Njengoba singena ku-2025, imakethe ye-moisturizer yobuso iyaqhubeka nokuvela, iqhutshwa intuthuko yezobuchwepheshe, ukushintsha okuthandwa ngabathengi, kanye nokugcizelela okukhulayo ekunakekelweni kwesikhumba. Lesi sihloko sidingida amathrendi akamuva namandla emakethe abumba imboni yokuthambisa ubuso, ihlinzeka ngemininingwane ebalulekile kubathengi bebhizinisi, okuhlanganisa abathengisi nabathengisi bezitolo.
Okuqukethwe:
Market Sibutsetelo
Intuthuko Yezobuchwepheshe Eguqulayo Ama-Moisturizers Obuso
Ukwakhiwa Okusha kanye Nezithako ku-Face Moisturizers
Ukwakheka Nobuhle: Umuzwa Wezinzwa Wokuthambisa Ubuso
Isiphetho: Ikusasa Lezinto Zokuthambisa Ubuso
Market Sibutsetelo
Isidingo Esikhulayo kanye Nokukhula Kwemakethe
Imakethe ye-moisturizer yobuso ibone ukukhula okukhulu eminyakeni yamuva nje, futhi lo mkhuba kulindeleke ukuthi uqhubeke. Ngokombiko weResearch and Markets, usayizi wemakethe yomswakama womhlaba wonke kulindeleke ukuthi ufinyelele ku- $ 15.4 billion ngo-2031, ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-5.1% ngesikhathi sokubikezela. Lokhu kukhula kugqugquzelwa ukwanda kokuqwashisa kwabathengi mayelana nokunakekelwa kwesikhumba, ukuthandwa okukhulayo kwemikhiqizo yemvelo kanye ne-organic, kanye nomthelela wezinkundla zokuxhumana kanye nabathonya ubuhle.
ENyakatho Melika, ingxenye ye-moisturizer yobuso iqine kakhulu. Imakethe yaseMelika, ebibusa iMakethe ye-North America Moisturizer ngo-2023, kulindeleke ukuthi ifinyelele inani lemakethe lama- $ 2.72 billion ngo-2031. Imakethe yaseCanada nayo ibhekene nokukhula okuqinile, nge-CAGR ka-7.2% ngesikhathi sokubikezela. Lokhu kwanda kwesidingo kudalulwe wukubaluleka okukhulayo kwezindlela zokunakekelwa kwesikhumba kanye nomthelela wabagqugquzeli bobuhle abafana noJames Charles noJeffree Star, abagcizelela ukubaluleka kokuswakama.
Intuthuko Yezobuchwepheshe kanye Nezintsha
Intuthuko yezobuchwepheshe ku-skincare iguqule imakethe ye-moisturizer yobuso, okuholele ekuthuthukisweni kwemikhiqizo ene-hydration ephakeme nezinzuzo zesikhumba. Enye yezinto ezintsha ezibalulekile eziqhuba lokhu kukhula ubuchwepheshe be-encapsulation. Lobu buchwepheshe bubandakanya ukuvala izithako ezisebenzayo kuma-capsules amancane, ukuwavikela ekonakalisweni nokuqinisekisa ukulethwa kwawo okuhlosiwe esikhumbeni. Ubuchwepheshe be-encapsulation buye bathuthukisa kakhulu ukusebenza kahle kwama-moisturizers, okuvumela ukukhululwa kancane kancane kwezithako ezisebenzayo ngokuhamba kwesikhathi.
Ukwengeza, ukukhuphuka kwemikhiqizo eyi-hybrid kanye nokubunjwa okuhambisana ne-microbiome kuwumkhuba ophawulekayo emakethe yomswakama wobuso. Le mikhiqizo ihlanganisa izinzuzo eziningi, ezifana ne-hydration, anti-aging, nokuvikelwa elangeni, ibe ukwakheka okukodwa, okuhlinzekela isifiso sabathengi sokwenza lula nokusebenza kahle. Ukufakwa kwe-CBD kumamoisturizer obuso kungenye inkambiso evelayo, enikeza izinzuzo ezingaba zokulwa nokuvuvukala nezipholile.
Izintandokazi zabathengi kanye nokuhlukaniswa kwemakethe
Okuthandwa ngabathengi emakethe yokuthambisa ubuso kuyavela, nesidingo esikhulayo semikhiqizo equkethe izithako zemvelo nezihlanzekile. Njengoba abathengi beqaphela kakhulu ubungozi obungaba khona obuhlobene nezithako zokwenziwa, kuba nokushintshela kwezinye izindlela zemvelo. Abakhiqizi basabela kulesi sidingo ngokwakha imikhiqizo esebenzisa izakhi zemvelo njenge-aloe vera, i-hyaluronic acid, ama-antioxidants, namafutha emvelo ahlukahlukene.
Imakethe ihlukaniswe ngokususelwa kuhlobo, ifomu, kanye nomsebenzisi wokugcina. Ingxenye yokuthambisa ubuso, ehlanganisa okhilimu, amajeli, okokugcoba, amaserum, namafutha, ithole isabelo semali esingu-56.9% emakethe yomhlaba wonke yomswakama ngo-2023. Ngokwefomu, okhilimu baziswa kakhulu ngenxa yokungaguquguquki kwabo okucebile nokujiyile, okubenza baphumelele ekwelapheni isikhumba esomile, esibucayi, nesivuthiwe. Ingxenye ye-lotion, nokuvumelana kwayo okuphakathi, ifanele izinhlobo eziningi zesikhumba, kufaka phakathi okomile kuya kokujwayelekile.
Ukuhlukaniswa kwabasebenzisi bokugcina kuveza ukuthi abesifazane bangabathengi abayinhloko bezinto zokuthambisa ubuso, okubalelwa ku-62% wesabelo semali engenayo emakethe ngo-2023. Kodwa-ke, kukhona ukugxila okukhulayo emikhiqizweni ye-skincare yamadoda, eqhutshwa ukwanda kokuqwashisa nokuguqula imikhuba yokuzilungisa phakathi kwamadoda. Imakethe iphinde ihlinzekele izingane ezisanda kuzalwa kanye nezingane, ezinamakhemikhali akhethekile aklanyelwe ukuhlangabezana nezidingo zabo ezihlukile zokunakekelwa kwesikhumba.
Sengiphetha, imakethe yomswakama wobuso ngo-2025 ibonakala ngokukhula okuqinile, ukuthuthukiswa kwezobuchwepheshe, kanye nokuvela kokuthandwa ngabathengi. Njengoba imboni iqhubeka nokukhula, abathengi bebhizinisi, okuhlanganisa abathengisi nabathengisi bezitolo, kufanele bahlale benolwazi mayelana nalezi zindlela ukuze basebenzise amathuba futhi bahlangabezane nezidingo zamakhasimende abo.
Intuthuko Yezobuchwepheshe Eguqulayo Ama-Moisturizers Obuso
Imakethe ye-moisturizer yobuso iguqulwe kakhulu ngokuthuthuka kwezobuchwepheshe, okuholela ekuthuthukisweni kwemikhiqizo enikezela ngezinzuzo eziphezulu ze-hydration nesikhumba. Enye yezinto ezintsha eziphawuleka kakhulu ubuchwepheshe be-encapsulation, obuguqule indlela izithako ezisebenzayo ezilethwa ngayo esikhumbeni. I-encapsulation ihlanganisa ukuvala izingxenye ezisebenzayo kuma-capsules amancane, ukuwavikela ekonakalisweni nokuqinisekisa ukulethwa kwawo okuhlosiwe esikhumbeni. Lobu buchwepheshe buye bathuthukisa kakhulu ukusebenza kahle kwama-moisturizers, okuvumela ukukhululwa kancane kancane kwezithako ezisebenzayo ngokuhamba kwesikhathi.
I-Ecapsulation Technology: I-Game Changer
Ubuchwepheshe be-Ecapsulation buye bashintsha umdlalo emakethe yomswakama wobuso. Ngokuvikela izithako ezisebenzayo ekonakalisweni, lobu buchwepheshe buqinisekisa ukuthi izithako zihlala zinamandla kuze kube yilapho zilethwa esikhumbeni. Lokhu kuye kwaholela ekuthuthukisweni kwama-moisturizers anikeza i-hydration ehlala isikhathi eside kanye nezinye izinzuzo zesikhumba. Isibonelo, i-Neutrogena's Hydro Boost Water Gel isebenzisa ubuchwepheshe be-encapsulation ukuletha i-hyaluronic acid esikhumbeni, inikeze ukugeleza kwamanzi okunamandla okuhlala usuku lonke. Ngokufanayo, i-Olay's Regenerist Micro-Sculpting Cream isebenzisa ama-peptide ahlanganisiwe ukuze kuthuthukiswe ukunwebeka kwesikhumba futhi kunciphise ukubukeka kwemigqa emihle nemibimbi.
Ukukhishwa Kancane Kancane Kwezithako Ezisebenzayo
Ukukhululwa kancane kancane kwezithako ezisebenzayo kungenye inzuzo ebalulekile yobuchwepheshe be-encapsulation. Lokhu kuvumela ukukhululwa okuqhubekayo kwezithako ngokuhamba kwesikhathi, okuhlinzeka ngezinzuzo eziqhubekayo esikhumbeni. Isibonelo, i-L'Oréal's Revitalift Derm Intensives Night Serum isebenzisa i-retinol ehlanganisiwe ukuze ilethe umthamo ongashintshi wesithako ubusuku bonke, inciphise ubungozi bokucasuka futhi ikhulise izinzuzo zayo zokulwa nokuguga. Lobu buchwepheshe buye basetshenziswa ku-Clinique's Moisture Surge 72-Hour Auto-Replenishing Hydrator, ehlinzeka ngamanzi aqhubekayo ngokukhipha kancane kancane inhlaba ne-hyaluronic acid.
Ukuzinza Okuthuthukisiwe kanye Nempumelelo
Ubuchwepheshe be-encapsulation bubuye buthuthukise ukuzinza nokusebenza kahle kwezithako ezisebenzayo. Ngokuvikela izithako ezicini zemvelo ezifana nokukhanya nomoya, i-encapsulation iqinisekisa ukuthi zihlala zisebenza isikhathi eside. Lokhu kuye kwaholela ekuthuthukisweni kwezithako zokuthambisa ezinamandla nezisebenzayo. Isibonelo, i-Advanced Night Repair ka-Estée Lauder's Advanced Night Repair Synchronized Multi-Recovery Complex isebenzisa i-hyaluronic acid ne-peptides ehlanganisiwe ukuze inikeze ukugeleza kwamanzi okuqinile futhi ilungise isikhumba ngobusuku obubodwa. Ngokufanayo, I-Shiseido's Ultimune Power Infusing Concentrate isebenzisa i-encapsulated reishi mushroom kanye ne-iris root extracts ukuqinisa ukuzivikela kwemvelo kwesikhumba futhi kuthuthukise impilo yaso yonke.
Ukwakhiwa Okusha kanye Nezithako ku-Face Moisturizers
Imakethe ye-moisturizer yobuso ibone ukwanda kokwakhiwa kanye nezithako ezintsha, okuqhutshwa isidingo sabathengi semikhiqizo enikeza izinzuzo eziningi. Imikhiqizo iya ngokuya ihlanganisa izithako ezithuthukisiwe futhi ithuthukisa ukwakheka okuhlukile ukuze kubhekane nokukhathazeka okuhlukahlukene kwesikhumba.
I-Hyaluronic Acid: I-Hydration Hero
I-Hyaluronic acid isiphenduke isithako esiyisisekelo kuma-moisturizers ebusweni ngenxa yekhono layo lokuheha nokugcina umswakama. Lesi sithako saziwa ngezakhiwo zaso zokukhipha amanzi emzimbeni, okwenza silungele isikhumba esomile nesingenamanzi. Isibonelo, i-Vichy's Aqualia Thermal Rich Cream isebenzisa i-hyaluronic acid ukuze inikeze ukugeleza kwamanzi okuhlala isikhathi eside futhi ithuthukise ukuthungwa kwesikhumba. Ngokufanayo, i-La Roche-Posay's Hyalu B5 Hyaluronic Acid Serum ihlanganisa i-hyaluronic acid ne-vitamin B5 ukuze kuthuthukiswe ukulungiswa kwesikhumba kanye nokugeleza kwamanzi.
Ama-Peptides: Ukuthuthukisa Ukukhiqizwa Kwe-Collagen
Ama-peptides angesinye isithako esidumile kuma-moisturizers ebusweni, aziwa ngamandla awo okuthuthukisa ukukhiqizwa kwe-collagen nokuthuthukisa ukunwebeka kwesikhumba. Lamaketango amafushane ama-amino acid asiza ekunciphiseni ukubukeka kwemigqa emihle nemibimbi, okuwenza abe isithako esiyinhloko emikhiqizweni elwa nokuguga. Isibonelo, I-Protini Polypeptide Cream Yendlovu Edakiwe isebenzisa inhlanganisela yama-peptide ukuqinisa isikhumba futhi ithuthukise ukuqina kwaso. Ngokufanayo, i-Ordinary's Buffet + Copper Peptides 1% ihlanganisa ama-peptide amaningi ukuze iqondise izimpawu zokuguga futhi ithuthukise impilo yesikhumba iyonke.
Izithako zemvelo nezemvelo
Kukhona futhi umkhuba okhulayo obheke ezithakweni zemvelo neziphilayo kumamoisturizer obuso. Abathengi baya ngokuya befuna imikhiqizo engenawo amakhemikhali okwenziwa futhi enziwe ngezithako ezitholakala ngokuqhubekayo. Isibonelo, i-Tata Harper's Crème Riche isebenzisa inhlanganisela yamafutha emvelo kanye nezingcaphuno ze-botanical ukunikeza ukugeleza kwamanzi okujulile nokondleka. Ngokufanayo, i-Herbivore Botanicals' Pink Cloud Rosewater Moisture Cream isebenzisa amanzi e-rose, i-aloe vera, ne-white tea ekhishwe ukuze ithobe futhi inikeze amanzi esikhumbeni.
Ukwakheka Nobuhle: Umuzwa Wezinzwa Wokuthambisa Ubuso
Ukuthungwa kanye nobuhle bezinto zokuthambisa ubuso zidlala indima ebalulekile ekuthandeni kwazo kubathengi. Imikhiqizo igxile ekudaleni imikhiqizo engagcini nje ngokuletha izinzuzo zesikhumba kodwa futhi inikeze umuzwa omnandi wezinzwa.
Ama-Gel alula nama-Creams
Amajeli alula nama-creams aya ngokuya ethandwa, ikakhulukazi phakathi kwabathengi abanesikhumba esinamafutha noma esihlangene. Lezi zinhlanganisela zihlinzeka nge-hydration ngaphandle kokushiya izinsalela ezinamafutha, okuzenza zilungele ukusetshenziswa nsuku zonke. Isibonelo, i-Belif's The True Cream Aqua Bomb iyi-gel-cream engasindi enikeza ukugeleza kwamanzi okunamandla ngaphandle kokuvala izimbotshana. Ngokufanayo, i-Tatcha's The Water Cream isebenzisa ubuchwepheshe obuyingqayizivele bokuqhuma kwamanzi ukuze ilethe ukuqhuma okuqabulayo kwe-hydration lapho ifaka isicelo.
Ukwakheka Okucebile Nokunethezeka
Ngakolunye uhlangothi, ukwakheka okucebile nokunethezeka kuthandwa ngabathengi abanesikhumba esomile noma esivuthiwe. Lezi zinhlanganisela zinikeza amanzi ajulile kanye nokudla, okuzenza zilungele ukusetshenziswa ebusuku. Isibonelo, eka-Augustinus Bader ethi The Rich Cream isebenzisa inhlanganisela yamafutha emvelo nezithako ezithuthukisiwe ukuze inikeze ukugeleza kwamanzi okuqinile futhi ilungise isikhumba ngobusuku obubodwa. Ngokufanayo, I-Magic Cream ka-Charlotte Tilbury iyisikhutha esicebile, esine-velvety esinikeza ukugeleza kwamanzi okuhlala isikhathi eside kanye nokukhanya okukhazimulayo.
Isikhalazo Sobuhle Nokupakishwa
Ukukhanga kobuhle nokupakishwa kwezinto zokuthambisa ubuso nakho kudlala indima enkulu empumelelweni yazo. Imikhiqizo iya ngokuya igxile ekudaleni imikhiqizo ebukekayo egqama emashalofini. Isibonelo, i-Watermelon Glow Pink Moisturizer ye-Glow Recipe iza ngebhodlela elithambile, elipinki elibonisa izici zalo eziqabulayo kanye ne-hydrating. Ngokufanayo, i-Fenty Skin's Hydra Vizor Invisible Moisturizer iza ngebhodlela le-chic, eligcwalisekayo elihambisana nokuzibophezela komkhiqizo ekusimameni.
Isiphetho: Ikusasa Lezinto Zokuthambisa Ubuso
Imakethe ye-moisturizer yobuso ithuthuka ngokuqhubekayo, iqhutshwa intuthuko yezobuchwepheshe, ukwakheka okusha, nokugxila ekuthunjweni nasekuthandeni ubuhle. Njengoba abathengi beba nolwazi oluthe xaxa futhi beqonda, imikhiqizo kufanele iqhubeke nokusungula futhi ihlinzekele izidingo zabo ezahlukahlukene kanye nezintandokazi zabo. Ikusasa lama-moisturizers ebusweni libukeka lithembisa, ngokugcizelelwa okuqhubekayo kwezithako ezithuthukisiwe, ukwakheka okuyingqayizivele, kanye nolwazi olujabulisayo lwezinzwa.
