Ukuphumelela Okukhulu Okulandelayo kwe-K-Beauty ngo-2025

I-K-beauty ngokungangabazeki ibe nomthelela embonini yobuhle, ngamathrendi anomthelela ekunakekelweni kobuhle emhlabeni jikelele. Futhi manje njengoba ubuchwepheshe buthatha indawo eyinhloko ekusungulweni komkhiqizo we-K-beauty, kuzoba nokugcizelelwa okukhulu kokusimama nempilo yabathengi. 

Imikhiqizo izohlinzeka ngezixazululo ezintsha ezenza kube lula izindlela zansuku zonke zabathengi futhi ingene emikhakheni ebikade inganakekelwa kahle, njengokunakekelwa okuseduze. Ngakho-ke funda ukuze ufunde mayelana nezithakazelo zendlela yokuphila ezishintshayo kanye nezinto eziza kuqala ezizoshintsha K-ubuhle imboni ngo-2025. 

Okuqukethwe
Imakethe ye-K-beauty enenzuzo
Imibono ye-K-beauty yango-2025
Ungawasebenzisa kanjani amathrendi e-K-beauty

Imakethe ye-K-beauty enenzuzo

The K-ubuhle imakethe yayilinganiselwa ku-USD 12.6 ibhiliyoni futhi kulindeleke ukuthi ikhule ngenani lokukhula elihlanganisiwe elingu-2.6% lonyaka (CAGR) phakathi kuka-2023 no-2027. I-South Korea iyindawo yesithathu emhlabeni yokuthekelisa ngemikhiqizo yokunakekelwa kobuhle, futhi izitayela ze-#KBeauty zithole ngaphezu 5.6 ukubukwa kwezigidigidi zeTikTok.

I-K-beauty, edume phakathi kwabathengi abaqaphela imvelo, izothatha indlela esimeme kuzitayela zamanje. Ubuhle be-Vegan, izixazululo zobuhle ezenziwe ngabanye ezikhuthazwe ubuchwepheshe, kanye nemikhiqizo ekhuthaza ukuzinakekela izoduma phakathi kwabathengi baseKorea. I-K-beauty izophinde ibhekelele izimakethe ezingakaze zisetshenziswe njengokunakekelwa kobuhle obuseduze kwabesifazane nabesilisa.

Qhubeka nokufunda ukuze ufunde mayelana namathrendi amakhulu endlela yokuphila kanye nezikhombisi-ndlela zomkhiqizo okufanele zigxile kuzo ukuze uxhumane nabathengi be-K-beauty.

Imibono ye-K-beauty yango-2025

Hamba nge-eco-friendly kanye ne-vegan

Imakethe yobuhle be-vegan yaseKorea ibifaneleka 15.9 ibhiliyoni ngo-2021 kuphela futhi kulindeleke ukuthi ikhule ifinyelele ku-USD 24.8 billion ngo-2028. Njengoba ukusimama kuba yinto ehamba phambili kwabaningi. K-ubuhle abathengi, amabhrendi azoyihlanganisa ekwakhiweni kwemikhiqizo yabo nasekufakweni kwayo. 

Ukungabaza okwandayo phakathi kwabathengi mayelana nezitifiketi ze-vegan kuzoqhubeza amabhrendi ukuthi amukele imithetho efanele futhi acace kakhudlwana ngemikhiqizo yawo. Ama-ejensi afana ne-Korean Agency of Vegan Certifications & Services azoqinisekisa ukuthi imikhiqizo inamathela ngokuqinile kumazinga e-vegan, kusukela ekukhiqizeni kuye ekulethweni.

Ingxenye enkulu ye K-ubuhle amakhasimende azomela imikhiqizo ye-vegan esimeme ngokugcwele, njengoba izitayela zibonisa ukuthi ukusimama bekuyinto ehamba phambili ku-8.3% wabathengi ngo-2023, kusuka 3.1% ngo-2022. Amabhrendi azosebenzisa izindlela zokulima ezivuselelayo, ahlole amaphakheji angaboli, futhi aqaphe kakhulu lapho efuna. izithako.  

Amabhrendi angenza isenzo se-eco-vegan ngokuhlanganisa ukusimama ekuthuthukisweni komkhiqizo nokupakishwa. Isibonelo, i-Freshian, i-vegan brand, isebenzisa i-cornstarch ukuze idale ama-cushion foundation puff, kuyilapho i-Dearbot yethula ishidi lokuhlanza eliwohlokayo ngokuphelele. Njengoba isidingo sokusimama sikhula, imikhiqizo izosebenzisa izithako ezithuthukisiwe futhi ihlole ezinye izindlela ezitshalwe elebhu. 

K-haircare: ukukhathazeka ngempilo yezinwele

Kuzogxilwa ezixazululweni ezihlosiwe zokunakekelwa kwezinwele ezikhuthaza i-scalp microbiome, kanye nemikhiqizo yekhwalithi ephezulu ye-salon-grade elethayo. Imakethe ye-K-haircare iyodwa ibibiza i-USD 1.2 billion ngo-2023 futhi kulindeleke ukuthi ikhule ku-CAGR engu-2.1%. Izibuko izitayela ze-skincare ngabathengi abafuna izithako ezinothe, nezisebenza kahle kakhulu ezondla isikhumba sekhanda nempilo yezinwele.

I-Silicone-free, anti-izinwele-ukuwa, kanye nemikhiqizo yokumboza izinwele ezimpunga iveza amathuba amaningi emakethe yaseNingizimu Korea. Ukugqama emakethe egcwele abantu, amabhrendi kufanele anikeze izixazululo ezincike eminyakeni yobudala kunokulandela indlela elingana nosayizi owodwa.

Njengoba isimo somnotho siba sibi kakhulu, abathengi bazofuna ezinye izindlela zokwenza ekhaya ezinciphisa izindleko zabo zizonke. Imikhiqizo ehlinzeka ngezinsizakalo njengezinwele zasekhaya kanye nezindawo zokungcebeleka ekhanda izochuma. Ngaphezu kwalokho, ama-serum nama-shampoos alinganisela i-microbiome ye-scalp futhi anciphise izinga lokushisa le-scalp azoba yimfuneko.

Amabhrendi angazuza ngokukhula ukunakekelwa kwezinwele isikhala eSouth Korea ngokunikela ngemikhiqizo ephula imibono ephathelene nokuguga kwezinwele. Njengoba abathengi abaningi bamukela imikhiqizo eqhubekayo, amabhrendi anganikeza uhla lwemikhiqizo esiza abasebenzisi ukushintshela kuzinwele ezimpunga ngokushelela.

Izixazululo ezisebenzayo zempilo

Imakethe yezempilo yomhlaba wonke kulindeleke ukuthi ibize i-USD 1.13 trillion ngo-2025, okukhombisa intshisekelo eqinile ekuzinakekeleni. Njengoba izindlela zokuphila zabantu ziba nengcindezi, ukusebenza ngokushesha, ukusebenza kahle, nezisombululo zempilo ezikahle zizovela.

Amathuluzi okuphila kahle eshaweni ahlinzeka ngomuzwa ofana ne-salon-grade spa ngaphansi kwamaminithi angu-10 adumile phakathi kwabasebenza ngokuzinakekela. Amanye amathuluzi adumile kulesi sikhala afaka ama-massage kasawoti, washa ukusiza ukuphumuza imisipha yobuso, amafutha abalulekile, namakha anezinzuzo ze-aromatherapeutic.

Amabhrendi angaphumelela ngokudala ukuphindaphinda okusebenzayo nokungokoqobo kwamathrendi amanje okuphila kahle ukuze ahehe abathengi abancishwe isikhathi. Isibonelo, bangahlinzeka ngezinguqulo zasekhaya zamasevisi afana ne-spa. I-Clapoti, umkhiqizo wase-US, uthengisa imikhiqizo yokunakekelwa kwezinyawo ekhuthazwe ama-saunas aseKorea, njengokhilimu, imaski, nabahlanzi.

Ubuhle obukhulayo bokunakekelwa okuseduze

Ukunakekela okusondelene kuzovama kakhulu, okubonisa ukushintsha ekwamukeleni kwezihloko ezingavumelekile zemiphakathi elondolozayo. Le ngxenye kulindeleke ukuthi ibize i-USD 61.2 bhiliyoni ngo-2027, ngokwethulwa kwamafomula athambile, asekelwa isayensi ahlangabezana nezindinganiso eziqinile zobuhle obuhlanzekile zabathengi base-Korea. 

Njengoba abathengi abaningi befundiswa ngobuhle obuhlanzekile, bazofuna imikhiqizo egunyazwe ngochwepheshe kulo mkhakha. Isibonelo, i-MISMIZ, i-brand esondelene, ibambisane nodokotela bokubelethisa kanye nodokotela bezifo zabesifazane ukuthuthukisa obuseduze ukugeza ukunakekela.

Abathengi bazokhetha izixazululo eziqondene nomuntu ngamunye ezibhekana nezidingo ezithile kunemikhiqizo ejwayelekile. Ukwengeza, ama-brand azothola amathuba ekunakekelweni kwama-hormone, okuzobhekana nezidingo ezihlukahlukene emjikelezweni wokuya esikhathini nokunqamuka kokuya esikhathini.

Ukuduma kwemikhiqizo yokunakekelwa okusondelene kuzofaka isandla ekususeni isithunzi sezingxoxo mayelana nokuphila kahle kwezocansi. Amabhrendi kufanele akhuphukele kumcimbi ngokunikeza okusondelene obekunganakwa ngaphambilini ukunakekelwa izidingo nokusebenzisa inkundla yabo ukufundisa abathengi. 

Imikhiqizo ingasebenzisa amasiko afana ne-chai-yok (ukuhlanzwa kwesitho sangasese sowesifazane) ukunikeza imikhiqizo yokukhipha ubuthi. Okokugcina, amabhrendi angabheka ekunakekelweni okuseduze kwamadoda njengoba bekungagcinwa kahle emakethe yaseNingizimu Korea.

Ukudlala ngemibala

Umdlalo wemibala okhuthaza ukuziveza okunobuhlakani kuzothuthuka ngosizo lwezixazululo ezisebenza nge-AI. Izikimu zombala zizoba ngamabomu kakhulu nabasebenzisi abafuna okomuntu siqu umbala izixazululo ku-make-up nezinwele zezinwele. 54% yabathengi baseKorea yathi umbala womuntu udlala indima enkulu ekukhetheni imikhiqizo yobuhle. 

Imikhiqizo yamukela amathuluzi ombala wokuxilonga askena ubuso bomsebenzisi ukuze ahlole imibala esebusweni ukuze alethe izimonyo ezenziwe ngokwezifiso njengezisekelo nezindebe zomlomo. Amanye amathuluzi anikezela ngezindebe ezinemibala engokwezifiso efana nempahla yomthengi. 

Amakhono e-AR azonwetshwa kuzinhlelo zokusebenza zomkhiqizo ophathekayo, okuvumela abasebenzisi ukuthi badizayine yonke ukulungisa ukuqoqwa ngokusekelwe kulokho abakuthandayo. Amathuluzi e-AI azovumela abathengi ukuthi bazame imibala ehlukene ngaphambi kokulanda umkhiqizo obonakalayo. 

Njengoba imibala izoqhubeka ichuma, abaningi bazokhathazeka ngokusimama. Ngakho-ke amabhrendi kufanele asebenzise indlela yokulondoloza ukuze anqobe abathengi abaqaphela imvelo. Kufanele baqaphele ukuthi izithako ezifana ne-mica nama-shimmers zitholakala kanjani futhi kufanele bahlole izinketho zemibala ye-vegan.

Ukunakekelwa kobuhle okusha

Ukuthuthuka kwezobuchwepheshe kuzoletha izixazululo ezilula kakhulu, ezisebenza kahle kakhulu ezizokwenza imisebenzi yansuku zonke ibe lula. Amafomethi we-No-touch azochuma ngemuva kwalolu bhubhane, ngokuphindaphinda okusha okunemiklamo ehlakaniphile engadingi mzamo kumsebenzisi.

I-skincare egqokekayo izozuza umfutho ngokugcizelelwa okukhulu okubekwe emiklameni eguquguqukayo newuketshezi. Lezi zinto zenzelwe ukuqeda ubunzima bokufaka nokusebenzisa kabusha ukunakekelwa kwesikhumba. I-Amorepacific, ngokwesibonelo, yethule i-stick-on patch yesikhumba eletha umthamo owenziwe ngokwezifiso wezinto ezisebenzayo uma zinamathiselwe esikhumbeni. Njengoba umsebenzi wesikhumba ushintsha usuku lonke, lawa mapeshi asebenzisa amasiginali we-elekthronikhi ukuze akhulise inani lezinto ezidingekayo. 

Lezi ziqephu zesikhumba ze-elekthronikhi eziphefumulayo, ezikwazi ukumelana nokujuluka zifakwe ezintweni ezisebenzayo, imisoco elwa nokuguga, kanye nezithako ezilungele amagciwane ezondla futhi zivikele isikhumba. Ngaphezu kwalokho, amabhrendi azokwamukela ukwenza ngokwezifiso futhi avumele amakhasimende ukuthi abambe iqhaza ngokukhuthala ekuthuthukisweni komkhiqizo. 

Amabhrendi kufanele asebenzise obala emisebenzini yawo yebhizinisi ngoba abathengi abaningi bakhathazeke ngobumfihlo bedatha. Abathengi bafuna ukwazi ukuthi izinkampani zenzani ngolwazi eziluqoqayo, ngakho amabhrendi kufanele abaqinisekise ukuthi imininingwane abayiqoqayo ivikelekile futhi ngeke isatshalaliswe.

Ungawasebenzisa kanjani amathrendi e-K-beauty

Ukusimama kuyinkinga enkulu phakathi K-ubuhle abathengi, kanye nemikhiqizo kumele baqinisekise ukuthi ukusimama kuyalandelwa kuzo zonke izici ze-supply chain. Kumelwe bahlose ukunciphisa ukungcola futhi bahlole izixazululo ezisebenza ngobuchwepheshe.

Abathengi abaningi bazofuna imikhiqizo yomuntu ngamunye efanelana neminyaka yabo nomjikelezo wempilo. Amabhrendi anganikeza ukwesekwa kokuya esikhathini kanye nemikhiqizo yokunakekelwa kwezinwele ezilwa nokuguga, izigaba ebezinganakwa ngaphambilini.

Ukusebenza kahle nobuqiniso baziswa kakhulu emakethe yaseNingizimu Korea. Amabhrendi kufanele awine amakhasimende aqaphelayo ngokusebenzisana nochwepheshe kulo mkhakha futhi athole izitifiketi ezidingekayo emizimbeni egunyaziwe.