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Ukuphathwa Kwesithunzi Ku-inthanethi: Umhlahlandlela wabaqalayo

Ingabe kukhona obhale okuthile ngebhizinisi lakho ku-inthanethi okudukisayo, okungalungile, noma okuqondile okubi?

Uma ukhathazekile ukuthi lokhu kungase kube nomthelela ebhizinisini lakho, uzodinga ukuqala i-online reputation management (ORM). Kodwa kufanele uqale kuphi nge-ORM? Futhi yini heck?

Kulo mhlahlandlela wabaqalayo, ngizochaza ukuthi kuyini ukuphathwa kwesithunzi ku-inthanethi, kungani kubalulekile, nokuthi ungaphatha kanjani isithunzi sebhizinisi lakho ngempumelelo ku-inthanethi.

Okuqukethwe
Kuyini ukuphathwa kwesithunzi ku-inthanethi?
Kungani i-ORM ibalulekile?
Ungasiphatha kanjani isithunzi sakho ku-inthanethi ku-Google nasezinkundleni zokuxhumana

Kuyini ukuphathwa kwesithunzi ku-inthanethi?

Ukuphathwa kwesithunzi ku-inthanethi kuyinqubo yokuqapha, ukugcina, kanye nokuba nomthelela omuhle ekubonweni kwebhizinisi lakho ku-inthanethi yonkana usebenzisa amasu okuthengisa edijithali.

Nakuba i-ORM ingase ibonakale ifana ne-digital PR, igxile kakhulu ekuphenduleni izibuyekezo zamakhasimende kanye nokulungisa ulwazi oludukisayo olungase lube nomthelela omubi kwisithunzi sebhizinisi lakho.

Ukuphathwa kwesithunzi ku-inthanethi kukhombisa amakhasimende ukuthi imibono yawo ibalulekile futhi kuyawakhuthaza ukuthi axhumane nawe mathupha uma enenkinga.

I-ORM ivamise ukugxila ku-Google, amawebhusayithi, nenkundla yezokuxhumana—ngoba yilapho abantu beshiya khona izibuyekezo. Kodwa, njengoba singabona ngezansi, ukuvela kwama-LLM kungeza ubunkimbinkimbi obungeziwe ekuxubeni.

Umdwebo we-Venn obonisa lapho kuhlala khona isithunzi sebhizinisi lakho ku-inthanethi

Uma sisondeza, kuyacaca ukuthi ukuphatha isithunzi sakho ku-inthanethi empeleni kuhluke kakhulu kunalokhu.

Iqiniso lokuphatha isithunzi sakho ku-inthanethi: Yonke into ibuyela ku-Google

Cishe uqaphele ukuthi cishe yonke into ibuyela ku-Google. I-Google isebenzisa izici ze-SERP ukugqamisa okuqukethwe okubalulekile okuvela kumasayithi ezinkampani zangaphandle, njengemithombo yezokuxhumana, ngaphakathi kwemiphumela yayo yosesho.

Ngakho-ke uma kukhona isibuyekezo esibi mayelana nenkampani yakho kunoma iyiphi yalezi zinkundla, ingadonselwa emiphumeleni yosesho ye-Google.

SIDENOTE. Ngaphandle kwezihloko zezindaba zakamuva, i-Google isewumongo wolwazi lwethu lwe-inthanethi, futhi ngo-95.32% wabantu abayisebenzisa kumakhalekhukhwini ukusesha, ukuphatha isithunzi sakho ku-inthanethi kubaluleke kakhulu lapha.

Kungani i-ORM ibalulekile?

I-ORM ibalulekile ngoba, uma yenziwe kahle, ingakusiza ukuthi uzuze abangaba amakhasimende futhi ivikele ukuthengiswa nenzuzo yebhizinisi lakho.

Kubalulekile futhi ngoba:

  • Ezinye izindawo eziku-inthanethi zinomthelela ongalingani
  • Akukaze kube lula noma kusheshe ukubeka isibuyekezo ku-inthanethi
  • Ukuphendula kumpendulo yamakhasimende kwakha ukwethenjwa nokuthembeka ngomkhiqizo wakho

Ake sihlole le miqondo ngokuqhubekayo.

Ezinye izindawo eziku-inthanethi zinomthelela ongalingani

Uma abantu becabanga ngezibuyekezo eziku-inthanethi, bacabanga ngezibuyekezo ze-Google kuqala. Kunesizathu salokhu—I-Google ikwenze kwaba lula ngendlela ehlekisayo ukushiya isibuyekezo sanoma yiliphi ibhizinisi, okulenza libe ukugxila okubalulekile kwe-ORM.

Ngokuvamile, okumele ukwenze nje ukucinga uhlobo bese uchofoza inkinobho ethi “bhala isibuyekezo”—khona kanye emiphumeleni yosesho.

Isibonelo sokubhala isibuyekezo kusuka ku-Google Search

Lesi silinganiso senkanyezi futhi siyavela ku-Google Maps. Lezi zilinganiso zingenza noma ziphule ibhizinisi.

Ngibambe inhlolovo esheshayo ku-LinkedIn ukuze ngiqinisekise ukuthi lokhu kuyiqiniso, futhi lokhu kwaqinisekiswa:

Inhlolovo ye-LinkedIn mayelana nokuthi uchungechunge lwezibuyekezo ezingezinhle ze-Google mayelana nebhizinisi lungakwenza yini ukuthi ucabangele ukuthenga lapho

Ukugcina isilinganiso esihle senkanyezi kubalulekile kumabhizinisi abhekene namakhasimende njengezindawo zokudlela noma amahhotela nanoma ubani onebhizinisi elincane.

Isibonelo, umuntu ofuna indawo yokudlela angakwazi ukuhlunga imiphumela ye-Google Amamephu ukuze abonise amabhizinisi anezilinganiso ezithile kuphela.

Isibonelo sesihlungi sokulinganisa inkanyezi, nge-Google Amamephu

Zibeke ezicathulweni zamakhasimende akho abona isibuyekezo esibi—leli kungaba uhambo adlula kulo:

Sesha umkhiqizo ku-Google

I-TLDR: Uma ibhizinisi lakho lingenaso isilinganiso esihle senkanyezi ku-Google, uzolahlekelwa ukuthengisa okungenzeka ngenxa yesithunzi sakho ku-inthanethi.

ISU
Uma ufuna ukuhlola futhi uphendule kuzibuyekezo zakho ze-Google, bhalisela i-akhawunti Yephrofayela Yebhizinisi le-Google.

Isithombe-skrini Somphathi Wephrofayela Yebhizinisi Le-Google

Ngokungeziwe kuzibuyekezo ze-Google, kungenzeka ukuthi uqaphele ukuthi i-Reddit isanda kuqala ukubonakala kakhulu kusesho lwe-Google. Lokhu kungenxa yokuthi i-Google yengeza izingxoxo ezintsha nesici sokusesha izinkundla emiphumeleni yosesho.

Nansi indlela ebukeka ngayo:

Izingxoxo nezinkundla isithombe-skrini
Isibonelo "sesipiliyoni somuntu siqu esihlukile" esivela kusici se-SERP Izingxoxo nezinkundla

Lesi sici sigqamisa imiphumela yenkundla evela kumasayithi afana ne-Reddit nezinkundla ezifanele emiphumeleni yosesho lapho "isipiliyoni somuntu siqu esihlukahlukene" kuthathwa njengenzuzo.

Inkinga ye-ORM ukuthi lokhu okuhlangenwe nakho komuntu siqu kungase kube usongo ebhizinisini lakho, njengoba kungagqanyiswa emiphumeleni yosesho, njengakulesi sibonelo, kumhlinzeki we-Broadband wase-UK.

Amazwibela wezingxoxo nezinkundla anokubuyekezwa okubi okugqanyisiwe, nge-Ahrefs' Site Explorer

Ukuhlola okusheshayo kwe-Ahrefs 'Site Explorer kubonisa ukuthi ama-URL e-Reddit anegama elithi “buyekeza” akleliswe endaweni yokuqala ku-Google anyuke kakhulu kusukela ngonyaka odlule. Lokhu kusho ukuthi i-Reddit ithonya amagama angukhiye wokubuyekeza kunanini ngaphambili.

Khulisa ithrafikhi yokubuyekezwa kwe-Reddit, nge-Ahrefs' Site Explorer
Ukukhuphuka nokukhuphuka kwe-Reddit ibuyekeza ithrafikhi yezinto eziphilayo nge-Ahrefs' Site Explorer.

Lokhu kusho ukuthi ngeke usakwazi ukuziba izinkundla ezifana ne-Reddit zokuphatha isithunzi ku-inthanethi. Okungenani, uzodinga ukuqapha futhi uphendule izingxoxo lapho.

Akukaze kube lula noma kusheshe ukubeka isibuyekezo ku-inthanethi

Njengoba sesibonile, ukudala isibuyekezo esingesihle manje sekulula futhi kuyashesha kunangaphambili. Noma ubani angashiya isibuyekezo esibi ngemizuzu embalwa ngokuGoogling igama lomkhiqizo bese ekhetha okukodwa kokulandelayo:

  • Izibuyekezo zendawo ze-Google
  • Izingosi zokubukeza zezinkampani zangaphandle isb, Trustpilot
  • Amasayithi e-UGC afana neReddit, Quora
  • Nokunye okuningi!

Nasi isibonelo somfana oye endaweni yokudlela, ongakuthandanga ukudla, wabhala isibuyekezo esingesihle se-Google, wabe esenza ividiyo ye-TikTok eyingozi.

Ngemva kokufaka isibuyekezo, umnikazi wendawo yokudlela waphendula ngokumthumelela isimemo somhlangano wempi endaweni yokupaka izimoto ngo-3 ekuseni.

Iseshini yokwehliswa kwendawo yokupaka isimemo

Kulesi sibonelo, igama lendawo yokudlela alizange lishiwo. Noma kunjalo, iqiniso lokuthi lithole ukuthandwa okuyizigidi ezingu-2.1 libonisa umonakalo wesithunzi ongawenza lolu hlobo lokuqukethwe.

SIDENOTE. Ngethemba, kuyacaca ukuthi ukuthumela isicelo somhlangano kumakhasimende akho sokulwa endaweni yokupaka izimoto kulandela isibuyekezo esingesihle akuyona indlela engcono kakhulu yokuphatha isithunzi sakho ku-inthanethi.

Ukuphendula impendulo yekhasimende kwakha ukwethenjwa nokuthembeka ngomkhiqizo wakho

Ukushiya izibuyekezo ezingezinhle ngaphandle kwezimpendulo kungaphakamisa ukuthi ibhizinisi lakho alinandaba namakhasimende alo, ngakho-ke kubaluleke kakhulu ukuthi i-ORM iphendule lapho kunamazwana angemuhle.

Nasi isibonelo salapho ngikhononde khona ngesevisi endaweni yokudlela ngase ngishiya isibuyekezo esingesihle.

Isibonelo sokubuyekeza esibi, ngoChris Haines ku-Google Local Guides

Okwenze ukuzizwela kwami ​​isibuyekezo kuhluke ukuthi ibhizinisi lingithinte ngamazwana ukuze lixoxisane ngokuqhubekayo futhi lilandele i-imeyili.

Uma ngibuyela kuzibuyekezo zabo ku-Google manje, ngiyabona ukuthi leli bhizinisi lenze umzamo oqotho wokuphendula cishe kuwo wonke amazwana kuzibuyekezo ze-Google—okuhle nokubi.

Ngenxa yokuthi baphendula, bengizocabangela ukubuyela lapho, kodwa uma bengakwenzi, mhlawumbe ngabe ngizicime ngokuphelele.

Ngamanye amazwi, ukuphendula kumakhasimende kubonisa ukuzibophezela ekwanelisekeni kwekhasimende futhi kungasiza ukunciphisa umonakalo uma kwenzeka isigameko esibi. Kungasiza futhi ukuheha amakhasimende amasha nokugcina akhona kakade.

Ungasiphatha kanjani isithunzi sakho ku-inthanethi ku-Google nasezinkundleni zokuxhumana

Kuthatha iminyaka engama-20 ukwakha idumela nemizuzu emihlanu ukuyonakalisa. Uma ucabanga ngalokho, uzokwenza izinto ngendlela ehlukile.

UWarren Buffett 

Uma ufuna ukuthuthukisa isithunzi sakho ku-inthanethi, qala ngokwenza lezi zinto ezinhlanu:

  • Hlola ikhasi 1 ku-Google ukuze uthole izinsongo zokuduma.
  • Thola ukusesha okudumile… futhi udale okuqukethwe ukuze ubhekane nalolo sesho.
  • Cela impendulo kumakhasimende akho… futhi uthathe isinyathelo.
  • Nyusa ukubuyekezwa okufanele kumasayithi amakhulu eziphathimandla.
  • Setha izexwayiso zomkhiqizo ze-Reddit namawebhusayithi.

1. Hlola ikhasi lokuqala ku-Google ukuze uthole izinsongo zokuduma

I-ORM ivamise ukuqala ngokusesha okusheshayo ku-Google ukuze ubone ukuthi umkhiqizo wakho umelelwa kanjani emiphumeleni yosesho.

Ukusesha umkhiqizo, kufanele ube ngumnikazi wayo yonke imiphumela yekhasi lokuqala, noma kufanele okungenani iveze umkhiqizo wakho kahle.

Nasi isibonelo somhlinzeki we-Broadband wase-UK ongenayo yonke imiphumela eyi-10 ephezulu:

Isibonelo se-SERP salapho umkhiqizo ungeyena umnikazi wemiphumela ephezulu
Idatha evela Uhlolojikelele lwe-SERP in Amagama angukhiye Ukuhlola.

Le miphumela egqanyisiwe ingase ibeke engcupheni isithunzi sale nkampani.

Uma sichofoza isibuyekezo se-Trustpilot, singabona ukuthi u-92% wabasebenzisi banikeze le nkampani isilinganiso senkanyezi engu-1—okubi ngokumangalisayo.

Isibonelo sesayithi lokubuyekeza lenkampani yangaphandle elinesilinganiso esiphansi kakhulu samakhasimende kanye nomthelela walo ophindaphindayo

Yize izinkampani eziningi zingeke zibe naleli zinga lemizwa engemihle ngokumelene nomkhiqizo wazo, kubalulekile ukuthi abaphathi besithunzi ku-inthanethi baqaphele isimo sekhasi lokuqala le-Google lomkhiqizo wakho.

SIDENOTE. Uma isayithi lokubuyekeza elifana naleli libalwa kwabangu-10 abaphezulu, ngokuvamile kungenxa yendaba yesithunzi esibi. Indlela ejabulisayo yokuhlola ukuthi ingabe noma yimaphi amasayithi okubuyekezwa ezinkampani zangaphandle athinta isithunzi sewebhusayithi ukwenza usesho olungenalutho Amagama angukhiye Ukuhlola bese wengeza isayithi lokubuyekeza lenkampani yangaphandle ku- Target isihlungi.

Ukusebenzisa ama-Ahrefs ukuthola amawebhusayithi anezinkinga ezingase zibe nesithunzi esibi
Lokhu kuzobe sekuletha wonke amagama angukhiye lapho isizinda osifakile sikleliswa kwabangu-10 abaphezulu—kusuka kulokhu kusesha okusheshayo, amabhrendi ambalwa aziwayo afakiwe kulolu hlu.

Kuze kube manje, sihlonze kalula ubuthakathaka obuthile obusobala bomkhiqizo, kodwa ukuze siye phambili, sidinga ukwenza i-SERP SWOT (Amandla, Ubuthakathaka, Amathuba, Izinsongo) kwamanye amagama angukhiye ahlobene nomkhiqizo.

Nakuba lokhu kungase kubonakale kuwumsebenzi wesikole sebhizinisi oyisicefe 101, kuyindlela esheshayo yokunquma ukuthi yini okufanele ugxile kuyo ngokombono wodumo.

Nansi indlela engingakwenza ngayo lokhu ngisebenzisa Amagama angukhiye Ukuhlolaka- Ukubuka konke kwe-SERP.

1. Sesha "umkhiqizo wakho + isibuyekezo"
2. Lebula umphumela wosesho ngamunye njengamandla, ubuthakathaka, ithuba, noma usongo

Ukubuka konke kwe-SERP "kokubuyekezwa kwemidiya eyintombi"

Uma usuwenzele lokhu umkhiqizo wakho kanye nokubuyekezwa komkhiqizo + wakho, uzokwazi izinga lobungozi balawa magama angukhiye.

Amanye ama-SERP e-Google angase abe nemiphumela engase ibe nomthelela ekulandiseni komkhiqizo wakho ngendlela engalungile.

Nasi isibonelo sendlela esikukhulume ngayo lokhu kwa-Ahrefs segama elingukhiye elithi “ahrefs affiliate program.”

Ukuthola isibonelo samagama okusesha anegama elidumile kusetshenziswa uhlelo oluhlangene lwe-Ahrefs

Esikhundleni sokushiya umbuzo othi "Ingabe i-Ahrefs inalo uhlelo lokusebenzisana?" ingaphenduliwe noma ivumele amasayithi ezinkampani zangaphandle ayiphendule, i-CMO ka-Ahrefs, u-Tim Soulo, wanquma ukuzibambela mathupha futhi abhale iposi lebhulogi mayelana nohlelo lobulungu be-Ahrefs ukuze aphendule umbuzo unomphela.

Umphumela waba ukuthi isihloko esisha sikleliswe endaweni yokuqala kulo mbuzo esikhathini esingangonyaka. U-Tim uphinde walandelisa ngokuthunyelwe kwe-LinkedIn kuhlelo lobulungu luka-Ahrefs, nalo oluqale izinga.

Uhlelo oluhlangene lwe-Ahrefs SERP, nge-Ahrefs' Keywords Explorer
Ukusebenzisa Uhlolojikelele lwe-SERP Yamagama Angukhiye Wokuhlola ukuqhathanisa i-Google SERP unyaka nonyaka.

Kungakapheli unyaka, yonke imiphumela yabaqhudelana nayo yasuswa, futhi manje i-Ahrefs ingabanikazi abaningi be-SERP yaleli gama elingukhiye (eliboniswe ngokuphuzi).

Ngamafuphi, iqhinga lapha liwukuthi:

  • Khomba igama elingukhiye elinegama elibeka engcupheni yesithunzi esingaba khona (noma ukuthi ufuna ukulawula i-SERP)
  • Gcwalisa isikhala ngokuqukethwe kwakho - Njengoba u-Tim enza ngokwakha ibhulogi mayelana nohlelo lobulungu be-Ahrefs
  • Yenze ikhophi yasenqolobaneni namasayithi eziphathimandla zenkampani yangaphandle noma okuqukethwe okukusayithi okuhlobene - Njengoba u-Tim enza ngokuthunyelwe kwe-LinkedIn nababhali bethu benza ngokuqukethwe kwebhulogi eyengeziwe

3. Buza amakhasimende ukuthi ungayithuthukisa kanjani imikhiqizo namasevisi akho

Ukucela impendulo yekhasimende kungenye yezinto ezibaluleke kakhulu ongayenza ukuze uqonde ukuthi ungalithuthukisa kanjani ibhizinisi lakho futhi ulawule isithunzi sakho ku-inthanethi.

Kodwa ungamangala ukuthi zimbalwa kangakanani izinkampani ezenza lokhu njalo. Kwa-Ahrefs, sithola impendulo ngezindlela ezintathu ezahlukene:

  • I-Canny.io, inkundla yempendulo yomkhiqizo wethu
  • Amapulatifomu e-UGC afana neReddit
  • Kusuka kunkundla yethu yokwesekwa kwamakhasimende

Ibhodi yethu ye-Ahrefs canny.io ivumela amakhasimende ukuthi abelane ngeziphakamiso zesici ukuze asize ukuthuthukisa umkhiqizo wethu.

Isithombe-skrini sebhodi lempendulo ye-Ahrefs Canny.io

Lokhu kubalulekile ngoba kusiza amakhasimende ethu ukuthi abe yingxenye yohambo futhi atshale imali emkhiqizweni. Eplathifomu, amakhasimende angavotela izicelo zawo zesici eziyintandokazi noma engeze iziphakamiso zawo.

Enye indlela u-Ahrefs athola ngayo impendulo ngokusebenzisa amapulatifomu e-UGC afana neReddit. Ngokuhlaba umxhwele, i-CMO yethu, u-Tim Soulo, ucele i-Reddit impendulo iminyaka engaphezu kweyisishiyagalombili.

Isibonelo sokuthumela ku-Reddit ukuze uthole impendulo yomsebenzisi

Akuyona imfihlo ukuthi ngezinye izikhathi impendulo ingaba inselele ukuyifunda, kodwa inqubo edingekayo yokuthuthukisa isevisi yakho.

Siphinde siqoqe impendulo ethimbeni lethu elisekela amakhasimende futhi siqaphe imizwelo yamakhasimende nge-Intercom.

Futhi sinesiteshi sempendulo ku-Slack esizinikele ekugqamiseni impendulo yamakhasimende—okuhle nokubi.

Impendulo yekhasimende evela kusithombe-skrini sethimba lethu lokusekela amakhasimende

4. Nyusa ukubuyekezwa okufanele kumasayithi amakhulu eziphathimandla

Kwesinye isikhathi, izingosi zeziphathimandla ezinkulu zizobhala okuthile ngomkhiqizo wakho okungalingani, okuphelelwe yisikhathi, noma okungalungile. Lokhu kungase kudukise amakhasimende noma konakalise isithunzi sakho ku-inthanethi.

Uma lokhu kwenzeka, unezinketho ezimbalwa ezitholakalayo:

  • Thinta umbhali umcele ukuthi alungise imininingwane - ngokuvamile inketho engcono kakhulu
  • Yakha izixhumanisi kweminye imiphumela emihle ku-SERP ukuzama ukususa lowo mphumela - sebenzisa njengendlela yokugcina

Nasi isibonelo esivela kwaForbes sekhasi lokubuyekeza i-Ahrefs.

Okunye ukugxekwa okuvela ekubuyekezweni ukuthi i-Ahrefs ayinaso isivivinyo samahhala. Abakasho Amathuluzi we-Ahrefs Webmaster, anikeza abanikazi bewebhusayithi ukufinyelela okulinganiselwe okulinganiselwe ku-Site Explorer kanye ne-Site Audit.

Isithombe-skrini esivela ku-Forbes Advisor esinesigaba se-FAQ esingasho ngokuqondile Amathuluzi we-Ahrefs Webmaster (AWT)

Okunye ukugxekwa ukuthi ama-Ahrefs "ayengenawo amanani okuncintisana." Njengoba isibuyekezo sabhalwa, sethule uhlelo olusha lokuqala olubiza u-$29 kuphela ngenyanga—ngakho kubonakala kungalungile ukusho lokhu manje. Lesi sihloko siyimpokophelo enhle yemizamo yethu ye-ORM.

Isithombe-skrini se-Ahrefs Start Plan

Kufanele uqaphe lezi zinto kumasayithi amakhulu eziphathimandla ezikhuluma ngomkhiqizo wakho. Qinisekisa ukuthi usethe izexwayiso zomkhiqizo wakho ukuze ulandele lezi zibuyekezo.

5. Misa izexwayiso zomkhiqizo ze-Reddit namawebhusayithi

Sesivele sithole ukuthi amawebhusayithi e-Reddit nawezinkampani zangaphandle ayizindawo ezibalulekile zokuqapha i-ORM. Ngakho, ungawaqapha kanjani?

Ngisebenzisa ithuluzi elibizwa ngokuthi Feedly ukuze ngigade imicu ebalulekile ye-Reddit kanye nezindaba ze-Google ezihlobene nama-Ahrefs.

Isithombe-skrini sekhasi lasekhaya eliphakelayo

Lena enye yezindlela ezingcono kakhulu zokuqapha lolu hlobo lolwazi. Ungakwazi ngisho nokulandelela okushiwo yi-newsletter ngokusebenzisa ipulatifomu.

Ukulandelela okushiwo kusetshenziswa isithombe-skrini se-Feedly

Uma ufuna ukulandelela okushiwo kuwebhu yomkhiqizo wakho, ithuluzi lami engilithandayo Izaziso zika-Ahrefs. Leli thuluzi likuvumela ukuthi ulandelele izingxoxo kumawebhusayithi ezinkampani zangaphandle.

Isexwayiso sesithombe-skrini se-Ahrefs esibonisa isixhumi esibonakalayo nokukhulunywa ngaso

Nansi indlela yokukusetha lokhu kokuthi Izaziso ze-Ahrefs:

  • Iya ku Izaziso ze-Ahrefs > Ukusho > + Engeza Isexwayiso
  • Dala isaziso segama lenkampani yakho (isb, “ahrefs.”)
  • Hit Engeza

Ukuze uvimbele ama-Ahrefs ekuthumeleni izexwayiso mayelana nokubalulwa esizindeni sakho, engeza iwebhusayithi yakho njengesizinda esingabaliwe. Futhi ngincoma ukuthi wengeze amasayithi afana ne-youtube.com namanye amasayithi okhetha ukungawaqapheli.

Ukusetha isibonelo sesexwayiso se-Ahrefs

Ungasiphatha kanjani isithunzi sakho ku-inthanethi ezinkundleni zokuxhumana

Ukuphathwa kokuphathwa kwenkundla yezokuxhumana kuhamba ngokushesha kunokuphatha isithunzi sakho ku-Google.

Ngokunjalo, udinga:

  • Gada iziteshi zakho zokuxhumana ezibaluleke kakhulu ngesikhathi sangempela
  • Setha izexwayiso ezishiwo ngomkhiqizo
  • Vumela noma yikuphi ukutuswa okutholayo ukuze kube nomthelela omuhle ekulandiseni komkhiqizo
  • Zithobe futhi ufunde empendulweni yekhasimende

Nansi indlela esibhekana ngayo nalokhu kwa-Ahrefs.

Ukuqapha iziteshi zakho ezibaluleke kakhulu zenkundla yezokuxhumana ngesikhathi sangempela

Kwa-Ahrefs, siqapha i-Twitter yethu—siyaxolisa, “X”—okuphakelayo kwethu ku-Slack, ukuze ithimba lonke lazi ukuthi umkhiqizo wethu uxoxwa kanjani kuleyo nkundla.

Isibonelo sempendulo yekhasimende nge-Twitter (Manje X)

Setha izexwayiso zomkhiqizo zenkundla yezokuxhumana

Ngokungeziwe ekuqapheni kwesikhathi sangempela, ungasetha izexwayiso zomkhiqizo ukuze ukwazise okukhulunywe ngakho okubaluleke kakhulu komkhiqizo wakho.

Kwa-Ahrefs, sisebenzisa i-Brand24 ukuqapha ukuba khona kwethu kwezokuxhumana. Kuyindlela enhle yokulandelela ukukhuluma okubucayi komkhiqizo wakho, uhlaziye imizwa, futhi udale imibiko.

Isithombe-skrini sekhasi lasekhaya le-Brand 24

Uma uthola ukunconywa ezinkundleni zokuxhumana - vumela (futhi ukhulise)

Kanye nokuqapha okungase kube khona izinsongo zenkundla yezokuxhumana, kufanele uvumele futhi ukhulise umkhiqizo wakho lapho uthola impendulo eyakhayo kwabanye.

Kwa-Ahrefs, sikwenza lokhu enkampanini nasezingeni lomuntu siqu kwamanye amalungu eqembu. Kulula ukwenza lokhu ku-LinkedIn. Kunokuba ufune "Thanda" nje, zama enye inketho ebabayo kakhulu.

Nasi isibonelo se-akhawunti yakwa-Ahrefs eyenza lokhu—igqama kakhulu.

Isibonelo sama-Ahref ku-LinkedIn bebungaza okuthunyelwe

Nasi esinye isibonelo lapho engisebenza naye uShermin Lim abelane khona ngokuthi ukuthandile okuthunyelwe okuvela kumuntu ohambele iworkshop ka-Ahrefs abelana ngempendulo eyakhayo.

UShermin Lim Uthanda okuthunyelwe ngumuntu ohambele iworkshop

Ekugcineni, nasi isibonelo salapho umpetha we-SEO u-Aleyda Solis esho isihloko sami mayelana nezinselelo ze-SEO encwadini yakhe yezindaba.

U-Aleyda Solis ukhuluma ngoChris Haines ephephandabeni lakhe le-SEO, ngeposi ku-LinkedIn

Futhi uRyan Law ube ngowokuqala ukuthanda ukuphawula kwami ​​​​eposini—ngiyabonga, mphathi!

URyan Law uthanda ukuphawula kukaChris Haines, nge-LinkedIn

Wonke lo msebenzi usiza ukuqinisekisa ukuthi ubeka unyawo lwakho olungcono kakhulu ku-inthanethi.

Imicabango yokugcina

Uma unganakile, izinsongo zesithunzi eziku-inthanethi zingadla ukuthengisa kwakho, okusho ukuthi ungase umangale kabi ngokuqhubekayo.

Kodwa-ke, uma ukhuthele mayelana nokuphathwa kwesithunzi ku-inthanethi nokuqapha, ulalele, futhi uphendule impendulo yekhasimende, ungasigwema lesi simo ngokuphelele.

Amathuluzi afana Amagama angukhiye Ukuhlolaka- Uhlolojikelele lwe-SERP ingasiza ekuhlukaniseni ama-SERP e-Google futhi ihlonze izinsongo zesithunzi somkhiqizo wakho.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.

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