Ingxenye ebalulekile yamakhasimende ithola amabhizinisi ngezikhangiso nokuthunyelwe okuxhasiwe. Kodwa kwenzekani uma bevakashela iwebhusayithi ngokusesha ku-inthanethi esikhundleni sesikhangiso? Yilokho okubizwa ngokuthi “i-organic” traffic. Nakuba ukukhangisa okukhokhelwayo kungaletha imiphumela esheshayo, amabhrendi nawo adinga ukufinyelela okuphilayo ukuze aqhubeke nokukhula kwesikhathi eside.
Ngeshwa, ukukhiqiza ithrafikhi yezinto eziphilayo akuvamile ukuba kube lula, futhi amabhizinisi ngokuvamile adinga ukusebenza kanzima ukuze ahehe ithrafikhi yezinto eziphilayo, ikakhulukazi ngendawo yokusesha ehlala ishintsha. Lesi sihloko sizohlola ukuthi kungani ithrafikhi yezinto eziphilayo ibalulekile futhi inikeze ngezeluleko eziwusizo ukusiza amabhizinisi akhulise izinyawo zawo zewebhu ngaphezu kwamasu ayisisekelo e-SEO.
Okuqukethwe
Amabhizinisi azuza kanjani kuthrafikhi yezinto eziphilayo
Amasu angu-9 awusizo ukusiza ukukhulisa ithrafikhi ye-organic yanoma iyiphi iwebhusayithi
Amabhizinisi angalandelela kanjani ithrafikhi yawo yemvelo
Isifinyezo
Amabhizinisi azuza kanjani kuthrafikhi yezinto eziphilayo
Usesho lwe-organic luheha izivakashi ngokufanisa okuqukethwe nemibuzo yosesho. Lelisu lesikhathi eside lidinga umzamo ongashintshi kodwa lingaveza imiphumela emangalisayo ngokuhamba kwesikhathi. Nazi ezinye izinzuzo zamabhrendi ezingajabulela kuthrafikhi yezinto eziphilayo:
- Ukukhula okungabizi kakhulu: I-Organic traffic iheha izivakashi eziningi ngaphandle kwezindleko zezikhangiso ezikhokhelwayo. Ngalesi sizathu, amabhizinisi amaningi akubona njengendlela ephansi yokukhula.
- Ukuqwashisa ngomkhiqizo: Ukuheha ithrafikhi yezinto eziphilayo kuhlanganisa ukukhuphula izinga lamagama okusesha abalulekile. Imiphumela iwukuqwashisa komkhiqizo okuthuthukisiwe, ukubonakala, negunya.
- Imiphumela eqhubekayo: Amazinga ezinto eziphilayo anganikeza ithrafikhi eqinile inyanga nenyanga. Ihluke kakhulu kuthrafikhi yokusesha ekhokhelwayo, emisa ukuhamba kwethrafikhi lapho amabhizinisi emisa izikhangiso zawo.
- Imali engenayo eyengeziwe: Amazinga ezinto eziphilayo ezengeziwe angakhuphula imali engenayo kanye ne-ROI ngaphandle kokunciphisa amamajini enzuzo - ngokungafani nezikhangiso ezikhokhelwayo.
Amasu angu-9 awusizo ukusiza ukukhulisa ithrafikhi ye-organic yanoma iyiphi iwebhusayithi
1. Gxila kokuqukethwe okuqondise kumagama angukhiye afanelekile
Uma okuqukethwe kwebhizinisi noma iwebhusayithi ingaveli lapho amagama angukhiye ahlobene aseshwa, khona-ke asebenza kusetshenziswa imigomo ye-SEO engasebenzi. Amabhizinisi angayilungisa kanjani le nkinga? Enye yezindlela ezingcono kakhulu ukucwaninga amagama angukhiye anevolumu ephezulu nawentengiso afana nemikhiqizo yawo.
Nakuba kungase kudle isikhathi, amabhizinisi akudingeki enze lolu cwaningo mathupha. Bangasebenzisa amathuluzi afana ne-Google Keyword Planner ukusheshisa inqubo. Uma amabhrendi ethola amagama angukhiye abaluleke kakhulu ebhizinisini nemikhiqizo yawo, angakwazi ukuwangeza kokuqukethwe kwawo, njengokubhalwe kumabhulogi nezincazelo zemikhiqizo.
Kodwa-ke, lokhu kuhlanganiswa kufanele kube ngokwemvelo, ngaphandle kwalokho ngeke kuqondise inhloso yokusesha futhi kuhehe abaphambili abaqeqeshiwe. Kunconywa ukuthi kusetshenziswe indlela efanayo ukuze kubuyekezwe futhi kuthuthukiswe noma yikuphi okuqukethwe okudala ukuze kuqinisekiswe ukuthi kufana namathrendi okusesha amanje.
2. Khanga ama-backlink ekhwalithi ephezulu
Ama-Backlink ayindlela emangalisayo yokwenza amasayithi ahlobane kakhulu. Lokhu kubandakanya ukuthola amanye amawebhusayithi ukuthi axhume kusayithi lawo, ngaleyo ndlela kuqinise igunya layo emiphumeleni yosesho. Naphezu kokusebenza kahle kwawo, amabhizinisi awakwazi nje ukusebenzisa noma iyiphi i-backlink ukuze ahehe ukusesha kwezinto eziphilayo: Ama-backlink kufanele asuke kumasayithi afanelekile (ngokuvamile acaciswe yi-niche).
Uma amabhizinisi efuna igunya elengeziwe, angaphinde agxile ekusunguleni izixhumanisi ezivikelekile ezivela kumasayithi asekelwe kahle, athembeke kakhulu. Okokugcina, ama-backlink avela kumasayithi adumile, anethrafikhi ephezulu nawo angasiza ekukhuphuleni izinga lokusesha.
Enye indlela enhle yokuthola ama-backlink ekhwalithi ephezulu iwukufinyeleleka kwe-PR. Amabhizinisi angakwazi futhi ukuvakashela ibhulogi kumabhulogi emboni anedumela elihle nezincwadi zezindaba.
3. Lungisa noma yimaphi amaphutha ewebhusayithi yezobuchwepheshe
Ngaphambi kokuthi i-Google iklelise isayithi ngayinye emiphumeleni yayo yosesho, i-bots yayo kufanele igaqe bese ikhomba. Uma le nqubo “ilula”, izinga elingcono nokubonakala i-Google isebenza kuyo. Ngakho, izixhumanisi eziphukile, amaphutha okucaca, nezindaba zesayithi leselula kuyindlela eqinisekile yokuthola izinga elibi.
Ngalesi sizathu, abathengisi kufanele bakhombe futhi balungise noma yiziphi izinkinga zobuchwepheshe ukuze bathuthukise ukusebenza kwabo kosesho lwemvelo. Kufanele futhi basethe izexwayiso ukuze babambe amaphutha amasha uma esenzeka. Nansi indlela amabhizinisi angayilungisa ngayo le nkinga ngokusebenzisa amathuluzi afana Semrush sika Site Audit ithuluzi:
- Qala ngokwenza i-akhawunti yamahhala. Izinsizakalo eziningi zamahhala zivumela amabhizinisi ukuthi ahlole amakhasi angafika kwangu-100.
- Zulazulela ethuluzini Lokuhlola Isayithi bese ufaka isizinda sewebhusayithi. Bese, qala ukuhlola.
- Uma kuvela iwindi lezilungiselelo, amabhizinisi angamisa ukuhlola kwawo ngokuya ngokuthanda kwawo. Bese, chofoza ukuqala.
- Ithuluzi lizonikeza ukubuka konke okuwusizo ngemva kokuhlolwa. Zulazulela kuthebhu "Izinkinga" ukuze uhlole ukuthi kukhona yini okungalungile ngesayithi.
- Uma kukhona noma yiziphi izinkinga, izinsizakalo eziningi zizonikeza amathiphu okuthi ungazilungisa kanjani.
4. Qhubeka nezitayela ze-SEO
Ama-algorithms enjini yokusesha alokhu eshintsha, yingakho abathengisi kufanele bahlale benolwazi mayelana nezinto ezintsha ze-SEO ezifana nesipiliyoni sekhasi, ukujula kokuqukethwe, kanye nobunikazi bobungcweti ukuze bavumelanise amasu abo okuqukethwe futhi balondoloze ithrafikhi eqinile yezinto eziphilayo. Kunconywa ukuthi amabhizinisi alandele amabhulogi emboni kanye namaphodikasti ukuze afunde futhi ahlole amasu amasha njengoba evela.
5. Qonda inhloso yokusesha
Abathengisi bangaphinda basebenzise idatha ye-Google Search Console ukuze baqonde inhloso yosesho yamagama angukhiye aqondiwe. Ngokuhlaziya izilinganiso zokuchofoza, okuvelayo, namaphethini okuziphatha komsebenzisi, amabhizinisi angakwazi ukuhlonza inhloso eyinhloko nezintshisekelo zabasebenzisi abasesha lawo magama angukhiye.
Ukwakha okuqukethwe okubhekana nemibuzo nezidingo ezikhonjiswe imibuzo yosesho kungathuthukisa izinga lamagama anenhloso yokusesha ezentengiso ephezulu. Le mishwana yosesho ivamise ukukhombisa amathuba anamandla okuthi umsebenzisi ulungele ukuthenga.
6. Qinisekisa izizinda namawebhusayithi asheshayo
Izikhathi zokulayisha amakhasi asheshayo kanye nokwenza kahle kweselula kuthuthukisa ulwazi lomsebenzisi, okuklomelisa izinjini zokusesha. Abathengisi kufanele bacindezele izithombe, basuse ikhodi engadingekile, futhi bathuthukise ukusingathwa ukuze banciphise umkhawulokudonsa futhi banikeze imiphumela esheshayo. Ukuhlola njalo isivinini sesayithi nokusetha imigomo yokusebenza kuzosiza amabhizinisi agcine amazinga.
7. Thuthukisa i-SEO esekhasini
Ngaphandle kokudala nokuthumela okuqukethwe, amabhizinisi kumele futhi athuthukise amakhasi awo ewebhu ukuze ahehe ithrafikhi ethe xaxa yezinto eziphilayo. Nge-SEO esekhasini, amabhizinisi kufanele agxile ekwandiseni amakhasi awo ewebhu. Badinga lokhu ukuze baqinisekise ukuthi okuqukethwe kwabo kufana nenjongo yomsebenzisi ngemuva kwamagama angukhiye, bephusha izinjini zokusesha ukuze babonakale phezulu. Nakhu abangakwenzela i-SEO esekhasini:
- Izihloko zekhasi: Ukuze uthole imiphumela engcono kakhulu, izihloko kufanele zibe mfushane futhi zisebenzise amagama angukhiye ayinhloko
- Isakhiwo se-URL: Ama-URL wokuqukethwe kufanele abe mafushane, aqondeke kalula, futhi anothe ngamagama angukhiye, ngakho izinjini zokusesha ziwabeka phezulu
- Izihloko: Zonke izihloko zokuqukethwe kufanele zihlale zinamagama angukhiye abalulekile.
- Okuqukethwe: Qinisekisa ukuthi okuqukethwe akuntuli. Okuqukethwe kwekhwalithi ephezulu okunamagama angukhiye angezwe ngokwemvelo kuzohlala kuthuthukisa izinga lamakhasi.
8. Ungakhohlwa amagama angukhiye anomsila omude
Ukudala okuqukethwe kwekhwalithi ephezulu akusona isiphetho sokulwela ithrafikhi yezinto eziphilayo. Amabhizinisi angaphinda asebenzise amagama angukhiye anomsila omude ukuze ahehe ukubuka okwengeziwe kwemvelo. Lokho kungenxa yokuthi amazinga emiphumela yosesho avame ukuvuza ukusetshenziswa kwemishwana ethile enomsila omude enokuncintisana okuncane kunemishwana emifushane eqhudelana kakhulu.
Amagama angukhiye anomsila omude ngokuvamile amabinzana aqukethe amagama afika kwamane, njengokuthi “izindawo zokudlela eziphezulu eduze kwami” noma “imikhiqizo ehamba phambili yezinja.” Amagama angukhiye anomsila omude angasiza futhi amabhizinisi adale izihloko zokuqukethwe okubandakanyayo futhi andise amazinga. Imikhiqizo ingasebenzisa amathuluzi afana ne Ama-Ahrefs igenerator yegama elingukhiye mahhala ukusiza ngocwaningo.
9. Dala amavidiyo e-YouTube
Amabhizinisi akufanele aqede isu lawo lokuqukethwe kwemvelo ngokudala amaposi awusizo kuwebhusayithi yawo. Ukuhlela amafomethi ahlukene, njengamavidiyo e-YouTube, kungasiza ukuheha izethameli ezintsha futhi uzigcine zibandakanyekile.
Okungcono nakakhulu, ukulayisha amavidiyo ku-inthanethi kuyindlela emangalisayo yokubonisa amakhasimende ukuthi umkhiqizo noma isevisi isebenza kanjani. Lelisu lihlinzeka imikhiqizo ngobufakazi obubonakalayo bekhwalithi nempumelelo yabo futhi ingase ikhuthaze amakhasimende ukuthi avakashele iwebhusayithi yomthengisi ngokuphila. Futhi kuyindlela enhle yokuphendula imibuzo mayelana nebhizinisi okungenzeka amakhasimende abe nalo.
Amabhizinisi angalandelela kanjani ithrafikhi yawo yemvelo
Ngaphambi kokwandisa ithrafikhi yezinto eziphilayo, amabhizinisi kufanele afunde ukuyilandela esebenzisa amathuluzi okuhlaziya iwebhu njenge-Google Analytics noma iSemrush. Ukuhlaziya idatha kulawa mathuluzi kungaveza izindlela zokuthuthukisa ithrafikhi yosesho.
Nansi indlela yokuthola ithrafikhi yezinto eziphilayo -Google Analytics:
1. Ngena ku-Google Analytics bese uya kokuthi Ukutholwa > Yonke Ithrafikhi > Iziteshi
2. Ngaphansi Kosesho Lwezinto Eziphilayo, buka amamethrikhi afana nabasebenzisi, abasebenzisi abasha, izikhathi, nezinga lokugxuma
3. Ukuze uthole imininingwane yamagama angukhiye, zulazula uye kokuthi Ukutholwa > Ikhonsoli Yokusesha > Imibuzo ukuze ubone ukuthi yimaphi amagama angukhiye ashayela ithrafikhi
Nansi indlela yokuthola ithrafikhi yezinto eziphilayo Semrush:
1. Faka isizinda kubha yokusesha ye-Semrush bese ukhetha okuthi “Organic Research” ekhasini lokubuka konke lesizinda.
2. Ekhasini elithi “Organic Research”, hamba kuthebhu ethi “Positions” ukuze ubuke ithrafikhi yezinto eziphilayo kanye namagama angukhiye, ukuhlunga ngegama elingukhiye, indawo, noma idivayisi.
3. Chofoza noma yiliphi igama elingukhiye ukuze ubone ukuhlaziya okugcwele kwekhasi lenjini yokusesha (SERP) bese upheqela esigabeni sethrafikhi yosesho ukuze uthole ukulinganiselwa kwethrafikhi yezinto eziphilayo zanyanga zonke.
Isiphetho
Yize lo mhlahlandlela ungafaki zonke izindlela zokushayela ithrafikhi yezinto eziphilayo kuwebhusayithi, amathiphu anikeziwe ayindlela eqinile yokuthi noma yiliphi ibhizinisi liqale ukuthuthukisa isu eliyimpumelelo. Amaqhinga afana nokuthunyelwa kwezivakashi, ukudala amavidiyo, kanye nokumaketha kwenkundla yezokuxhumana kudinga isikhathi nomzamo ngaphambi kokuthi imiphumela ibonakale. Abanikazi bamawebhusayithi abasha bangase bangaboni imiphumela esheshayo, kodwa imizamo engaguquki neyekhwalithi ephezulu izogcina ikhiqize ithrafikhi yezinto eziphilayo.
Ukuze uthole amanye amathiphu okuthi ungayishuna kanjani i-SEO yakho nokuqukethwe, qiniseka ukuthi ubhalisa kukho I-Chovm.com Iyafunda.
