I-Influencer Idlula Ezomphakathi Ezikhokhelwayo: Nakhu Kungani

Lapho izinkundla zokuxhumana ziqala, abakhangisi abacabanga phambili babona ngokushesha ukubaluleka kwalezi ziteshi ezintsha zokwakha umkhiqizo. Kodwa-ke, abadayisi abaningi bebefuna ukusebenzisa amasu ajwayelekile okukhangisa kwedijithali - okungukuthi, izikhangiso ezikhokhelwayo - kule ndlela entsha nengakafakwa.

Yize imikhankaso yomphakathi ekhokhelwayo inenani ngokuqinisekile, ayiyona indlela enomthelela kakhulu yokusebenzisa izinkundla zokuxhumana. Ukumaketha kwe-Influencer kudlule isikhashana emphakathini okhokhelwayo ngokuya ngokusebenza kahle, ukufinyelela, kanye nomthelela. Ake sihlole ukuthi kungani.

Inzuzo yethonya

Ukusesha komphakathi kuqhume, namanethiwekhi omphakathi amele umkhiqizo ophezulu kanye nesiteshi socwaningo lomkhiqizo kubathengi abaneminyaka engu-16 kuya kwengama-34. Amanethiwekhi omphakathi nawo ayinethiwekhi yosesho yesibili esetshenziswa kakhulu phakathi kwabathengi abaneminyaka engu-35 kuya ku-44.

Uma kukhulunywa ngokufinyelela amathemba abenza ucwaningo lomkhiqizo ezinkundleni zokuxhumana, abagqugquzeli banenzuzo ecacile. Abagqugquzeli bathola ukuphakama kwezenhlalo ezikhokhelwayo ngenxa yabo:

bobuqiniso

Cabanga ngesikhathi uthenge okuthile ngoba umngane wakho wakuncoma. Bebengazami ukukudayisela lutho kodwa bebevele babelane ngolwazi lwabo futhi bekutshela ngomkhiqizo abawuthandayo.

Yize abagqugquzeli bezama ukushayela abalingani babo bomkhiqizo ukuthengisa, bayazi ukuthi bathwebula kanjani ubuqiniso besincomo somkhiqizo kumngane. Esikhundleni sokwenza izinga lokuthengisa, umgqugquzeli wethula umkhiqizo noma isevisi yakho esimweni somhlaba wangempela, ayenze ihlobane futhi ihehe.

Abagqugquzeli bangasebenzisa ubuqiniso babo ukuze bahehe amakhasimende amasha kumkhiqizo wakho futhi baphinde bathathe ukuguqulwa okulahlekile okungenzeka ukuthi izikhangiso zakho ezikhokhelwayo bezizibekile.

Ukuthembeka

Ukwakha ukwethenjwa nokwethembeka nezithameli zakho eziqondiwe kuthatha isikhathi. Uma ufinyelela kumathemba, uqala endaweni yesikwele sokuqala. Kodwa-ke, abalandeli bomgqugquzeli sebevele babanikeze ivoti lokuzethemba. Uma umgqugquzeli edumisa ngomkhiqizo noma abelana ngesifundo, izethameli zakhe ziyalalela, zithembe, futhi zivame ukwenza okuthile.

Abathonya bakuboleka okunye ukwethembeka kwabo. Sebevele bakhe isibopho nezithameli zabo futhi bangasebenzisa lobo budlelwano ukuze basekele umkhiqizo wakho. Abathengi babuka abagqugquzeli babo abayintandokazi njengabangane abathenjwayo kunabakhangisi abangenangqondo.

Ukuguquguquka

Abagqugquzeli abangcono kakhulu bagibela amagagasi ezitayela zabathengi ezishintshayo. Bangakwazi ukuzivumelanisa kalula namathrendi akamuva, izibuyekezo ze-algorithm, noma izintandokazi zezithameli.

Abagqugquzeli abakhulu bahlanganisa ngobuciko izitayela zomphakathi kokuqukethwe kwabo. Noma ngabe umdanso omusha we-TikTok noma i-meme yakamuva, abagqugquzeli banendlela yokuhlanganisa ama-plug womkhiqizo nemicimbi yomphakathi ngendlela ehambisana nabathengi.

Ukufinyelela kwe-organic vs. okuvelayo okukhokhelwayo

Imikhankaso ekhokhelwayo inokufaneleka kwayo, kodwa ukufinyelela okuphilayo komgqugquzeli ngokuvamile kungasibekela isikhangiso esikhokhelwayo. Esikhundleni sokuthi okuqukethwe kwakho kulahleke olwandle lwezikhangiso, ukugunyazwa komgqugquzeli kungakhulisa ukufinyelela komkhiqizo wakho. Ezikhathini eziningi, lokhu kuholela ekuxhumekeni kwangempela futhi, ekugcineni, ukuguqulwa.

Ukwengeza, okuqukethwe kwe-influencer kunamandla okuba negciwane. Kungakhathaliseki ukuthi bangaki abantu abathanda, ababelana, noma abaxhumana nesikhangiso sakho esikhokhelwayo, asisoze savutha njengokungathi iposi eliphilayo.

Ukusebenzisa amandla e-influencer partnership marketing

Ukuheha kokumaketha kobambiswano kwabathonya akunakuphikwa, kodwa impumelelo isekuqondeni ukuthi akuwona umdlalo wezinombolo.

Ukumaketha kwe-Influencer akukhona ukuthola umuntu onabalandeli abaningi ukuthi akhulume ngomkhiqizo noma umkhiqizo wakho; kumayelana nokuthola umuntu ofaneleka kahle. Udinga uzakwethu onethonya omanani akhe ahambisana neyakho futhi izethameli zakhe zifane nezibalo zakho zabantu ohlosiwe.

Ukuhloniphana, ukukhulumisana okukhululekile, kanye nokulindelwe okuchazwe ngokucacile kuyizihluthulelo zokubambisana okuphumelelayo kwabathonya. Lezi zakhi zakha isisekelo sobambiswano oludlula umsebenzi nje. Uma kwenziwa kahle, lokhu kubambisana kungaholela ekwandiseni ukuqwashisa ngomkhiqizo kanye nokuthuthukiswa kwe-ROI.

Ukulinganisa ithonya namasu omphakathi akhokhelwayo

Akufanele ubuke ubambiswano lwabathonya kanye nenkundla yezokuxhumana ekhokhelwayo njengamasu noma. Kunalokho, ziphathe njengamathuluzi ahambisanayo angakhuphula ukufinyelela kanye nomthelela womunye nomunye.

Abagqugquzeli banikeza ubuqiniso nokwethemba, bedala ukulandisa okuhambisana nezethameli. Ngakolunye uhlangothi, imikhankaso yomphakathi ekhokhelwayo ikuvumela ukuthi uqondise kahle izethameli ezithile futhi ulawule ukubekwa kwezikhangiso.

Isu lokumaketha elilinganayo lihlanganisa amandla azo zombili izindlela, lidale ingxube enamandla ekhulisa ukufinyelela nomthelela.

Emkhakheni oyinkimbinkimbi wokumaketha kwabathonya, ukhiye ubhalansi. Ngokuhlanganisa ngaphandle komthungo ubambiswano lwabathonya namasu omphakathi akhokhelwayo, udala indlela yokuthengisa ebanzi engagcini nje ngokunweba ukufinyelela kwakho kodwa futhi ejulise ukuxhumana komkhiqizo wakho nezithameli.

Xhumana nathi, futhi masiphakamise izinjongo zakho zokumaketha zabathonya ndawonye!

Umthombo ovela accelerationpartners.com

Ukuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-accelerationpartners.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.