Amathrendi Okufakwa Kwe-Eyeshadow Okufanele Uwazi

Kusukela ku-minimalist kuya ku-flashy ngedizayini, amabhrendi ancintisana ngesabelo sengxenye yawo yemboni yezimonyo. Kunenhlobonhlobo yokupakishwa etholakalayo, ngayinye inikezela ngezici ezihlukene ezenza umkhiqizo wobuhle womkhiqizo uhluke.

Ngaphezu kwalokhu, kunezinhlobo ezahlukene zezinto ezisetshenziselwa ukupakishwa kwe-eyeshadow, njengepulasitiki, insimbi, nengilazi. Nakuba umumo, usayizi, kanye nokwakheka kokupakishwa kuyizici ezinkulu endleleni yokupakisha (nokubona) imikhiqizo ngayinye.

Lo mhlahlandlela uzogqamisa imakethe yokupakishwa okuhle, bese unikeza i-eyeshadow eyinhloko yalo nyaka izitayela zokupakisha. Ngakho-ke qhubeka ufunda ngezinto ezibalulekile ezizonikeza imikhiqizo yakho umkhawulo wokuncintisana.

Okuqukethwe
Usayizi wemakethe, izinga lokukhula, kanye nezitayela zokupakishwa kwe-eyeshadow
Izinhlobo ezahlukene zemiklamo yokupakishwa kwe-eyeshadow
Indlela yokuklama iphakheji yezimonyo
Ukupakishwa okudumile kwe-eyeshadow
Isiphetho

Usayizi wemakethe, izinga lokukhula, kanye nezitayela zokupakishwa kwe-eyeshadow

Imakethe yokupakisha yezimonyo ibikezelwa ukuthi izofika ku-US $ 33.23 billion ngo-2025, nokukhuphuka okukhulu kusuka esilinganisweni sango-2022 sama-US $ 26.91 billion. Lokhu kuwumphumela wokwanda okuqhubekayo kwesidingo se ukupakishwa kwezimonyo eminyakeni yakamuva. Ngaphezu kwalokho, ukucaciswa okuhlukile kanye nemiklamo yephakheji igcina iheha ukusekela okwengeziwe.

Kepha izici eziholele ekwenyukeni kwesidingo semikhiqizo yezimonyo kungenxa yokwanda kokuqwashisa kwabathengi, izinguquko ezindleleni zokuphila, namaphethini okusetshenziswa. Futhi isidingo esilokhu sikhula njalo semikhiqizo yobuhle (enamaphakheji akhangayo) singenye into evamile eqhuba izinkampani ukuthuthukisa izixazululo zokupakisha ezintsha.

Ukupakishwa okukhangayo kusiza ukuthuthukisa ukubukeka komkhiqizo, ngaleyo ndlela kukhuphule ukuthengiswa. Ngalokhu, umkhiqizo wezimonyo awudingi ukukhangisa okuningi njengoba usuvele ukhanga kubathengi. Ngakho-ke, ukukhula kwemakethe kwemikhiqizo yezimonyo kuncike kakhulu ebuhlakanini bokupakisha bezinkampani kanye nokuqanjwa okusha. Izinto ezisetshenziselwa ukupakishwa kwe-eyeshadow zisukela iphepha, ingilazi, futhi plastic ensimbi, eyethulwe ngamajamo nobukhulu obuhlukene.

Izinhlobo ezahlukene zemiklamo yokupakishwa kwe-eyeshadow

Uma kuziwa ekuthengiseni izimonyo njenge-eyeshadow, ukuba ne- umklamo ohlukile webhokisi kungenza umehluko. Izoheha ukunaka kwamakhasimende, ivumele imikhiqizo ukuthi isuke eshalofini iye ezinqoleni zabo zokuthenga. Nansi imibono yedizayini yokupakisha yezimonyo ebalulekile kule minyaka:

U-Kjaer Weis: Ukusimama kanye nobuciko

Kusukela yethulwa emakethe yezimonyo ngo-2010, UKjaer weis ayikayekethisi ekuthuthukiseni ukupakishwa kwayo komkhiqizo. Ibhrendi yezimonyo zikanokusho ibihamba phambili ekuzinzeni ngokupakishwa kwayo okungagcwaliswa kabusha. Ama-compact aklanyelwe ukubukisa izici zokuthuthukisa: ezinkulu nezikwele ezihlathini, ezincane nezinde ezindebeni, futhi ezincane nezindilinga zamehlo.

Ngaphezu kwalokho, ukupakishwa kwabo okuyisakhiwo sokugcwalisa kabusha kuhlanganisa insimbi enekhwalithi ephezulu, ehlala isikhathi eside ebenza bakwazi ukuphinda bagcwaliswe ngemikhiqizo efanelekile. Ngaphandle kwalokhu, ikesi lesitayela se-Kjaer Weis laklanywa umklami wobuciko odumile waseFrance UMarc Atlan. Futhi imininingwane yayo eqoshiwe ibhekene kakhulu nokubukeka kwayo kobuciko.

I-NARS: Eyokuheha nokuxhumana nomkhiqizo

Abaningi bayayibona i-NARS ngokupakishwa kwayo okumnyama okulandisayo, kodwa bambalwa kakhulu abanombono wokubambisana phakathi kwenkampani nesitayela sokusayina somklami wemfashini oqanjiwe. UChristopher Kane. Lokhu kukhiqize ingcebo eklanywe ngemibala enemininingwane yegolide, ebomvana, emnyama, neminye ukuze ibonise ikhwalithi yokuqukethwe. Manje, lawa ma-hues asondelene kakhulu aveze umkhiqizo ngokukhanya okungcono kakhulu.

UChristopher Kane kanye ne-NARS babecophelele ngayo yonke imininingwane yomklamo. Cishe wonke umugqa, ijika, nezigaba zidalwe ukuze kudluliswe umlayezo. Isibonelo, idizayini encane yelogo ye-NARS kanye nesikhala esimnyama esinegethivu esihle ephaketheni kunikeza abasebenzisi isiqiniseko, okubonisa uhlobo lwezimonyo oludumile nolwazi olungemuva kwakho. Ngakolunye uhlangothi, impahla esetshenziswayo iwukunethezeka futhi iyasimama.

Inzuzo: Okokuhluka nokunaka

Abaklami be-Benefit Cosmetic bakholelwa ukuthi ukupakisha “akudingeki kubukeke kubucayi kakhulu” ukuze kudayiswe. Kunalokho bakholelwa ukuthi impumuzo yamahlaya ingcono kakhulu ekwakhiweni kwezimonyo. Umqondo uwukwenza abantu bahleke futhi, ngesikhathi esifanayo, ubenze babe nelukuluku lokufuna ukwazi. Bekhuthazwe yile nkolelo, badale imiklamo enemidwebo eyinkimbinkimbi yabesifazane abadlalayo, abahle, nabanenhlanhla kusukela ngeminyaka yawo-1920.

Idizayini ebonakalayo ifaka itimu yezwe enobulungiswa ikakhulukazi ngoba iletha abantu injabulo futhi imele isikhathi esilula. Ngaphezu kwalokho, njengoba izethameli ezihlosiwe zingabantu besifazane abasha, ukukhetha kombala kuyajabulisa futhi kugqamile, okwenza kube nokubukeka okudlalayo. Lokhu kuyinikeza uhlobo lomklamo oyingqayizivele nokho odonsa ukunaka ogqama embonini.

Mor: Okweklasi nobuhle

Idizayini yokupakisha ka-Mor isebenzisa indlela evamile, egcizelela ubuhle nekilasi ngophawu lwayo kamazisi, umsebenzi wobuciko, nesikimu sombala esihle. Ngaphandle kwalokhu, ukupakishwa kwayo kuhlanganisa izici zedizayini eziyinkimbinkimbi ukuze imelane nokuhlolwa kwesikhathi. Futhi ngenxa yokuthi zibukeka zimangalisa kangakanani, zingase zingabukeki njengezimonyo ekuqaleni.

Umsebenzi wobuciko ohlobisa ibhokisi ubekwe ngokumelene nengemuva elimhlophe elithambile namapinki athambile; futhi lo mklamo awugcini nje kuphela emikhiqizweni ye-eyeshadow. Cishe zonke izinto ezithengiswayo ze-Mor zibonisa ngokuziqhenya uphawu lwenkampani, u-M omkhulu, obhalwe ngobuciko futhi wasakazwa ngethoni yegolide ye-regal.

Indlela yokuklama iphakheji yezimonyo

Chaza amakhasimende akho okuqondiwe

Ukucatshangelwa kokuqala ekunqumeni imiklamo yokupakishwa kwezimonyo ukwazi amakhasimende akho okuhlosiwe. Ukuchaza lokhu kuzokusiza ukuthi uhlangabezane nesidingo noma okulindelekile kokuthi udizayinelwe bani. Ingabe eyentsha ethanda izinto ezicwebezelayo necwebezelayo, noma ingeyowesifazane okhathazeke kakhulu ngemikhiqizo efana nethoni yesikhumba sayo?

Ukwazi imvelo yazo kanye nendlela ababona ngayo izinto kuzohamba ibanga elide ekusizeni ukuthi udale imikhiqizo ngokusekelwe ekucacisweni kwayo. Futhi ngokulandelayo, kuzosiza ukubamba ukunaka kwabo. Ucwaningo lwezithameli eziqondiwe lubalulekile ukuze uthole lesi sici ngendlela efanele.

Chaza ubunikazi bomkhiqizo wakho

Ubunikazi bomkhiqizo yizici ezenza inkampani igqame esixukwini. Ihlanganisa ilogo eyingqayizivele, imibala, nezinye izici ezisetshenziselwa ukupakisha umkhiqizo. Amakhasimende angakwazi ukubona kalula umkhiqizo ngokusekelwe kulezi zici ezibalulekile, ngakho-ke futhi athambekele ekuziqapheleni.

Sebenzisa izinto ezibonakalayo ezihehayo

Yingakho ukwazi izethameli zakho ezibalulekile kubalulekile. Kuzokusiza ukuthi unqume izakhi ezibukwayo ezingcono kakhulu ezizodonsela ukunaka kwabo kumkhiqizo. Izinto ezibonakalayo ezifana namalogo, izithombe, imibala, kanye ne-typography yizici ezibalulekile zedizayini yomkhiqizo wezimonyo.

Cabangela izinketho zokupakisha ezilungele imvelo

Namuhla, amakhasimende ayaqaphela indawo akuyo ngakho athanda ukuthenga imikhiqizo engasetshenziswa kabusha futhi esimeme. Ngakho-ke, lapho ukhetha izinto zokwakha izimonyo, hamba ku-eco-friendly. Nokho, qiniseka ukuthi ziyisitayela, ziyabukeka, futhi zihlala isikhathi eside.

Ukupakishwa okudumile kwe-eyeshadow

Imibala ye-eyeshadow yamagnetic

I-Magnetic Eyeshadow Palettes inemithombo enguzibuthe emihlanu, isibuko esimangalisayo kanye ne-vegan, ibhulashi le-eyeshadow elineziphetho ezimbili. Ngaphandle kwalokhu, ikesi layo elisobala liyenza ibe inketho yokupakisha ekhangayo.

Ngaphezu kwalokho, ukucwenga kwayo okuchachileyo, okugcwalisekayo kuyenza ihambisane nanoma yikuphi ukugcwaliswa kabusha kwe-Afterglow Infused Eco-eyeshadow kanye nezinye izithunzi zamehlo zemikhiqizo yezimonyo eziyintandokazi zemvelo ezinosayizi ofanayo wepani le-eyeshadow.

Ukupakishwa kwemvilophu ye-eyeshadow yephepha

Imvilophu ye-Eyeshadow Pan yephepha ibamba isiteji esikhiphekayo se-12-godets. Ifanele ukwakheka okuyimpushana noma okukhilimu njenge-eyeshadow, blush kanye nama-highlighters. Ngaphezu kwalokho, yakhelwe ngendlela elula kodwa ephumelelayo.

Umthelela wedizayini ubalwa njengokungu-2-in-1 kukho kokubili ukupakishwa kwesibili nokuyinhloko, futhi ifaka isistimu yokuvala engenazibuthe. Ingenziwa ngokwezifiso kunoma yiziphi izidingo zomkhiqizo futhi ilungele ukupakishwa kwekhwalithi ephezulu.

Electroplate eyeshadow iron pan

Lo mklamo wokupakisha i-eyeshadow uhluke kakhulu ngokwawo. Ilungele i-cosmetics eyeshadow pigment, ukusetha kabusha izimpushana ezicindezelwe eziphukile, izindebe zomlomo ezincibilikayo, i-blush, izimpushana ze-highlighters, ukhilimu, kanye nenye inqubo ebandayo kanye nezimonyo zokuthulula ezishisayo.

Ngaphezu kwalokho, Electroplate Eyeshadow Iron Pan yenziwe ngensimbi yekhwalithi ephezulu ye-electroplated tinplate – okusho ukuthi ngeke igqwale emanzini, futhi ayinakho ukusabela kwamakhemikhali ngopende. Ngokufanayo, inobuso obushelelezi obunezinye izici ezihlala isikhathi eside ukuze ikhonze abathengi isikhathi eside.

Yenziwe ngekhwalithi ephezulu yensimbi ye-electroplated tinplate, ngeke igqwale emanzini, futhi ayinakho ukusabela kwamakhemikhali ngopende. Ngendawo ebushelelezi, eqinile, nezici zayo eziqinile zisho ukuthi ingakusebenzela isikhathi eside.

Isiphetho

Uma kuziwa ekuthengiseni izimonyo ezifana ne-eyeshadow, ukuba nomklamo wangempela webhokisi kungenza umehluko. Ngakho-ke noma ngabe usebenzisa inkampani yezimonyo yesintu noma inkampani edayisa ku-inthanethi, umklamo okhangayo wokupakisha umkhiqizo uyiphuzu lokuqala lokuxhumana namakhasimende.

Kukhona amathani emibono yokuklama yokupakisha embonini yobuhle nezimonyo. Nokho, kungcono ukusebenzisa eyingqayizivele kodwa imiklamo ekhangayo ukubandakanya amakhasimende. Futhi khumbula ukuqhubeka uthuthukela kumathrendi wakamuva wokupakisha ukuze uhlale ubalulekile emakethe!