Isimo sezulu esibi kakhulu, ukuqwashisa ngokulimala kwelanga, nothando lwe-Y2K nostalgia kubuyisela ukushuka kwelanga ngendlela enkulu. Abantu balandela lokho kukhanya unyaka wonke kodwa ngaphandle kokulimala kwesikhumba. Umkhuba usushintshela ekunakekelweni kwesikhumba "prejuvenation", lapho imikhiqizo yokushuka ngaphandle kwelanga manje faka izithako ezisebenzayo eziphatha isikhumba ngempela ngenkathi zinikeza abasebenzisi lokho kubukeka kwebronze.
Ngamafomula afakazela umswakama futhi ahlala isikhathi eside, izikhumba ezifaka ubufakazi bokudlulisa zidingeka kakhulu kunangaphambili. Abathengi baphinde bathande imikhiqizo ebavumela ukuthi benze izinto eziningi, njengabashuki basebusuku, ama-faux freckles, nama-tan contouring tan. Intshisekelo ye-TikTok ku-#FakeTan iyakhula, ikhula ngokushesha kunonyaka odlule, okufakazela ukuthi lena akuyona nje imfashini yesizini. Ukushukwa kwelanga okungenalanga sekuqala unyaka wonke, ukusetshenziswa kwe-US self-tan cishe kuphindwe kabili kusuka ku-8% kuya ku-13% phakathi kuka-2023 no-2024.
Nakhu ukubheka ukuhlaziywa kwe-WGSN's TikTok ku-boom yokushukwa kwelanga ngaphandle kwelanga kanye nezitayela ezine ezifakazela ukuthi isibuyile ngokugcwele ngo-2025.
Okuqukethwe
Izitayela ezi-4 ezibalulekile ze-boom yokushuka ngaphandle kwelanga ngo-2025
Ukushuka ngaphandle kwelanga: Abashayeli aba-5 abaphusha lo mkhuba
Ukuhlanganisa
Izitayela ezi-4 ezibalulekile ze-boom yokushuka ngaphandle kwelanga ngo-2025
1. Izinhlobonhlobo zokushukwa kwesikhumba
Abathengi banxanela abashuki bemisebenzi eminingi abenza okungaphezu nje kokunikeza ukukhanya—bafuna izinzuzo ze-skincare abangazifaka kalula ezimisweni zabo zansuku zonke. Ithrendi "yokwenza isikhumba" iphusha imikhiqizo yobuhle ukuthi yakhe imikhiqizo yokushuka eyingxube enezinzuzo ze-skincare. Thatha uJames Read's Self Glow wase-UK, isibonelo. Ihlanganisa ukunakekelwa kwesikhumba nokushukwa, isebenzisa izithako ezifana namakhowe abilisiwe kanye ne-hyaluronic acid ukondla isikhumba ngenkathi i-bronzing.
Njengoba kukhula ukuqwashisa ngokulimala kwelanga, kunendawo eyengeziwe yokushukwa kwemikhiqizo ehlinzeka ngokuvikelwa elangeni. Bheka amaconsi e-bronzing e-brand yase-Australia i-Ultra Violette's Super Glow-isibonelo esihle sendlela i-sunscreen ecwebezelayo ethrenda ngayo, nezinkundla zokuxhumana zibhuza 91% unyaka nonyaka ngo-May 2023.
Abathengi banamuhla abanolwazi bafuna ukwazi kahle ukuthi izithako zabo zivelaphi, ikakhulukazi i-DHA. Ukwakhiwa kwemvelo noma okungenayo i-DHA kuzodingeka. E-France-based By Terry's Tea to Tan isebenzisa itiye elimnyama njenge-ejenti yokushuka, ehlinzeka ngama-antioxidants ukuvikela isikhumba ekucindezelekeni kwemvelo.
Cabanga ngokudala ukwakheka "kokukhanya kwelanga ebhodleleni" okunikeza ukukhanya nempilo enhle yelanga ngaphandle komonakalo. Izithako ezingukhiye? I-Vitamin C, i-vitamin D, nama-antioxidants. I-Drunk Elephant's Antipollution Sunshine Drops ihlanganisa ngisho ne-chronocyclin, isithako esihlakaniphile silingisa imiphumela kavithamini D.
2. Amafomethi we-Next-gen tan namathuluzi
Imikhiqizo yokushuka ehlakaniphile namathuluzi amasha enza kube lula ukuthi abantu bathole ama-tan ekhwalithi ye-salon ekhaya. I-Airbrush tech ihola phambili ku-#AtHomeBeauty, ikulethela amathani afuthoza ochwepheshe endlini yakho yokugezela. I-COMMIS yokuqala yase-Swedish ingaphambi komdlalo ngedivayisi ye-nano-mist elungele ukuhamba esebenzisa amaphilisi agcwaliswe ngaphambilini efomula yokuzithambisa kancane kancane.
Kepha masibe ngokoqobo, akuyona yonke imizamo yokushukwa kwasekhaya eyimpumelelo—#I-TanFails ku-TikTok kufakazela lokho! Kukhona ithuba elikhulu lama-tans okulula ukuwafaka nokuwasusa. Thatha i-Tan Remover ye-Rose & Caramel yamasekhondi angu-60 njengesibonelo esihle.
Njengoba inkambiso "yesondlo ephezulu eyenziwe yesondlo esiphansi" ikhula, ukuhlanganisa amafomula e-self-tan nezimonyo ezihlala njalo kuthola ukuduma. Cabanga ngamapeni ama-freckle namabhulashi e-kabuki, okuvumela abantu ukuthi basungule ngokukhazimula kwabo.
Isihluthulelo sokusebenzisa lo mkhuba ukwenza ukushuka kufinyeleleke. Nikeza ngamathuluzi asebenziseka kalula afana namabhulashi e-ergonomic kabuki, ama-tanning mitts, nezifutho ze-nano-mist ezimema abasebenzisi abasha ukuhlola isigaba. Isibonelo, ithuluzi le-SkinnyTan le-back applicator liyisixazululo esihlakaniphile salezo zindawo okunzima ukufinyelela kuzo.
Abathengi futhi bathanda ama-tan akhayo nawashwayo. Amafomula angasindi anyamalala ngokwemvelo noma ahlanjululwe kalula—njenge-Bali Body's Self Tan Body Milk emunca ngokushesha i-Self Tan Body Milk—alungele labo abafuna ukufakwa ngaphandle kwengxabano.
3. Umbala ohlanganisayo futhi owenzeka ngokwezifiso
Isidingo esikhulayo sokushukwa kwesikhumba ngaphandle kwelanga okubandakanya wonke umuntu sivula amathuba amakhulu ezinkampani ukubhekelela amathoni esikhumba anothe nge-melanin. Ku-TikTok, abadali sebevele bahlola imikhiqizo ehamba phambili ye-#BlackGirlTan. Isekelwe e-US @bey.janvier, ngokwesibonelo, iye yaqina Ukubukwa kwezigidi ezingu-2.9 ukwabelana ngohlelo lwakhe lokuzishukela, okufakazela ukuthi kukhona indlala yangempela kule makethe enganakiwe.
Abantu abanesikhumba esicebile nge-melanin basebenzisa ukushuka kwelanga ukuze bakhulise ukukhanya kwabo futhi bushelelezi ukungapheleli kwabo. Inkampani yase-US i-Deeper iyakhuphuka ukuze igcwalise lesi sikhala ngokukhululwa kwayo okuzayo, ithembisa "ukumbozwa komzimba okulungele isikhumba sakho kanye nezingqinamba zayo."
Amabhrendi adinga ukungena ebhodini futhi anikeze ngemikhiqizo yazo zonke izinhlobo zesikhumba. I-Bondi Sands yase-Australia yenza lokho kanye ngobubanzi bayo be-Technicolor, obusebenzisa ubuchwepheshe be-Dermachromatic Color Technology ukuze kuthuthukiswe yonke into kusukela kumathoni esikhumba alungile kuya ajulile.
Imikhiqizo kufanele futhi ihlole imikhiqizo yabo ezinhlobonhlobo zesikhumba futhi icabangele ngokucophelela. Ama-shades aluhlaza apholile angamelana ne-orange esikhumbeni esihle kakhulu, kuyilapho i-violet yenza izimangaliso, ifudumeza amathoni omnqumo.
Futhi ukwenza kube ngokwakho kuyisihluthulelo! Abathengi bafuna ukulawula ukujula nethoni yabo. I-Glow Dry Australia, isibonelo, isebenzisa ubuchwepheshe bokulawula ukuhlanza okunezendlalelo eziningi, okuvumela abasebenzisi ukuthi bageze ngesikhathi esifanele somthunzi wabo omuhle.
4. Ukushuka ukuzizwa kumnandi
Ukushuka ngaphandle kwelanga kuzoba inketho yokuya phambili, yokuzizwa kahle nazo zonke izinzuzo zemizwa ngo-2025. Naphezu kokuqaphela okukhulayo kuka-Gen Z ngokuguga ngaphambi kwesikhathi, ukusetshenziswa kwe-sunbed kusakhula—Owesifazane oyedwa kwabangu-1 wase-UK yisebenzisele lokho kukhulisa ukuzethemba. Kodwa nansi into: amabhrendi nabakhangisi kufanele bababonise ukuthi ukushuka ngaphandle kwelanga kuyindlela ephephile, ephakamisayo. Thatha i-Australian Glow, isibonelo. Umugqa wethegi wabo usho konke: "Yonke imizwa, akukho nelanga."
Ukuwina okukhulu kwekusasa? Ukuqamba okusha kubuchwepheshe bephunga kwenza kube lula ukufihla lelo phunga le-DHA elishoyo. Amakha okunethezeka afakwa kumafomula, aguqule konke ukushukwa kube okuthile okukhethekile. Isibonelo, i-Violet Perfume Self Tan Mousse ka-Freshly Baked's Violet Perfume ihlanganisa i-jasmine, i-cashmere, namanothi e-amber—okwenza i-tan yomthengi ithandeke ngendlela ephephile.
Ngisho nezinkampani ezithaka imithi zisebenzisa izithako zemvelo ezithuthukisa ukukhiqizwa kwe-melanin ngaphandle kwelanga. Ucwaningo lukaGivaudan bathole ukuthi u-80% wabathengi be-US Gen Z bafuna imikhiqizo yobuhle enethonya elihle isimo sabo sengqondo. Isithako sabo se-Neuroglow senza lokho kanye ngokwandisa i-beta-endorphin, uvithamini D, namazinga e-oxytocin.
Imikhiqizo ingenza ukushuka kwelanga kukhange nakakhulu ngokugxila kumiklamo ejabulisayo, eqhutshwa izinzwa. Cabanga ngamajeli, ama-mousses, nezinkungu. Bhanqa le mibhalo emisha ne-retro nostalgia efana ne-Vacation, ehlanganisa iphunga elimnandi ne-SPF nobuchwepheshe bayo bokushuka.
Ukushuka ngaphandle kwelanga: Abashayeli aba-5 abaphusha lo mkhuba
1. Ukushisa komhlaba wonke
Njengoba amazinga okushisa elokhu ekhuphuka futhi ukuchayeka kwe-UV kukhuphuka, abantu abaningi babheke ethunzini. Ochwepheshe baphinde baxhumanise ukunyuka kokushisa komhlaba wonke kanye nokwanda kwezigameko zomdlavuza wesikhumba. Ngo-2023 kuphela, i-US yabona 186,000 ukuxilongwa okusha kwe-melanoma. Ngakho-ke, lokhu kukhathazeka kuqhuba isidingo sezixazululo ezengeziwe zokuvikela ilanga nokugxila ekungangeni elangeni eliqondile.
2. #BeautyRegulation
Imithetho eqinile mayelana ne-ejenti yokushuka i-DHA (dihydroxyacetone) izoqala ukusebenza, ikakhulukazi eYurophu, futhi i-US isiqala ukulandela. Yize ingazange ibe nomthelela omkhulu ekwakhiweni kwayo, ivusa izingxoxo ezintsha mayelana nezinye izindlela ze-DHA ukuze uthole umuzwa wokushuka ophephile.
3. Ukusebenza kwemisebenzi eminingi
Abathengi bafuna okungaphezu nje kokungabi nelanga—bafuna imikhiqizo eyenza konke. Isidingo esikhulayo sezixazululo ezisebenziseka kalula siphusha imikhiqizo ukuthi yakhe abashuki abangenalanga abanikeza ukukhanya kwemvelo futhi banikeze izinzuzo ze-skincare nokuvikelwa elangeni. Ukusebenza yikho konke lapha.
4. Izigebengu zokushuka
U-Alpha no-Gen Z baba nobuciko ngezinqubo zabo zokushukwa. Kusukela kuma-faux freckles kuya ku-tan contouring, basebenzisa imikhiqizo ngezindlela amabhrendi angakaze azicabange. Lokhu kuvula isikhala semikhiqizo emisha edizayinelwe ukuhlangabezana nalawa mathrendi ajabulisayo, okuhlola.
5. #BlackGirlsTan
Imikhiqizo yokushuka kwesikhumba esinothe nge-melanin ekugcineni iyathandeka. Abathengi bafuna izinketho eziqondene nawe ezifiphalisa ukungapheleli futhi zithuthukise ukukhanya kwabo kwemvelo. Amabhizinisi kufanele alindele isidingo esengeziwe semikhiqizo ebhekelela ukujula kwesikhumba, okuthuthukisa ukuzethemba nokukhazimula.
Ukuhlanganisa
I-2025 izogxila ekwakhiweni kwemikhiqizo abantu abafuna ukuyisebenzisa ngempela ngokuyenza ibukeke imangalisa, enezinto ezinomsoco kanye nephunga elimnandi elizwakala limnandi ngaphakathi nangaphandle. Kodwa-ke, abanye abantu ngokungangabazeki bayokuthola kusabisa ukuzikhukhumeza. Amabhizinisi angasiza ngamavidiyo wokufundisa anemininingwane ahamba ngawo kuwo, kanye namathuluzi asebenziseka kalula nawe-ergonomic.
Okokugcina, abathengisi kufanele bacabangele lokho amakhasimende abo angase aphuthelwe kukho ngokuhlala emthunzini kaningi. Ngemuva kwalokho, kufanele banikeze ngemikhiqizo egcwalisa lezo zikhala, njengamapeni ama-freckle, izinketho ezifakwe uvithamini D, kanye nokwenziwa ukuze uzizwe ulungile. Khumbula lawa mathiphu ngenkathi ugcina lezi zindlela ezine zokuthengisa okwengeziwe ngo-2025.
