Emkhakheni othuthukayo wezohwebo zomhlaba, ukuthengwa kwebhizinisi kuyinsika ebalulekile, esekelayo futhi yenza lula ukusebenza kuzo zonke izimboni. Lo mhlahlandlela uhlose ukucacisa inkimbinkimbi ezungeze izinqubo zokuthengwa kwempahla, unikeze imininingwane ngokubaluleka kwakho, amasu, izitayela, izinselele, kanye nombono wesikhathi esizayo. Ngokuhlukanisa lezi zingxenye, sikhuthaza ukuqonda okujulile kokuthi izinqubo zokuthenga ezisebenzayo zingaqhuba kanjani ukusebenza kahle, ukunciphisa izindleko, nokudala inani emakethe encintisanayo.
Okuqukethwe:
- Ukuqonda izisekelo zokuthengwa kwebhizinisi
- Izinqubo zokuthengwa kwempahla zamasu
- Izitayela zamanje ekuthengeni kwebhizinisi
- Ukunqoba izinselele zokuthenga
– Ikusasa lokuthengwa kwempahla ebhizinisini
Ukuqonda izinto eziyisisekelo zokuthengwa kwebhizinisi

Ukuthengwa kwebhizinisi kubhekisela ohlelweni lokuthola izimpahla namasevisi izinhlangano eziwadingayo ukuze zenze imisebenzi yazo. Kubandakanya imisebenzi efana nokuthola, ukuxoxisana, nokuthenga, okubalulekile ekugcineni ikhwalithi nokusebenza kahle kwezinqubo zebhizinisi. Umgomo wokuthenga awukona nje kuphela ukuvikela izinsiza ezidingekayo kodwa futhi nokuthuthukisa izindleko nokwakha ubudlelwano obuqinile nabahlinzeki.
Ukuthenga kudlala indima ebalulekile empumelelweni yokusebenza, kube nomthelela ezindaweni ezifana nokukhiqiza, ukuphathwa kwekhwalithi, nokulawulwa kwezindleko. Ngokuphatha ngempumelelo imisebenzi yokuthengwa kwempahla, amabhizinisi angaqinisekisa ukutholakala kwezinto ngesikhathi esifanele, ahambisane nezindinganiso zekhwalithi, futhi afinyelele izinjongo zezezimali.
Inqubo yokuthenga ngokuvamile iqala ngokuhlonza izidingo futhi iphethe ngokutholwa kwezimpahla noma amasevisi. Kubandakanya izinyathelo ezinjengocwaningo lwabahlinzeki, ukuphathwa kwebhidi, izingxoxo zenkontileka, nokugcwalisa i-oda. Ngasinye salezi zigaba sidinga ukuhlela ngokucophelela kanye nokwenza isiqiniseko sokuthi izinhloso zokuthenga ziyahlangatshezwa.
Izinqubo zokuthengwa kwempahla zamasu

Ukuthengwa kwempahla ngamasu kudlula ukuthengwa kwezimpahla namasevisi okuyisisekelo. Kubandakanya indlela yokwenza ngamabomu, yesikhathi eside ekutholeni izinsiza ehambisana nesu jikelele lebhizinisi lenkampani. Lokhu kuhlanganisa ukuhlaziya amathrendi emakethe, ukuhlola amakhono abahlinzeki, nokusebenzisa izindlela zokonga ngaphandle kokufaka engozini ikhwalithi noma isevisi.
Isici esisodwa esibalulekile sokuthengwa kwempahla okunesu ukulawulwa kobudlelwane bomhlinzeki (SRM). Izinqubo ezisebenzayo ze-SRM zisiza amabhizinisi akhe futhi alondoloze ubudlelwano obuqinile nabahlinzeki bawo, okuholela ekukhulumisaneni okuthuthukisiwe, imigomo engcono, nokusebenzisana okuthuthukisiwe. Lokhu, nakho, kungaholela ezisombululweni ezintsha ezengeziwe kanye nochungechunge lokuhlinzeka oluqinile.
Esinye isici esibalulekile ukusetshenziswa kobuchwepheshe ezinqubweni zokuthenga. Izixazululo zesofthiwe ezithuthukisiwe zingenza imisebenzi evamile, zinikeze imininingwane ngokuhlaziywa kwedatha, futhi zenze kube lula ukwenza izinqumo ezingcono. Lokhu akukhulisi ukusebenza kahle nje kuphela kodwa futhi kuthuthukisa inani lesu lomsebenzi wokuthenga.
Amathrendi amanje ekuthengweni kwebhizinisi

Isimo sokuthengwa kwempahla sihlala sishintsha, sithonywa intuthuko yezobuchwepheshe, izimo zemakethe ezishintshayo, namamodeli amabhizinisi asafufusa. Umkhuba owodwa obalulekile ukugxila okwandayo ekuzinzeni nasekutholeni izimiso zokuziphatha. Izinkampani ziyakubona ukubaluleka kwesibopho sezemvelo nesomphakathi ezinqumweni zabo zokuthenga, eziqhutshwa ukufunwa kwabathengi kanye nezidingo zokulawula.
Ukuguqulwa kwedijithali kungenye inkambiso ebalulekile, enobuchwepheshe obufana nobuhlakani bokwenziwa (AI), ukufunda ngomshini, kanye nezinqubo zokuthola kabusha ze-blockchain. Lawa mathuluzi anikeza amathuba amasha okonga izindleko, ukuphathwa kwezinhlekelele, nokubambisana kwabahlinzeki, okuvumela amasu okuthenga ashesha kakhulu futhi asabelayo.
Ngaphezu kwalokho, ubhubhane lwe-COVID-19 luye lwagqamisa ukubaluleka kokuqina kwe-supply chain. Amabhizinisi ahlola kabusha izinqubo zawo zokuthenga, afuna izisekelo ezihlukene zabahlinzeki futhi athuthukisa izinhlelo zezimo eziphuthumayo ukuze kuncishiswe ukuphazamiseka kwesikhathi esizayo.
Ukunqoba izinselele zokuthenga

Naphezu kokubaluleka kwakho okubalulekile, ukuthengwa kwebhizinisi kubhekene nezinselelo ezimbalwa. Enye yezinkinga ezicindezela kakhulu ukuphatha ubungozi be-supply chain, njengokwehluleka kwabahlinzeki, ukungezwani kwezwe, kanye nezinhlekelele zemvelo. Izinkampani kufanele zisebenzise amasu aqinile okulawula ubungozi ukuze zibone izinsongo ezingaba khona futhi zenze izinhlelo zokunciphisa ezisebenzayo.
Enye inselele ukuqinisekisa ukuthotshelwa kwezidingo zokulawula kanye namazinga okuziphatha. Lokhu kuhilela ukukhuthala okuphelele nokuqapha okuqhubekayo kwabahlinzeki, okungase kusebenzise izinsiza kodwa okubalulekile ekugcineni isithunzi nokugwema izinhlawulo ezingokomthetho.
Okokugcina, ukuhambisana nezinguquko zobuchwepheshe kanye nokuhlanganisa amathuluzi amasha ezinhlelweni ezikhona zokuthenga kungase kube nzima. Izinhlangano zidinga ukutshala imali ekuqeqesheni nasekuguquleni abaphathi ukuze zisebenzise ngokugcwele izinzuzo zezixazululo zokuthenga ngedijithali.
Ikusasa lokuthengwa kwempahla ebhizinisini

Uma ubheka phambili, ukuthengwa kwebhizinisi kuhlelelwe ukuthi kube namasu nangokwezobuchwepheshe. Ukuqamba okusha ku-AI, IoT, kanye nezibalo kuzohlinzeka ngemininingwane ejulile ngedatha yokuthengwa kwempahla, kunikeze amandla okwenza izinqumo ezinolwazi kakhulu namandla okubikezela. Lokhu kuzosiza amabhizinisi alindele izinguquko zemakethe, athuthukise amasu awo okuthenga, futhi azuze ukusebenza ngempumelelo okukhulu.
Ukusimama kuzophinde kuqhubeke nokuba yinto okugxilwe kuyo kakhulu, lapho izinkampani zihlanganisa imibandela yezemvelo nenhlalo emigomeni yazo yokuthenga. Lokhu kushintshela ekutholeni izinto ezinomthwalo wemfanelo ngeke nje kube nomthelela ezinhlosweni zokusimama komhlaba wonke kodwa futhi kuzothuthukisa inani lomkhiqizo kanye nokuncintisana.
Sengiphetha, njengoba amabhizinisi ezulazula ezinkingeni zemakethe yesimanje, izinqubo zokuthenga ezisebenzayo zizobaluleka empumelelweni. Ngokuqonda izinto eziyisisekelo, ukwamukela izindlela zamasu, ukuhlala unolwazi mayelana nezitayela, kanye nokunqoba izinselele, izinkampani zingaqinisekisa ukuthi imisebenzi yazo yokuthenga ibekwe kahle ukusekela imigomo yazo futhi iqhube inani lesikhathi eside.
Isiphetho:
Ukuthengwa kwebhizinisi kuwumsebenzi oguquguqukayo futhi onezici eziningi odlala indima ebalulekile empumelelweni yamabhizinisi esimanje. Ngokuqonda izisekelo zayo, ukwamukela izinqubo zamasu, ukuhambisana nezitayela zamanje, kanye nokulungiselela intuthuko yesikhathi esizayo, amabhizinisi angasebenzisa amandla okuthenga ukuze azuze ukusebenza kahle nokukhula okuqhubekayo. Njengoba siqhubekela phambili, ukubaluleka kokuthengwa kwempahla ekushayeleni isu lebhizinisi nokuqamba izinto ezintsha kuzoqhubeka nokukhula, okulenze libe yindawo ebalulekile ezinkampanini emhlabeni wonke ezizogxila kuyo.