo kukhulise umuzwa wokwethembana nobuqiniso phakathi kwabalandeli babo, kwaba nomthelela ezinqumweni zokuthenga nokwethula imikhiqizo emisha namathrendi.
Ukuthuthuka kwezobuchwepheshe kanye nokuqanjwa kabusha
Leli gagasi lezinto ezintsha liguqula imboni, ngentuthuko efana nokuhlaziywa kwe-AI-based skincare, amathuluzi okuzama okubonakalayo, kanye nezixazululo ezisimeme zokupakisha ezithola ukudonsa okukhulu.
Ukuhlaziywa kokunakekelwa kwesikhumba okusekelwe ku-AI kunika amandla izincomo eziqondene nawe ezisekelwe ezinhlotsheni zesikhumba ngasinye nokukhathazeka, okuthuthukisa ulwazi lwekhasimende nokusebenza komkhiqizo. Amathuluzi okuzama abonakalayo avumela abathengi ukuthi bahlole ngokweqiniso ukulungisa kanye nemikhiqizo yezinwele, ehlinzeka ngomuzwa wokuthenga ongenamthungo nosebenzisanayo.
Ngaphezu kwalokho, kunokugcizelela okukhulayo ezisombululweni zokupakisha ezisimeme, eziqhutshwa isidingo ezinye izindlela eco-friendly. Lokhu kuthuthuka kwezobuchwepheshe kanye nezindlela ezintsha zokwenza kabusha isimo semboni yobuhle eNdiya, kunikeze amabhizinisi amathuba okubambisana nokukhula.
Ukuqashelwa komhlaba wonke namandla okuthekelisa

Imikhiqizo yaseNdiya ithola ukuqashelwa emhlabeni wonke ngenxa yabo iminikelo yemvelo, ezihambisana nesidingo esikhulayo somhlaba wonke semikhiqizo yobuhle ehlanzekile futhi eqhubekayo.
Izimakethe zamazwe ngamazwe zibonisa isithakazelo esikhulayo kumagugu acebile aseNdiya ezithako zobuhle, osekuyisikhathi eside zaziswa ngenxa yazo. izinzuzo ze-skincare.
Lesi sidingo esikhulayo sivule amathuba amasha okuthunyelwa kwemikhiqizo yobuhle baseNdiya. Imibukiso yohwebo yobuhle kanye nemibukiso isebenza njengezinkundla ezibalulekile zemikhiqizo yaseNdiya ukuze zikhangise ngemikhiqizo yazo, zixhumane nezingcweti zemboni, futhi zisungule ukusebenzisana kwamazwe ngamazwe. Le micimbi isiza ukushintshisana ngolwazi, imibono, kanye nobudlelwano bebhizinisi, iphinde ikhulise amandla okuthunyelwa kwemikhiqizo yobuhle baseNdiya.
Ukuqaphela ukukhula eNdiya

UmNdiya umkhakha wezobuhle isendleleni ebheke phezulu emangalisayo, eqhutshwa izici eziningi eziyenza ibe imakethe ethembisa kakhulu yamabhizinisi.
Ifa lamasiko lobuhle, imizamo yokwenza okwasendaweni kanye nokwenza ngokwezifiso, ukukhula kwe-e-commerce, kanye nemali engenayo ekhuphukayo ibumba okuthandwa ngabathengi futhi kudala izindlela ezintsha zokukhula.
Ukuthuthuka kwezobuchwepheshe, ukuqashelwa komhlaba wonke, namandla okuthekelisa kuqhubekisela phambili ukukhanga komkhakha futhi kunikeze amathuba okubambisana nokwandisa.
Ngokubona nokusebenzisa lezi zizathu ezibalulekile eziyisithupha ezenza imakethe ikhule, amabhizinisi angazibeka empumelelweni futhi angene emandleni amakhulu emboni yobuhle yaseNdiya.