Okumele Ubukwe: Amathrendi Aphezulu Okunakekelwa Kwezinwele Ama-Curly ango-2024

Imboni yokunakekelwa kwezinwele ezisontekile iyaguquka ngobuchwepheshe obusha, iminikelo esezingeni eliphezulu, kanye nokwakheka okunothe ngesithako. Amabhrendi abone ukubaluleka kokumelwa futhi manje athengisa imikhiqizo yomuntu ngamunye yezinhlobo ezahlukene zezinwele. Lesi sihloko sigqamisa amathrendi amahlanu aphezulu aphakamisa umkhakha wokunakekelwa kwezinwele ezisontekile futhi sixoxa ngamathuba okukhula emakethe.

Okuqukethwe
Imakethe yokunakekelwa kwezinwele ezisontekile
Amathrendi amahlanu aphezulu abusa imboni yokunakekelwa kwezinwele ezisontekile
Amaphuzu abalulekile okugxilwe kuwo

Imakethe yokunakekelwa kwezinwele ezisontekile

Iningi lemikhiqizo evamile alinakanga abathengi abavela emiphakathini engebona abamhlophe, ikakhulukazi labo abanezinwele ezigoqene. Kodwa-ke, imboni yokunakekelwa kwezinwele iya ngokuya ifaka phakathi, nemikhiqizo manje enikeza ukwakheka kwemvelo nokuhlanzekile kwazo zonke izinhlobo zezinwele.

Imakethe yezinwele ezimnyama yase-US ibibiza i-USD 1.6 billion ngo-2021, kodwa bangama-52% kuphela abathengi abathi izinwele zabo zenziwe ngendlela emelwe Ezikhangisweni. Lo bhubhane ubone izindinganiso eziningi zobuhle eziphikisana ne-Eurocentric nabantu bamukela ukuthungwa kwabo kwemvelo kwama-curl ngenkathi befuna imikhiqizo engeyona enobuthi yokuphatha izinwele zabo.

Brands like This Hair of Mine and Mielle Engokwemvelo bahlangabezana nalesi sidingo ngokunikeza ukwakheka kwe-premium okubeka kuqala impilo yezinwele ezinhlobonhlobo zezinwele.

Lesi sihloko sibheka izitayela ezinhlanu ezinkulu ku-curly ukunakekelwa kwezinwele imboni kanye nendlela amabhrendi asebenzisa ngayo amasu ahlukene okubusa imakethe.

Amathrendi amahlanu aphezulu abusa imboni yokunakekelwa kwezinwele ezisontekile

Ubuhle bomuntu omnyama

Isikhathi eside kakhulu, imboni ibiziba abathengi bezinwele ezigoqekile ngokugxila kuphela emikhiqizweni yezinwele eziqondile noma ezinamagagasi. Nokho, imboni iyashintsha, nemikhiqizo efana ne-Pattern Beauty izakhela igama. Lezi zinkampani zihlinzeka ngemikhiqizo eminingi yokwelapha, ukuwasha, isitayela, ukushisa, nokusekela izinwele ezisontekile ukunakekelwa imizila.

Njengoba abathengi abaningi basebenzisa imikhiqizo yesitayela sokushisa, amabhrendi abona ukubaluleka kokuhlinzeka ngamathuluzi esitayela ekhwalithi ephezulu njengawo izinwele ezomileyo yakhelwe ukunciphisa ukulimala kokushisa. Lezi zomisi zifakwe ubuchwepheshe be-ION ukuze bushelelezi futhi buthambisa ama-cuticles.

Ithrendi eyodwa ezoqhubeka iyisidingo sokwakheka okuhlolwe ngokwesayensi okwenziwe ngemvelo, ahlanzekile, kanye nezithako eziphephile. Ngaphezu kwalokho, amabhrendi kufanele ahlanganise zonke lezi zingxenye futhi anikeze umugqa obhekelela kuphela izinwele ezithungwe. Iphethini Ubuhle, ngokwesibonelo, inikeza ama-conditioner ahlukahlukene nama-shampoos ukusekela ama-porosity ezinwele ahlukene futhi ngaleyo ndlela akhuthaze ukuchazwa kwama-curl.

Izinwele ezigoqekile zibuswa amabhrendi aphethwe yi-BIPOC, abaningi ababungaza futhi banika amandla abesifazane abanezinwele ezigoqekile ngokuhlinzeka ngokukhethekile izidingo zezinwele ezigoqekile. Abanye baze babe namabhulogi okufundisa anemihlahlandlela yokwenza izinwele ezisontekile.

Ukunakekelwa kwezinwele kweLatinos

Njengoba kuxoxiwe phambilini, izinwele ezilukiwe zanganakwa yimikhiqizo evelele, kodwa manje abaningi abasafufusa, baphekela imiphakathi ethile kuphela. Ngaphambilini, izinwele eziboshiwe zazibizwa ngokuthi 'pelo malo,' okusho ukuthi izinwele ezimbi, kodwa izinhlobo zishintsha ingqondo ngokukhuthaza abathengi ukuthi bamukele izinwele zabo eziboshwe ngokwemvelo.

I-Rizos Curls, ibhrendi evelele emphakathini waseLatino, ithengisa imikhiqizo yesitayela ne-scalp enga-silicone futhi inikeza izifundo zamahhala eziku-inthanethi nge-Spanish ne-English ukufundisa abasebenzisi ngezinwele ezigoqene. ukuphathwa. Baphinde basabela ezidingweni zesimanje ngokusebenzisa izithako ezitholakala ngokuqhubekayo neziphilayo futhi banikeze amabhodlela angagcwaliseka ukuze kuncishiswe imfucuza.

Njengoba ukusimama kuyinto ehamba phambili phakathi kwabathengi abaningi, amabhrendi ahamba ibanga elide ngokusebenzisana nama-NGO ukuze asekele imizamo evumelana nesimo sezulu.

Ngaphezu kwalokho, amabhrendi angazuza amakhasimende ngokuhlanganisa impendulo yawo ekuthuthukisweni komkhiqizo. I-Rizos Curls, isibonelo, yethule isifutho sayo sezinwele esiwine imiklomelo ngemuva kokuxhumana namakhasimende ayo nokuthola isidingo somkhiqizo onjalo.

Amabhrendi aphethwe yiLatino athola ukubonakala emakethe, ikakhulukazi njengoba abathengisi abafana ne-Target benikezela isikhala kumikhiqizo enjalo kuphela.

Ukunakekelwa kwezinwele okuthengekayo nokuhlanzekile

Njengoba imikhiqizo yokunakekelwa kwezinwele ezithungwe futhi ezigoqekile ithola ukuthandwa, abaningi bafuna izindleko eziphansi, ahlanzekile imikhiqizo engathinti ukusebenza kahle. Imikhiqizo efana ne-4U iphendula ngokuhlinzeka ngemikhiqizo ethengekayo enenani elingaphansi kuka-$11. Imikhiqizo enjalo ikhiqizwa ukuze isetshenziswe wumndeni wonke, futhi izinhlobo eziningi zemikhiqizo zisebenzisana nabathengisi abaningi njenge-Walmart ukuze zifinyeleleke kalula kumakhasimende.

Imikhiqizo manje isinikeza ama-shampoos asayizi womndeni kanye nama-conditioner ekwenziweni okuhlanganisa iminyaka yobudala nobulili ukuze kuhlinzekwe ngendlela eyongayo. izixazululo. Njengoba ukusimama nakho kungaxoxiswana, i-4U inikeza imikhiqizo eyenziwe nge-molecule ye-biotech enelungelo lobunikazi etholakala kumoba otshalwe ngendlela efanele, ophinde usebenze njengenye indlela ye-silicone.

Imikhiqizo efana ne-4U izenzela igama ngokuthi isebenzisa izithako ezingcono kakhulu nokuthi ukwakheka kwayo i-EWG iqinisekisiwe futhi ayinabo ubuthi, ama-silicone, ama-parabens, nama-sulfate konke kuyilapho kuthengeka futhi kufinyeleleka.

Izixazululo eziqhubekayo

Abathengi abaningi bafuna izixazululo ezisimeme njengoba beqaphela kakhulu ukushintsha kwesimo sezulu. Ibhrendi eyodwa yase-US, i-Ecoslay, ilwela imbangela esimeme ngokuhlinzeka ngezixazululo ezinodoti ophansi zezinwele ezigoqene nezigoqene. Bazuza ukuthandwa ngenxa yabo imikhiqizo ayinazo izithako ezinokhahlo njengama-parabens nama-sulfate, futhi zisebenzisa izivimbelakuvunda ezimbalwa ekuhlanganiseni kwazo.

Ukuthola izithako zabo, amabhrendi afana ne-Ecoslay asebenza namapulazi alungele imvelo ngoba ukusimama kuyinani eliwumongo lenkampani. Balandela ifilosofi yemvelo yokuqala futhi basebenzisa kuphela ama-synthetics uma kunesidingo. Lezi zinto zipakishwa ezikhwameni zephepha ezingafakwa ezitsheni zengilazi. Lezi zikhwama zisebenza kabusha ngokuphelele futhi azisindi, okusiza ukunciphisa ukukhishwa okuhlobene nokuthunyelwa.

Abathengi abaningi abaqaphelayo bathanda izinkampani ezinamathela emikhubeni eqhubekayo phakathi nokukhiqiza nokulethwa. Yilapho i-Ecoslay iqala khona ngoba, ngaphezu kwendlela yabo esimeme yokuthola nokupakisha, yonke imikhiqizo yabo yenziwe ngezandla ukuze inciphise udoti oweqisayo. Banesikhathi sokulinda samasonto amabili ukukhiqiza nokuletha izinto kumakhasimende.

Imikhiqizo elungele imvelo iphinde ikhuthaze amakhasimende abo ukuthi aphinde asetshenziswe, futhi amaningi aklomelisa amakhasimende abuyisela izikhwama ezingenalutho ezinamaphoyinti asebenzisekayo ekuthengeni umkhiqizo omusha.

Imiphumela yekhwalithi yesalon

Amabhrendi amaningi ahlinzeka ngemikhiqizo yekhwalithi ephezulu, esebenziseka kalula enemisebenzi esebenza kahle kakhulu ukuze isize abathengi ekulawuleni izinwele zabo ezigoqene ekhaya. U-Vernon Francois, isibonelo, unikeza ukunakekelwa kwezinwele ze-salon-grade imikhiqizo yakhelwe ngokukhethekile izinwele ezigoqene futhi inenkundla yokufunda eku-inthanethi ehlinzeka ngamathiphu okwenza isitayela.

Njengoba abathengi abaningi bake bazwakalisa ukungenami kwabo mayelana nokwakheka okunamafutha, okujiyile, nokusindayo, u-Vernon Francois uphendule ngokunikeza amafomula angasindi akhulisa ukugoqeka kwezinwele ngaphandle kokuzigqokisa. Enye edume kakhulu engasindi izinto ezivela kulo mkhiqizo yi-conditioner yayo enganamatheli, efafazwayo, eshiya ngaphakathi enama-amino acid.

Ngenxa yokwakheka kwayo okuphathelene nemikhiqizo nemikhiqizo esebenziseka kalula, u-Vernon Francois wenza amagagasi embonini. Izithako zezinwele zabo, ngokwesibonelo, zisebenzisa ubuchwepheshe besifutho obusha ukusabalalisa umkhiqizo ezinweleni ukuze kube lula, nokufaka isicelo. Futhi abakholelwa endleleni yokulinganisa usayizi owodwa, ngakho babhekelela inhlobonhlobo yamakhasimende anemikhiqizo eyahlukene.

Amaphuzu abalulekile okugxilwe kuwo

Ukumelwa kubalulekile, futhi amabhrendi kufanele aqinisekise ukuthi ukumelwa okuhlukahlukene kukhona kuzo zonke izigaba zokuthuthukiswa komkhiqizo, kusukela ekuhlolweni komkhiqizo kuya ekukhangiseni. Ngakho-ke, kubalulekile ukusebenzisana nokudala ngokubambisana neqembu eliqondiwe.

Izinwele ezigoqekile azifani, ngakho-ke amabhrendi kufanele ahlangabezane nezidingo zomuntu ngamunye ngokucabangela ukuminyana kwezinwele, ububanzi, i-porosity, kanye nephethini lapho enza ukwakheka komkhiqizo.

Zonke izithako zemvelo zidingeka kakhulu ekunakekelweni kwezinwele ezigobile. Kodwa-ke, ngenxa yezinkinga ze-supply chain kanye nenkinga yesimo sezulu ezayo, ezinye izindlela ezikhule elebhu ziyindlela enhle.

Ukuphepha namafomula ahlanzekile kuyinto ehamba phambili kwabaningi. Imikhiqizo kufanele ihlanganise izithako ezisebenzayo ezondla futhi zivikele izinwele futhi ziqinisekise zonke izimangalo ngokuhlolwa komtholampilo nokwabathengi.