Kulesi siqephu esikhuthazayo se-podcast ye-B2B Breakthrough, usokhaya u-Ciara Cristo uhlala phansi no-Natalie Jacob, umsunguli we-Etymology Jewelry, ukuze bathole ingxoxo enokuqonda mayelana nohambo lwakhe lwebhizinisi. Kusukela emlandweni wakhe kwezobuciko obuhle kuya ekwakheni ibhizinisi lobucwebe elisimeme, u-Natalie wabelana ngendlela uthando lwakhe lokusungula nokuzibophezela ekusimameni okulolonge ngayo umkhiqizo wakhe kanye nemiklamo emisha eyenze ubucwebe be-Etymology lwaba impumelelo.
Okuqukethwe
Kusukela kwezobuciko ezinhle kuya ekuklanyweni kobucwebe
Ingqikithi ye-Etymology Jewelry
Ukuzulazula ku-landscape yomthombo
Ukuxhumana namakhasimende
Ukugcina inzuzo kanye nezinselele zokuzulazula
Ngibheka phambili
Kusukela kwezobuciko ezinhle kuya ekuklanyweni kobucwebe
Uhambo lukaNatalie lokungena kwezamabhizinisi lwalungajwayelekile. Njengomfundi wasekolishi, wahlola izindlela ezehlukene zokudala kodwa wagcina esedonseleka ekwenzeni ubucwebe. Lolu thando lwaphenduka ibhizinisi elichumayo njengoba u-Natalie ethola injabulo yokwenza ubuciko obugqokekayo obuzomvumela ukuthi abelane ngendaba yakhe yobuciko nomhlaba. Uncoma impumelelo yakhe eningi ekwamukeleni inqubo yokudala kanye nokuvumela ukuqonda kwakhe ukuthi kumqondise njengoba engena kwezamabhizinisi.
Ku-podcast, u-Natalie ubheka indlela ayengenaso isiqiniseko ngayo ekuqaleni ngokuthi ubuciko bakhe buzothatha luphi uhlangothi. Kodwa njengoba izingcezu zakhe ziqala ukuzwakala kumakhasimende, waqaphela ukuthi ubizo lwakhe lwangempela lwalusekudaleni ubucwebe obuhle, obenziwe ngezandla. “Xoxa eyakho indaba, futhi uzothandeka,” uyabelana, egqamisa ukubaluleka kokuhlala uthembekile kuwena kokubili ebhizinisini nasemizamweni yokudala. Lesi simiso esiyisiqondiso besilokhu sihlala njalo kulo lonke uhambo lwakhe, simsiza ukuthi adlule ezinseleleni futhi athole impumelelo.
Ingqikithi ye-Etymology Jewelry
Ubucwebe be-Etymology baziwa ngenhlanganisela yabo ye-vintage charm nobuhle besimanje. Ucezu ngalunye luklanywe ngokucatshangelwayo futhi lwenziwe ngobunono ngesandla. U-Natalie uyaziqhenya ngokuzibophezela kwakhe ekusimameni, eqinisekisa ukuthi ucezu ngalunye luhlanganisa izinto ezigaywe kabusha, ezenziwe ngamabhayisikili, noma zohwebo ngokungenzeleli. Lena akuyona nje indlela yakhe yokunciphisa udoti kodwa futhi iyindlela yokwenza ubucwebe obuyingqayizivele ngendaba ngemuva kwayo yonke into.
UNatalie uchaza inqubo yakhe yokuklama njengeqhutshwa izinto azitholayo. Ngokuvamile eqala ngezinto eziyisisekelo ezitholakala ezitolo ezithengisayo noma ezinkundleni zokuxhumana ezifana ne-Chovm, ubheka ugqozi ezintweni ezingavuthiwe, zemvelo—njengezingcezu ze-amethiste noma ubuhlalu bakudala. Lezi zinto zibe seziguqulwa zibe izingcezu zohlobo olulodwa ezibonisa umbono wakhe wokudala. Inqubo iwukulinganisa kokusebenza kanye nobuciko, nokusimama kuhamba phambili kuyo yonke imiklamo.
Ukuzulazula ku-landscape yomthombo
Izinto zokwakha zidlala indima ebalulekile ebhizinisini lika-Natalie, futhi wabelana ngemininingwane ebalulekile yokuthi ubhekana kanjani nalo. I-Chovm.com isiphenduke ithuluzi elibalulekile kuye uma kuziwa ekutholeni izinto zekhwalithi ephezulu ngobuningi. Kumvumela ukuthi athole lokho akudingayo ngokungaguquki, iqinisekise ukuthi angakwazi ukugcwalisa ama-oda ama-wholesale amakhulu ngaphandle kokwehliswa kwekhwalithi.
Nakuba egcizelela ukubaluleka kokuthola usizo kubahlinzeki abathembekile, u-Natalie futhi uthola ugqozi ngalezi zinkundla, ethola izinto ezintsha ezimbangela ukuba asungule ubuhlakani bakhe. Ngokwesibonelo, wabelana ngokutholwe okujabulisayo kwezingcezu ze-amethiste eluhlaza, enikeza ubuhle obungavamile, bemvelo ayengakaze babubone ngaphambili. Leli tshe eliyigugu elingalindelekile liholele ekwakhiweni kocezu olumangalisayo lobucwebe olugqamisa ubuhle bezinto eziphilayo.
Kodwa-ke, ukuthola usizo kubahlinzeki bomhlaba kuza nezinselelo zakho. U-Natalie uxoxa ngokubaluleka kokuxhumana okucacile kanye nesidingo sokuxoxisana ngemibandela ukuze kuqinisekiswe ukulethwa ngesikhathi. Kungakhathaliseki ukuthi ukuxoxisana ngezintengo noma ukubeka izinsuku zokugcina zama-oda athengwayo, uqinisekisa ukuthi uhlala ekulungele ukuhlangabezana nezidingo zeklayenti lakhe kuyilapho egcina ubuqotho bemiklamo yakhe.
Ukuxhumana namakhasimende
Nakuba ukuba khona kuka-Natalie ku-inthanethi kumsize ukuba andise uhlobo lwakhe, uthola ukuthi ukuzizwisa kokuthengisa komuntu mathupha kubalulekile ukuze ahlale exhumene namakhasimende akhe. Uhlanganyela injabulo yakhe emibukisweni yezandla nasezimakethe lapho amakhasimende esabela ngentshiseko emsebenzini wakhe. Lokhu kuxhumana okuqondile kunikeza impendulo esheshayo futhi kuyamkhuthaza ukuthi aqhubeke nokusungula umugqa wakhe womkhiqizo.
Ngokushesha uNatalie uveza ukuthi nakuba ubucwebe bakhe buhlukile, ulwela ukubugcina bungeneka. Amakhasimende kufanele azizwe ejabulile ukugqoka izingcezu zakhe ngaphandle kokuzizwa egajwe wubukhazikhazi. Kungakhathaliseki ukuthi idizayini encane noma isitatimende esinemininingwane eminingi, ufuna amakhasimende akhe azizwe eqiniseka futhi ekhululekile kubucwebe bakhe.
Ukugcina inzuzo kanye nezinselele zokuzulazula
Njengosomabhizinisi abaningi, uNatalie ngezinye izikhathi ubhekana nenselele yokulinganisa ubuhlakani bakhe namaqiniso okuqhuba ibhizinisi. Ngezikhathi lapho egcwalisa imiyalo emikhulu, uyavuma ukuthi uzizwa ekhathele ngobuciko. Kodwa-ke, ukuxhumana kwamakhasimende ngokuvamile kuvuselela uthando lwakhe. Isibonelo, isicelo sakamuva sezintelezi zabashayeli bamaloli afakwe izikhwama, eziphindeka kabili njengamaketango okhiye nezintelezi zezikhwama, sigqugquzele u-Natalie ukuthi adizayine umkhiqizo omusha ohlangabezana nezidingo zeklayenti lakhe kuyilapho egcina amajusi akhe okudala egeleza.
U-Natalie wabelana ngokuthi ukwazile kanjani ukuhlala enza inzuzo ngokugxila emakethe yensimbi eshintshayo kanye nezinto zokuhlonza ngobuningi, okumsiza ukuthi alondoloze ibhalansi phakathi kwezindleko nekhwalithi. Amapulatifomu afana ne-Chovm amvumela ukuthi athenge izinto ngamanani amakhulu, aqinisekise ukuthi anganikeza amanani ancintisanayo ngenkathi ehambisa imikhiqizo yekhwalithi ephezulu kumakhasimende akhe.
Iseluleko sakhe kosomabhizinisi abasafufusa silula kodwa sinamandla: “Qhubeka. Qhubeka ukwenze. Qhubeka nokushaya i-pavement." Ngokuhlala ethembekile emizweni yakhe yobuciko kanye nokugxila ekuzinzeni, u-Natalie uyaqhubeka nokukhulisa ibhizinisi lakhe kuyilapho ehlala egxile kuzindinganiso zakhe.
Ngibheka phambili
Njengoba inkathi yamaholide isondela, u-Natalie wabelana ngenjabulo yakhe ngokwandisa ubukhona bomkhiqizo wakhe kuzilungiselelo zegalari kanye nezitolo zemnyuziyamu. Ubheke ngabomvu amathuba azayo kodwa uhlala ezibophezele ekugcineni inkululeko yokudala emvumela ukuthi asungule izinto ezintsha.
Sengiphetha, u-Natalie ubheka indlela uhambo lwakhe njengeciko nosomabhizinisi olumenze ngayo ukuthi ungubani namuhla. Uthando lwakhe lokusungula izinto, ukuzibophezela ekusimameni, kanye nokuqina lapho ebhekene nezinselelo kuwubufakazi bamandla okulandela inkanuko yomuntu.
Ukuze uthole okwengeziwe mayelana nobucwebe be-Etymology futhi uhlole imiklamo emangalisayo ka-Natalie, vakashela iwebhusayithi yakhe kokuthi etymologyjewelry.shop.
