I-Nail Polish: Izinhlobo ezi-5 ezizobekwa phambili ngo-2024

Ama-nail polishes anezinhlobonhlobo eziningi, futhi ukubuka nje imakethe kunganikeza abathengisi abathile isifo senhliziyo. Ukuthi abathengi bafuna ukwenza izinzipho zasekhaya noma amasaluni bafuna ukuphinda bathenge, akulokothi kushodelwe izinketho!

Ngaphandle kwamafomula endabuko akhona kusukela ezinkulungwaneni zeminyaka kuseyizingane, izinhlobo eziningi ziye zavela ukuze zinikeze izindlela ezintsha nezijabulisayo zokusebenzisa ubuciko obuhle bezinzipho. Kulezi zinsuku, amashalofu angafakwa nge-nail polish, futhi ngamunye unikeza okuthile okuhlukile (ikakhulukazi ngokuhlakanipha kombala).

Imakethe ye-nail polish ngokungangabazeki inenzuzo kodwa ingaba yiphutha kalula uma abathengisi bengazi ukuthi bathole ini. Cabanga ngalo mhlahlandlela wezinhlobo zokupholisha ezihamba phambili ngo-2024.

Okuqukethwe
Isifinyezo semakethe ye-nail polish
Izitayela ezi-5 ze-nail polish ongazinikeza ngo-2024
Ngokuvala

Isifinyezo semakethe ye-nail polish

Unyaka ka-2023 kwaba unyaka omkhulu ku- imakethe yomhlaba wonke ye-nail polish njengoba abantu abaningi bethola isithakazelo ku-nail art kanye nezinqubo zokunakekela. Ochwepheshe babize imakethe ngama-US $ 16.23 billion ngo-2023-kodwa akuyona ingxenye ehlaba umxhwele kakhulu leyo.

The imakethe ye-nail polish isivele ikhule yafinyelela ku-US $ 17.30 billion ngo-2024, kanti ochwepheshe babikezela ukuthi izofinyelela ngaphezulu kwe-US $ 25.82 billion ngo-2030 ngesilinganiso sokukhula sonyaka esihlanganisiwe esingu-6.9% (CAGR). Ngaphezu kwesithakazelo esikhulayo emoyeni wezinzipho kanye nemikhiqizo yokunakekelwa, ukuvela kwe-nail polish enezithako zemvelo nakho kukhulisa isidingo.

Bheka lezi ezinye izibalo ezibalulekile:

• I-nail polish evamile yahola ingxenye yomkhiqizo ngo-2023 ngesabelo semakethe esingama-47%, kuyilapho i-gel nail polish izobhalisa i-CAGR eshesha kakhulu.

• I-Asia-Pacific yabusa imakethe yesifunda ngo-2023 ngesabelo esingu-38%, ochwepheshe bebikezela ukuthi izofakaza ukukhula okumangazayo esikhathini sokubikezela. Kodwa-ke, imibiko iphinde iphakamise ukuthi i-Middle East kanye ne-Afrika izobhalisa i-CAGR ephezulu kakhulu.

Izitayela ezi-5 ze-nail polish ongazinikeza ngo-2024

1. I-nail polish yendabuko

Lezi zipholishe izinzipho kungase kube okuyisisekelo kakhulu, kodwa kufana nama-mascots ale mikhiqizo—wonke umuntu uveza izithombe zawo lapho ecabanga ngopende wezinzipho! Ukupholisha izinzipho zendabuko yizinhlobo abantu abazibona zomiswa ezomisweni zomoya ezifudumele.

Abakhiqizi benza lawa mapholishi ngezindlela ezihlukahlukene, kusukela kokucwebezelayo kuya kokucwebezelayo kuya kokucwebezelayo—banakho konke. Futhi lezi zipholishi aziwabetheli izibani ukuze zelashwe ngemva kokufakwa - vele uguge, wome, uhambe.

Kodwa kukhona catch: bendabuko nail polishes akuzona izinketho ezihlala isikhathi eside. Yebo, kulula ukuzisebenzisa (futhi ufake isicelo kabusha), kodwa abathengi bangalindela kuphela ukuthi zihlale isikhathi esingangesonto ngaphambi kokuqopha. Kungakhathaliseki ukuthi, abadingi noma yibuphi ubuchwepheshe, okwenza ukupholisha izinzipho zendabuko kube yisinqumo esingcono kakhulu sokuzama imibala ehlukene.

Izipholishe zezinzipho zendabuko ingase ingasathandwa kakhulu, kodwa basenezithameli eziningi, okubenza bathole isimo "esithrendayo". Ngokusekelwe kudatha ye-Google, le mikhiqizo yathola ukusesha okungu-450,000 ngoJanuwari 2024.

2. Acryli-nail polish

Abantu bathanda uma okuthile kuzwakala kuhlukile kunejwayelekile, futhi leso sisho besingeke sibe yiqiniso ngokwedlulele i-acrylic nail polishes. Lezi akuzona izinhlobo ezijwayelekile zokupholisha ngaphakathi ebhodleleni. Kunalokho, i-acrylic iza ngendlela eyimpushana.

Kodwa linda, igcoba kanjani izinzipho? Abathengi kufanele baxube impushana ne-monomer ukuze bayenze ibe uketshezi lwe-gummy. Nansi ingxenye engcono kakhulu: nini i-acrylic iyoma, iba ngenye yezindlela zokupholisha ezihlala isikhathi eside kakhulu ezaziwayo umuntu.

I-aesthetics akuyona kuphela inzuzo yalezi zinhlobo zokupholisha. Abesifazane bavame ukuwasebenzisa ukuze baqinise izinzipho zabo zemvelo. Abanye baze bangeze i-acrylic ezihlokweni zezinzipho zabo ukuze bandise ubude bazo.

Nakuba kubonakala sengathi abathengi abakwazi ukulawula isimo, bangakwazi ukusifayela kalula ngendlela abayithandayo—njengezinzipho ezivamile! Izipikili ze-Acrylic ingahlala abathengi kuze kube amasonto amathathu. Abesifazane bangawafayela kanye noma kabili ngaphambi kokudinga isethi entsha.

Ingabe izipikili ze-acrylic zibonakala zicindezela? Ngokwezikhangiso ze-Google, abantu abaningi babonakala bengenandaba. Abantu abangu-673,000 bafune izinzipho ze-acrylic ngoJanuwari 2024—okukhuphuke ngo-20% kusukela ekusesheni kuka-2023 okungu-450,000.

3. Gel nail polish

Gel izinzipho polishes ziye zaba nomfutho ongathi sína eminyakeni yamuva. Seziphenduke imikhiqizo edumile kumasaluni nasemakhaya njengendlela enhle kodwa eqinile yokupholisha izinzipho.

Abathengi kufanele belaphe i-gel nail polishes imizuzwana engama-30 kuya kwengama-60 ngesibani sezinzipho (i-UV noma i-LED) uma sisetshenziswa. Ukusebenzisa izibani zezinzipho kubonakala kuyinqubo eyengeziwe eyisicefe, kodwa kuyadingeka uma abathengi befuna izipikili zabo zejeli zibe lukhuni futhi zome.

Umphumela? Imanicure ecwebezelayo efanele inkinga! Abathengi bangalindela nezinzipho zabo zejeli ukuthi zihlale zizinhle kuze kube amasonto amabili.

Njenge-acrylic, izintokazi zingasebenzisa futhi ukupholisha kwezinzipho zejeli ngezindlela eziningi. Bangakwazi ukuzisebenzisa ezinziphoni zabo zemvelo noma basebenzise ukuze bazuze umphumela wokwandisa. Izandiso ze-gel nazo ziyatholakala, kanye nezipikili zokucindezela.

Kodwa kukhona okwengeziwe. Okufana nokupholisha kwendabuko, izinhlobo ze-gel futhi zinikeza izinhlobo ezinkulu zokuqeda. Abathengi bangazithola ngokhilimu, i-matte, i-glitter, i-holographic, ne-cat-eye finishes.

Ama-gel nail polishes athole ukunakwa okwengeziwe ngo-2024. Nakuba ayenokulandela okungaguquguquki kokusesha kwanyanga zonke okungu-165,000, lelo nani lenyuke ngo-20% laya ku-201,000 ngoJanuwari 2024.

4. I-Polygel

Abanye abathengi bathanda izipikili ze-acrylic kodwa hhayi inqubo yokuzisebenzisa. Ngenxa yalesi sizathu, abakhiqizi bakha i-polygel, i-hybrid ephelele phakathi kwe-acrylic nejeli yokupholisha izinzipho.

Esikhundleni sempushana, lama polishes abe nokuvumelana okufana nejeli abesifazane abangakugcoba ngeshubhu. Abathengi bangawasebenzisa ngamabhulashi ezinziphoni ezingenalutho noma izandiso.

Ingxenye engcono kakhulu ukuthi izintokazi zingasebenzisa futhi i-polygel ukuze zibaze, zigcwalise, zinwebe, futhi zilolonge izinzipho zazo. Kodwa bazodinga izibani ze-LED ukuze belaphe ukuze baqine futhi bahle kakhulu.

Naphezu kokuqina kwazo kakhulu, izipikili ze-polygel ngisazizwa ngokwemvelo–lesi esinye sezizathu ezenza abathengi babathande. Futhi i-polygel iqukethe amakhemikhali ambalwa, enye ihlanganisa ezincwadini zabanye abantu.

Okungcono nakakhulu, i-polygel ayinaphunga futhi inikeza enye yezingubo ezinde kakhulu, ezihlala amasonto amathathu—yini okungafanele uyithande? Abantu abangu-201,000 bayavuma ukuthi i-polygel ingenye ehamba phambili, njengoba Idatha ye-Google ifakazela inani lamakhasimende angaba khona abawafunayo ngo-2024.

5. Dip powder

Nali elinye ifomula yempushana abesifazane abaningi abathanda ukuyisebenzisela izinzipho zabo. Dip powders zisabalele kumafomula azo ahlala isikhathi eside. Ziqinile ngokwanele ukuthi zingahlala isikhathi esingangenyanga, okusiza ukuba ziphushele ku-radar yabathengi abafuna okuthile okusha.

Yini enye? Isebenzisa cwilisa izimpushana ukuze izinzipho kulula futhi kuyashesha. Abathengi badinga kuphela ijazi eliyisisekelo ezinziphoni zabo ngaphambi kokusebenzisa impushana. Khona-ke, bazodinga i-sealant ukuze bakhe imbondela ecwebezelayo (njengejazi eliphezulu).

Dip powders nazo ziqondile. Azidingi ukwelapha ngamalambu e-LED. Ngaphezu kwalokho, amafomula abo omile emaminithini ngemuva kokusetshenziswa ngaphandle kosizo lwesomisi.

Nakuba ama-dip powders angase angakhuli ngamanani amakhulu njengamanye amathrendi kulolu hlu, aheha ukunakwa okwengeziwe kulo nyaka. Ngokusho kwe-Google Data, intshisekelo kuma-dip powders yeqa isuka ku-60500 ngo-FY 2023 yaya ku-74000 ngoJanuwari 2024.

Ngokuvala

Kungase kube nokupholisha kwezinzipho eziningi ezigcwala emakethe, kodwa ambalwa kuphela afanelekela isimo esithrendayo. Izigidi zabathengi zenza izinzipho minyaka yonke, ngakho-ke akumangazi ukuthi imakethe yokupholisha izinzipho inikeza amathuba amaningi ebhizinisi.

Ingabe abathengi bayasithanda isitayela esidala sokunakekelwa kwezinzipho? Abathengisi bangabadayisela ama-nail polishes esintu. Futhi uma befuna okuthile okuhlala isikhathi eside, i-polygel nezinzipho ze-acrylic ukubheja kwabo okuhle kakhulu. Izinzipho zejeli nezimpushana zediphu zikhanga abesifazane abathanda isiphetho esicwebezelayo.

Wonke amathrendi abhalwe lapha anezinkulungwane zabantu abawufunayo. Ngakho-ke ungangabazi ukuqoqa kuzo futhi uthole isabelo sokuthengisa ngo-2024.