2023 Amathrendi Ephunga Eliqhutshwa Izithako Okufanele Uwazi

Ijubane elisheshayo lokufudukela emadolobheni, izinga lokuphila elikhuphukayo, nezinguquko endleleni yokuphila kwaphumela ekwandeni kokuthandwa kwemikhiqizo yobuhle. Isibonelo, abantu abaningi ngokwengeziwe bathanda ukusebenzisa iziqholo nemikhiqizo yokunakekela komuntu siqu ukuze baphakamise isitayela sabo futhi bafanise izimonyo nempahla yabo. Lokhu kuholele ekwandeni kwemakethe yeziqholo. 

Ngokuvumelana nokwanda kwemakethe, amakhasimende amaningi ngokwengeziwe anamathisela ukubaluleka kwezithako zephunga elizisebenzisayo. Banendaba nokuthi izithako ziphephile, ziqinile, futhi zizodwa. Le bhulogi inikeza imininingwane ethile ngalo mkhuba.

Okuqukethwe
Umkhuba jikelele wephunga
Amakha aphethwe yizithako
Isiphetho

Umkhuba jikelele wephunga

Eminyakeni yamuva, izimakethe zamakha zabesilisa nabesifazane zikhula ngokushesha emhlabeni. 

Kulinganiselwa usayizi wemakethe Iziqholo zomhlaba wonke ziyizigidi ezingama- $ 31,760 ngo-2022 futhi kubikezelwa ukuthi zizokhula zifinyelele ezigidini ezingama- $ 42,080 ngo-2028, nge-CAGR engu-4.8% ngesikhathi sokubikezela. Enye yezindlela ezibikezelwe ezihlotshaniswa nalokhu kukhula ukukhuphuka kokuqhutshwa kwesithako amakha imboni ngo-2023. 

Amakhasimende amaningi anendaba nezakhi zamakhemikhali zesiqholo—ukuthi zizuzisa yini empilweni futhi zisimeme. Baphinde banake ukuthi isithako ngasinye sisebenzisana kanjani ukuze sikhiphe iphunga lamakha.

Ngamanye amazwi, amakhasimende anamathisela ukubaluleka ekubunjweni komzimba kanye nemizwa yamakha. Balindele ukuthi izithako zingabi yingozi empilweni yomuntu futhi zilethe izinzuzo zengqondo kubo. Lokhu kungaba yisizathu sokuthi kungani amanye amakhasimende ezimisele ukuthenga amakha aqondene nawe.

Amakha aphethwe yizithako

Gxila empilweni

Lapho ekhetha amakha, amakhasimende avame ukuchitha isikhathi esiningi ehlola futhi eqhathanisa izici zokuphepha nempilo yezithako. UMcKinsey uveze lokho 79% yabathengi cabanga Wellness okubalulekile, ikakhulukazi amakhasimende athile aqaphela imiphumela yezempilo eyingozi. Ngenxa yalokho, abantu bayazwela kumakhemikhali ephunga. 

Amanye amakha angase aqukathe izinto ezinobuthi, njengezinto ezingezwani nomzimba, iziphazamisi zamahomoni, nezibangeli zesifuba somoya. Lezi zakhi zingaphinda zingene esikhumbeni futhi zingene egazini. Ukuqinisekisa ukuphepha kwamakhasimende akho, kufanele uhlakaniphe ekuthengiseni amakha futhi udayise. Isinyathelo esiphusile ukwenza ukuhlolwa kokuphepha noma uvikele isitifiketi esifakazela ukuthi imikhiqizo yakho ihlangabezana namazinga e-FDA. Esikhundleni semikhiqizo okubhalwe amalebula emabhodleleni kuphela amanzi, utshwala, nephunga, amakhasimende amaningi akhetha imikhiqizo enamalebula anganikeza uhlu oluphelele lwezithako.

Gcizelela ukusimama

Amakhasimende aqaphelayo ukuphila kahle kwawo ayaqonda ukubaluleka kokukhetha isithako esifanele ukuvikela imvelo. Ukukhathazeka okubaluleke kakhulu ngamakha ukusebenzisa kwawo amakhemikhali e-petroleum, okuyizinto ezibolayo eziphilayo ezitholakala kugesi yemvelo kanye ne-petroleum. Lawa makhemikhali aziwa njengabangase babe nomthelela ezinhlotsheni ezihlukahlukene zokungcola okuyingozi.

The imakethe yamakha ibone ukukhuphuka kwesidingo samakha alungele imvelo kanye nemvelo. Ukuze kuhlangatshezwane nokulindelwe ngamakhasimende, inani elandayo labakhiqizi beziqholo abasetshenziswayo izithako zemvelo. Ngaphezu kwalokho, imboni iye yasungula izithako ezintsha zokwenziwa ngokuvumelana nezimiso zamakhemikhali aluhlaza. Ezimweni eziningi, enye indlela entsha yokwenziwa ivumelana kakhulu nemvelo kunezinto zokwenziwa zendabuko. Lokhu okusha kuvimbela ukulinywa ngokweqile kwezilimo futhi kugwema ukusetshenziswa kwezilwane zasendle ukuze kuhlolwe futhi kuhlolwe, ngakho-ke, kunciphisa imithelela eyingozi endaweni ezungezile.

Njengamanje, abantu abaningi bavame ukunamathela brand ezithatha ngenkuthalo isibopho senhlalo entuthukweni esimeme. Mayelana nalokhu, izinkampani ezisebenzela uguquko lwezenhlalo kanye nokusimama zizoheha abathengi abaningi.

Funa ubuntu

Iphunga lithathwa njengenkomba yobuntu. Iphunga elisetshenziswa umuntu lingadlulisela isimilo sakhe.

Ekuqaleni, amakha ayesetshenziselwa ukufihla iphunga lomzimba. Namuhla, abantu bakubheka njengendlela yokwenza ukuziveza. Amakhasimende akhetha iphunga lesiginesha ngokusekelwe kulokho abakuthandayo. Ngale ndlela, esikhundleni sokukhetha iphunga elidumile lemikhiqizo yokunethezeka, abantu abaningi bakhetha ukuba nephunga eliyingqayizivele le-niche. Bangathanda ukuzakhela iqoqo labo lephunga elimnandi, elinephunga losuku elinenothi eliphezulu elikhangayo, inothi eliphakathi nendawo elijabulisayo, kanye nenothi eliyisisekelo amahora ahlala njalo. 

Iphunga ngalinye limelela a ubuntu. Ezweni lephunga, isibonelo, abantu abagqoka iphunga lezimbali, noma iphunga lezimbali ezilula, ngokuvamile banobungane, abesifazane, futhi bayakujabulela ukuchitha isikhathi emvelweni. Abathandi bezithelo banomdlandla. Bavame ukuthanda imibala egqamile futhi egqamile futhi bangaheha abantu kalula. Iphunga lamanzi lingenza kusebenze isithombe samagagasi olwandle, ugu, umoya wolwandle, nemvula. Leli phunga liyinketho ekahle yabaphuphi abanganaki, abanomoya okhululekile, nabalula. Iphunga elimnandi, elivuthiwe, nelisha lixhuma nomuzwa we-chicness nekilasi. Ngaphandle kwalokho, abanye abantu bathanda iphunga le-musk, i-cologne, i-vanilla, noma iphunga elimnandi.

Zama ukunikeza amakhasimende uhlu olubanzi lwamanothi ephunga ukuwavumela ukuthi athole iphunga elihambisana nezici zawo.

Nikeza minimalism

Kanye nesifiso sika-Gen Z sokusekela ubuntu, imikhiqizo yamakha etholakalayo emakethe kulindeleke ukuthi iphathe iphunga elilodwa elingaqondwa kahle futhi likhunjulwe. Imakethe yamanje inikeza ngokwezifiso izinqumo zokuvumela amakhasimende, ikakhulukazi intsha, ukuthi adizayine izingxube ezizithandayo, agqoke amakha ahlukene noma anezingqimba.

E-US, umkhuba oqhubekayo we-zen nokuphila kancane uye wavela. Amakhasimende abamba iqhaza kulo mkhuba aphishekela ubulula ngokuphezulu izinga zezithako. Ngakho-ke, laba bantu bangaba amakhasimende athembekile emikhiqizo ehlinzeka ngamakha alula anephunga elilodwa. Ngakho-ke, izinhlobo zephunga elimnandi zizamile ukusebenzisa izithako ezincane futhi zikhiqize iphunga eliyingqayizivele.

Isiphetho

Izindlela ezine ezishiwo ngenhla zingaba imfihlo yempumelelo yebhizinisi. Amakha athengisa izinto eziningi anezithako ezimbalwa nezingenabungozi, ukuhlinzeka ngamalebula omkhiqizo anohlu olubanzi lwezithako, kanye nokunikeza abathengi iziqholo ezenziwe ngokwezifiso yikona okuhamba phambili emakethe yamakha yango-2023. Vakashela Chovm.com ukuhlola amathrendi ebhizinisi amaningi angaholela empumelelweni yesayithi lakho lesitolo se-inthanethi.