Ukuhlaziywa Kwemakethe Kwezimpahla Zomkhosi 2022–23

Abathengisi bangafunda mayelana namandla angenamkhawulo ebhizinisini lemfashini yabesifazane ngenxa yezifundo zemakethe. Lolu lwazi lwemakethe lungasiza abathengisi benze izinqumo ezingcono, okuzokhuphula ukuthengisa kwabo kanye nenzuzo yabo ngokuhamba kwesikhathi.

Lesi sihloko sifuna ukwethula umbono ophelele webhizinisi lokuthengisa ngemfashini labesifazane elinamaqiniso afanelekile abonisa izitayela zemfashini ezikhula. Ukulandela lokho, abafundi bazokwethulwa ngezingubo ezinhlanu zefestivali zabesifazane ezibalulekile ezizoduma ngesikhathi sika-2022–2023.

Okuqukethwe
Uhlolojikelele olufushane lwemakethe yemfashini yefestivali
Izitayela zemfashini ezi-5 ezizobonakala kuyo yonke imikhosi ka-2022
Amazwi okuvala

Uhlolojikelele olufushane lwemakethe yemfashini yefestivali

Izitayela ezikhulayo kubo bonke abathengisi abancane e-UK nase-US

Ngokusho kokuhlaziywa komkhuba, ama-bralettes ahlotshisiwe akhuphuke ngesilinganiso sama-320% e-UK kanye no-3% e-US. Kulolo phawu olufanayo, maxi Izingubo nazo zithatha izintambo emakethe ngokwenyuka ngo-117% e-UK kanye nokwenyuka okungama-69% oguqukweni lonyaka nonyaka (YoY) okubangelwa yi-US.

I-WGSN eCommerce igxile kubathengisi abancane embonini njengoba besondelene nezithameli eziqondiwe futhi baqonde ukuthi amakhasimende afunani ngezingubo.

U-Google usesha 'izingubo zefestival'

Ngo-2020, inani eliphelele lokuseshwa kwezimpahla zomkhosi e-US laliphakathi kuka-0–50 ngokohlaziyo lwentshisekelo yosesho. Ngasekupheleni konyaka, lokho kusesha akuzange kufinyelele ku-20. Njengoba izinto zaziba ngcono ngo-2021, ukusesha kwakhula kwaze kwafinyelela kuma-50s futhi kwagcwala isikhashana ngaphambi kokukhuphuka kwesibhakabhaka ezinyangeni zokuqala zika-2022.

Ishadi le-Google Trends libonisa intshisekelo ekhula njalo yabantu abasha e-US ngezingubo zefeshini zefeshini. Lokhu kungase futhi kubangelwe igagasi elisha lezenzakalo eziyisisekelo noma izici ezivelele ezibangele ukuxokozela embonini yezingubo.

Okuthrendayo –1, Ikhwalithi –0

I-WGSN ibheka lokhu kuhlaziya ngokusebenzisa ilensi yokuthi yimaphi amagama abantu abazihlanganisa nawo kakhulu uma ehlanganiswe nemikhiqizo yentsha. Bangaphezu kuka-40% abaphendulile abahlonzwe ngamagama ayintsha nasezingeni eliphezulu, okulindelekile. Kodwa kuthathe ijika elingalindelekile njengoba ukunethezeka nekhwalithi isilela eshadini ngo-2 ppt YoY no-3 ppt YoY ngokulandelanayo.

Imfashini kanye nokusha embonini yezimpahla zokugqoka ibona ukwanda kwezitayela ze-hip zesimanjemanje eziheha abathengi abancane kulo mkhakha. Ukunethezeka nekhwalithi kungene kwangqingetshe njengoba abantu abasha bethanda imfashini kakhudlwana futhi bengazikhathazi kakhulu ngezimfanelo ezifana nokunethezeka nekhwalithi.

Abathengi abasebasha bathenga kancane ngenxa yamanani aphezulu

Phakathi kwentengo, uhla lwezitayela, nekhwalithi, intengo iyisici esiholayo esisebenza njengesithiyo kubantu abasha ukuthi bathenge izingubo. Laba bantu, ngokusho kwe-WGSN Barometer, baphakathi kweminyaka eyi-16 kuya kwengama-24. Le miphumela imayelana no-20% wabaphenduli ocwaningweni.

Zonke lezi zici ziphinde zabona ukukhula okungu-1 ppt kwe-YoY. Ishadi lebha, nokho, libonisa izithiyo ezinkulu ezivimbela abathengi abasebasha ukuthi bathenge noma babavimbele ekuthengeni impahla eningi ngokuthanda kwabo.

Imibala egqamile njengohlaza nopinki ibone i-+2 ppt ne-+1 ppt ishintsha i-YoY e-UK kuphela. Yimibala efunwa kakhulu futhi njengamanje ehamba phambili ngezingubo zentsha.

E-UK, okuluhlaza okotshani nokuphinki nakho kuyahola kodwa hhayi kakhulu njengoba kuhlale ngaphezulu noma ngaphansi esimweni esifanayo ngaphandle kokukhuphuka. Eqinisweni, okuwukuphela kombala wengubo oye wabona noma iluphi ushintsho unsundu ku-+1 ppt YoY.

Leli shadi libonisa izinhlobonhlobo zemiklamo nezindwangu ezihola phambili emakethe yezingubo ngokuya nge-WGSN eCommerce. Ama-Crochets ahole ngokunyuka ngo-147% e-UK kanye no-13% olinganiselayo e-US. Izimbali zifike endaweni yesibili ngemiphumela ekhombisa ukwanda okungu-102% no-95% kweYoY e-UK nase-US ngokulandelanayo.

Eminye imiklamo efana nama-cutouts nezindwangu ezifana ne-sheer nayo isohlwini kodwa ayishayeli imboni ngendlela ama-crochets nemiklamo yezimbali. Lolu lwazi luwusizo njengoba lwenza kube lula ukuthi amabhizinisi akhombe lokho okudumile kubathengi, futhi asebenzise lolo lwazi ukuthuthukisa ukuthengisa ngokufanele.

Izitayela zemfashini ezi-5 ezizobonakala kuyo yonke imikhosi ka-2022

Ikhosethi ye-Y2K yabesifazane

Izigqoko ze-Corset ziza ngezitayela ezahlukene zendwangu njengamakhilosha, ama-knit, uvolo, nokotini. Isikhumba futhi kuhle kwabesifazane ukuxuba ukubukeka bese wengeza kancane okusemthethweni noma ukubukeka okungajwayelekile.

Lezi phezulu iphinde ibe nemibala emihle eqinile njengokhilimu, ikamela, i-goldenrod, emhlophe, nemnyama kanye nemibala egqamile njengobomvu noluhlaza okwesibhakabhaka. Bangakwazi ukubhangqwa nezinkinobho-phansi noma amahembe ahlehliwe phezu kwe-corset ukuze abukeke ngokusemthethweni.

Enye indlela yokwenza babhangqe ukuwagqoka wodwa namabhulukwe elineni noma edenim agqamisa ukubukeka okungajwayelekile okungenzeka abesifazane bakuphokophele.

Ama-Trippy tees

Ama-Trippy tees ziwukubukeka kwemvelo kwe-retro kanye ne-90s, zibuya ngokukhazimula kwezingubo zabesifazane. Banemiklamo ephrintiwe engavamile ngamabomu namaphethini kuzo, futhi beza ngemibala edonsa amehlo kakhulu.

Eminye imibala edumile i-oxide orange, cyan, lilac, gainsborough, turquoise, neminye embalwa. Lamahembe ngokuvamile zenziwa ngoboya, ukotini, kanye nezingxube zikakotini ezine-polyester.

Bahambisana kahle jini amabhulukwe ikakhulukazi uma amahembe angu-tad oversized okwengeza umuzwa we-retro. I-Baggy linen noma ibhulukwe le-corduroy lilungele lezi zingane, ebuyisela umuzwa we-vintage engutsheni. Zibuye zigqoke ngokwemvelo futhi ziyi-semi-casual.

Izinqe zabesifazane

Izinqe zabesifazane kusukela ebhulukweni lemilenze ebanzi kuye kumahemu ahlukene kanye namabhulukwe amakhulu. Lezi zingafika ngezitayela nezindwangu ezahlukene ezifana ne-denim, okuyintandokazi yesikhathi sonke phakathi kwabesifazane; i-corduroy, efanelekile ukuhlala nokulwa namakhaza; nelineni elilula, elanele ukuvakasha komphakathi kanye nemibuthano.

Ama-baggy bottoms ziza ngemibala emihle eqinile njengebeige, iplaid, emhlophe, eluhlaza okwesibhakabhaka ejulile, kanye nomnyama.

Abesifazane bangabhanqa amabhulukwe lawa ngamahembe anamasaka noma amakhulu ngokweqile, awaguqule abe yizingubo ezihambisanayo ezinezicucu ezimbili. Ukuze bayishintshe, abesifazane bangakhetha ihembe eliphrintiwe ledijithali elilingana kakhudlwana elinamafonti apholile namaphethini emicimbi evamile.

Iziqongo zokusika

Iziqongo zokusika zabesifazane zihlanganiswe nezitayela ezahlukene okuzothatha isikhathi eside ukuziqamba zonke. Ziyahlukahluka kusukela kokusikeka emahlombe kanye nomzimba kuya kumabhande azungeze phakathi nendawo.

Kuyinto ucezu lwezingubo ezihlukahlukene kwabesifazane njengoba kubonakala kungavamile, njengento umuntu angagqoka ngayo ogwini noma epaki.

Iziqongo zokusika ibe nemibala eqinile njengepentshisi, inhlaka, eluhlaza okwesibhakabhaka, nomhlophe, futhi ingahlanganiswa nazo zombili iziketi namabhulukwe. Eziketini, iziketi ezinamaphiko nezine-ruffle ziyizinketho ezimbili ezisebenzayo kakhulu. Ngamabhulukwe, abesifazane bangakhetha okuthile okuqinile njenge-satin noma usilika njengoba kuyizinto ezilula.

I-Creative crochet

Izingubo zokudala ezikhiloshiwe ihlanganisa amahembe, amabhulawuzi, iziketi, nemijiva. Amaphethini nemiklamo eyinkimbinkimbi ebonwa kulo mkhuba kwanele ukuqonda ukuthi kungani abesifazane bebazisa kangaka.

As imfashini ekhiloshiwe iya, lezi ngokuvamile ziza ngemibala eminingi kunowodwa, futhi ngezinye izikhathi zinemibala eminingi ngokuphelele, zidlala ngokuvinjwa kombala.

Izingubo ze-Crochet hamba kahle ngamasokisi e-wool ngemibala engathathi hlangothi njengomhlophe nomnyama. Amahembe namabhulawuzi ahambisana kahle neziketi ezicijile noma ezihuquzelayo eziphumela ngaphandle ukuze kubukeke kwabesifazane. Iziketi ze-Crochet zinhle ngamahembe alula we-ruffle futhi.

Amazwi okuvala

Izitayela zezimpahla zomkhosi ziyanda emakethe yezimpahla zabesifazane ngoba zingangezwa cishe kunoma iyiphi indatshana yezingubo ukuze zigqame. Izimpahla ezihlotshisiwe ezilungele ukuvakasha nokuhamba, kanye neziqongo ezisikiwe, ziyaqhubeka nokuduma.

Iziqongo ze-Y2K corset zinhle kakhulu ekunikezeni izingubo umuzwa ocwengekile futhi osemthethweni uma zigqokwe nedenim. Ukwandisa ukuthengisa kule sizini, amabhizinisi kufanele asebenzise lezi zitayela zefestivali ezithrenda kakhulu.