Wonke umuntu ufuna ukubona ibhizinisi lakhe likhula; ukukhula kwebhizinisi ngokuvamile kusho ukwanda kwemali engenayo, ukuqwashisa ngomkhiqizo, nokwethembeka kwamakhasimende. Ngakho-ke, lokho wonke umnikazi webhizinisi afuna ukwazi ukuthi yini abangayenza ukuze bakhule. Bangakwazi kanjani ukuphumelela njengamagama esiwazi sonke, njenge-Apple, noma i-Amazon.
Ziningi izindlela ezihlukene zokuthi ibhizinisi lakho likhule, kodwa lapha, sizoxoxa ngokungena ezimakethe.
Okuqukethwe
Ukuqonda ukungena emakethe
Ukungena emakethe kuqhathaniswa nokuthuthukiswa kwemakethe
Amasu okungena emakethe - Ukuthola kanjani ukungena kwemakethe okungcono
Isibonelo sokungena emakethe kanye nendaba yempumelelo
Isinyathelo esilandelayo: Qaphela futhi ulungise isu lokungena emakethe
Izinzuzo kanye nokubi kokungena emakethe
Imicabango yokugcina
Ukuqonda ukungena emakethe
Kuyini ukungena emakethe? Ukungena emakethe kuyisibalo sokuthi umkhiqizo noma isevisi yakho ithatha engakanani imakethe. Lokhu kusho ukuthi ikala ukuthi ungakanani umkhiqizo noma isevisi ethengiswayo uma kuqhathaniswa nesamba semakethe.
Indlela yokubala ukungena emakethe
Ukuze ubale ukungena emakethe, uhlukanisa umthamo wamanje wendali ngenani eliphelele lokuthengisa layo yonke imikhiqizo efanayo etholakalayo emakethe njengamanje.
Ifomula:
Izinga Lokungena Emakethe = (Inani lamakhasimende akho / Usayizi Wemakethe Ophelele) X 100
Isibonelo sokubala:
Ake sithi ungumnikazi wohlelo lokusebenza lokufaneleka olunabasebenzisi abasebenzayo abangu-50,000. Uma ingqikithi yemakethe engaba khona yezinhlelo zokusebenza zokufaneleka endaweni yangakini ingabantu abangu-500,000, izinga lakho lokungena emakethe lizoba:
(50,000 / 500,000)×100 = 10%
Lokhu kusho ukuthi uhlelo lwakho lokusebenza lungene ku-10% wesamba semakethe engaba khona.
Kungani ukungena ezimakethe eziphezulu kuhle?
Ukungena ezimakethe eziphezulu kusho ukuthi ungumholi embonini yakho, enikeza izinzuzo eziningi namathuba okukhula okuqhubekayo. Isibonelo, amabhrendi aziwayo maningi amathuba okuthi abonakale emakethe futhi athole indawo yeshalofu engcono ezitolo zezitini nodaka. Futhi, abaholi emakethe bangakwazi ukuxoxisana ngemibandela engcono nabahlinzeki ngenxa yomthamo wokuthengisa, okwandisa umkhawulo wabo wenzuzo iyonke.
Ngakho-ke, ungafinyelela kanjani izinga eliphezulu lokungena emakethe? Isu elihle lokungena emakethe yindlela eyodwa enkulu. Ngakho, ake singene kukho.
Ukungena emakethe kuqhathaniswa nokuthuthukiswa kwemakethe
Uma uxoxa ngokungena emakethe, uvame ukuhlangana ne-Ansoff Matrix– ithuluzi lokuhlela elisiza amabhizinisi anqume ukuthi yimaphi amasu okukhula okumele agxile kuwo.
Njengoba ubona esithombeni esingenhla, isu lokukhulisa amabhizinisi eliyingozi kakhulu ukungena ezimakethe.
Nakuba ukungena ezimakethe kugxile ekwandiseni ukuthengisa ezimakethe ezikhona ukuze kwandiswe isabelo semakethe sisonke, ukuthuthukiswa kwezimakethe kuyisu lokukhulisa ukufinyelela kwebhizinisi ezimakethe ezintsha.
Lapha, sigxila ekungeneni kwemakethe. Kodwa-ke, amabhizinisi avame ukusebenzisa amasu amaningi ngaphakathi kwe-Ansoff Matrix ngasikhathi sinye. Isu elilungile lebhizinisi lakho lincike ezintweni ezimbalwa, njengezimo zemakethe, isimo sokuncintisana, izinsiza zebhizinisi, kanye nemigomo.
Amasu okungena emakethe - Ukuthola kanjani ukungena kwemakethe okungcono
Isu lokungena ezimakethe libandakanya izinyathelo ezimbalwa, ezihlanganisa ucwaningo lwemakethe, ukubeka izinjongo ezicacile, nokusebenzisa amasu okungena ezimakethe okuhlosiwe.
Ngaphambi kokungena kumasu athile, ake sikhulume ngawo ucwaningo lwemakethe nokubeka imigomo.
Ukuqonda ukuma kwemakethe yamanje kubalulekile ekusizeni ibhizinisi lakho ukuthi lizibekele imigomo esebenzayo nephumelelayo yokungena ezimakethe futhi linqume amasu angcono kakhulu okuzifeza. Cabangela ukuzibuza le mibuzo elandelayo:
- Afunani amakhasimende akho athile, futhi umkhiqizo wakho ungahlangabezana kanjani nalezo zidingo kangcono kunalabo oqhudelana nabo?
- Yiziphi izimakethe zamanje, futhi umkhiqizo wakho ungahambisana nalawo mathrendi?
- Obani izimbangi zakho zamanje, futhi yimaphi amandla nobuthakathaka babo?
Bese, zibekele imigomo yakho. Cabanga ngokusetha Izinjongo ze-SMART-kuqondile, kuyalinganiseka, kuyafezeka, kuhambisana nesikhathi.
Ezinye izibonelo zemigomo yilezi:
- Thola ukukhuphuka okungu-15% kokuthengisiwe ezinyangeni eziyisithupha ezizayo.
- Khulisa isabelo semakethe ngo-10% phakathi nonyaka owodwa.
- Nweba isisekelo samakhasimende akhona ngo-20,000 kwikota elandelayo.
Manje, sizohlola amasu athile ibhizinisi lakho elingawasebenzisa ukuthuthukisa ukungena emakethe.
Ukulungiswa kwentengo
Ukuncintisana isu lamanani kubalulekile ebhizinisini eliphumelelayo, futhi enye yezindlela ezingcono kakhulu zokuheha amakhasimende amasha ukulungisa izintengo zakho.
Ungase ucabange ngokuzenzakalela ukulungiswa kwentengo kusho amanani aphansi ukuze uhehe amakhasimende amaningi. Nakuba lokhu kungaba isu elisebenzayo, ziningi izindlela zokucabangela amanani entengo. Isu lakho lentengo kufanele lihambisane nolwazi lwamakhasimende akho kanye nokuma komkhiqizo wakho. Ukwengeza, ufuna ukucabangela umkhawulo wakho wenzuzo.
Ngakho-ke, ngaphezu kokwehlisa (noma ngisho nokwenyusa) izintengo zakho, isu elisha lentengo lingabandakanya ukunikeza amanani akhathele aheha isisekelo sabathengi ababanzi noma ukusebenzisa izaphulelo noma amaphromoshini ukuheha amakhasimende amasha.
Umgomo uwukuthola ibhalansi phakathi kwevelu ecatshangwayo yomkhiqizo wakho namandla okuthenga aphelele amakhasimende akho.
Funda kabanzi mayelana ne amasu amanani futhi kanjani insalela yekhasimende kungaba nomthelela entengo.
Khulisa imizamo yokumaketha
Imizamo yokuthengisa yindlela amakhasimende amasha athola ngayo mayelana nomkhiqizo wakho. Ngakho-ke, zinike isikhathi sokubuyekeza futhi ulungise isu lakho lokumaketha.
Ngaphambi kokungena emasu okumaketha afana nenkundla yezokuxhumana, ukumaketha nge-imeyili, noma izikhangiso ezikhokhelwayo, zinike isikhathi sokubheka eyakho Isu le-SEO. Ingabe iwebhusayithi yakho isezingeni lanoma yimaphi amagama angukhiye okuhlosiwe? Cabangela izindawo lapho ungathuthukisa khona ku-SEO ukuze ukhulise isibalo samakhasimende athola ibhizinisi lakho ngokusesha okuphilayo.
Bese, bheka enye yakho amasu marketing. Iziphi izici owenza kahle kuzo, futhi kungaba kuphi ukuthuthuka? Ingabe akhona amasu amasha omkhankaso wokumaketha ongawazama?
Isibonelo, bheka ukuthi okuthunyelwe kwakho kwenkundla yezokuxhumana kusebenza kanjani kanye namakhasimende ofinyelela kuwo njengamanje. Ingabe zikhona izindlela zokuthuthukisa okuqukethwe kwakho? Ingabe yisikhathi sokucabangela izikhangiso zomphakathi ezikhokhelwayo? Noma mhlawumbe kukhona isu elisha ofuna ukulizama, njengocingo okuqukethwe okwenziwe ngumsebenzisi noma ukusebenzelana nabanamandla.
Khumbula ukucabanga ngokuhlukanisa izethameli zakho ozihlosile. Ngokuhlela izethameli zakho zibe izingxenye ezihlukile, ungakwazi ukuhlanganisa umlayezo wakho wokumaketha uqonde kuzo.
Ingabe ufuna ukufunda okwengeziwe ngamasu okuthengisa? Nazi ezinye izindatshana zokukwenza uqalise:
- Amathrendi aphezulu Wokuthengisa Kwedijithali Yamabhizinisi ngo-2024
- Ungalisebenzisa Kanjani Isu Lokuqukethwe Kwezokumaketha Kwangaphakathi Ukuze Ukhulise Ibhizinisi Lakho
- 7 Izizathu Ibhizinisi Lakho Lidinga Ibhulogi
- Ungawenza Kanjani Amabhulogi E-SEO
- Ukumaketha Nge-imeyili: Kwembula Umnyombo Wako kanye Nendlela Okuguqula Ngayo Amabhizinisi
- Amathrendi Okuthengisa Nge-imeyili: Ukuvuselela Isu Lakho ngo-2024
- Ungaqala Kanjani Ngokumaketha Kwezokuxhumana
- I-Social Media Marketing: Kuyini Okuqukethwe Okukhiqizwa Ngabasebenzisi Futhi Kungani Kubalulekile?
- Umhlahlandlela Wabasaqalayo Wokumaketha Okuhlangene Kwamabhizinisi
- Izinyathelo Ezingu-9 Ezisebenzayo Zokudala Isu Eliphumelelayo Lokuthengisa Amavidiyo
Futhi khumbula ukuhlala unolwazi lwakamuva nge I-Chovm.com Iyafunda lapho sabelana ngezimo zakamuva zokumaketha.
Ukuthuthukiswa komkhiqizo
Amabhizinisi kufanele ahlale ecabanga ngokwenza intuthuko emikhiqizweni ekhona ngokususelwe kuyo impendulo yekhasimende. Uma kungenzeka, yenza izinguquko emkhiqizweni ukuze uxazulule izinselele amakhasimende amanje ahlangabezana nazo (noma, lapho kufanele, cabanga ukungeza izici).
Ukuthuthukisa umkhiqizo kungaheha amakhasimende akhona ukuthi athuthukise futhi athenge i-iteration entsha, njengoba nje i-Apple ithuthukisa i-iPhone yayo minyaka yonke ngezici ezintsha zokugcina amakhasimende ebuya.
Uma ungakwazi ukwenza ukuthuthukiswa komkhiqizo, cabanga ukuhlukaniswa komkhiqizo. Cabangela indlela yokwenza umkhiqizo wakho uhluke kwabancintisana nabo ukuze wakhe indawo eyingqayizivele yokuthengisa futhi uhehe amakhasimende amasha.
Ngabe kubukeka kanjani ukuhlukaniswa kwemikhiqizo? Lokhu kungase kuhlanganise noma yini eyenza ibhizinisi lakho lahluke emncintiswaneni, kusukela kokukhethekile insizakalo yekhasimende emaphaketheni ahlukile noma e-eco-friendly.
Ukunwetshwa kwesiteshi sokusabalalisa
Ukwandisa iziteshi zokusabalalisa kwenza umkhiqizo wakho ufinyeleleke kalula kumakhasimende angaba khona.
Ungase uzibuze ukuthi ibhizinisi lakho lingazikhulisa kanjani iziteshi zokusabalalisa uma ukuthengisa kwakho kuku-inthanethi. Nansi eminye imibono yokuthi lokhu kungase kubukeke kanjani ebhizinisini lakho:
- Ukuhlanganiswa kwemakethe - ukunwebela ezimakethe eziku-inthanethi njenge-Amazon noma Etsy kungakhuphula ukubonakala nokuthengisa kwakho.
- Ukuhweba kwezenhlalo - ungasebenzisa izinkundla zokuxhumana ukuze udayisele abathengi ngqo.
- Amabhokisi okubhaliselwe – ukunikeza amabhokisi okubhaliselwe kunganweba iziteshi zokusabalalisa ngokudala imali engenayo ephindelelayo.
- Izinhlelo zokusebenzisana - unganweba ukufinyelela kwakho ngokusebenzisana nabathengisi bezinkampani zangaphandle njengezinkampani eziphethwe.
- Ubambiswano nemikhiqizo ehambisanayo - cabanga ukusebenzisana nolunye uhlobo lomkhiqizo ukuze udale amathuba okukhangisa.
Dala izinhlelo zokwethembeka kwamakhasimende
Izinhlelo zokwethembeka zandisa amathuba okuthi amakhasimende aqhubeke nokukhetha imikhiqizo yakho ngaphezu kwalabo oqhudelana nabo. Ngaphezu kwalokho, kuhle izinhlelo zokwethembeka kwamakhasimende okwenza amakhasimende azizwe ejabule ngokwethembeka kwawo kumkhiqizo wakho kwandisa amathuba okuba abe amanxusa omkhiqizo ngokukhuluma ngenkampani yakho nabanye.
Izinhlelo ezivame kakhulu zokwethembeka kwamakhasimende ezisetshenziswa abathengisi be-inthanethi izinhlelo ezisekelwe kumaphuzu, izinhlelo zokudlulisela, nobulungu be-VIP.
Thola izimbangi
Ukuze amabhizinisi anesabelomali enze njalo, ukuthola izimbangi eziqondile kungaba isinyathelo esinamasu. Lokhu akugcini nje ngokuqeda lowo oqhudelana naye, kodwa kwandisa isisekelo samakhasimende akho okungenzeka kanye nezinsiza ongase ube nazo.
Isibonelo sokungena emakethe kanye nendaba yempumelelo: eBay
EBay, eyasungulwa ngo-1995, iyindawo yemakethe ye-inthanethi eyaziwa kakhulu eyenza kube lula ukuthengiswa kwebhizinisi kuya kumthengi. Ngenkathi i-eBay ekuqaleni ibiyingqalabutho kwezentengiselwano, ibhekane nokuncintisana okukhulu okuvela ezinkampanini ezifana ne-Amazon nabasanda kungena. I-eBay yenze izinguquko zamasu ezimbalwa ukwenza ngcono ukungena kwayo emakethe futhi iphinde ithole isabelo semakethe esikhulu.
- Ukulungiswa kwentengo: I-eBay yethuliwe amasu amanani okuncintisana ukuheha abathengi nabathengisi abaningi endaweni yayo. Lokhu kwakuhlanganisa ukunciphisa izindleko zabathengisi kanye nokugqugquzela abantu abaningi namabhizinisi ukuthi babhale imikhiqizo yabo ku-eBay. Baphinde banikeza izaphulelo namanani okukhangisa ukuze bahehe abathengi abaningi, ikakhulukazi ngezikhathi zokuthenga eziphezulu.
- Imizamo yokuthengisa eyengeziwe: I-eBay yethule ukukhangisa okuhlosiwe ukuze kufinyelelwe kubantu abathile, igcizelela ukubaluleka nenhlobonhlobo yemikhiqizo etholakala endaweni yesikhulumi. Ukumaketha kwe-eBay kuphinde kwagqamisa ukunethezeka nokuphepha kokuthenga nokudayisa endaweni yabo, okuhloswe ngayo ukwakha kabusha ukwethembana nokuheha abasebenzisi abasha.
- Ukuthuthukiswa komkhiqizo: I-eBay itshale imali ekuthuthukiseni inkundla yayo ukuthuthukisa ulwazi lomsebenzisi. Lokhu kwakuhlanganisa ukubuyekeza iwebhusayithi nohlelo lokusebenza lweselula ukuze uthole ukuzulazula okungcono kanye nezikhathi zokulayisha ngokushesha. Baphinde bahlanganisa ama-algorithm okusesha athuthukile nokufunda komshini ukuze banikeze izincomo eziqondene nawe futhi bathuthukise umuzwa wokuthenga. I-eBay yethula izici ezifana nokuthi “Ukuqinisekiswa okuqinisekisiwe"Futhi"I-Luxury Eqinisekisiwe” ukuze kuqinisekiswe ukulethwa okufika ngesikhathi kanye nokuqinisekisa ubuqiniso bezinto zenani eliphezulu.
- Ukunwetshwa kwesiteshi sokusabalalisa: I-eBay ikhulise iziteshi zayo zokusabalalisa by ngokubambisana nemikhiqizo emikhulu yokudayisa kanye nokuhlanganisa izinto zabo zokusungula endaweni yesikhulumi se-eBay. Lesi sinyathelo sivumele i-eBay ukuthi inikeze uhla olubanzi lwemikhiqizo futhi ihehe abathengi abaningi abafuna izimpahla zegama lomkhiqizo. Baphinde bathuthukisa uhlelo lwabo lokuthumela ngemikhumbi emhlabeni wonke ukuze kube lula kubathengi bamazwe ngamazwe ukuthi bathenge izinto kubathengisi be-eBay, bandise ukufinyelela kwabo emakethe.
- Izinhlelo zokwethembeka kwamakhasimende: Ukuze kukhuliswe ukugcinwa kwamakhasimende, kwethulwe i-eBay izinhlelo zokwethembeka njenge-eBay Bucks, eklomelise abathengi ngephesenti lokuthenga kwabo njengamakhredithi e-eBay. Baphinde bakha amaphromoshini ahlosiwe wabathengi abaphindayo futhi banikeza amadili akhethekile amalungu abo Uhlelo lwe-eBay Plus, efana ne-Amazon Prime, enikeze izinzuzo ezifana nokuthunyelwa kwamahhala nezaphulelo ezikhethekile.
- Ukuthola isimbangi: Ngokuhamba kwamasu, i-eBay ithole izinkundla ezimbalwa ze-e-commerce ezincane nezimakethe ze-niche ukuze inwebe ukuba khona kwayo ezimakethe. Ngokwesibonelo, ukuthola i-StubHub kuvunyelwe i-eBay ukuthi ilawule imakethe yokuthengisa amathikithi e-inthanethi ngenkathi ukuthenga Giosis' Ibhizinisi laseJapan, likhulisa ukufinyelela kwalo e-Asia. Lokhu kutholwa kusize i-eBay ukuthi ingene kumasegimenti amasha wamakhasimende futhi ihlanganise isimo sayo semakethe.
Izinyathelo zamasu ze-eBay zivuselele ukukhula kwayo. Ngu 2020, i-eBay ibike ukwanda okukhulu kwabathengi nabathengisi abasebenzayo endawenikazi. Umuzwa othuthukisiwe womsebenzisi nezintengo ezincintisanayo zisize ukuheha abasebenzisi abasha ngenkathi kugcinwe abakhona.
Isinyathelo esilandelayo: Qaphela futhi ulungise isu lokungena emakethe
Ukudala isu lokungena emakethe akuyona into eyenziwa kanye. Kubalulekile ukuqapha njalo ukusebenza kwemizamo yakho yokungena emakethe (bheka umthamo wokuthengisa, isabelo semakethe, namazinga okutholwa kwamakhasimende) futhi ulungise isu lakho njengoba kudingeka.
Uma usufinyelele idethi yokuphela yomgomo wakho wokungena emakethe, ungakwazi ukubala kabusha izinga lakho lokungena emakethe ukuze unqume ukuthi ufinyelele imigomo yakho yini.
Liyini izinga elihle lokungena emakethe?
- Ngemikhiqizo yabathengi, phakathi kuka-2% no-6%
- Ngemikhiqizo yebhizinisi, kungu-10% kuya ku-40%.
Kufanele ulinganise isilinganiso sakho nabanye oqhudelana nabo esikhaleni sakho.
Uma ufinyelele umgomo wakho futhi unezinga eliphezulu lokungena emakethe, kungase kube isikhathi sokugxilisa imizamo yakho ekugcineni amakhasimende akhona noma ukuhlola amathuba okukhula kwezinye izimakethe noma ngemikhiqizo emisha.
Izinzuzo kanye nokubi kokungena emakethe
Nakuba ukungena emakethe kungenye yezindlela eziyingozi kakhulu ku-Ansoff Matrix, zisekhona ezinye izingozi ezingaba khona, futhi kubalulekile ukubhekana nazo. Kodwa okokuqala, sizosho kafushane ezinye zezinzuzo.
Izinzuzo zokungena emakethe
1. Ukuthengisa okwengeziwe nokubonakala komkhiqizo: Ezinkampanini eziningi, ukwanda kokungena ezimakethe kuhumusha ngokuqondile ekwenyukeni kokuthengisa. Kubuye kubangele ukubonakala okuphezulu kwemikhiqizo.
2. Umnotho wesikali: Njengoba isabelo semakethe sikhula, izinkampani zingakwazi ukuzuza umnotho wesilinganiso, lapho umthamo wokukhiqiza ophezulu uholela ezindlekweni eziphansi futhi ngaleyo ndlela andise inzuzo.
3. Ukuhlukaniswa komkhiqizo: Ingxenye enkulu yesu eliphumelelayo lokungena ezimakethe ukuthola ukuthi yini ehlukanisa umkhiqizo wakho kweminye emakethe; lokhu kuhlukaniswa kusiza ukuheha nokugcina amakhasimende.
4. Ukulingana komkhiqizo okuthuthukisiwe: Njengoba ukuqashelwa esidlangalaleni kwenkampani yakho kukhula, kanjalo nenani elibonakalayo liyakhula.
5. Amandla entengo eqhinga: Ngokutholakala kwemakethe okukhulu, izinkampani ziqala ukuthola ukulawula okwengeziwe emananini futhi zingasetha izintengo nemigomo yazo.
Ububi bokungena emakethe
1. Ingozi yokunciphisa umkhiqizo
Ukunwebela ezimakethe ezintsha noma ukunikezela ngemikhiqizo emisha kunengozi yokuhlambulula isithombe somkhiqizo esikhona senkampani. Uma engenziwanga ngokucophelela, amasu okungena ezimakethe angadala imibono yomphakathi engalungile noma ahehe isisekelo samakhasimende esingahambelani nemigomo yamasu yenkampani.
Isibonelo, uma uhlobo oluphambili olufana ne-Rolex beluzoqala ukunikeza amawashi alungele isabelomali, lungase lunciphise isithombe salo esihloniphekile.
2. Amathuba okuvalwa komkhiqizo
Uma imikhiqizo emisha noma izinsizakalo zingasasebenzi kubathengi ezimakethe ezingenayo, izinkampani zingase ziphoqeleke ukuthi ziqedele ukusungulwa kwazo ngamanani ahlisiwe. Lokhu kungase kucekele phansi amamajini enzuzo futhi kulimaze inani elicatshangwayo lomkhiqizo.
Isibonelo esiphawulekayo yilapho i-BlackBerry, eyake yaba umholi wemakethe emakethe yama-smartphone, kwadingeka inciphise kakhulu imishini yayo ngenxa yokuncipha kokuduma kanye nesabelo semakethe.
3. Ukungahambisani kahle nemakethe eqondiwe
Ngaphandle kwemizamo yokuhlukaniswa kwemakethe, ukungena ezimakethe kwesinye isikhathi kungaheha amakhasimende angalungile. Lokhu kungaboni ngaso linye kungaphazamisa isu lokumaketha lenkampani, ikakhulukazi uma ibhizinisi lihlose ukubhekelela ikhasimende elithile elizimisele ukukhokha iprimiyamu yezimpahla zekhwalithi.
Isibonelo, uma i-Apple ngephutha iheha abazingeli abathengisa izinto ezithengiswayo abafuna amanani aphansi, ibhekana nenkinga ekugcineni indawo yayo yohlobo oluphambili.
4. Ubunzima bokusebenza
Ukungena emakethe akuwona umcimbi owodwa kodwa isu eliphelele elidinga ukuqondanisa kuyo yonke inhlangano. Iminyango yokukhiqiza, yokugcinwa kwempahla, yokuthenga, neyokuthengisa kufanele isebenze ngokubambisana ukuze isekele ubukhona bemakethe obujulile. Ukungaqondi kahle kungafaka ingcindezi engadingekile eminyangweni ethile, okuholela ekungasebenzini kahle kanye nobunzima bokusebenza.
Isibonelo, uma umnyango wezokuthengisa ungena ngamandla ezimakethe ezintsha ngaphandle kokusekelwa okwanele okuvela kwezokukhiqiza, kungaholela ekuphazamisekeni kochungechunge lokunikezela kanye nokunganeliseki kwamakhasimende.
5. Ukusabela ngokuncintisana
Abaqhudelana nabo bangase baphendule ngobudlova esu lebhizinisi lakho lokungena ezimakethe ukuze bavikele isabelo sabo semakethe. Lokhu kungaholela ezimpini zamanani, ukwanda kwezindleko zokumaketha, namanye amaqhinga okuncintisana angacekela phansi inzuzo.
Isibonelo, uma inkampani yezindiza entsha ingena emakethe ngemali yokugibela ephansi, izindiza ezisunguliwe zivame ukuphindisela ngamanani ancintisanayo, okuba nomthelela enzuzweni yabo bonke abadlali abahililekile.
Ukungena ezimakethe kuyisu elinamandla lokukhula kwebhizinisi, elinikeza izinzuzo eziningi njengokukhuphuka kokuthengiswa, ukubonakala okuthuthukisiwe, ukulingana komkhiqizo okuthuthukisiwe, amandla entengo eqhinga, ukuhlukaniswa kwemikhiqizo, kanye nesilinganiso somnotho. Kodwa-ke, futhi iza nezihibe ezingaba khona, okuhlanganisa ubungozi bokuhlanjululwa komkhiqizo, ukuqedwa komkhiqizo, ukungahambisani kahle nezimakethe eziqondiwe, ubunzima bokusebenza, kanye nezimpendulo ezincintisanayo. Izinkampani kufanele zihlele ngokucophelela futhi zenze amasu azo okungena ezimakethe ukuze zandise izinzuzo kuyilapho zinciphisa ubungozi.
Imicabango yokugcina
Ukungena ezimakethe kuyisu elinamandla lamabhizinisi ukuthi akhulise isabelo sawo semakethe futhi andise imali engenayo.
Khumbula, ukungena ezimakethe okuphumelelayo kudinga ukuqonda okujulile kwemakethe, izinjongo ezicacile, kanye nokuqaliswa kwamaqhinga okuhlosiwe. Ukwengeza, ukuqapha okuvamile nokulungiswa kwamasu nakho kubalulekile ukuze uhlale uphambili endaweni yokuncintisana.
Ngendlela efanele, ukungena emakethe kungakhuphula ukuqashelwa komkhiqizo, ukwethembeka kwamakhasimende, kanye nempumelelo yesikhathi eside.
