Ukuphathwa kwe-Churn! Yenza Ikhasimende Lihlale Ebhizinisini, ubuciko bokugcina amakhasimende akho ebuya nalawa masu amasha, asebenzayo. Kusukela ekuxoxeni nabenzi bezinqumo abakhulu kuya ekulungiseni amasevisi akho ukuze ahlangabezane nemigomo yamakhasimende. Le bhulogi ichaza indlela yokwenza amakhasimende anamathele isikhathi eside.
Okuqukethwe
Isingeniso ku-Churn Management
Kungani I-Churn Management Ibalulekile
Amasu Acwengisisiwe Amahlanu Okunciphisa I-Churn
Isiphetho: Ukwamukela Ukuphathwa Kwe-Churn Okuphumelelayo
Isingeniso ku-Churn Management
Ukuphathwa kwe-Churn kuwumkhuba obalulekile kunoma yiliphi ibhizinisi elifuna ukuzinza nokukhula, ikakhulukazi ezimweni zomnotho ezingalindelekile. Kubandakanya ukwengamela inzuzo yamakhasimende ngokwesu ukuze kuncishiswe ukulahlekelwa kanye nokukhulisa ukwaneliseka nokuzibandakanya.
Ukuphatha i-churn okuphumelelayo kubalulekile hhayi nje ekulondolozeni imali kodwa nasekuthuthukiseni ubudlelwano bamakhasimende bubonke. Le mizamo iqinisekisa ukuthi amabhizinisi angaqhubeka nokuchuma ngisho nalapho ebhekene nezinselele, agcine isisekelo samakhasimende esiqinile futhi athole inzuzo yokuncintisana ezimakethe.
Kungani I-Churn Management Ibalulekile
Ukubaluleka kokuphathwa kwe-churn kudlulela ngale kwezinombolo nje; imayelana nokugcina igazi lanoma yiliphi ibhizinisi—isisekelo samakhasimende alo. Esimeni sanamuhla esincintisanayo, ukulahlekelwa amakhasimende akuthinti nje imali engenayo esheshayo kuphela kodwa futhi kunciphisa inani lempilo yonke lobudlelwano obungase bukhuthaze ukukhula kwesikhathi esizayo.
Amasu okuphatha ama-churn abalulekile abalulekile njengoba esiza amabhizinisi ukuthi aqonde ukuthi kungani amakhasimende eshiya nokuthi imaphi amasu angasetshenziswa ukuwagcina. Lokhu kuqonda kuvumela ukuthathwa kwezinqumo okunolwazi oluthe xaxa kanye nokuhlelwa kwamasu, okubalulekile empumelelweni yesikhathi eside. Ngokubeka phambili ukugcinwa kwamakhasimende, izinkampani azigcini nje ngokuthuthukisa ukuzinza kwazo kodwa futhi zakha isithunzi sokwethembeka nokugxila kwamakhasimende emakethe yazo.
Amasu Acwengisisiwe Amahlanu Okunciphisa I-Churn
Le ngxenye izoqhubeka ukuze kuxoxwe ngamasu ama-5 amabhizinisi angasiza ngawo I-Churn Management.
Ukuchaza Kabusha Ukusebenzelana Komthengi -Ukuxhumana Nabathengi Abangaba Khona
Izindlela zokugcinwa kwendabuko zidinga ukubuyekezwa. Esikhundleni sokuvuselela okwenziwayo, xhumana ngqo nabathengi bezomnotho—labo abanegunya lesabelomali. Yakha ubuhlobo obuqinile futhi ubonise i-ROI ecacile kulaba benza izinqumo ukuze uqinisekise ukuthi babona ukubaluleka kokuqhubeka ubambiswano.
Isibonelo: Inkampani ye-SaaS ingase isebenzise isu lapho abaphathi be-akhawunti bemisa khona ukungena njalo nama-CFO ezinkampani zamaklayenti ukuze kuxoxwe ngezibalo zokusetshenziswa, umthelela ku-ROI yabo, kanye nokulungiswa kokuvuselelwa kwenkontileka okuzayo. Lokhu kuqinisekisa ukuthi abathengi bezomnotho bahlale belazi inani lesevisi elihlinzekayo, okwenza isinqumo sokuvuselela siqonde.
Ukuthuthukisa Ukuqonda Komthengi -Ukuthola Okuphansi Kubathengi Bethu:
Gxilisa ukuqonda kwakho ngendima yomthengi ngamunye kanye nezithakazelo zesu ngokusebenzisa ukuxhumana okulungiselelwe ngesikhathi sokusebenzelana okufana nokubuyekezwa kwebhizinisi kwamakota (QBRs). Le ndlela yomuntu siqu ayigcini nje ngokuqinisa ukubaluleka kwezixazululo zakho kodwa futhi ivumelanisa okunikezwayo kwakho nezidingo zakho zamanje nezesikhathi esizayo.
Isibonelo: Umhlinzeki wesevisi ye-telecom angasebenzisa imininingwane evela ekuhlaziyeni idatha yekhasimende ukuze ahlanganise ukuxhumana kuzibuyekezo zebhizinisi zekota. Ngokugqamisa ukuthi izinsizakalo ezithile zithuthukise kanjani ukuxhumana futhi zinciphise isikhathi sokuphumula kuklayenti, zingaqondanisa izingxoxo ngokuqondile nezidingo zomthengi, njenge-CTO noma uMqondisi we-IT, obeka phambili ukwethembeka kwesistimu.
Ukuqondanisa Okubalulekile Kwezixazululo -Ukuvumelanisa Izinto Zethu Nezinjongo Zazo Ezinkulu
Beka izixazululo zakho ngendlela yokuthi zihlanganiswe ngokuqinile nezinjongo zamasu zamakhasimende akho. Lokhu kuqondanisa kwenza izinsizakalo zakho zibaluleke kakhulu, ngaleyo ndlela kunciphisa amathuba okuba nesiphithiphithi ngenxa yokungaqondani kahle kwemigomo yebhizinisi namasevisi ahlinzekiwe.
Isibonelo: Inkampani yezokunakekelwa kwempilo ingase iqondise izinsizakalo zayo ngokuhlanganisa izibuyekezo zokuthobela ukunakekelwa kwezempilo ekunikezeni kwayo ukuphathwa kwesibhedlela. Lokhu kugcina insizakalo ihambisana nezinjongo zamasu zesibhedlela, njengokugcina amazinga okugunyazwa kanye nokwenza ngcono ukunakekelwa kwesiguli, okwenza isevisi ibaluleke kakhulu.
Ukuvuselela Uhlaka Lokugwema Ushintsho -Ukwenza Ukuvuselela Kungabi Nangqondo
Ekwenziweni kabusha, inhloso ukugcina isimo sikhona noma nini lapho kunenzuzo. Gqamisa ukuthi izixazululo zakho ziqhubeka kanjani zibalulekile futhi zibucayi, usebenzisa umgomo wokwenyanya ukulahlekelwa ukuze uzuze. Yenza izindleko zokushintsha kanye nezingozi zokuphazamiseka zicace, ngaleyo ndlela uqinise izinzuzo zokuvuselela.
Isibonelo: Umthengisi wesofthiwe angase agcizelele ekhasimendeni elikhona ukuthi izibuyekezo zemikhiqizo ezayo zizofaka kanjani izici zokuphepha ezithuthukisiwe ezibalulekile esimweni samanje se-cyber-threat. Ngokugqamisa ubungozi nezinkathazo ezihambisana nokushintsha abahlinzeki kanye nokuqeqesha kabusha abasebenzi, benza isevisi yabo eqhubekayo ibe yindlela yokumelana okuncane.
Isegmentation for Proactive Management -Smart Sorting for Better Vibes:
Hlaziya isisekelo samakhasimende akho ukuze ubone ukuthi imaphi amasegimenti asengozini futhi angakhula. Hlela imizamo yakho yokulondoloza ngokusekelwe kulesi segimenti ukuze ubhekane ngokuphumelelayo nesiphithiphithi esingaba khona ngaphambi kokuthi kwenzeke. Le ndlela yokusebenza ivumela ukuphathwa okugxile kakhulu nokusebenza ngempumelelo kobudlelwano bamakhasimende.
Isibonelo: Inkundla yokudayisa eku-inthanethi ingase ihlukanise amakhasimende abo ngokusekelwe ekuthengeni ukuziphatha nempendulo. Kulabo abahlonzwe njengabasengozini ngenxa yomsebenzi owehlile, imikhankaso ye-imeyili yomuntu siqu enikeza izaphulelo ezikhethekile noma ukuhlola kuqala okukhethekile kwemikhiqizo emisha ingase isetshenziselwe ukuyihlanganisa kabusha. Ngokuphambene, kubasebenzisi abazibandakanye kakhulu, banganikeza imiklomelo yokwethembeka noma amathuba okuhlola i-beta ezicini ezizayo ukuze kuthuthukiswe ukugcinwa.
Isiphetho: Ukwamukela Ukuphathwa Kwe-Churn Okuphumelelayo
Ukuphatha ngempumelelo i-churn yamakhasimende kubalulekile kunoma yiliphi ibhizinisi elihlose ukuvikela isikhundla salo semakethe futhi liqhubekisele ukukhula. Amasu ashiwo ngenhla ahlinzeka ngomhlahlandlela wokuthi izinkampani zingagcini nje ngokuqonda ukuguquguquka kwenzuzo yamakhasimende kodwa futhi zibandakanye ngempumelelo futhi zigcine isisekelo samakhasimende azo. Ngokuchaza kabusha indlela esibabandakanya ngayo abathengi bezomnotho, sithuthukise ukuqonda kwethu izidingo zamakhasimende, siqondise izixazululo ngobuchule, senze uhlaka oluvuselelwe ukuze kugwenywe ushintsho, nokuphatha ngokuqhubekayo izingxenye zamakhasimende, amabhizinisi anganciphisa kakhulu ukuxokozela. Isu ngalinye linikeza indlela ethize, okuthi uma ihlanganiswa, yakhe uhlelo oluphelele lokuphatha i-churn olwenzelwe ukugcina nokwandisa isisekelo samakhasimende athembekile kunoma iyiphi indawo yezomnotho. Ukusebenzisa lawa maqhinga ngezibonelo ezicacile njengesiqondiso kungaguqula indlela yenkampani yokugcina amakhasimende, iqinisekise impumelelo yesikhathi eside nokuzinza.
