Indawo yokuthengisa isesimweni sokuguquguquka, ngamamodeli endabuko anikeza izindlela ezintsha ezithuthukisa ubuchwepheshe, idatha, kanye nemininingwane yabathengi.
Izindlela zendabuko zokuphatha okudayisa zishintshwa ngokuthuthuka kwezobuchwepheshe, ukushintsha okuthandwa ngabathengi, namasu amasha.
Ukuze baphumelele kule ndawo eguquguqukayo, abathengisi kufanele bazivumelanise nezitayela ezivelayo futhi basebenzise amasu asebenzayo.
Lesi sihloko sihlola amathrendi nezindlela zakamuva ezakha ikusasa lokuphathwa kwezitolo, enikeza imininingwane ukusiza amabhizinisi ukuthi ahlale enokuncintisana futhi enza inzuzo.
Ukuqonda ukuziphatha kwabathengi enkathini yedijithali
Inguquko yedijithali iguqule indlela abathengi abathenga ngayo, yethula kokubili izinselelo namathuba kubathengisi. Ukuqonda ukuziphatha kwabathengi kuyisihluthulelo sokuletha ukuzizwisa komuntu siqu kokuthenga nokushayela ukuthengisa.
Ukuhlaziywa kwedatha kudlala indima ebalulekile kulesi sici, ukunikeza abathengisi imininingwane ebalulekile mayelana nezintandokazi zamakhasimende, amaphethini okuthenga, namathrendi.
Besebenzisa idatha enkulu kanye nobuchwepheshe be-artificial intelligence (AI), abathengisi bangakwazi ukuhlaziya inani elikhulu ledatha ukuze bathole imininingwane engasebenza. Lokhu kubenza bakwazi ukuhlela amasu abo okumaketha, ukunikezwa kwemikhiqizo, namasu entengo ukuze kuhlangatshezwane nezidingo nokuthandwa yizithameli zabo eziqondiwe.
Ukwenza kube ngokwakho kube yisisekelo sokuphatha okudayisa okuyimpumelelo, okuvumela abathengisi ukuthi bakhe okuhlangenwe nakho okungahleliwe okuhambisana nabathengi.
Ngaphezu kwalokho, ukwanda kokuthengiswa kwama-omnichannel kufiphalise imigqa phakathi kokuthenga ku-inthanethi nokungaxhunyiwe ku-inthanethi. Abathengi balindele ukuhlanganiswa okungenamthungo eziteshini eziningi, kusukela ezitolo zezitini nodaka kuya kumapulatifomu e-e-commerce nezinhlelo zokusebenza zeselula.
Abathengisi kufanele bamukele amasu e-omnichannel ukuze banikeze ulwazi lokuthenga oluhlangene futhi olulula kuzo zonke izindawo zokuthinta.
Ukwamukela ukusimama kanye nezinqubo zokuziphatha
Enkathini yokuqwashisa kwemvelo okuthuthukisiwe kanye nokuqonda komphakathi, ukusimama sekuyinto ebaluleke kakhulu kubathengi nabathengisi ngokufanayo.
Izenzo ezisimeme azizuzisi iplanethi kuphela kodwa futhi zithinta abathengi abaya ngokuya beqaphela umthelela wemvelo nomphakathi wezinqumo zabo zokuthenga.
Abathengisi bamukela izinyathelo ezivumelana ne-eco-friendly njengokunciphisa imfucuza, ukuthola imikhiqizo ekhiqizwe ngokuziphatha, nokusebenzisa izixazululo ezisimeme zokupakisha.
Ngokuhlanganisa amanani abo nalawo abathengi abaqaphela ukuhlalisana kwabantu, abathengisi bangakha ukwethembeka komkhiqizo futhi bazihlukanise emakethe.
Ngaphezu kwalokho, ukubeka izinto obala nokuziphendulela kuyizici ezibalulekile zokuphathwa kokuthengisa okunokuziphatha. Abathengi bafuna ukuba sobala okukhulu mayelana nokutholakala kwemikhiqizo, izinqubo zokukhiqiza, kanye nezinqubo zabasebenzi.
Abathengisi abagcina izindinganiso zokuziphatha futhi bakhulume ngokuzibophezela kwabo ekusimameni bangathola ukwethenjwa nokwethembeka kwabathengi abaqaphelayo.
Ukubophela ubuchwepheshe bokusebenza kahle
Ubuchwepheshe buyaqhubeka nokuguqula ukuphathwa kwezitolo ngokwenza lula ukusebenza, ukuthuthukisa ulwazi lwamakhasimende, kanye nokusungula izinto ezintsha.
Kusuka ezinhlelweni zokuphathwa kwempahla kuye ezixazululweni ze-point-of-sale (POS) kanye nezicelo zangempela ezingathandwa kwabathelisi esikubona (AR), abathengisi banokufinyelela inhlobonhlobo yamathuluzi nobuchwepheshe ukuze bathuthukise ukusebenza kahle kanye nokwenza inzuzo.
I-Automation ingenye yamathrendi abaluleke kakhulu ekubumbeni kabusha indawo yokuthengisa, okuvumela abathengisi ukuthi bazenzele ngokuzenzakalelayo imisebenzi evamile njengokuphathwa kwempahla, ukugcwalisa i-oda, kanye nesevisi yamakhasimende.
Ngokusebenzisa ubuchwepheshe bokuzenzakalela, abathengisi banganciphisa izindleko, banciphise amaphutha, futhi banikeze kabusha izinsiza emisebenzini eyengeziwe ye-value-added.
Ngaphezu kwalokho, ubuchwepheshe obusafufusa obufana ne-AI, ukufunda ngomshini, kanye ne-inthanethi Yezinto (IoT) kuguqula ulwazi lokuthengisa. Ama-chatbot anamandla e-AI ahlinzeka ngokusekelwa kwamakhasimende okusheshayo, kuyilapho amadivayisi e-IoT enza abathengisi bakwazi ukuqoqa idatha yesikhathi sangempela mayelana nokuziphatha kwamakhasimende nalokho okuthandwayo.
Ubuchwepheshe be-Augmented reality buvumela abathengi ukuthi babone ngeso lengqondo imikhiqizo endaweni yabo ngaphambi kokuthenga, okuthuthukisa ulwazi lokuthenga ku-inthanethi.
Ukuphathwa kwezitolo kubhekene noshintsho olukhulu oluqhutshwa ukuqanjwa kabusha kwezobuchwepheshe, ukushintsha okulindelwe ngabathengi, kanye nokushintshashintsha kwezimakethe.
Ngokwamukela amathrendi namasu akamuva, abathengisi bangazibeka empumelelweni endaweni eya ngokuya iqhudelana.
Kusukela ekusebenziseni amandla okuhlaziya idatha kuya ekubekeni phambili ukusimama nokusebenzisa ubuchwepheshe obusezingeni eliphezulu, abathengisi banethuba lokuguqula indlela abenza ngayo ibhizinisi nokudala inani elihlala njalo lamakhasimende abo.
Umthombo ovela I-Retail Insight Network
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