I-eBay Survey Entsha Ihlonza Ukuhlinzwa Kwezohwebo Kabusha

I-recommerce isho umkhuba wokuthengisa izinto ezisetshenzisiwe ezimakethe eziku-inthanethi.

Phakathi kwesimo somhlaba esiyinselele, abathengi baphinde bahlaziye izinto eziza kuqala kubo futhi bamukele umqondo 'wokuhweba kabusha' - ukuthenga nokudayisa izinto ezithandwayo.

Umbiko wakamuva ugqamisa lo mkhuba okhulayo kanye nomthelela wawo emikhubeni yabathengi kanye nemvelo.

Okubalulekile kwabathengi kanye nokuhwebelana kabusha

Ukuhlola kwakamuva kwembula ukuthi cishe izingxenye ezimbili kwezintathu zabaphendulile zihlola kabusha ukuthi yini ebalulekile ekuphileni kwabo.

Naphezu kwezinselelo eziqhubekayo zezenhlalo nezomnotho nezemvelo, abathengi abangu-88% babika ukuthi bazizwa benethemba ngezici zempilo yabo, ikakhulukazi izinto abazithandayo, ubudlelwano bomuntu siqu, kanye nomuzwa wabo wobunikazi.

Lokhu kugxila okuvuselelwe kukhuthaze ushintsho olukhulu ekuhwebeni kabusha.

Isikhalo sezimpahla ezithandwayo

I-recommerce ithola ukuduma ngezinzuzo zayo zezimali nezemvelo.

Inhlolovo ikhombisa ukuthi abathengi abangama-86% bazibandakanye ekuhwebeni kabusha ngonyaka owedlule, ngokuthanda okuphawulekayo kwezinto ezithandwayo kunezintsha.

Iminyaka eyinkulungwane kanye no-Gen Z bahola lo mkhuba, njengoba u-71% wabaneminyaka engu-25-34 ubudala uthenge izinto ezithandwayo kamuva nje.

Ukwengeza, u-64% wabaphenduli bakholelwa ukuthi ukuthenga izinto ezisetshenzisiwe kunomthelela omuhle empilweni yale planethi.

Izinzuzo zezomnotho nezemvelo

Umkhuba wokuthengisa kabusha awusekeli nje kuphela ukusetshenziswa okuzinzile kodwa futhi unikeza namathuba ezomnotho.

Abathengisi abaningi ezinkundleni ezifana ne-eBay babika umsebenzi owandisiwe emakethe ethandwa ngaphambilini, kanti u-64% uthi sekulula ukuthengisa izinto ezisetshenzisiwe eminyakeni yamuva.

Lolu shintsho luqhutshwa isifiso sokuthola imali eyengeziwe kanye nokunciphisa ukumosha.

Abathengi baphinde bacaphune ukukhathazeka kwemvelo njengesikhuthazi esiyinhloko, lapho u-67% uzwakalisa ukukhathazeka ngempilo yomhlaba futhi u-63% ubeka phambili ukusimama ezinqumweni zabo zokuthenga.

Ikusasa lokuhwebelana kabusha

Njengoba ukuhweba kabusha kuyaqhubeka nokukhula, kuyacaca ukuthi lolu shintsho luqhutshwa inhlanganisela yesidingo sezimali, ukuqaphela indawo ezungezile, kanye nesifiso sokusetshenziswa okunenjongo.

Lo mkhuba ukhombisa umnyakazo obanzi oya ekuphileni okusimeme kanye nokusimama kwezomnotho, nezinkundla ezifana ne-eBay zidlala indima ebalulekile ekusizeni lolu shintsho.

Ngokukhetha izimpahla ezithandwayo, abathengi abagcini nje ngokulondoloza imali kodwa futhi baneqhaza ekusaseni elizinzile.

Umthombo ovela I-Retail Insight Network

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-retail-insight-network.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.