Umhlahlandlela Wokugcina Wokudala Isu Lokuthengisa Eliphumelelayo

Ukuze ibhizinisi liphumelele, kufanele libe nesu lokumaketha elichazwe kahle. Lo mhlahlandlela wokugcina uzokuholela igxathu negxathu ekwakheni isu lokumaketha elisebenzayo.

Ngokuvumelana ne I-Content Marketing Institute, ukubhala amasu ebhizinisi kukunikeza ithuba eliphakeme elingamaphesenti angama-538 lokufeza imigomo yebhizinisi ngempumelelo.

Ake siqale ngokubuyekeza ukuthi liyini isu lokumaketha nokuthi kungani kufanele ube nalo.

Okuqukethwe
Liyini isu lokumaketha?
Kungani isu lokumaketha libalulekile emabhizinisini?
Izinyathelo ezi-5 zokudala isu lokumaketha elisebenzayo lamakhasimende e-Chovm.com

Liyini isu lokumaketha?

Isu lokumaketha wuhlelo lwebhizinisi lokufinyelela kanye nokuxhumana nalabo abazoba amakhasimende futhi libaguqule babe abathengi bomkhiqizo wakho ukuze baqhube inzuzo.

Isu lokumaketha licacisa ukuthi umkhiqizo noma isevisi izofinyelela kanjani futhi ilondoloze umkhawulo wokuncintisana emakethe ethile ngokuhamba kwesikhathi. Ukusungula lokhu ngaphambili kuqondanisa ibhizinisi ngendlela ozofinyelela ngayo izethameli ozihlosile, uchaze izinzuzo zalokho okunikezayo, futhi ubancenge ukuthi babe abathengi.

Kungani isu lokumaketha libalulekile emabhizinisini?

Kunezinzuzo ezimbalwa zokuba nesu lokumaketha.

Isiza amabhizinisi ukuthi aqonde imakethe yemikhiqizo futhi akhulume namakhasimende afiselekayo ukuze athuthukise amathuba okuwathengisela.

Isu lokumaketha elisebenzayo lisiza ukugwema ukusebenzisa isabelomali sokumaketha ezindaweni ezingalungile nokusebenzisa kahle izinsiza futhi lisiza nokumisa izinjongo ezifanele ngamamethrikhi e-ROI ahlotshaniswayo nokulinganisa ngokumelene nazo. Igcina umsebenzi webhizinisi ungaguquki futhi ugxile.

Ngaphandle kwesu lokumaketha, uzobhekana nemiphumela yokulahlekelwa amakhasimende, ukulahlekelwa inzuzo, ukulahlekelwa imakethe kubancintisana nabo, njll.

Izinyathelo ezi-5 zokudala isu lokumaketha elisebenzayo lamakhasimende e-Chovm.com

Isinyathelo 1: Thola iziphakamiso zenani

Isiphakamiso senani sihlanganisa ukuchaza ukuthi kungani ikhasimende kufanele likhethe umkhiqizo noma isevisi yakho kunezinye. Igqamisa inzuzo esobala kakhulu etholwa amakhasimende ngokwenza ibhizinisi nawe. Sonke isiphakamiso senani kufanele sibhekane nenkinga yekhasimende futhi sibeke ibhizinisi lakho njengomnikezeli wesixazululo.

Izinto ezi-3 ezibalulekile ekuchazeni isiphakamiso senani lebhizinisi lakho:

• Iphrofayili yekhasimende: Afunani amakhasimende akho? Iyiphi inzuzo umkhiqizo wakho ongayiletha amakhasimende?

• Izici zomkhiqizo: Yiziphi izici zomkhiqizo wakho zokwenza amakhasimende ajabule? Umklamo, impahla, izixazululo iphuzu ubuhlungu?

• Ukugcwaliseka kwezidingo zekhasimende noma okulindelwe: Beka kuqala izici nezinzuzo ezingabhekana nokulindelwe yikhasimende futhi ukhethe eziza kuqala kakhulu ekuchazeni isiphakamiso senani.

Isinyathelo sesi-2: Setha izinhloso zokumaketha

Izinjongo zokumaketha zihlinzeka ngamamethrikhi angukhiye wokuthi impumelelo ibukeka kanjani. Ngokuvumelana ne Ucwaningo lwe-Coschedule.com, ababetha imigomo baphumelele ngo-377% kunontanga. Kunezigaba ezimbili zezinjongo zokumaketha:

Ukuqwashisa ngomkhiqizo:

• Ukuthuthukiswa kokwethembeka komkhiqizo: Ukuthuthukisa ubudlelwano obujulile ekushayeleni amakhasimende aphindayo
• Ukukhula kwezinyathelo zedijithali: Ukusebenzisa i-optimized search engine optimization (SEO) ukukhulisa ukubonakala ezinkundleni zokuxhumana
• Isizukulwane esiholayo: Ukugxila ebudlelwaneni bamakhasimende ngokusebenzisa ukuxhumana okujulile

Khulisa ukuthengisa:

• Ukuphromothwa kwemikhiqizo emisha
• Iphromoshini yesizini ukuze ushayele okwenziwayo okuphezulu
• Iphromoshini yokuletha amakhasimende, ikakhulukazi avela ezimbangi zakho

Ithuluzi elivame ukusetshenziswa ekusetheni izinjongo zokumaketha i-SMART (ethize, elinganisekayo, eyenzekayo, efanelekile, futhi efike ngesikhathi). I-SMART iqinisekisa ukuthi imigomo yakho yokumaketha isethwe ngamamethrikhi athile wena nethimba lakho eningakwazi ukuwaqonda futhi niwalandele kalula. Ngethuluzi le-SMART, esikhundleni sokuthembela embonweni wakho wemvelo, manje usunezinkomba ezibambekayo zokukala impumelelo yendlela yakho yokumaketha uqhathanisa nezinjongo zebhizinisi.

Isinyathelo sesi-3: Thola futhi uqonde amakhasimende nezimakethe eziqondiwe

Umbuzo wokuqala ezimakethe eziqondiwe obekiwe uthi: ngobani futhi bakuphi. Ukuze uphendule lo mbuzo, buza lokhu okulandelayo:

• Ukuyiphi imboni?
• Ingakanani i-demographic of your target? Lokhu kungafaka ubulili, iminyaka, indawo, imfundo, njll.
• Iyiphi ingxenye yemakethe oqhudelana nayo?
• Ikuphi inzuzo enkulu kule ngxenye yemakethe?

Ukuze uphendule le mibuzo, kunezinyathelo ezimbalwa amabhizinisi angazithatha.

• Hlola amakhasimende akhona ngokuqondile
• Funda izimbangi zakho namakhasimende abo
• Xhumana nezithameli zakho ezinkundleni zokuxhumana
• Qoqa idatha ekuthengisweni komkhiqizo wakho okhona

Isinyathelo sesi-4: Hlaziya usayizi wemakethe kanye nezimbangi

Ukuqonda usayizi wemakethe oqondise kuwo kukutshela ukuthi lingakanani ibhizinisi elingase libe khona ngempela kanye nenani ongalibuyisela ebhizinisini lakho.

Indlela eyodwa elula iwukuthenga ucwaningo olwenziwa umuntu wesithathu ngeqoqo labadlali ababalulekile bemakethe futhi olunokunemba okuphezulu. Uma lokhu kungeyona inketho, sebenzisa lezi zinyathelo ezingezansi ukuze ufike ekuhloleni kwakho:

• Linganisela inani lamakhasimende. Yazi ukuthi angobani amakhasimende akho kanye nosayizi.
• Yazi isilinganiso esisetshenziswayo ukuze uqonde inani ledola losayizi wemakethe.
• Nquma izinga lokungena.

Inani Lemakethe = Inani lenombolo yekhasimende X Isilinganiso esisetshenziswa yikhasimende X Izinga Lokungena

Ekunqumeni amanani okungena, enye yezinto ezibalulekile ukwazi lowo oqhudelana naye kanye nenzuzo yokuncintisana.

Ukwazi amandla kanye nobuthakathaka babo kubalulekile empumelelweni yesikhathi eside. Amathiphu ambalwa ocwaningweni lombangi:

• Iwebhusayithi yesiqhudelani: Ikunikeza umuzwa wokuthi umuzwa wabasebenzisi ungaba njani kumakhasimende. Ingabe kulula ukuyisebenzisa? Ingabe inezici ezikhangayo kubo?

• I-SEO: Hlola amasu wegama elingukhiye ekhasini kanye nezixhumanisi ezingenayo ukuze wazi isu labo le-SEO.

• Izibuyekezo: Hlola ukuthi amakhasimende ayibuyekeza kanjani imikhiqizo yawo.

• Inkundla yezokuxhumana: Thola ukuthi amakhasimende avame ukusebenzisana kangakanani nezinto zawo.

Uma usubaqonda kangcono abantu oqhudelana nabo, yakha inzuzo eyodwa noma eziningi ezincintisanayo ezibalwe ngezansi ukuze uwine amakhasimende akho.

• Ubuholi bezindleko: Nikeza inani elifanayo njengoba kwenza umncintiswano, kodwa ngentengo ephansi kumakhasimende. Le nzuzo idinga ukuthi ibhizinisi lakho liqhubeke nokuthuthukisa ukusebenza kahle.

• Umehluko: Hlukanisa imikhiqizo evela kwabancintisana nabo enikeza inani elithile okungekho omunye umuntu elinikezayo. Lokhu kuvumela inkampani yakho ukuthi ikhokhise amanani entengo kumakhasimende azisa izici ezihlukene. Umehluko utshela amakhasimende ukuthi yini ongayinikeza ngokuhlukile ezicini zomkhiqizo uma kuqhathaniswa nemikhiqizo yezimbangi.

• Ukuqamba okusha: Dala umkhiqizo owinayo osesigabeni semakethe onenzuzo enkulu ukuze ubhekane nezidingo ezithile zamakhasimende okungekho noyedwa okwazile ukuhlangabezana nazo. I-Innovation itshela ikhasimende lakho lokho elikushoyo kufanele isidingo, ngezinye izikhathi ngaphambi kokuqaphela imiqondo enjalo. Ukuqanjwa kabusha kwe-iPhone kuyisibonelo esihle. I-iPhone yethulwa emakethe ukutshela amakhasimende ukuthi "nakhu ukuthi ifoni kufanele ibe njani, kusukela kokuhlangenwe nakho komsebenzisi kuya ekusebenzeni."

Isinyathelo sesi-5: Chaza izindlela zokumaketha

Sebenzisa izindlela zokumaketha ezenzelwe izinjongo zokumaketha nezethameli ukuze uthole inzuzo ephezulu. Yakha okuqukethwe kwekhwalithi ephezulu endleleni ngayinye yokumaketha egcizelela ukufundisa phezu kokuthengisa. Lokhu kugxile ekudaleni ulwazi oluhambisana nezidingo zamathemba ukuze uhehe labo okungenzeka bathenge umkhiqizo wakho. Ukumaketha okuqukethwe wukwenza imilayezo evumela amakhasimende ukuthi athembe (okungukuthi ukukhombisa izithombe zasembonini yakho) futhi aguqulele ekuthengeni ngokunikeza okuqukethwe okucebile ngekhwalithi nokusetshenziswa kwemikhiqizo.

• Ukumaketha kwenkundla yezokuxhumana: Nikeza abantu ngezinto ezibalulekile abafuna ukwabelana ngazo kuwo wonke amanethiwekhi abo okuxhumana nomphakathi, okuholela ekwandeni kokuvelayo.

• Ukufakwa kwe-organic ngokuvamile kuyadingeka ekwakheni ukuxhumana okuqinile namakhasimende. Iletha isigqi esithembekile ngokwabelana ngokuqukethwe okubalulekile okungakhuthaza, ukufundisa, noma ukuzijabulisa. Kukhona isikhalazo esithile ekuthunyelwe kwe-organic social ukuthi ukuthunyelwa okuxhasiwe akulethi.

• Ukufakwa okuxhasiwe kungaba lula, kodwa kubize ukuze ibhizinisi lifinyelele isisekelo samakhasimende. Inzuzo ilele emandleni okukhomba indawo, ubulili, ubudala, nezinye izibalo zabantu ngokuqukethwe okuklanywe ngokukhethekile.

• Amabhulogi: Ukuthumela amabhulogi afundisayo nawengeziwe kuwebhusayithi yakho nasezinkundleni zokushicilela kuwukuthola igunya ezimakethe eziqondiwe.

• Ukumaketha nge-imeyili: Lena inqubo esizwa ngekhompuyutha eqondise abantu abathile kanye nabathengi ukuze kube nomthelela ezinqumweni zabo zokuthenga.

Qala ukudala isu lakho lokumaketha namuhla

Ukulandela inqubo yesu ebhalwe kulokhu okuthunyelwe, ukwenza ucwaningo, nokuqoqa impendulo yamakhasimende kuzosiza ukuhlela kahle isu lakho ngokuhamba kwesikhathi ukuze uqinisekise ukuthi usebenzisa izinsiza zakho eziteshini zokumaketha ezibaluleke kakhulu kuzithameli zakho ozihlosile. Khumbula ukuthi ukwakha isu lokumaketha eliphelele akuyona into engafezwa ngesikhathi esifushane. Kuthatha isikhathi, umzamo, nokunaka ukuqinisekisa ukuthi ufinyelela izethameli zakho ezifanele, noma nini nanoma kuphi lapho zifuna ukufinyelelwa khona.