Izimonyo ngo-2025: 6 Amathrendi Abalulekile Okufanele Uzazi

Ngemiklamo emisha nemisha yomkhiqizo ehlanzekile nenempilo, isimo semboni yobuhle siyashintsha. Mayelana namathrendi okufanele uwabheke, izinhlobo eziningi zemikhiqizo zizobeka phambili ukwakheka kwe-vegan, ukutholakala nokupakishwa okusimeme, amaqoqo ahlanganisiwe, nobuhle obukhuthazwe yi-metaverse. Le ndatshana ichaza kabanzi ngalawa maphuzu abalulekile ukusiza izinkampani zisebenzisa amasu alungele abathengi azothuthukisa ukukhanga kwazo, azivumele ukuthi zihlale ngaphambi kwamathrendi aqagelwa kuze kube u-2025.

Okuqukethwe
Imboni yobuhle eshintsha njalo
6 izitayela zobuhle eziholela esikhathini esizayo
Amandla azochaza ikusasa lezimonyo

Imboni yobuhle eshintsha njalo

Izindinganiso zobuhle ezikhona kanye nokuziphatha kuzoqhubeka nokuhlolwa njengoba samukela intuthuko yezobuchwepheshe. Amabhrendi kufanele azivumelanise nezimo, asungule, ahlole, futhi asebenzise ubuchwepheshe ukuze abhekane nenselele.

Ngaphandle kokuwohloka komnotho, imboni yezimonyo yomhlaba wonke kulindeleke ukuthi ikhule ngenani lokukhula elihlanganisiwe lonyaka (CAGR) 5.2% kuya ku-US $ 50.28 billion ngo-2028. Ngokusho kweqembu le-NPD, i-lipstick iyisigaba esikhula ngokushesha esigabeni sezimonyo, ukuthengiswa kukhuphuke ngo-48% kuya ku-US $ 222.2 million ngo-2022.

Ngakho-ke funda ukuze ufunde ngokhiye izimonyo izitayela lokho kuzobusa imakethe ngo-2025.

6 Izitayela zobuhle eziholela esikhathini esizayo

Ukunyakaza kobuhle okugqamile nokuhlanzekile

Imikhiqizo yobuhle evumela abasebenzisi ukuthi bahlole imibala, njengamaphalethi anemibala e-pigmented ethuthukisiwe, izobona ukukhuphuka kokusetshenziswa. Njengoba amabhrendi amaningi eshintshela kuzimonyo ezifakwe ku-skincare, konke ama-palettes ombala, okuhlanganisa odayi nezingulube, kuzokwenziwa ngezithako zemvelo ezingenawo amakhemikhali ayingozi. Ezinye izinkampani sezivele zenze ushintsho ngokunikeza imibala yezindebe eyenziwe nge-Phyto pigments esekelwe esitshalweni kunodayi bokwenziwa.

Kuzoba nokwanda kobuhle obungeyona bendabuko obuphefumulelwe ubuhle be-meta-face, ngemihlobiso ekhanyayo nemibala ye-chromatic ehamba phambili. Lokhu kubukeka okufanele isitatimende kuzovama kakhulu njengoba izinkampani eziningi zamukela ushintsho futhi zihlinzeka ngezimonyo ezivumela abasebenzisi ukuthi bakhe ukubukeka okugqugquzelwe ubuhle bomhlaba wedijithali.

Imikhiqizo ehlanganisa ubuhle obuhlanzekile nobuhle besimanje izogqama kakhulu, njengama-eyeshadow e-vegan ane-pigment ephezulu ngamathoni agqamile, ama-metallics nama-matte finishes, kanye ne-creme. ukugqamisa nge kucwebezela amazwi aphansi.

Izimonyo ezihlanzekile kufanele zihambisane nokupakishwa okuhambisana nemvelo, njengoba abathengi baya ngokuya bekhetha ukupakishwa okugalelayo, okusebenziseka kabusha, noma okugaywa kabusha. I-Axiology ihlinzeka ngezivalo ze-lip balm ezingenalutho, kuyilapho i-Rose Inc ihlinzeka vegan imibala yezindebe emaphaketheni angaphinda agcwaliseke futhi asebenziseke kabusha.

Amakhasimende azofuna izitifiketi zemikhiqizo yobuhle athi injalo ahlanzekile ngoba bafuna isiqiniseko emithonjeni ehloniphekile. Ngaphezu kwalokho, amaphalethi anemibala eshintshashintshashintshashintshashintshayo enikeza yonke indawo i-glam azosekela imbangela eqhubekayo esikhathini eside.

Ubuhle obuphefumulelwe emkhathini

Ukuthatha inkomba yobuhle obukhuthazwe yi-metaverse, izimonyo ezithola ugqozi oluvela endaweni yonke zizothola amathuba amasha emakethe. Njengoba ezokuvakasha zasemkhathini ziba ngokoqobo, amabhrendi acabanga phambili azokwamukela umqondo futhi athuthukise imiklamo yobuhle yamasu afanele zonke izinhlobo zokuhamba.

Noma ukuhamba emkhathini kuyisigaba sokunethezeka se-niche, kukhuthaza amabhrendi ukuthi athuthukise ukwakheka okusha ngokuhamba kwesikhathi. U-Estee Lauder, isibonelo, wethula amabhodlela ayishumi okhilimu wawo wobuso emkhathini esebenzisa umkhumbi-mkhathi we-NASA ukuze asekele futhi athuthukise iziteshi zezentengiselwano zasemkhathini.

Amabhrendi athuthukisa izixazululo ngokusekelwe emikhawulweni yokuhamba emkhathini azophumelela. Isibonelo, i-Allyoop inikeza a ngaphandle kwe-smudge futhi kungangeni manzi I-eye shadow induku equkethe amafutha emvelo okuvala umswakama kanye neswab egcwele uketshezi ekhipha izimonyo esiqongweni ukuze kukhishwe izimonyo.

Imikhiqizo engenamanzi efana nezisusa izimonyo ezingadingi ukusetshenziswa kwamanzi izothola ukuduma. Ngaphezu kwalokho, ama-swatches e-cosmetic alungele ukuhamba afaka umbala ngokushesha ezivaloni azothandwa. Okokugcina, ubuhle obuphefumulelwe emkhathini obufana nobuhle be-rem ye-Space-themed ka-Ariana Grande nakho kuzofika phezulu.

I-makeup encane

Abathengi bazokhangwa yizimonyo ezibeka impilo yesikhumba kuqala futhi hybrid izimonyo enikeza isimiso yonke imizuzu embalwa. Lokhu kungenxa yokuthi abantu abaningi bazoziyeka izihlungi ezingezona ezangempela bakhethe indlela yokungenamathambo. Ikhithi ka-Charlotte Tilbury ivumela abasebenzisi ukuthi bafinyelele ubuhle obugcwele ngezinyathelo ezintathu nje.

Ngaphezu kwalokho, amabhrendi amukela isikhumba esinempilo ngokwenza amabala ajwayelekile futhi ethule imikhiqizo egqamisa izimpawu zobuhle izoduma. Futhi izisekelo lokho kufana namathoni esikhumba emvelo azobona impumelelo.

Amakhasimende akwa-Gen Z azokhangwa yizimonyo ze-skincare-forward ezondla isikhumba futhi ezingagqokwa ngenkathi zilele. Okuhamba phambili kuzoba yimikhiqizo engenayo insipho, enezithako ezinomsoco ngokwemvelo njengezinto ezikhishwe ezitshalweni, futhi ezingasuswa ngobumnene ngamanzi.

Amathrendi we-no-makeup-look azophinde abe nomthelela ekuthandeni okuncane, nezimonyo ezinama-tints acashile anika isikhumba ukubukeka. Enempilo ukukhanya kuzoba kudingekile.

Imikhiqizo yesikhathi esizayo izogcizelela ecwebezelayo, engasindi ukwakheka esikhundleni sokufakwa ngokugcwele njengoba abathengi abaningi bamukela ubuhle bemvelo. Isibonelo, ukubukeka okungenalutho kwe-YSL okwenziwe ngezithako ezinomsoco kushiya ibala elikhanyayo ezindebeni nasezihlathini. Okokugcina, izimonyo ezicacile ezihambisana ne-minimalist aesthetics, njenge-lip gloss ecacile ehlinzeka ngokukhanya okuphezulu, izothandwa.

Izimonyo zawo wonke amaqembu eminyaka

Njengoba ubuhle buqala ukubandakanya, imilayezo ekhuthaza ukuguga kufanele ithathele indawo yezindaba ezingezinhle zokuguga. Isibonelo, uhlobo lwe-Canadian age-positive brand 19/99 lukholelwa ukuthi iminyaka akufanele ichaze ubuhle futhi inikeza imikhiqizo enemisebenzi eminingi yawo wonke umuntu.

Nokho, isifiso sokuziveza asisishayi isifiso sokulondoloza ukubukeka kobusha. Imakethe yezimonyo ezilwa nokuguga emhlabeni jikelele kulindeleke ukuthi inwebe ngo-a 5.8% I-CAGR. Ngakho-ke, i-pro-age i-skincare-ifakwe izimonyo zizokhanga lesi sibalo sabantu.

Amabhrendi asebenzisa indlela yokuphila yobudala emilayezweni yawo, ekwakhiweni nasekuklanyweni kwawo azoduma phakathi kwezibalo zabantu abadala. U-Laura Geller Beauty uhlinzeka ngokukhethwa okukhethiwe kwezimonyo zamehlo ezinemiyalo yesinyathelo nesinyathelo. I-Olay's okulula ukusetshenziswa izimonyo kanye nemiklamo ebambekayo ye-Rare Beauty iyizibonelo eziyinhloko zemikhiqizo ehlinzeka ngemininingwane yabantu ehlukahlukene.

Ama-minis athengekayo

Iqhutshwa yizindleko zenkinga yokuphila kanye nokushintshela ekuthengeni ku-inthanethi, okuncane izinguqulo zezimonyo ezinosayizi ogcwele zizoba insika, zenze izinto ze-premium zifinyeleleke kalula. Ngokuthengiswa kobuhle ku-inthanethi emhlabeni wonke kukhuphuka 16.5% futhi 67% kubathengi manje abathenga ngendlela ehlukile, amabhrendi kufanele azivumelanise futhi asebenzise ukuthenga kwedijithali Okuhlangenwe nakho.

Trial kits kanye Minis vumela abasebenzisi ukuthi bahlole imikhiqizo ngaphandle kokuzibophezela, okuholela ekwanelisekeni okuphezulu kanye nokumosha okuncane okuvela ekuthengeni okungalungile. I-Sephora inesigaba sama-minis esizinikele, kanti i-K-beauty inikeza ama-minis amahhala ngokuthenga okuyinhloko.

Imikhiqizo kufanele isebenzise ukupakishwa okusimeme ukuze kuqinisekiswe lokho Minis ungakhiqizi imfucuza. Bangakwazi ukufeza lokhu ngokuhlinzeka ngemikhiqizo yomthamo owodwa epakishwe ngephepha eligaywe kabusha kanye nezimbiza zesampula ezenziwe ngemicu yetiye egaywe kabusha.

Ngokusho kwe-Euromonitor, amasampula obuhle ayisici sesithathu esibaluleke kakhulu ekuthengiseni. Njengengxenye yohlelo lokwethembeka olubona ukuthengwa okuphindayo okungu-30%, i-Smashbox ivumela abasebenzisi ukuthi bakhethe okubili Amasampuli ngemva kokuthenga.

Imiklamo ehlanganisa konke

Imboni iya phambili ukuthambekela, futhi isidingo sokumelwa okugcwele akuxoxiswana ngaso lapho imikhiqizo ifinyeleleka kuwo wonke umuntu. Yize imboni yonobuhle yenze imizamo yokusebenzela amaqembu ancishwe amathuba, kusadingeka umsebenzi omningi ngoba 15% inani labantu emhlabeni liphila nohlobo oluthile lokukhubazeka futhi alinakwa kakhulu.

Imikhiqizo ngemiklamo ebambekayo kanye nezifundo eziku-inthanethi zabangaboni kahle zizohamba kahle emakethe. Ukuqasha abagqugquzeli abakhubazekile kuzosiza futhi ukuqeda imibono engemihle futhi bathole ukuvunyelwa yizinkulungwane zeminyaka eminingi.

Imikhiqizo ehlanganisa idizayini yendawo yonke enemikhiqizo okulula ukuyivula nokuyisebenzisa izoba nomthelela. I-Procter & Gamble, isibonelo, iveze ukuthi ngo-2025, izokwenza imikhiqizo yayo ifinyeleleke kalula kubantu abakhubazekile, okusebenziseka kalula. izimonyo, izimpawu ezithintekayo, namalebula e-braille ukuhlonza imikhiqizo ehlukene ngokushesha.

Amandla azochaza ikusasa lezimonyo

I-metaverse izobusa izingxoxo zobuhle nabathengi abafuna ukuzizwisa okucwiliswe ngokuphelele futhi okusebenzisanayo. Amaqiniso abonakalayo kufanele abekwe eqhulwini ukuze kuhlinzekelwe amakhasimende afuna okuthile okunoveli nokujabulisayo.
Iminyaka eyinkulungwane izodonsela kumikhiqizo ehlinzeka ngezinhlobonhlobo zezimonyo zabo bonke abantu. Amapulastiki namakhemikhali ayingozi azoyekwa ukuze avune amafomula amasha nasungulayo. Vakashela I-Chovm.com's isikhungo sebhulogi ukuze uthole imininingwane eyengeziwe mayelana nezitayela zemboni embonini yobuhle.