Izithako Zemvelo & Eco-friendly Ziyithrendi Entsha Yobuhle

Ubuso bobuhle buyashintsha. Akusekho mayelana nokuthi imikhiqizo yenza abantu babukeke bebahle; abathengi manje sebecubungula ukuthi ingabe imikhiqizo “imihle,” okungukuthi, inhle endaweni ezungezile, ilungele imiphakathi ekhishwa kuyo, futhi vele, ilungele abasebenzisi ukungabi nabuthi.

Kulesi sihloko, sizohlola ukuthi imakethe yobuhle yomhlaba wonke isishintshe kanjani ebuhleni bemvelo nobuqhubekayo. Sizohlaziya ukuguquguquka kokuncanyelwayo komthengi kuzithako ezingokwemvelo noma eziphilayo, ezilungele imvelo, nezingenalo unya, sigcizelele ukuthi yimaphi amathrendi nemikhiqizo abathengi abayibheka kakhulu lapho besesha imikhiqizo yobuhle.

Okuqukethwe
Buyini ubuhle obuqhubekayo?
Imakethe yobuhle bemvelo yomhlaba wonke
Imikhiqizo yezitayela zobuhle ezizinzile kufanele ihlanganise
Ubuhle obuqhubekayo yizinga elisha lobuhle

Buyini ubuhle obuqhubekayo? 

Singene enkathini lapho abantu emhlabeni wonke bekhathazeka kakhulu ngenhlalakahle yeplanethi yethu. Abathengi manje bacubungula ukusimama, imvelaphi yemvelo, ukuphepha komkhiqizo, kanye nokungafihli lutho njengezinqumo ezibalulekile zokuthi bayayidla noma cha imikhiqizo ethile yobuhle.

Imikhiqizo yobuhle emhlabeni wonke isiqalile ukwenza amafomula amasha asebenzisa isayensi ethuthukisiwe ukuze kuqinisekiswe ukuthi izingcaphuno zemvelo zezithako zomkhiqizo wobuhle zinweba imiphumela yazo ngaphandle kokuthikameze kabi abantu nendawo ezungezile. Lokhu kubizwa ngokuthi "izimonyo eziluhlaza" noma "ikhemikhali eluhlaza."

Ubuhle obuzinzile budlulela nasezinqubweni ezihambisana nokuthola imikhiqizo evela ezimbonini iye kubathengi, okuhlanganisa ukukhiqiza, ukupakisha, ezokuthutha, kanye nokuthunyelwa kwemikhumbi. Amabhizinisi aya ngokuya efuna izindlela eziwavumela ukuthi anciphise izinga lekhabhoni ekusebenzeni kwawo ngokwakha imikhiqizo esebenzisa izingxenye ezigaywe kabusha, enciphisa imfucuza, futhi akhuthaze ukusetshenziswa kabusha.

Imakethe yobuhle bemvelo yomhlaba wonke

Isidingo semikhiqizo yobuhle bemvelo nemvelo besikhula ngokushesha emhlabeni jikelele. I-British Beauty Association imibiko ukuthi imakethe yemikhiqizo yobuhle bemvelo yomhlaba wonke kulindeleke ukuthi ifinyelele ku-£ 17 billion ngo-2024. Kulinganiselwa ukuthi imakethe yase-Asia ihloselwe ukukhula ngokushesha kakhulu, ngombiko we-Ecovia Intelligence ukukhomba ukuthi ukuthengiswa kobuhle bemvelo e-Asia kukhuphuke ngo-21% ngo-2017 (isibalo saseYurophu naseNyakatho Melika sasisondele ku-10%).

Ucwaningo olwenziwa uMintel okutholiwe ukuthi ingxenye yabathengi base-UK ababethenge imikhiqizo yobuhle ngonyaka wocwaningo babefuna imikhiqizo eyenziwe ngezithako zemvelo.

E-US, ingxenye yesithathu yabathengi abasebenzisa imikhiqizo yokunakekela isikhumba sobuso bathenge imikhiqizo enezithako zemvelo, futhi lesi sibalo senyuke safinyelela cishe kuhhafu wabathengi lapho sigxile kubathengi abasebancane abaneminyaka ephakathi kuka-18 no-34. OkweChina, ucwaningo wabonisa lokho U-45% wabathengi besifazane abasebenzisa imikhiqizo yokunakekela isikhumba sobuso bahlelelwe ukusebenzisa imikhiqizo ethathwe ezithakweni zemvelo noma okukhishwe kwezitshalo okuthuthukise isikhumba sabo.

Imikhiqizo yezitayela zobuhle ezizinzile kufanele ihlanganise

1. Izithako zemvelo neziphilayo

Abathengi baya ngokuya bethandeka emikhiqizweni ehlanganisa amafutha emvelo (isb intende, ukhukhunathi, i-argan, ukwatapheya amafutha), izitshalo zezolimo (isb. ubhontshisi wesoya, ummbila, i-ginseng, amajikijolo e-goji, amakhowe e-shiitake), kanye namagciwane (isb. amagciwane e-deinococcus asetshenziselwa ukwakha izithako ezinuka kamnandi nezinemibala). 

Lapho amakhemikhali ezimonyo zansuku zonke egezwa esikhunjeni ngabasebenzisi, awabhili. Esikhundleni salokho, zingena emanzini kanye nolwandle, okusho ukuthi zingathinta kabi impilo yasolwandle neyomuntu. 

Inzuzo ukuthi izithako zemvelo neziphilayo ziyakwazi ukubola, zivimbele ukulimala ochungechungeni lokudla, imvelo, izilwandle, kanye nemigudu yamanzi. Ekugcineni, izithako zombili zinomusa esikhumbeni somsebenzisi kanye nomhlaba. Eminye imikhiqizo emihle esebenzisa izithako zemvelo ihlanganisa amakhandlela ane-non-GMO soy wax, lipsticks biodegradable, izinsipho zokukhuhla, Futhi ama-balms womzimba.

2. Izithako ezithuthukisiwe

Omunye umkhuba obalulekile wobuhle obuqhubekayo yimikhiqizo yobuhle ye-eco-friendly upcycled esebenzisa izithako ebezingalahlwa njengemfucuza. Lo mkhuba uyingxenye yokungalahli lutho kanye nomnyakazo womnotho oyindilinga ofuna ukusebenzisa yonke into ngempumelelo ngangokunokwenzeka futhi ukhawulele imfucuza ukuze kuzuze iplanethi yethu kanye nezisekelo zethu.

Izibonelo zobuhle obuthuthukisiwe zifaka ukusetshenziswa kwezindawo zekhofi, izinongo ze-chai, nembewu yezithelo ekwenziweni kwemikhiqizo yobuhle. Umphumela uba imikhiqizo efana namafutha ekhofi enziwe ngezinkundla zekhofi ezisetshenziswe kabusha noma imikhiqizo esebenzisa amanzi agaywe kabusha. 

3. Imikhiqizo engenamanzi noma ewuketshezi oluqinile

Ubuhle obungenamanzi bungenye yezitayela zobuhle ezizinzile zika-2022 ezisebenzisa izithako zemvelo ezigxilile ukwenza imikhiqizo engadingi amanzi ukuze isetshenziswe. Imiphumela kuba imikhiqizo yobuhle emisha enciphisa kakhulu ukumoshakala kwamanzi futhi esiza ukugcina imvelo ingenapulasitiki.

Imikhiqizo yobuhle bendabuko yenziwe ngamanzi amaningi ngoba ashibhile futhi ayasiza ukwengeza inqwaba emkhiqizweni, kodwa lokhu kuphumela emikhiqizweni enekhabhoni enkulu ngenxa yezinto ezingeziwe kanye nezinsiza ezidingekayo zokupakisha nezokuthutha. 

Yingakho imikhiqizo esebenzisa izithako ezisebenzayo futhi inciphisa ukusetshenziswa kwamanzi, njenge ama-shampoos angenawo amanzi, umuthi wokuxubha ongenamanzi, imigoqo yokuhlanza ubuso, amakha anoketshezi oluqinile, izinto zokuthambisa, nama-serum obuso akhula ngokuduma. Abasebenzisi badinga nje ukuthela izimpushana, bengeze amanzi, futhi lokhu kuzovula imikhiqizo. 

4. I-Vegan nobuhle obungenalo unya

Ingxenye yobuhle obuqhubekayo ukuthuthukiswa nokusetshenziswa kwemikhiqizo engabangeli ukulimala kokubili abantu nendawo yemvelo. Indawo yemvelo ihlanganisa kokubili izilwane nezitshalo, kanye nempilo yezilwane. 

Ngakho-ke, amabhrendi amaningana aguqule izindlela zawo zokuthuthukisa umkhiqizo ukuze aqinisekise ukuthi imikhiqizo ihlolwa ngokuphephile nangempumelelo ngaphandle kokuhlolwa ezilwaneni. Izinhlobo eziphezulu zokunakekelwa komuntu siqu njenge-Unilever zinazo yamukelwa ezinye izindlela ezifana nokumodela kwekhompiyutha kanye nokuhlola okusekelwe kusikompilo lwamaseli. 

Abanye abathengi futhi bakhetha ukuthenga imikhiqizo yobuhle be-vegan ngoba yehlisa umthelela wezilwane ngokungasebenzisi imikhiqizo yezilwane ekuhlanganiseni kwayo. Abathengi manje bangathenga imikhiqizo esebenzayo izingulube ze-vegan, amavithamini emvelo, kanye izitshalo ezikhishwe esikhundleni sokuphuma kwezilwane. 

5. Ukupakisha okusebenziseka kabusha

Akwanele ukuthi umkhiqizo uwodwa ukwazi ukusimama; ubuhle obuqhubekayo buhlanganisa ukuthi ukupakishwa kwemvelo kusetshenziselwa imikhiqizo yobuhle. Lokhu kusho ukuthi kukhona ukusetshenziswa ngempumelelo kwezinto lapho kupakishwa nokuthi izinto ezisetshenziswayo zidala ukulimala okuncane endaweni ezungezile.

Njengoba kubonakala kulesi sihloko izitayela zokupakisha zemikhiqizo yokunakekelwa kwesikhumba, amabhizinisi manje ahlanganisa amaphakheji akhathalela imvelo emikhiqizweni yawo, okuhlanganisa namaphakheji angenapulasitiki.

Ngokuhambisana nezinqubo zomnotho eziyindilinga, lezi zinhlobo zemikhiqizo zikhuthaza abathengi ukuthi bavikele ukumosha ngokunikeza izinketho zokupakisha ezigcwalisekayo, njengezimonyo ezihlala isikhathi eside. izitsha zengilazi futhi amashubhu e-aluminium.

6. Imikhiqizo etholakala ngokuqhubekayo, ekhiqizwe futhi ethuthwayo

Sekubalulekile ukuthi imikhiqizo ifake ukusimama kuzo zonke izigaba zokukhiqiza kanye nezinqubo zokuhlinzeka ukuze kuncishiswe imfucuza kanye ukuphuma kwekhabhoni. Lokhu kuhumusha ekukhetheni izitshalo zomdabu ezitholakala ngokuqhubekayo kanye nezithako ezitholakala endaweni; ukusebenzisa ukukhiqizwa kwamandla avuselelekayo, ukukhiqiza, kanye nokuthutha; futhi ihlose ukuthunyelwa kwe-carbon-neutral. 

Amabhrendi angasebenzisa ukuthola izinto ezicekela phansi umhlaba kodwa akhuthaze ukuvuselelwa kwemithombo yezinto ezibonakalayo. Ukuze kuncishiswe i-carbon footprint yokuthola imikhiqizo kubathengi, amabhrendi angasebenzisa namasu okusebenza okuluhlaza ngokusebenzisa iphakheji eco-friendly, ukuhamba ngaphandle kwepulasitiki, ukwandisa ukusebenza kahle kwendawo yokugcina impahla, nokuthuthukisa ezokuthutha nokulethwa kwemikhiqizo.

7. Imikhiqizo yobuhle enezinhloso eziningi

Ukugwema imikhiqizo esetshenziswa kanye nezinto ezisetshenziswayo kuyisici esibalulekile sokungamoshi lutho ngaphakathi kobuhle obuhlanzekile. Imikhiqizo isiqala ukukhuthaza lokhu ngokwakha imikhiqizo yemvelo esetshenziswa kaningi engasetshenziselwa izinhloso eziningi. 

Izibonelo zalokhu yimikhiqizo ehlanganisa yonke into efana nezinti zomswakama, amafutha kanye ne-serum crossovers, ama-creams omzimba amaningi, kanye nezinhloso eziningi umzimba kanye nokukhuhla ebusweni eziqinisekisa ukuthi abathengi banciphisa imfucuza ngokungadingeki bathenge imikhiqizo eminingi, ezimele ngezinhloso ezahlukene. 

Ubuhle obuqhubekayo yizinga elisha lobuhle

Imboni yobuhle iyathuthuka ibheke ebuhleni obuhlanzekile nobuqhubekayo. Ukuze bakwazi ukuncintisana esikhathini esizayo esiseduze, amabhrendi kufanele ahlanganise izitayela zobuhle eziqhubekayo ezihambisana nokushintshashintshayo okuthandwayo kanye namaphethini okuthenga abathengi bawo. 

Lokhu kungasho ukwamukela izithako ezilungele imvelo, ukupakishwa, ukuthola, nezindlela zokukhiqiza ezikhawulela ukulimala empilweni yomuntu, impilo yezilwane kanye nemvelo. Kafushane, izitayela zobuhle ezizinzile okufanele zibheke ukuzifaka yilezi:

1. Izithako zemvelo nezemvelo
2. Izithako ezithuthukisiwe
3. Imikhiqizo engenamanzi futhi enoketshezi oluqinile
4. I-Vegan nobuhle obungenalo unya
5. Ukupakisha okusebenziseka kabusha
6. Imikhiqizo ekhiqizwa ngokuqhubekayo futhi etholakala
7. Imikhiqizo yobuhle enezinhloso eziningi