Amathrendi Okupakisha Abathengisi Baku-inthanethi Azokhanya

Kuningi okubhaliwe mayelana ne-e-commerce, ikakhulukazi uma kubhekwa ukuthuthukiswa kwe esingokoqobo virtual futhi ubuhlakani bokufakelwa (AI). Lokhu kuhambisana nokwanda komhlaba wonke kwamabhizinisi asekelwe kuwebhu nahlobene ne-inthanethi. Kodwa-ke, kulabo abahlose ukuphumelela kulo mkhakha odlondlobalayo, kufanelekile ukuhlola amathuba ahlobene nawo. Elinye lamathuba anjalo ukupakisha ukuhlinzeka ngezidingo zabathengisi be-inthanethi.

Lesi sihloko sizohlola le niche ekhulayo, igqamisa amandla emakethe, kanye neyakamuva izitayela zokupakisha kubathengisi be-inthanethi.

Okuqukethwe
Uhlolojikelele lwemakethe yezitolo
Izitayela zokupakisha ezishisayo zabathengisi be-inthanethi
Ukuvala

Uhlolojikelele lwemakethe yezitolo

Ngokuhambisana nokukhula kwe-ecommerce, inani labathengi be-inthanethi bomhlaba wonke belikhuphuka kakhulu. Kulinganiselwa ukuthi bekunabathengi abakwi-inthanethi ababalelwa ezigidini ezi-2.05 ngo-2020, nokwenyuka okucishe kube cishe kwe 2.14 billion abathengi ngo-2021.

Eqinisweni, izinombolo zangempela zabathengi be-inthanethi emhlabeni wonke kuze kufike ku-2022 kubonakala sengathi zenyuke ngenani eliphakeme kakhulu kunesilinganiso esingenhla ngokusho kombiko. ngu-Oberlo. Ngokusekelwe kulowo mbiko, ingqikithi yenani labathengi abaku-inthanethi emhlabeni wonke kulindeleke ukuthi igxumele ku-2.64 billion–inombolo ebonisa ukuthi umuntu oyedwa kwabathathu emhlabeni uthengisa ku-inthanethi!

Njengoba ukuthenga ku-inthanethi kukhula ngezinga elimangalisa kangaka, akugcini nje ngokuba yinjwayelo kodwa okulindelekile zidlula izitolo zezitini nodaka ngo-2040, ngezibikezelo zokuthi kufikela ku-95% wakho konke ukuthengwa kuzokwenziwa ku-inthanethi ngaleso sikhathi. Lokhu kukhombisa umbono omuhle womkhakha wezitolo eziku-inthanethi, yingakho abathengisi bezitolo abafuna ukungena emakethe ye-inthanethi bengakwazi ukucabangela ukungena ngemvume ku-e-commerce ehlobene. izitayela zokupakisha manje.

Izitayela zokupakisha ezishisayo zabathengisi be-inthanethi

Ukupakisha okuguquguqukayo

Njengoba igama lisho, ukupakisha okuguquguqukayo kubhekisela ekupakishweni okwenziwe ngezinto ezibumbeka kalula, ezigoqekayo, noma ezilolongeka kalula. Lokhu kufaka phakathi lezo ezenziwe ngepulasitiki, iphepha, ifilimu, kanye ne-foil, konke okwenza abathengisi bakwazi ukulungisa amaphakheji anosayizi abahlukene, umumo, kanye nokusethwayo.

A metallic bubble mailer esingasebenza njengesikhwama esinamaphakeji okuzivikela noma nje njengemvilophu ephekiwe yisibonelo esisodwa esihle kakhulu sokupakishwa okuguquguqukayo. Ukuvumelana nezimo kwayo akubonakali kuphela ezinhlobonhlobo eziningi zemikhiqizo engakwazi ukukusekela kodwa nangokwemibandela yokufaka uphawu kanye nokwenza ngokwezifiso idizayini yokupakisha.

Iqiniso lokuthi izinto eziningi zokupakisha eziguquguqukayo zibonisa izici ezinhle kakhulu zokuvimbela, okusiza ukuvikela okuqukethwe okupakishiwe kumswakama, umoya-mpilo, nezinye izisi, kukwenza kube ukukhetha okuvelele kokupakishwa kokudla nesiphuzo ukusiza ukuqinisekisa ubusha nempilo ende yomkhiqizo. Lokhu isikhwama sokupakisha sefilimu esivumelana nezimo, ngokwesibonelo, ivumela ukupakishwa kosayizi ovumelana nezimo kwemikhiqizo eminingi ehlobene nokudla njengezimpushana zamaprotheni, uswidi, namanye amasaka esiphuzo esisheshayo.

Okwamanje, ukupakishwa okuguquguqukayo okwenziwe nge-aluminium foil iyakwazi ukunikeza amanotshi okudabula kalula avuleke kalula kanye neziphuphu ezivalekayo ukuze zivalwe, ngaleyo ndlela ithuthukise ulwazi lwamakhasimende futhi ibe negalelo ekuthandeni okupheleleyo komkhiqizo.

Kubathengisi bezitolo abafuna ukonga ezindlekweni zokuthumela futhi bathuthukise ukusebenza kahle kokuthunyelwa, ukupakishwa okuguquguqukayo nakho kunikeza isisombululo esihle kakhulu ekwehliseni izindleko zokuhamba uma kubhekwa imvelo yabo encane, engasindi eklanyelwe ukulingana kahle nemikhiqizo ehlukene. Kuyaqapheleka futhi ukuthi phezu kweziphuphu ezivalekayo, amafoyili e-aluminium ayakwazi ukusekela ezinye izici zokudla okusha okufana nalokhu. i-nitrogen-flexible aluminium foil packaging.

Ukupakishwa komuntu siqu

Isivinini kanye nokuba lula kokuthenga ku-inthanethi kukhombisa ulwazi lokuthenga olusebenza kahle kakhulu futhi olusebenzisanayo phakathi kwabathengi nabathengisi abaku-inthanethi. Lokhu kukhuthaza isimo esikhuthazayo sokupakishwa komuntu siqu, njengoba abathengisi manje sebenekhono lokwenza ngokwezifiso futhi babuyekeze umlayezo wabo abawufisayo kanye nokupakisha ngokuqondile nanoma imaphi amabhizinisi ahlinzeka ngamasevisi anjalo.

Empeleni, ukuzenzela okunikezwa ngabadlali abakhulu, bamazwe ngamazwe okuhlanganisa i-Starbucks ne-Sephora akuyona into entsha kodwa kunalokho umkhuba oqhubekayo, okhulayo owamukelwa kahle ngabathengi. Nakuba le mikhiqizo edumile isebenzisa ukwenza kube ngokwakho ngokucabangela lokho okuthandwayo komuntu siqu, izenzo zesikhathi esidlule, nemilayezo yomuntu siqu yabathengi babo, abathengisi abaku-inthanethi bathembele kakhulu ekufakweni komuntu siqu ukuze banikeze umuzwa oyingqayizivele we-unboxing kumakhasimende wabo.

Izixazululo zokupakisha eziqondene nawe zabathengisi be-inthanethi ngokuvamile zitholakala ngokusebenzisa izitikha noma amalebula, manje esenziwe angenzeka ngezindleko eziphansi ngisho nangenani elincane ngenxa yokuphrinta kwedijithali. Amabhokisi enziwe ngendlela oyifisayo anezivalo ezibonisa ngale noma ngisho okunye amabhokisi ezokuthutha ezifuywayo bespoke ezinye izibonelo ezinhle ezisekela ukuphrinta kwedijithali.

Ukwengeza, ukwenza kube ngokwakho ukuphrinta kwedijithali kunikeza ukukhetha okubanzi kwamathuba ngaphandle kwamabhokisi nje noma okuthize izinhlobo zokupakisha. Isibonelo, ihlanganisa futhi izikhwama ezimile noma izikhwama uziphu kanye nezinhlobonhlobo isiphuzo kanye nokupakishwa komkhiqizo owuketshezi njengalezo eziboniswe esithombeni esingezansi:

Ukupakisha okusimeme

Njengoba abasebenzisi bokugcina abaningi beqaphela ngokwengeziwe umthelela wemvelo imfucuza yabo yokupakisha enawo endaweni ebazungezile, ukupakishwa okusimeme sekuxoxiwe ngakho kakhulu kule minyaka embalwa edlule kuyo yonke imboni yokupakisha cishe kuzo zonke izinhlobo zemikhiqizo. Lokhu kuyiqiniso ikakhulukazi uma kuziwa ekuthengeni ku-inthanethi njengoba i-ecommerce inyusa kakhulu ukumosheka kokupakisha ngenxa yokuthenga ku-inthanethi okuvamise ukuthi kudingeke ukuthi kusetshenziswe izinto zokupakisha eziningi kakhulu ukuze kuvikelwe umkhiqizo ngesikhathi sokulethwa.

Empeleni, ocwaningweni ngenkampani yokugcwalisa i-ecommerce i-PFS, ngaphezu kwe-60% yabathengi phakathi kwabaphenduli be-4,000 (ihlukaniswe ngokulinganayo phakathi kwe-US ne-UK) bazwakalise ukulindela kwabo ukuthi kube nokupakishwa okusimeme okutholakalayo njengenketho lapho uthenga ku-inthanethi. Ngayo yonke le datha engqondweni, ngakho-ke kubaluleka kakhulu ukuthi abathengisi abaku-inthanethi bacabangele imvelo futhi bakhethe izisombululo zokupakisha ezisimeme kakhulu ezitholakalayo ukuze zihambisane nokulindelwe ngabathengi.

Ngenhlanhla kubathengisi be-inthanethi, ukupakisha okusimeme kuyisixazululo esingokoqobo nesifinyelelekayo. Njengoba kuvezwe esithombeni esingezansi, izikhwama zamameyili ezingaboli kanye nama-mailers esitayela semvilophi enziwe ngezinto ezisimeme njenge Iphepha le-Kraft elinama-bubble linings ziyizibonelo ezisobala zezinketho zokupakisha ezilungele imvelo ezifanele abathengisi be-inthanethi abaphatha uhla olugcwele lwemikhiqizo, okufaka phakathi izinto ezincane nezincane.

Ngakolunye uhlangothi, a ibhokisi likathayela eyenziwe ngebhodi likathayela kungenye indlela yokupakisha esimeme etuswa kakhulu kubathengisi be-inthanethi ngenxa yesakhiwo sayo esiqinile nezici ezigoqekayo nezigoqekayo. Ngendlela efanayo, kodwa ngokusonteka kancane, amabhokisi amaphepha asongekayo anikeza enye indlela elula, eguquguqukayo, futhi eqaphela imvelo ngokulinganayo kumabhokisi kathayela, ngokwesibonelo, lokhu isitayela se-minimalist ibhokisi lesipho eligoqekayo elenziwe ngephepha.

Okwezinto ezingafanele amabhokisi noma izikhwama ezincane zokuposa, a Ishubhu yephepha le-Kraft inketho yokupakisha enconywa kakhulu yezinkampani ze-e-commerce. Lawa mashubhu ephepha ahlinzeka ngendlela eyingqayizivele ne-eco-friendly yokupakisha imikhiqizo, ikakhulukazi lezo ezinomumo oyisilinda, njengoba kuboniswe esithombeni esingenhla.

Ukuvala

Ukwamukelwa okubanzi kokuthenga ku-inthanethi ngabathengi, okuhambisana nentuthuko yento engekho ngokoqobo kanye nobuhlakani bokwenziwa, kuphakamisa ukwanda okukhulu kwamabhizinisi asekelwe ku-inthanethi nezimboni ezihlobene nomngcele, njengokupakisha okuhlangabezana nezidingo zabathengisi abaku-inthanethi.

Uma ubheka phambili, ukupakishwa okuguquguqukayo, ukupakishwa komuntu siqu, kanye nokupakisha okuzinzile ngokungangabazeki kuzolungisa indlela yokupakisha iyonke ezitolo ze-inthanethi. Kubathengisi bezitolo abahlose ukwandisa amabhizinisi abo e-e-commerce, ukuhlola lezi zindlela ukuze banikeze abathengisi be-inthanethi izixazululo zokupakisha ezihlukile kuyisihluthulelo sokungena kulokhu kukhula. Hlola izigaba eziningi U-Chovm Uyafunda enikeza umhlahlandlela wokuthola ulwazi kanye nemininingwane kuzo zonke izimboni ezihlukene ukuze uhlale ngaphambi kwamathrendi akamuva.