Ingabe uTemu Uphephile? Ukubuyekezwa Kobuhle Nobubi BePlatform ngo-2025

Maningi amathuba okuthi uzwe ngoTemu manje. Mhlawumbe kuvele esikhangisweni ngenkathi uskrola ezinkundleni zokuxhumana, noma umngane washo ukuthi banqamule kanjani igajethi yemfashini ngamadola ambalwa nje. Ngaphandle, iwebhusayithi ye-Temu ibonakala njengephupho lomthengi: amanani aphansi, ukuthunyelwa kwamahhala, nezinhlobonhlobo zemikhiqizo esukela ezimpahleni zasekhaya kuye kwezemfashini nangale kwalokho. Kodwa uma kukhona oke wangabaza ukucwila phakathi, akayedwa.

Njenganoma yini ebonakala inhle kakhulu ukuba yiqiniso, uTemu uphakamisa imibuzo. Ingabe abasebenzisi bangayethemba ngemali yabo nolwazi lomuntu siqu? Ingabe imikhiqizo izophila ngokuvumelana ne-hype? Lesi sihloko sihlola inkundla ukubona ukuthi iphephile yini njengoba isho.

Okuqukethwe
Izinto zokuqala kuqala: Uyini ngempela uTemu?
Ukubamba ngalawo manani aphansi
Ingabe uTemu usemthethweni?
Izinto ezi-4 okufanele zibhekwe uma kubhekwa ukuphepha kukaTemu
    I-1. Ukuthumela
    I-2. Ikhwalithi
    I-3. Insizakalo yekhasimende
    4. Ubumfihlo bedatha
Ingabe kukhona okufanele athenge eTemu?
Imicabango yokugcina: Ingabe uTemu uphephile?

Izinto zokuqala kuqala: Uyini ngempela uTemu?

I-Temu iyindawo yemakethe eku-inthanethi ethembisa ukonga okukhulu cishe kuyo yonke into. Iphethwe yi-PDD Holdings, inkampani efanayo ngemuva kwe-Pinduoduo, umdondoshiya emhlabeni we-e-commerce waseChina. Okwenza iTemu ihluke wuhlobo lwayo lwebhizinisi. Esikhundleni sokuthengisa imikhiqizo, ixhuma abathengi ngqo nabakhiqizi, inqamule umuntu ophakathi.

Ngaleyo ndlela igcina amanani ephansi kakhulu. Ngokuthumela izinto ngokuqondile kusuka ezimbonini (ikakhulukazi e-China), i-Temu igwema izindleko ezengeziwe ezibonwa abathengi nabathengisi bendabuko. Yize lokho kukuhle kumawallet abo, kungaholela ezikhathini zokuthumela, izindaba zekhwalithi yomkhiqizo, kanye nekhanda lensizakalo yamakhasimende.

Ukubamba ngalawo manani aphansi

Uyini umsebenzi ngamanani aphansi kaTemu? Kungenzeka kanjani ukuthi izinto zishibhe kangako? Ingabe aphephile ukuthenga? Impela, ukubona ikesi lefoni lika-US$ 2 noma ama-earbud angenantambo ka-US$ 5 kwenza noma ubani azibuze ukuthi umkhonyovu noma uzothola umkhiqizo onobuthi. Kodwa indaba iwukuthi, lawo manani angokoqobo.

I-Temu ithatha indlela eqondile-kusuka kumkhiqizi, enciphisa ngokuphelele ukuthengisa okuvamile. Yingakho amanani ayo engaba phansi kakhulu. Nokho, amanani aphansi eza nokuhwebelana okukhulu: ukuntuleka kwezinyathelo eziqinile zokulawula ikhwalithi.

I-Temu ayihloli ukuthi ama-oda omkhiqizo wabasebenzisi ayahlangabezana yini nezimfuneko zekhwalithi. Ngalesi sizathu, ezinye izinto zingamangaza abathengi, kanti ezinye zingadala ukudumala okukhulu, zikwenze kube ukugembula.

Isibonelo, abathengi bangathola kalula ukubuyekezwa kwabathengi abathola imikhiqizo eyenziwe kahle esebenze kahle. Ngokufanayo, bazothola nezindaba zezincazelo ezidukisayo, izinto ezisetshenziswayo ezingaqinile, nama-duds aqondile. Indlela engcono kakhulu yokwengeza lezi zingibe iwukuba ukhethe—iya kuphela emikhiqizweni enokubuyekezwa okuningi nezithombe zamakhasimende.

Umbuzo omkhulu: ingabe uTemu usemthethweni?

UTemu ukude nomkhonyovu. Isemthethweni ngo-100%, nakuba isu layo lokumaketha elihlaba umxhwele lenza inkundla izizwe ngenye indlela. Phela, kulula ukuzibuza ukuthi sonke leso sabelomali sivelaphi uma amanani eshibhile. Okungenani, abasebenzisi bangaphumuza izinkathazo ngokwazi ukuthi i-PDD Holding (inkampani enkulu nedayiselwa esidlangalaleni e-NASDAQ stock exchange) inkampani engumzali kaTemu.

Kodwa ngenxa yokuthi isemthethweni akusho ukuthi iphelele. UTemu uthola izikhalazo eziningi mayelana nezikhathi ezinde zokuthumela, izinkinga zokubuyiselwa imali, kanye nekhwalithi kangangokuthi ngisho neBusiness Business Bureau (BBB) ​​ifaka izikhalazo ezimbalwa ezivela kubathengi baseMelika.

Ngakho-ke uTemu angase angabi umkhonyovu, kodwa futhi akuphucuziwe. Kuyenzeka uthole okuningi (ikhwalithi enhle ngentengo ephansi), kodwa abasebenzisi kungase kudingeke bambe ukungcola okuningi ukuze bafike lapho.

Izinto ezi-4 okufanele zibhekwe uma kubhekwa ukuphepha kukaTemu

I-1. Ukuthumela

Into eyodwa abasebenzisi okudingeka bayazi ngeTemu ukuthi ukuthumela akuyona isudi yayo eqinile. Ngenkathi inkundla inikeza ukuthunyelwa kwamahhala kuma-oda amaningi, ungalindeli izikhathi zokulethwa kwezinga le-Amazon. Njengoba izinto eziningi zithunyelwa zisuka e-China, kungathatha noma yikuphi ukusuka emasontweni amabili kuya ngaphezu kwenyanga ukuze iphakethe lifike.

Lokhu kuyakhungathekisa ikakhulukazi uma abasebenzisi besetshenziselwa ukuthunyelwa kosuku olulodwa noma kwezinsuku ezimbili kusuka ezisekelweni ezifana ne-Amazon. Abantu kufanele bathenge eTemu kuphela uma bengajahile. Uma bedinga okuthile ngokushesha, cishe akuyona inketho engcono kakhulu.

I-2. Ikhwalithi

Okubi kakhulu kukaTemu ukungahambisani kwekhwalithi yomkhiqizo. Ngenxa yokuthi inkundla ithembele kubathengisi bezinkampani zangaphandle, asikho isiqinisekiso sokuthi lokho oku-odwa ngabasebenzisi kuzohlangabezana nabakulindele. Ezinye izinto ziyizimpahla ezinhle eziphikisana nekhwalithi yezinye izindlela ezibiza kakhulu. Abanye… hhayi kakhulu.

Nasi isibonelo: Othile wa-oda ijezi kuTemu elibukeka lilihle ezithombeni. Lapho ifika, impahla yayiklwebha, umthungo wawungalingani, futhi wawungabonakali sengathi ukhangisiwe. Ngakolunye uhlangothi, omunye umsebenzisi wa-oda isethi yezitsha zasekhishini ngemali engaphansi kuka-US$ 10 futhi wamangala ngendlela ezaziqine ngayo.

I-takeway? Yenza ucwaningo. Hlola ukubuyekezwa nezithombe ezivela kwabanye abathengi, futhi unamathele emikhiqizweni enezilinganiso eziphezulu. Uma into ingenazo ukubuyekezwa, kuhle ukuthi uyeqe.

I-3. Insizakalo yekhasimende

Inkonzo yamakhasimende ingobunye ubuthakathaka bukaTemu. Ngenkathi abanye abathengi bebenolwazi oluhle lokuxazulula izinkinga, abanye baye babhekana nokulinda isikhathi eside nezimpendulo ezingasizi. Ungalindeli ukulungiswa okusheshayo uma i-oda lingahambi kahle.

Uma sekushiwo, iTemu iseyinkundla entsha uma kuqhathaniswa, ngakho-ke kunethemba lokuthi ukusekelwa kwayo kwamakhasimende kuzothuthuka njengoba ikhula. Okwamanje, isineke siyisihluthulelo.

4. Ubumfihlo Bedatha

Le ngxenye yilapho izinto ziba muncu khona. Njenganoma iyiphi isayithi ye-e-commerce, i-Temu iqoqa idatha yomuntu siqu (Igama, ikheli, imininingwane yokukhokha, nomlando wokuphequlula). Kodwa-ke, ngenxa yokuthi inkampani yaseShayina ingumnikazi weTemu, abanye bakhathazeka ngokuthi inkundla ingagcina kanjani futhi yabelane ngedatha yayo nabantu besithathu.

Abukho ubufakazi bokuthi iwebhusayithi ye-Temu (noma uhlelo lokusebenza) ayiphathi kahle idatha yomsebenzisi, kodwa inqubomgomo yayo yobumfihlo ayibonakali kahle. Uma abasebenzisi bekhathazekile ngobumfihlo, bangathatha izinyathelo zokuzivikela. Enye inketho iwukusebenzisa indlela yokukhokha njenge-PayPal, enezela ungqimba olungeziwe lokuphepha futhi igweme ukwabelana ngolwazi lomuntu siqu oluningi kunalokho okudingekile.

Ingabe kukhona okufanele athenge eTemu?

Kuya ngokuthi abasebenzisi bafuna ini. Uma bethanda ukuzingela izinto ezithengiswayo futhi bengenandaba nokungabikezeli, i-Temu ingaba indlela ejabulisayo yokuthola amadili amahle. Kodwa-ke, uma bekwazisa ukuthunyelwa okusheshayo, ikhwalithi engaguquki, kanye nenkonzo yamakhasimende engenazinkinga, bangase bafune ukunamathela ezisekelweni ezisungulwe kakhulu njenge-Amazon noma i-Walmart.

Imicabango yokugcina: Ingabe uTemu uphephile?

Ngakho-ke, ingabe uTemu uphephile? Ngokwengxenye enkulu, yebo. Inkundla isemthethweni, futhi abathengi abaningi baye baba nakho okuhle. Kodwa ayiphelele. Izingozi zibandakanya izikhathi ezinde zokuthumela, ikhwalithi yomkhiqizo engahambisani, kanye nesevisi yamakhasimende engabazekayo.

Uma abathengi benquma ukuzama iTemu, kufanele bathenge ngobuhlakani. Kufanele baqale kancane, bafunde izibuyekezo, futhi bavikele imininingwane yabo siqu. Bangajabulela ukonga kukaTemu ngokucophelela—ungalindeli nje ukuthenga okunethezekayo.