Ukuhlaziywa Kwemakethe Yemfashini Yabesifazane Yasentwasahlobo 2022-23

Ngenxa yokuhlaziywa kwemakethe, amabhizinisi angathola inqwaba yamathuba atholakala embonini yemfashini yabesifazane. Le datha yemakethe ingasiza amabhrendi enze isu lawo afanele futhi enze izinqumo ezinolwazi, ezingaqhuba imali engenayo nokukhula.

Lesi sihloko sidonsa imininingwane evela kudatha yemakethe yakamuva ukuze sinikeze umbono obanzi wemakethe yemfashini yabesifazane, kanye nokugqamisa amathrendi ayinhloko wezingubo zasentwasahlobo zabesifazane. Lokhu kuzovumela amabhizinisi ukuthi athuthukise i-inventory yawo ukuze azuze okuningi kulesi sidingo esishintshayo.

Okuqukethwe
Uhlolojikelele lwemakethe yemfashini yabesifazane
Imfashini yasentwasahlobo yabesifazane: Izitayela ezi-5 ezithandwayo abesifazane abazozithanda
Isiphetho sendaba

Uhlolojikelele lwemakethe yemfashini yabesifazane

Usayizi wemakethe yemali engenayo yezimpahla zabesifazane

Imakethe yomhlaba wonke yezingubo zabesifazane namantombazane yayi Kulinganiselwa ngama-dollar ayizigidi eziyizinkulungwane ezingama-645 ngo-2020, futhi kulindeleke ukuthi ifinyelele kusayizi olinganiselwa ezigidini ezingama-781 zamaRandi ngo-2027, ikhule ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) esingu-2.8%.

Izingubo zabesifazane emhlabeni jikelele lilonke lilinganiselwa ku-US $1,386 billion ngo-2018 kanti phakathi kuka-2019 no-2025 kulindeleke ukuthi libe ne-CAGR engu-4.7%. Ukukhula kunikezwa izincomo eziqhubekayo osaziwayo, izitatimende zemfashini zabathandi, kanye nokumaketha komagazini–futhi imakethe ayibukeki sengathi izokwehla kancane maduzane.

Ingxube yomkhiqizo: umbiko wesabelo semakethe

Okuphezulu, okungaphansi, nezingubo e-UK nase-US

Okuphezulu, okungaphansi, nezingubo kube namaphesenti aphezulu kakhulu okuthengiswa e-UK nase-US kusukela ngo-2020 kuya ku-2022—ngokwemibiko evela ku-WGSN eCommerce.

Kodwa-ke, kusukela ekuqaleni kwentwasahlobo/isizini yasehlobo ka-2022, izingubo zihlangabezane nokwanda okukhulu kokuthengiswa. Lokhu kungenxa yokuthi abathengi besifazane babonakala bethakasele kakhulu kubo—okubenza babe isibili sezimpahla zabesifazane ezikhula ngokushesha ngemva kweziqongo.

Igrafu engenhla igqamisa ukuthi izikibha zihlala ziyimpahla yemfashini ethengwa kakhulu, nakuba zibe nokwehla okuncane e-UK nase-US.

Izikibha e-UK

Naphezu kokwehla kwezinombolo, idatha isabonisa ukuthi izikibha zinenhloso yokuthenga umthengi ephezulu kakhulu e-UK. Ngamanye amazwi, abantu abaningi bazimisele ukuthenga izikibha eziningi kunanoma iyiphi enye ingubo emakethe.

Amabhulukwe namabhulukwe

Amabhulukwe namabhulukwe anesabelo esikhulu kunawo wonke samabhulukwe embikweni wenhlolovo ngenxa yentshisekelo yamakhasimende ephezulu ezimpahleni zokusebenza nezitayela zokuthunga.

Amabhantshi namajazi e-US nase-UK

Amajazi namajazi yizona ezihamba phambili zezimpahla zezimpahla zangaphandle, njengoba ukuthengiswa kuyanda e-UK nase-US. Amajazi asebenzayo afana namajakhethi aphekiwe kanye nama-puffer womabili ahlangabezana nesidingo esikhulu njengoba ukugqokwa kwangaphandle kuqhubeka nokukhula ngokuduma.

Ukuphungula

Ngokusho kwedatha evela ku-WGSN, ivolumu yokuthengisa yezingubo zabesifazane ekuqaleni yehla kodwa yagcina ikhula ngo-2021, yase ikhula kakhulu ngo-Ephreli 2022.

Ngalesi sikhathi, ama-jumpsuits nezingubo kwakuyimikhiqizo ehliswe kakhulu. Kodwa njengoba isidingo sezingubo sikhula, isidingo sokwehliswa sehle kakhulu, futhi nabathengisi baba namathuba amaningi okuqeda izaphulelo.

Ihlanganiswe ndawonye, ​​le mininingwane ikhombisa ukuthi amathrendi okuthengisa ashintsha kanjani ngokushesha, futhi afakazele ukuthi amabhizinisi angakwazi ukusebenzisa lezi zinguquko ukuze agxumele emathubeni ngokushesha nje lapho evela.

Imfashini yasentwasahlobo yabesifazane: Izitayela ezi-5 ezithandwayo abesifazane abazozithanda

Ngokusekelwe kudatha engenhla kusuka ku-2020-21, nazi amathrendi amahlanu afunwa kakhulu asentwasahlobo asethelwe ukuzwa isidingo esikhulu phakathi kwabathengi besifazane e-UK, e-US, nasemhlabeni jikelele.

I-smart cargo trousers

Amabhulukwe ezimpahla kube ngenye yezinketho ezifiseleka kakhulu izingubo zomgwaqo zangaphandle kusukela ngasekupheleni kuka-2021. Kulo nyaka, ahlala engenye yamathrendi aphezulu nokukhethwa kwabesifazane. Zombili ziqinile, njengoba zenziwe okwenziwa ngokushesha okomisa ukotini blends, futhi ntofontofo ukugqoka. Lezi amabhulukwe ikakhulukazi unikeze ukubukeka okungavamile nokulula, okubekwe ukuthi kube intandokazi kule nkathi.

Amabhulukwe ezimpahla ngena futhi izinhlobonhlobo eziningana, njengalawo anamaqakala anwebekayo. Zingahlanganiswa kahle nama-bras ezemidlalo noma ama-tank top. Futhi abesifazane bangakwazi ukunyakazisa lezi cargos nemfashini ngamahembe anenkinobho uma umbono uwukubukeka usezingeni ngenkathi ugcina a umuzwa ongavamile.

Abanye amabhulukwe ezimithwalo faka amabhande okunwebeka okhalweni esikhundleni se izimbobo zamabhande, kuyilapho abanye beza nabo izintambo noma uziphu. Lokhu kusho ukuthi kunezinketho eziningi zokuhlinzekela okuthandwa ngabathengi. Isibonelo, ukubhanqa lezi amabhulukwe ezimithwalo nge top emnyama noma emhlophe ingafanisa nanoma yimuphi omunye umbala-njengoba ingathathi hlangothi futhi ihlangana kahle nakho konke okunye.

Amabhulawuzi anemikhono

The ibhulawuzi lomkhono we-puff kuwumkhuba ukuthi lapha ukuhlala. Yenziwe ngezindwangu ezifana nekotini ne-organza, umklamo wengeza 'i-puff' ku- iphethini yomkhono eduze komphetho wehlombe ukuze udale ivolumu nokugcwala.

Ibhulawuzi esithombeni esingenhla sine-an umkhono we-puff ovulekile okuyinto kokubili elula futhi kulula ukugqoka, ngenkathi lama blouse kungenzeka ukuthi ihlanganiswe namabhulukwe edenim noma izikhindi. Ziyakwazi nokuhambisana kahle neziketi ezinde.

Amahembe esoka

The ihembe lesoka yisikhathi sakudala classic kanye intandokazi phakathi kwabesifazane. Umkhuba uhlanganisa i ihembe elikhulu, okubukeka sengathi ibolekwe kwenye into ebalulekile.

Lamahembe eze ngezindwangu nezitayela ezahlukene. Inketho ethandwayo inguqulo yekhwalithi ephezulu eyenziwe ngekotini yemvelo ehlanzekile.

Okunye ukukhetha okuvamile yi-flannel futhi cishe njalo amahembe anemikhono emide. Ziza ngemibala ehlukahlukene kanye nezitayela ezifana amahembe angenalutho, amaphethini ahloliwe, ngisho nemiklamo yezimbali. Imikhono yayingagoqwa ize ifike ezindololwaneni noma iyekwe ukuze ivale izingalo ngokuphelele.

Isithombe esingenhla sine-V-neck engenakhola engavamile ihembe lesoka. Kuye ngokuthandwa yikhasimende, inezinkinobho futhi ingaboshwa ngezansi noma kwesokunxele Ubude obugcwele. Kubukeka kukuhle uma kuhlanganiswe namabhulukwe edenim namachinos.

Ijacket ye-suit kanye ne-jeans

Classy akakaze abukeke kabi njengalezi ama-suit combos, okuthandwa ngabesifazane abaningi. Futhi ngokucabangela izitayela eziningi nezindwangu ze amajakhethi amasudi futhi Jeans, inhlanganisela engenzeka ayipheli.

The ijakhethi yesudiUbude bubuye bungeze indawo yokwenza ukubukeka ngendlela oyifisayo, njengoba amabhantshi angaba ngokwesiko ubude bethanga noma kulungiswe ukuze kube nomuzwa wejazi lomsele owengeziwe ngomphetho ofinyelela emadolweni.

Amahembe angaphakathi asebenza kahle nalokhu angamahembe anezinkinobho ezingenalutho noma ezinoshekhi. Ukuhlanganisa ama-turtlenecks ne amabhantshi anjengalawa kusiza futhi ukwengeza kumuzwa we-classy.

Izingubo ezimhlophe ze-maxi

The ingubo emhlophe ye-maxi isitayela kuyinto enhle okuyisisekelo semfashini ngokuvamile ehlotshaniswa nezikhathi zasentwasahlobo/ zasehlobo kanye nemicimbi.

Lezi zingubo zivame ukwenziwa ngezinto ezifana ukotini nelineni, okuyizinto ukuphefumula nokukhanya esikhumbeni ukuze kwandiswe ukunethezeka nokuqina.

Umthombo wesithombe: Pinterest.com

Izincwajana zemininingwane izingubo zomamaxi zenziwe zibukeke njengezigqoko nezingubo kodwa zisakwazi ukuthwebula lokho okusemthethweni ukubukeka kwangaphandle. Bangase futhi beze imiklamo ephezulu-slit, okuyinketho edumile kwabaningi izingubo zabesifazane.

Ngobuhle obunjalo obulula, akumangalisi ukuthi abesifazane bathola izingubo zomamaxi ngakho-ke angenakuvinjelwa nhlobo.

Isiphetho sendaba

Imboni ye izingubo zabesifazane awalokothi asweleke ngenxa yokuthi amathrendi ahlala eshintsha futhi kuhlale kunokuthile okusha okunikezwayo. Ngakho-ke lesi sihloko sihlole eminye imininingwane ebalulekile evela kudatha yemakethe ukuze kutholwe izitayela zezingubo zabesifazane okumele zidume kulo nyaka.

Kungakhathaliseki ukuthi ihembe lesoka labesifazane abangalala ngalo noma bathathe uhambo lokuya olwandle, amabhulukwe ezimpahla lapho abesifazane befuna ukuhlanganyela namantombazane abo, noma ihembe elinemikhono elinemikhono yemibuthano enobungane nokuhlangana komndeni, ngokuqinisekile kukhona okuthile kwawo wonke umuntu.

Ngasohlangothini lwabalandeli bezinto, kukhona amajakhethi esudi namajini emihlangano yebhizinisi namasemina, kanye nezingubo ezinkulu zama-buffet nokunambitha iwayini—ngakho-ke kungakhathaliseki ukuthi yisiphi isenzakalo, kukhona izinketho ezijabulisayo ezikhona zekhathalogi yomuntu, kanye nesidingo sokuhambisana nayo.