Ukumaketha Kwe-Instagram Influencer: Thuthukisa Ukufinyeleleka Nokukhula Komkhiqizo Wakho

I-Instagram Influencer Marketing iyithoyizi elisha elicwebezelayo esitolo sikaswidi wedijithali sawo wonke amabhrendi. Sezadlula izinsuku lapho amabhodi amadala adonsayo nezimakethe ezifanele ukuzamula zibusa isizinda sokumaketha. Kuza inkathi ye-Influencer Effect, lapho ibutho labantu abazishuthayo, ukwatapheya elithosiwe, futhi oh abantu abathandekayo baguqula indlela amabhrendi afaka ngayo izinto zabo ku-inthanethi. Cabangela lokhu kudlula kwakho kokufinyelela kukho konke emhlabeni omuhle wokumaketha kwabaphembeleli be-Instagram, ngakho-ke bopha, futhi ake sicwilise kuleli chibi lamandla amakhulu omphakathi!

ISIFINYEZO
Ukunyuka Kokumaketha Kwabathonya ku-Social Media Landscape
Uhlolojikelele olufushane lwe-influencer marketing
Indima eyingqayizivele ye-Instagram
Yini i-Instagram Influencer Marketing
Ukuhlola Izinhlobo Ezihlukene Zabagqugquzeli be-Instagram
I-Instagram Influencers Ikhokhisa Malini?
Dala Indlela Yokumaketha Ye-Instagram Influencer Ewinayo
Izinhlobo zemikhankaso yokumaketha ye-Instagram Influencer
Izinzuzo Zokumaketha Kwe-Instagram Influencer
Ukuzulazula Ezinseleleni Zokumaketha Kwe-Instagram Influencer
Amathuluzi Okuthola Nokuphatha Ubudlelwano Be-Influencer
Ikusasa Lokukhangisa Kwe-Instagram Influencer
imibuzo ejwayelekile ukubuzwa

Ukunyuka Kokumaketha Kwabathonya ku-Social Media Landscape

I-Rise of Influencer Marketing ku-Social Media Landscape inemithelela ebalulekile emabhizinisini, kubantu ngabanye kanye nasemphakathini. Njengoba izinkampani eziningi ziphendukela ekusebenzisaneni nabantu abadumile benkundla yezokuxhumana ukuze kwandiswe ukubandakanyeka komkhiqizo, kubalulekile ukubona umthelela walo mkhuba kumasu okukhangisa, ukuziphatha kwabathengi, kanye nomncintiswano wokunakwa emkhakheni wedijithali. 

Leli gagasi elisha lokumaketha, elincike ebuqiniso nasekuxhumaneni komuntu siqu ukwakha ukwethembana phakathi kwabathonya nababukeli babo, lingashintsha indlela izinkampani ezibhekana ngayo nokukhuthazwa kanye nezindlela ezizisebenzisayo ukuxhumana nabathengi. Ngenxa yalokho, kokubili izinguquko zesikhathi esifushane nezesikhathi eside endaweni yokumaketha kulindeleke, kanye namathuba amasha nezinselele zawo wonke umuntu ohilelekile emhlabeni othuthukayo wokumaketha kwezokuxhumana.

Uhlolojikelele olufushane lwe-influencer marketing

I-Influencer marketing iphakamisa ukufinyelela komgqugquzeli okhona ozakhele udumo olubalulekile lokulandela futhi oluqinile lomkhiqizo endaweni yakhe ethile ukuze asekele umkhiqizo wakho, agunyaze umkhiqizo wakho, noma enze ngokuhlanganyela okuqukethwe ngenhloso yokukhulisa ukuqwashisa nokuthuthukisa izinga lokuguqulwa kwakho. 

Amandla we ukukhangisa kwethonya ilele emandleni ayo okusebenzisa izinkundla zokuxhumana - imakethe yesimanje - ukwenza umkhiqizo wakho ubonakale. Kuyisu elisetshenziswa uxhaxha lwamabhizinisi, kusukela kwasafufusa kuya kwezinkulu zomhlaba, uma kubhekwa amathuba enzuzo enkulu ekutshalweni kwezimali.

Indima eyingqayizivele ye-Instagram

Iqhaza eliyingqayizivele le-Instagram libonakala endleleni ewuguqule ngayo umkhakha wokuthwebula izithombe zedijithali kanye nokumaketha ezinkundleni zokuxhumana, kwakha inkundla yabo bobabili ochwepheshe kanye nabaqalayo ukukhombisa ubuhlakani babo. Inkundla edumile isiza indawo eguquguqukayo eyenza ukukhiqizwa nokwabelana kokuqukethwe okukhangayo kubabukeli bomhlaba wonke. 

Ngokunjalo, indima yayo eyingqayizivele idlulela nasemhlabeni webhizinisi. I-Instagram isebenze njenge-catalyst, ivumela amabhizinisi ukuthi axhumane ngqo nababukeli bawo, ikhuthaza ukubeka izinto obala, ukwakha ukwethembeka komkhiqizo, kanye nokuthengisa okuhamba phambili. Ifomethi yayo ebonakalayo iheha ukukhetha komthengi wesimanje kokuqukethwe okulingana nokuluma, okujabulisa ngobuhle. 

Ngaphezu kwalokho, kunikeza ithuba elingenakuqhathaniswa labagqugquzeli nemikhiqizo ukuthi babe nokuxhumana kwesikhathi sangempela nabalandeli babo, bathathe isinyathelo esiqhubekayo ekwenzeni umuntu weminyaka yedijithali. Ngakho-ke, i-Instagram ibambe iqhaza eliyingqayizivele ngempela esikhaleni sedijithali.

Yini i-Instagram Influencer Marketing?

Kungani Khetha i-Instagram Yokumaketha Kwe-Influencer?

Esikhathini sanamuhla sedijithali, amabhizinisi aqhubeka efuna izindlela ezisebenzayo zokufinyelela izethameli eziqondiwe futhi agqugquzele ukuzibandakanya. I-Instagram iqhamuke njengenkundla ekahle yokumaketha kwabanamandla ngenxa yemvelo yayo eqhutshwa ngokubukeka kanye nesizinda sabasebenzisi esizibandakanya kakhulu. Ngabasebenzisi be-Instagram abasebenzayo abangaphezu kwebhiliyoni elingu-1 kanye nezici eziningi ezifana nezindaba, i-IGTV, ne-Reels, ihlinzeka ngendawo ekahle yabagqugquzeli ukuze babonise ubuchwepheshe babo futhi baxhumane nabalandeli babo. 

Ngenxa yalokhu, amabhrendi asungulwe kanye neziqalo zingasebenzisa lesi sikhulu senkundla yezokuxhumana ukuze sisebenzisane nabathonya futhi sikhulise ubukhona babo emakethe. 

Ngakho, kungani ulinda? Ngena emhlabeni we-Instagram futhi uthole izinzuzo zokusebenza nabagqugquzeli ekukhuleni nempumelelo yomkhiqizo wakho.

Ukuhlola Izinhlobo Ezihlukene Zabagqugquzeli be-Instagram

Ukuqonda umhlaba ohlukahlukene we Ithonya le-Instagram kubalulekile kunoma yiliphi isu lokumaketha lenkundla yezokuxhumana. Kuyindawo enezici eziningi eshiwo ama-niches, ukubalwa kwabalandeli, kanye nekhono lomgqugquzeli lokuzama ukukhetha izethameli zabo. 

Ngaphezu kwalokho, kufanele kuqashelwe ukuthi abagqugquzeli be-Instagram bahlukaniswe kabanzi ngezinhlobo ezine zabathonya ngokuya ngesibalo sabalandeli babo.

Ama-Mega-Influencers

Ama-Mega-Influencers asho ubuntu obunabalandeli abaningi, ngokuvamile abadlula isigidi sabalandeli kuzo zonke izinkundla zokuxhumana. Ngokuvamile kungosaziwayo, abasubathi, noma abantu abaphawulekayo emphakathini abanethonya elibalulekile emikhakheni yabo. Ngenxa yobuningi babalandeli abanjalo, banamathuba amahle okumaketha. Amabhrendi asebenzisana nabo ukuze baphromothe imikhiqizo noma amasevisi abo, okuhloswe ngawo ukufinyelela izethameli ezibanzi. Kodwa-ke, ngenxa yodumo kanye nezinhlelo zabo ezimatasa, kungenzeka bangazibandakanya kakhulu nabalandeli babo. Nakuba ukuvumela kwabo kunganikeza ukubonakala kwebhrendi okukhulu, izindleko ezihlobene nobambiswano olunjalo ziphezulu kakhulu. Ngaphezu kwalokho, ubuqiniso bokuvumela kwabo kwesinye isikhathi bungangabazeka njengoba bevame ukuphromotha izinhlobo ezahlukahlukene.

Ama-Macro-Influencers

Ama-Macro-influencers anenkundla yezokuxhumana enkulu elandelayo, ngokuvamile ephakathi kwe-100,000 ne-1 million yabalandeli. Banokutholakala ku-inthanethi okubalulekile futhi babambe iqhaza elikhulu emibonweni yabalandeli babo nokuziphatha. Imikhiqizo ivamise ukusebenzisana nalaba bagqugquzeli ukuze bafinyeleleke kabanzi, okuvumela ukumaketha okuthuthukisiwe nokumaketha. Naphezu kwezinga eliphansi lokuzibandakanya kunama-micro noma ama-nano influencers, ukufinyelela kwabo okumangalisayo kunikeza inzuzo enkulu ekusakazeni ukuqwashisa ngomkhiqizo kanye nokuba nomthelela ekuziphatheni kwabathengi ngezinga elikhulu.

Ama-Micro-Influencers

Ama-Micro-Influencers ngabantu abanabalandeli abancane kodwa abazinikele ezinkundleni zokuxhumana. Yize inabalandeli abambalwa, imvamisa i-1000 kuye ku-100,000, izethameli zabo zivame ukuzibandakanya kakhulu futhi ziphendule. Ngokungafani nama-Macro Influencers, aziqhayisa ngokubala okukhulu kwabalandeli, ama-Micro Influencers avame ukuba nobudlelwano obungcono nezithameli zawo, okuholela emazingeni aphezulu okuthembana. Basebenza ngokukhethekile kuma-niches athile futhi bangaphromotha ngempumelelo imikhiqizo noma amasevisi endaweni yabo yethonya. Amabhrendi aya ngokuya esebenzisa ama-Micro-Influencers ekukhangiseni ngenxa yokuthembeka kwawo okucatshangelwayo namandla esincomo sezwi lomlomo.

Nano-Influencers

Ama-Nano-influencers anabalandeli abancane kodwa abazibandakanye kakhulu ku-inthanethi, ngokuvamile phakathi kwabantu abayi-1,000 kuya kweziyi-10,000. Laba bagqugquzeli ngokuvamile baxhumeke ngokujulile nabalandeli babo, ngokuvamile ezingeni lomuntu siqu kunabagqugquzeli bezinga elikhulu. Ziyizinsiza zokumaketha ezinamandla njengoba izethameli zazo zithembela kakhulu imibono nezincomo zazo. Ukuzisebenzisa kumasu okumaketha kuvame ukukhiqiza amanani aphezulu okuzibandakanya, futhi kuyindlela engabizi kakhulu yamabhrendi afuna ukukhulisa ukubonakala kwawo futhi afinyelele ngendlela eyiqiniso nephusile. Naphezu kwezithameli ezincane, isincomo sazo singaba nomthelela omkhulu ngenxa yokwethembeka nokuzibandakanya.

Isigaba ngasinye siphethe izinzuzo zaso ezihlukile kanye namacala athile okusetshenziswa. Ngenkathi ekhetha umgqugquzeli, umuntu kufanele acabangele okungaphezu nje kokubala kwabalandeli. I-influencer niche, izinga lokuzibandakanya, ubuqiniso babalandeli, kanye nokuqondanisa komgqugquzeli womkhiqizo yizici ezibalulekile ezidlala indima ebalulekile empumelelweni yemikhankaso yokumaketha yabagqugquzeli be-Instagram. Ukuhlela ngendlela efanele kanye namasu acatshangelwayo ngaleyo ndlela kuhlala enhliziyweni yokusebenzisana ngempumelelo nabagqugquzeli be-Instagram.

I-Instagram Influencers Ikhokhisa Malini?

Abagqugquzeli be-Instagram basungule umnotho omusha wethonya phakathi neminyaka. Amanani abo avame ukuqhutshwa inani labalandeli, izinga lokuzibandakanya, kanye nokufinyelela okungaba khona kokuthunyelwe kwabo kwe-Instagram. Kuyiqiniso ukusho ukuthi akubona bonke abathonya abakhokhisa okufanayo. Kunohlaka olubanzi lwamanani, oluncike kakhulu esikalini kanye ne-niche yabathonya.

Amathonya amancane, nenani labalandeli babo elisukela ku-10,000 kuya ku-50,000, ngokuvamile likhokhisa phakathi kwama-$100-$500 ngeposi ngayinye. Le ntengo ingase ihluke ngokusekelwe kokucacisiwe kobambiswano, njengokuthi uma umkhiqizo ufisa uchungechunge lokuthunyelwe noma ukuhlanganyela kwesikhathi eside.

Ngakolunye uhlangothi lwe-spectrum, ama-macro-influencers nosaziwayo abanezigidi zabalandeli bangakhokhisa imali engaphezulu kuka-$10,000 ngisho nasezibalweni eziyisithupha ngeposi ngalinye. Intengo ephezulu iveza ithonya labo elinamandla nokufinyelela okubanzi. Futhi, lokhu kungase kuhluke ngenxa yezinhlelo ezithile.

Ngaphandle kwesibalo sabalandeli nokufinyelela, ezinye izici nazo zithinta intengo. Kungase kuhlanganise izindleko zokudala okuqukethwe, izinga lokulindelwe yinkampani, ukusetshenziswa kwezixhumanisi zokumaketha eziphethwe, nokunye okwengeziwe.

Amabhrendi kumele aqonde ukuthi izindleko zomgqugquzeli akuyona nje intengo abayikhokhayo ngokuthunyelwe. Ikhwalithi yokuzibandakanya, ukuqondanisa komkhiqizo, kanye nobuqiniso bomgqugquzeli nakho kubalulekile. Inhloso akukhona nje ukuthola ukubonakala kodwa ukuzuza umthelela wangempela. Imikhiqizo kufanele icabangele izethameli eziqondiswe kubo kanye nemigomo ngaphambi kokutshala imali ekukhangiseni kwe-Instagram influencer.

Dala Indlela Yokumaketha Ye-Instagram Influencer Ewinayo

#1 Ukuqonda I-Influencer Marketing

Ukumaketha kwe-Influencer kuvele njengesu elisebenza kahle kakhulu emhlabeni wesimanje wokumaketha kwedijithali. Yakhelwe phezu kwesisekelo sokugunyazwa kosaziwayo bakudala, le ndlela isebenzisa amandla aphethwe abantu ezinkundleni zokuxhumana ezifana ne-Instagram ukuqondisa ukuziphatha kwabathengi.

#2 Ukuhlonza Abathonya Abalungile be-Instagram

Okubalulekile kunoma yiliphi isu lokumaketha eliyimpumelelo ukuhlonza abathonya abafanelekile. Lokhu kuhlanganisa ukuhlola abalandeli, izilinganiso zokuzibandakanya, kanye nobuqiniso bokuqukethwe, phakathi kwezinye izici. Cwaninga futhi ukhethe abathonya abaqondana kahle nesithombe somkhiqizo wakho nezethameli eziqondiwe.

#3 Ukusebenzisana Nabathonya

Uma umgqugquzeli ophelele ekhonjiwe, isinyathelo esilandelayo siwukusungula ubudlelwano obuzuzisanayo. Lokhu kungase kuhlanganise okuqukethwe okuxhasiwe, ukusebenzisana emigqeni yomkhiqizo wenguqulo ekhawulelwe, noma ukuthatha abantu abanethonya ku-akhawunti yomkhiqizo wakho we-Instagram. Yiba nobuciko futhi uguquguquke ekutholeni ukuhlelwa kokuhlanganyela okuphelele.

#4 Ukulandelela Nokuhlaziya Ukusebenza

Isu lakho le-Instagram influencer marketing kufanele liqhubeke ngale kokwenza ukusebenzisana. Kubalulekile ukulandelela nokuhlaziya umthelela wemikhankaso yakho. Le datha ihlinzeka ngemininingwane ebalulekile ukuze ulungise isu lakho futhi uthuthukise imiphumela ngokuqhubekayo.

#5 Ukukhuthaza Ubudlelwano Besikhathi Eside

Khumbula, ukumaketha kwe-Instagram Influencer akuyona indlela eyodwa. Ukuze kusebenze kahle kakhulu, kunconywa ukuthi imikhiqizo ikhuthaze ubudlelwano besikhathi eside nabanamandla. Lokhu kuqinisekisa ukubonakala komkhiqizo okuqhubekayo kanye nokuzibandakanya futhi kusungula ukwethembana phakathi kwababukeli okuqondiwe.

Khumbula, indlela eya empumelelweni Isu lokuthengisa le-Instagram influencer kubandakanya:

• Ukuhlela okunenjongo.
• Ukuhlonza abathonya abaphelele.
• Isebenzisa ukusebenzisana kobuciko.
• Ukuqapha njalo imiphumela yokuthuthukisa okuqhubekayo.

Kungumsebenzi oyinselele ozoletha izinzuzo ezibalulekile uma wenziwe ngendlela efanele.

Izinhlobo zemikhankaso yokumaketha ye-Instagram Influencer

Imikhankaso ye-Instagram influencer marketing ingaba yezinhlobo ezimbalwa, ngayinye iqondise izethameli ezithile noma ifeze injongo ethile. Ake sijule ngezindlela ezehlukene ezingathathwa le mikhankaso.

• Amaposi axhasiwe: Thatha, ngokwesibonelo, uhlobo 'Lokuthunyelwe Okuxhasiwe', lapho amabhizinisi ekhokha khona amathonya ukuze adale okuqukethwe okugqamisa umkhiqizo noma imikhiqizo yawo. Okuqukethwe kungahlelwa ukwethula umkhiqizo obekwe ngendlela ecashile noma igama lomkhiqizo noma kube isibuyekezo esiqondile noma ukuvumela.

• Umncintiswano noma i-Giveaway: Elinye ifomu elidumile imikhankaso ethi 'Contest or Giveaway'. Le mikhankaso ibandakanya abagqugquzeli abasingatha imiqhudelwano noma izipho ezinikeza abalandeli ithuba lokuwina imikhiqizo yomkhiqizo. Leli su likhulisa kakhulu ukubonakala komkhiqizo njengoba likhuthaza ukuzibandakanya kwababukeli.

• Izinhlelo Zenxusa Lomkhiqizo: Siphinde sibe 'nezinhlelo ze-Brand Ambassador'. Kulolu hlobo lomkhankaso, abagqugquzeli basebenza njengamanxusa esikhathi eside emikhiqizo. Abagqugquzeli bakhuthaza uhlobo lomkhiqizo kuzo zonke iziteshi zabo zenkundla yezokuxhumana, bedala ubudlelwano obuqhubekayo phakathi kwabalandeli babo kanye nomkhiqizo.

• Ukukhulisa ukumaketha: Olunye uhlobo lapho abagqugquzeli bakhuthaza umkhiqizo womkhiqizo futhi bathole ikhomishini kukho konke ukuthengiswa ngesixhumanisi sabo esihlobene esiyingqayizivele noma ikhodi. Lokhu kunikeza kokubili umthombo wemali engenayo onokwethenjelwa womgqugquzeli kanye nochungechunge oluqhubekayo lwamakhasimende angaba khona omkhiqizo.

• Ukubuyekezwa Komkhiqizo: Okokugcina, sine 'Ukubuyekezwa Komkhiqizo.' Lapha, abagqugquzeli banikezwa umkhiqizo wamahhala womkhiqizo, ukuze bathole isibuyekezo esithembekile ku-akhawunti yabo ye-Instagram. Lolu hlobo lomkhankaso lungadala ubuqiniso futhi lwakhe ukwethenjwa kwabathengi kumkhiqizo.

FUNDA ISIHLOKO ESIHLOBANE

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I-7 Solid Instagram Marketing Tricks Wonke Amabhizinisi Adinga 2 Aphumelele

Izinzuzo Zokumaketha Kwe-Instagram Influencer

1. Ukuqwashisa Ngomkhiqizo Okuthuthukisiwe: Ukumaketha kwe-Instagram influencer kungakhuphula kakhulu ukubonakala komkhiqizo nokuqashelwa. Uma umgqugquzeli abelana ngomkhiqizo noma isevisi yakho nabalandeli bakhe, umkhiqizo wakho ufinyelela izethameli okungenzeka ukuthi bezingakaze zifinyeleleke kuwe ngaphambilini. Laba bagqugquzeli bachithe isikhathi nomzamo besungula ukwethenjwa nokwethembeka nabalandeli babo, ngakho isincomo esivela kubo singaba nomthelela omkhulu esimeni somkhiqizo wakho.
2. Ukumaketha okuhlosiwe: Ukumaketha kwe-Instagram influencer kuvumela ukukhomba okunembile. Abagqugquzeli bavamise ukuba nabalandeli abaniche ababelana ngezinto abazithandayo nabakuthandayo. Ukusebenzisana nomuntu othonya abalandeli bakhe abaqondana nezibalo zakho zabantu ohlosiwe kungaqinisekisa ukuthi imizamo yakho yokumaketha ifinyelela izethameli okungenzeka zibe nentshisekelo yangempela kumkhiqizo wakho.
3. Ukwandiswa Ukuhlanganyela: Abathonya ku-Instagram ngokuvamile banabalandeli abazibandakanya kakhulu. Okuthunyelwe kwabo kudala ukuxhumana okuphezulu ngokuthandwa, ukwabelana, namazwana. Uma umgqugquzeli ephromotha umkhiqizo wakho, abalandeli babo abathembisene umshado maningi amathuba okuthi bahlanganyele nokuqukethwe kwakho, okukhuphula izinga lokuzibandakanya.
4. Isu elingabizi kakhulu: Uma kuqhathaniswa nezindlela zendabuko zokukhangisa, ukumaketha kwe-Instagram influencer kungabiza kakhulu. Izintengo zingahluka kuye ngenani labalandeli bomgqugquzeli, izinga lokuzibandakanya, nezinye izici, kodwa sezizonke, zethula indlela ephumelelayo yokufinyelela izethameli ezibanzi ngaphandle kwezindleko ezinkulu zezikhangiso.
5. Ubuqiniso Nokwethenjwa: Njengoba abagqugquzeli be-Instagram bakhela ukulandela kwabo ngokusekelwe kubuntu babo bangempela nemibono, ukuvumela kwabo kunganikeza umoya wobuqiniso nokwethenjwa emkhiqizweni wakho. Abalandeli babo bayakwethemba ukwahlulela kwabo futhi kungenzeka bazame ngokweqiniso umkhiqizo abawuphromothayo.

Ukuzulazula Ezinseleleni Zokumaketha Kwe-Instagram Influencer

Inselele 1: Ukuhlonza abathonya abalungile

-Abathonya bocwaningo ku-niche yakho 

-Hlola okuqukethwe kwabo, ukuzibandakanya, kanye nezibalo zabantu abalaleli 

-Cabangela ukusebenzisa amathuluzi okumaketha anamandla nezinkundla ukuze usize oseshweni lwakho

Inselele yesi-2: Ubuqiniso nokungafihli lutho

- Khuthaza abagqugquzeli ukuthi bagcine izwi labo langempela lapho bethuthukisa umkhiqizo wakho 

-Qinisekisa ukuthi abagqugquzeli badalula uxhaso ngokuhambisana nemihlahlandlela ye-FTC 

- Gcina ukuxhumana okuvulekile nokwethembana phakathi komkhiqizo wakho nabathonya

Inselele yesi-3: Ukulinganisa ukulawula kokudala

-Nikeza imihlahlandlela ecacile nalokho okulindele ngenkathi uvumela abagqugquzeli ukuthi baveze ubuhlakani babo

- Hlanganyela nabathonya futhi uvulekele imibono neziphakamiso zabo 

-Buyekeza okuqukethwe ngaphambi kokuthi kube bukhoma ukuze uqinisekise ukuqondana komkhiqizo

Inselele yesi-4: Ukulinganisa impumelelo yomkhankaso

-Zibekele izinhloso ezicacile nezingokoqobo zomkhankaso wakho wokumaketha we-Instagram influencer 

-Landelela izinkomba zokusebenza ezibalulekile (ama-KPI) njengokuzibandakanya, ukuguqulwa, nethrafikhi yewebhusayithi 

-Lungisa amasu asekelwe kuzibalo nempendulo ukuze uthuthukise imikhankaso yesikhathi esizayo

Inselele yesi-5: Ubhajethi nokuxoxisana

-Nquma ibhajethi yomkhankaso wakho, faka imali ye-influencer nezinye izindleko 

- Qonda inani lokufinyelela komgqugquzeli, ukuzibandakanya, kanye nekhwalithi yokuqukethwe 

-Xoxisana ngamanani asekelwe ezintweni ezehlukene, njengokukhetha kuphela, ubude bobambiswano, kanye nobubanzi bomsebenzi

Amathuluzi Okuthola Nokuphatha Ubudlelwano Be-Influencer

Esimeni sokumaketha sedijithali esihlala sishintsha, ukuzulazula emhlabeni wobambiswano lwabathonya kungaba inselele. Kodwa-ke, amathuluzi ahlukahlukene akhona ukusiza amabhizinisi ukuthi athole abagqugquzeli futhi aphathe lobu budlelwano obubalulekile.

1. BuzzSumo

Eyokuqala ohlwini lwethu yi-BuzzSumo. Kuyithuluzi elibanzi elihlinzeka ngemisebenzi eminingana yabadali bokuqukethwe, njengokuthola izihloko ezithrendayo, ukuhlolisisa ukuthi yikuphi okuqukethwe okusebenza kangcono esihlokweni esithile noma esiqhudelana naye, nokuhlonza abagqugquzeli abakhulu abangaphromotha okuqukethwe kwakho. Inikeza okuqukethwe okunokuqonda, okushayelwa yidatha ngokusesha ama-athikili okwabelwana ngawo kakhulu noma 'okubhizi' ku-inthanethi. Ukwehlukanisa le datha kuvumela abasebenzisi ukuthi balungise isu labo lokumaketha okuqukethwe futhi badale okuqukethwe okuhehayo okuhambisana nezethameli abaziqondise. 

2. Kuhle

I-Klear iyithuluzi elikhethekile labakhangisi bedijithali nabaphathi benkundla yezokuxhumana abadinga inkundla ebanzi, esebenziseka kalula ukuze baphathe ubukhona babo ku-inthanethi ngendlela ephumelela kakhudlwana. Ifaka ukuhlaziya okujulile, le nkundla ivumela abasebenzisi ukuthi baqaphe futhi bahlole ukusebenza kwabo kwenkundla yezokuxhumana, bakhombe abathonya ababalulekile ku-niche yabo, futhi banqume izindlela eziphumelela kakhulu zokuthuthukisa ukubandakanyeka. Ngedeshibhodi enembile kanye nezinketho eziningi zokwenza ngokwezifiso, i-Klear yenza imikhankaso yokuthuthukisa, ilandelela ukukhula, nokugcina amaphrofayili aqinile aku-inthanethi ezisekelweni eziningi afinyeleleke kakhulu kunangaphambili.

3. Ithonya

I-Upfluence inamandla emkhakheni wokumaketha kwabanamandla. Inkundla inikezela ngamakhono aqinile emikhiqizo nama-ejensi, ihlinzeka ngezici ezifana nokutholwa kwabathonya, ukuphathwa kwemikhankaso, nokulandelela izibalo. Amathuluzi ayo akhethekile aqinisekisa ukusebenzisana okungenazihibe nabagqugquzeli, okwenza inqubo iqonde ngokuphawulekayo futhi isebenze kahle. 

4. I-Trackr

I-Traackr iyinkundla yokumaketha yabagqugquzeli abaningi egxile kuzibalo nedatha. Ngamathuluzi okuthuthukisa usesho nokukhetha kwakho komgqugquzeli, lula izinqubo zokuxhumana, futhi unikeze amamethrikhi esikhathi sangempela, angenzeka, u-Traakkr ukhipha umsebenzi wokuqagela ngaphandle kokumaketha komthonya. Inkundla iphinde ikhanye ngohlelo lwayo lokuphatha ubudlelwano babagqugquzeli oludidiyelwe kahle, olukhuthaza ubambiswano lwesikhathi eside olusekelwe enanini okwabelwana ngayo nokusebenzelana okungaguquki. 

5. I-Awario

I-Awario iyithuluzi elinamandla lokuqapha inkundla yezokuxhumana elisiza amabhizinisi nabantu ngabanye ukuthi balandelele lokho okushiwo ngemikhiqizo yabo nemikhiqizo ku-inthanethi. Ngezexwayiso zesikhathi sangempela kanye nedeshibhodi ebanzi, abasebenzisi bangahlaziya futhi baphendule ezingxoxweni ezenzeka eduze komkhiqizo wabo ngesikhathi. Ngokusebenzisa ama-algorithms okulalela athuthukile, i-Awario ingakwazi ukuhlonza okukhulunywe ngakho okuhlobene kakhulu kuwo wonke amanethiwekhi omphakathi, amawebhusayithi ezindaba, amabhulogi, nezinkundla, okuvumela amabhrendi ukuthi ahlanganyele nezithameli zawo ezihlosiwe kanye nabathonya bemboni.

6. heepsy

I-Heepsy iyithuluzi elinamandla lokuzibandakanya nabagqugquzeli abaqondisiwe. Isixhumi esibonakalayo esisebenziseka kalula kanye nesistimu yokuhlunga eqinile yenza kube lula kumabhizinisi ukuthola izibalo ezinethonya ngaphakathi kwezindawo ezithile kanye nezibalo zabantu. Izinsiza ze-Heepsy kuyo yonke inqubo yomkhankaso wokumaketha, kusukela ekuhlonzeni abathonya abafanelekile kuya ekulinganiseni impumelelo yomkhankaso. Imojula yabo enemininingwane yezibalo isiza abakhangisi ukuthi baqonde ukufinyelela komkhankaso ngamunye nomthelela, yingakho kucwengwa amasu esikhathi esizayo. 

Khumbula, nakuba lawa mathuluzi engenza inqubo ibe lula kakhulu, asadinga ukumiselela ukubaluleka kokwakha ubudlelwano bangempela, obuzuzisayo kanye nabagqugquzeli. Ukuxhumana, ukubeka izinto obala, kanye nenhlonipho kuhlezi kusenhliziyweni yokuphatha abagqugquzeli abaphumelelayo, okubalulekile ekukhuthazeni ubudlelwano besikhathi eside obuqhuba ukukhula komkhiqizo kanye nokuzibandakanya kwabathengi.

Ikusasa Lokukhangisa Kwe-Instagram Influencer

I-Instagram influencer marketing ibone izinguquko ezinkulu esikhathini esidlule. Ukufinyelela okwandayo kwenkundla yezokuxhumana kanye nokuduma kwayo okukhulu phakathi kwababukeli abasebasha kunikeze amabhizinisi indawo evundile yokwandisa futhi athuthukise ubudlelwano bawo nalabo abangase babe ngabathengi. Ikusasa le-Instagram influencer marketing liphokophele ekubeni qotho nangokwengeziwe, ngokwethulwa kwemihlahlandlela yokulawula mayelana nokuthunyelwe okuxhasiwe.

Silindele ukwanda kokusetshenziswa kwezici ezintsha ze-Instagram, njenge-Instagram Shop nama-Reels, emisebenzini yokuphromotha. Isitolo se-Instagram sivumela abagqugquzeli ukuthi bamake imikhiqizo ngokuqondile kokuthunyelwe kwabo, okwenza kube lula inqubo yokuthenga yabasebenzisi bokugcina. Ngesikhathi esifanayo, i-Reels inikeza amavidiyo amafushane, ahehayo angathwebula futhi abambe ukunaka kwezithameli ngempumelelo kakhudlwana.

Ukwengeza, sibona ushintsho oluya ekuthonyeleni okuncane. Abathonya abancane, nabalandeli babo abancane kodwa abazibandakanya kakhulu, banikela ngembuyiselo ephezulu ekutshalweni kwezimali kwamabhizinisi. Zihlobene kakhulu, okuholela ekwethembeni okuphezulu kanye nobudlelwano obuqinile nababukeli babo.

imibuzo ejwayelekile ukubuzwa

Babiza malini abagqugquzeli be-Instagram?

Izindleko zabagqugquzeli be-Instagram ziyahlukahluka ngokuya nge-niche, inani labalandeli, nezinga lokuzibandakanya. Amanani asukela ku-$10 ukuya ku-$1 million ngokuthunyelwe ngakunye, ama-micro-influencers akhokhisa abathonya abancane nabadumile abayala izimali eziphezulu. Abakhangisi kufanele bacabangele ibhajethi yabo kanye nezethameli eziqondiwe lapho bekhetha abagqugquzeli bemikhankaso yokumaketha.

Ingabe i-influencer marketing ikufanele?

Ukumaketha kwe-Influencer kunganikeza inani elibalulekile uma kwenziwa ngobuchule. Ukuhlanganyela nabantu abaxhumeke ngokweqiniso kumkhiqizo wakho kungathuthukisa ukuqwashisa ngomkhiqizo, kufinyelele izethameli ezintsha eziqondiwe, futhi kuqinise ukwethembana kwabangase babe amakhasimende. Kodwa-ke, kubalulekile ukucwaninga abathonya ngokucophelela futhi ulinganise impumelelo yemikhankaso yakho ukuze uqinisekise umphumela onenzuzo.

Liyini izinga elihle lokuzibandakanya kwabathonya?

Umbhalo wakho udinga imininingwane ethile, nokho izinga elifanele lokubandakanyeka kwabathonya lincike kakhulu kunkundla esetshenziswayo. Ngokuvamile, i-1-3% ibhekwa njengesilinganiso se-Instagram, kodwa izinga elithengekayo lingaphezu kuka-3%. I-TikTok inamanani aphezulu azungeze i-3-9%. Noma zibonakala zizincane, lezi zinombolo zibonisa ukukholisa komgqugquzeli olwandle lokuqukethwe ku-inthanethi.

I-influencer marketing isebenza kanjani ku-Instagram?

Ukumaketha kwe-Influencer ku-Instagram kubandakanya ukusebenzisana phakathi kwemikhiqizo nezibalo ezidumile zenkundla yezokuxhumana ezaziwa ngokuthi ama-influencers. Imikhiqizo ibambisene nabagqugquzeli abaphromotha imikhiqizo yabo kubalandeli babo. Leli su lincike ethonyeni labagqugquzeli bomphakathi kanye nokuxhumana komuntu siqu nezithameli zabo ukushayela ukuqwashisa ngomkhiqizo, ukuguqulwa, nokuthengisa. Qaphela ukuthi impumelelo yemikhankaso incike kakhulu ekukhetheni umgqugquzeli ofanele womkhiqizo.

Sengiphetha, ukumaketha kwe-Instagram influencer kuyindlela entsha nesebenzayo eyenza amabhizinisi afinyelele izithameli eziningi ngokusebenzisa inkundla yezokuxhumana yomuntu onethonya. Indima eyingqayizivele ye-Instagram kulo mkhakha ngokungangabazeki ibalulekile, njengoba inikeza inkundla ehehayo futhi ikhuthaza ukuxhumana kwesikhathi sangempela phakathi kwabathonya, imikhiqizo, nabalandeli. 

Inika amandla amabhizinisi ukuthi asungule ubudlelwano bangempela nezibalo zabantu eziqondiswe kubo, iqinise ukwethembeka komkhiqizo futhi, ngenxa yalokho, ukuguqulwa okuphezulu kokuthengisa. Ekugcineni, ukuqonda izisekelo ze I-Instagram influencer advertising kanye nokusebenzisa inkundla efana ne-Instagram kungasiza amabhizinisi ekwandiseni ukubonakala komkhiqizo wabo, ngaleyo ndlela kuthuthukise imizamo yabo yokuthengisa ngedijithali futhi bathole indawo eqinile yemakethe yedijithali.

Umthombo ovela I-Sociallyin

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