Amathrendi Wokuthengisa we-Instagram

I-Instagram ingenye yezinkundla zokuxhumana ezinkulu kakhulu emhlabeni, ebhalisa abasebenzisi abasebenzayo abangaphezu kwebhiliyoni elingu-1 njalo ngenyanga. Inkundla isiphinde yaba yithuluzi elibalulekile lamabhizinisi ahlose ukukhulisa ukufinyelela kwawo, ukuxhumana nezithameli, nokukhuthaza izimpahla namasevisi awo. I-Instagram kulindeleke ukuthi ikhule ngamandla, ihehe amabhizinisi amaningi ukuthi ayisebenzisele ukuhlala encintisana. Ngokuvumelana ne Instagram, Ngaphezu kwe 200 abayizigidi ezingu abasebenzisi bavakashela okungenani iphrofayela yebhizinisi eyodwa nsuku zonke, banikeze amabhizinisi indlela ethile ephumelelayo yokufinyelela abangaba amakhasimende abo.

Amanye amathrendi abaluleke kakhulu ohlelweni lokusebenza ahlanganisa ukwanda kokuqukethwe kwevidiyo, ukubandakanyeka okwandayo kwabagqugquzeli be-Instagram, kanye nokwanda kokugcizelela kokuqukethwe okukhiqizwa ngabasebenzisi (UGC). Kulesi sihloko, sizoveza amathuba amasha namathrendi abikezelwa ukuthi azokwenza unyaka ka-2024 ube unyaka ogcwele kakhulu ku-Instagram.

Okuqukethwe
Isebenza kanjani ukumaketha kwe-Instagram
Izitayela zokuthengisa ze-Instagram
Isiphetho

Isebenza kanjani ukumaketha kwe-Instagram

Isu lokumaketha le-Instagram libandakanya ukushayela ukuthengiswa kwemikhiqizo endaweni ye-Instagram. Ngokwesilinganiso, 90% yabasebenzisi be-Instagram balandela okungenani i-akhawunti yebhizinisi eyodwa, futhi 60% yabasebenzisi bathola imikhiqizo emisha endaweni yesikhulumi. Ngakho-ke, amabhizinisi angasebenzisa ngempumelelo izinsiza zokumaketha ze-Instagram ukuze ukwakha ukuqwashisa brand futhi babandakanye izethameli zabo. Ngezansi kukhona amathiphu okuthi ungawasebenzisa kanjani la mathuluzi ngendlela engcono kakhulu.

• Setha i-Instagram i-akhawunti yebhizinisi. Ukudala i-akhawunti yebhizinisi le-Instagram kusiza amabhizinisi ukuthi athole unyawo esitebhisini sokumaketha se-Instagram. Lolu hlobo lwe-akhawunti lunikeza izici ezihlukahlukene njengokwenza izikhangiso nokufinyelela ku-Instagram Insights.
• Chaza izethameli zakho ezihlosiwe. Ukunquma ukuthi obani izithameli zakho ezihlosiwe kunciphisa ukuthi hlobo luni lokuqukethwe okufanele ludalwe, kuye ngokuthi yikuphi okuhambisana nabo kangcono. Amabhizinisi kufanele anqume izithameli zawo izinto azithandayo, izibalo zabantu, kanye nokuziphatha ukuze athuthukise okuqukethwe okulungile.
• Dala okuqukethwe okuhehayo. Ukudala izinga eliphezulu kanye okuqukethwe okudonsa amehlo isiza ukuvumelanisa izwi lomkhiqizo nemikhiqizo yalo. Okuqukethwe kungafaka amavidiyo nezithombe, kanye namagama-ncazo azo, okufanele athwebule ubuntu bebhizinisi.
• Xhumana nezilaleli. Njengenkundla yokuxhumana nabantu, amabhizinisi kufanele ahlale ethintana nezithameli zawo ngokuphendula okukhulunywe ngakho, ukuphawula, nemilayezo eqondile. Lokhu kusiza ukwakha umphakathi futhi kusungula ukwethembeka nokwethembana kubalandeli babo.
• Sebenzisa Izikhangiso ze-Instagram. Izikhangiso ze-Instagram ziyithuluzi elinamandla lamabhizinisi ukufinyelela izethameli ezibanzi ngaphezu kwabalandeli bawo bamanje. Izikhangiso zivela ezindabeni zabasebenzisi, izifunzo, kanye nokuhlola amakhasi, okuqondiswe kwabathakazelayo, izindawo, nokuziphatha.
• Hlanganyela nabanamandla. Ngokuvamile, abagqugquzeli ngokwencazelo banokulandela okukhulu, okungase kusetshenziswe ukukhuthaza imikhiqizo yebhizinisi. Amabhizinisi kufanele abambisane nabathonya abafanelekile ukuze bakhe okuqukethwe okuxhasiwe okuthuthukisa ukubonakala komkhiqizo kuzithameli zabo.
• Ukuqapha ukusebenza. Kubalulekile ukuthi amabhizinisi akale imizamo yawo yokuthengisa ye-Instagram, abheke ukuthi yini esebenzayo nokuthi yini engasebenzi ukuze enze izinguquko ezidingekayo. Amabhizinisi angasebenzisa i-Instagram Insights ukulandelela ukubandakanyeka, ukufinyelela, kanye namamethrikhi okukhula kwabalandeli.

Ukuqonda ukuthi amapulatifomu okuthengisa e-Instagram asebenza kanjani kubalulekile ekudaleni amasu aphumelelayo. Lokhu kuhlanganisa ukwazi ukuthi i-algorithm ye-Instagram inquma kanjani ukuthi yikuphi okuqukethwe okuboniswa kokuphakelayo kwabasebenzisi abahlukahlukene kanye nempumelelo yokusebenzisana kwabathonya, izindaba, nama-hashtag. Ngezansi amanye amathrendi wokumaketha ku-Instagram okungenzeka sikubone.

Izitayela zokuthengisa ze-Instagram

1. Okuqukethwe okunconyiwe kwe-AI

Okuqukethwe okunconywe yi-AI kuhlanganisa nokuhlaziywa kokuziphatha kwezithameli ngobuhlakani bokwenziwa, obube sekutusa okuqukethwe ngokusekelwe kulokho okuthakaselayo komsebenzisi othile. Ukuziphatha komsebenzisi kufaka phakathi amazwana, ukuthanda, nomlando wokuphequlula, ohlaziywayo ukuze bese kuqondiswa kabusha okuqukethwe okwengeziwe okuhlobene kubuyiselwe kubo. Izincomo zikhuphula ukusebenzelana kwamaklayenti futhi zisize ekwakheni ukwethembeka kwezithameli. Ukwengeza, ukwaneliseka kwamakhasimende kungase kuthuthuke ngokufinyelela emikhiqizweni eyenzelwe lokho abakuthandayo.

I-ChatGPT, isibonelo, isevisi ye-AI eyodwa ebambe iqhaza elikhulu ekunikezeni ulwazi mayelana nezitayela zakamuva zokumaketha ze-Instagram. Ukuhlaziya kwe-ChatGPT kokumaketha ku-Instagram kugqamisa ukubaluleka okukhulayo kokuqukethwe komuntu siqu, ukusetshenziswa okwandayo kokuqukethwe okubukwayo ekukhangiseni kwe-Instagram, kanye nokubaluleka okukhulayo kokuqukethwe okwenziwe umgqugquzeli. Ukwengeza, i-ChatGPT ibikezela ukuthi kuzoba nokuhlanganiswa okuqhubekayo kwezinhlelo zokuncoma ezinikwe amandla yi-AI kanye nobunye ubuchwepheshe bokumaketha.

2. Ukubekwa phambili kwama-reels

Ama-Reels amavidiyo afushane cishe amasekhondi angama-60 abasebenzisi abawadalayo futhi babelane ngawo ngesici se-Instagram's Reels. Ama-reels athole ukuthandwa, abe yingxenye ebalulekile ye-Instagram marketing canon.

Amabhizinisi abeka kuqala okuqukethwe kwe-Reels anethuba elingcono lokufinyelela izethameli ezibanzi njengoba amavidiyo asakazwayo evame ukuhumushela kubalandeli abaningi, ukuzibandakanya, nokuthengisa. Baphinde banikeze amabhizinisi amandla okudala okuqondanisa amavidiyo nemiyalezo yawo yomkhiqizo futhi akhe ukuxhumana okungcono nezithameli zawo.

3. Ama-meme wevidiyo

Ama-meme evidiyo iziqeshana zevidiyo ezimfushane ezisebenzisa izithombe ezihlekisayo noma ezihlekisayo kanye/noma umbhalo ukudlulisa umlayezo. Ziyabandakanya kakhulu, ziyabiwa, futhi zingahamba ngokushesha, zizenze ithuluzi elinamandla lamabhizinisi ukufinyelela isisekelo sabasebenzisi esibanzi. Ama-meme evidiyo akhulisa ukubonakala komkhiqizo ngokubonisa izwi lomkhiqizo nobuntu bakhe ngendlela ejabulisayo.

4. Ukuhlanganiswa okungcono nezici

Njengoba amabhizinisi efuna ukuthuthukisa i-Instagram ukuze akhuthaze imikhiqizo namasevisi awo, angazuza futhi ezicini ezihlukahlukene zesikhulumi, njengokuhlanganiswa kwe-e-commerce, okuvumela abasebenzisi ukuthi bathenge ngokuqondile kuhlelo lokusebenza. Ezinye izici ezisebenzisanayo ezifana nokuvota, imibuzo, nezitikha nazo zingasiza ekuhlanganiseni impendulo yomsebenzisi futhi kwandise ukuzibandakanya.

Zonke lezi zici zingasiza abadali bokuqukethwe ukuthi benze imali ngokuqukethwe kwabo endaweni yesikhulumi, kugqugquzele isizukulwane esisha sabagqugquzeli abazinikele ekudaleni okuqukethwe ukuze bakhe imikhiqizo futhi benze imali engenayo.

5. Ukuthenga bukhoma

Amabhizinisi angasebenzisa nokusakaza bukhoma ukukhombisa izimpahla namasevisi awo kuyilapho ethengisa ngesikhathi sangempela. Ukusakaza bukhoma kuxhuma amabhrendi nezithameli zabo futhi kuqhuba ukuthengisa, okuvumela amakhasimende ukuthi abone imikhiqizo isebenza, abuze imibuzo, futhi athenge. Lolu hlobo lokuzibandakanya okugxilile lukhuphula izinga lokuguqulwa, lukhulise ukuzethemba komsebenzisi, futhi lwakha lukhulu ukuqwashisa ngomkhiqizo.

6. Amathuluzi ezibalo

Amathuluzi okuhlaziya ayingxenye ebalulekile, kodwa kwesinye isikhathi efifizayo, yokumaketha kwe-Instagram. Lezi zinhlelo zokusebenza zivumela amabhizinisi ukuthi ahlaziye futhi alandelele idatha yokusebenza kwe-Instagram njengokufinyelela, amanani okuzibandakanya, kanye nokubalwa kwabantu kwezethameli.

Amabhizinisi ahlanganisa lawa mathuluzi athola ukuqonda okubalulekile kuzithameli zawo nokuziphatha kwawo, okusiza ukuthuthukisa isu labo lokumaketha le-Instagram. Kanye nokuhlinzeka ngemininingwane eqhutshwa yidatha nemiphumela elinganisekayo, lawa mathuluzi anikeza amabhizinisi umkhawulo wokuncintisana ngokuwasiza ukuthi ahlale enolwazi lwakamuva ngamathrendi akamuva okuthengisa e-Instagram.

7. Ubudlelwano bomkhiqizo

Ubambiswano lomkhiqizo lubandakanya ukusebenzisana phakathi kwemikhiqizo emibili noma ngaphezulu ukudala imikhankaso yokumaketha ehlanganyelwe ku-Instagram. Ubambiswano lungathatha izinhlobo eziningi, okuhlanganisa okuthunyelwe okuxhasiwe, okuqukethwe okunegama elihlanganyelwe, noma izipho ezihlanganyelwe ukuze kuzuze amabhizinisi abambe iqhaza.

Ubambiswano lungasiza futhi ekwandiseni ukufinyeleleka komkhiqizo kanye nobuqiniso ngenxa yamabhizinisi adala okuqukethwe okukhuluma ngqo nezithameli zawo, okuqhubekisele phambili nokukhuthaza ukuzibandakanya. Ukwengeza, ukusebenzisana phakathi kwemikhiqizo kungasiza ekwandiseni ubuciko, ngayinye ilethe umbono wayo ohlukile wokudala okuqukethwe okukhumbulekayo nokuhehayo.

8. Okuqukethwe okuthuthukisiwe

Okuqukethwe okuthuthukisiwe kungenye ithrendi yokumaketha esebenzisa iphromoshini ekhokhelwayo ukuze kukhuliswe ukubonakala nokufinyelela kokuthunyelwe kwebhizinisi. Ukukhokhela ukuze kuphromothwe okuthunyelwe kukhulisa okuqukethwe ukuze kufinyelele izethameli eziningi kunokuthunyelwa okuvamile.

Amathuluzi okukhangisa akhelwe ngaphakathi e-Instagram avumela amabhizinisi ukuthi akhethe isabelomali, izithameli eziqondiwe, kanye nobude besikhathi sokuphromotha. Leli su likhulisa ukusebenzelana nezithameli eziningi futhi lakha ukuqwashisa ngomkhiqizo endaweni yesikhulumi.

Isiphetho

Ukumaketha kwe-Instagram kuhlala kuvela futhi umthelela wako emabhizinisini ubalulekile. Amabhizinisi kufanele akhulise amathrendi akamuva emizamweni yawo yokumaketha ukuze ahlale ehambisana futhi exazulule. Baphinde babasize ukuthi baxhumane nezithameli zabo ezingeni lomuntu siqu futhi bakhe ukwethembeka nokwethenjwa, okuholela ekwandeni kokuthengisa.

Ukuze kusebenze kahle, amathrendi kufanele enzelwe ukuhlangabezana nezidingo zebhizinisi ngokusekelwe embonini ethile, izinjongo zebhizinisi, kanye nezithameli eziqondiwe elizama ukungena kuzo. Lokhu kudinga ukuguquguquka, ubuhlakani, kanye nokuzimisela ukusebenzisa ubuchwepheshe obusha engxenyeni yebhizinisi noma yomuntu ngamunye. Uma ungumnikazi webhizinisi, ungathola imikhiqizo efanelekile nethengekayo ukuze uqinise ukuthengiswa kwakho kwe-Instagram Chovm.com.