Isizini Ephakeme Ichaziwe: Izincazelo Eziyinhloko kanye Nendlela Yokuphatha

Igama elithi "izinyanga zokulahla" ijagoni yemboni yefilimu exhumanisa okulindelwe okuphansi kokusabela kwefilimu, ikakhulukazi ezinyangeni ezimbili zokuqala zonyaka. Ngokuphambene, okuphambene nezinyanga zokulahlwa kuzoba yizikhathi zokukhishwa okuphezulu, lapho izitudiyo zihlela amafilimu azo alindelwe kakhulu nanebhajethi ephezulu ukuze azuze ekukhuleni kwezithameli. 

Eqinisweni, isizini ephezulu yinto ekhona cishe kuzo zonke izimboni. Embonini yezokuthutha kanye nemikhumbi, isibonelo, umthelela wezinkathi eziphakeme ungabonakala nakakhulu. Ngokungafani nemboni yamafilimu, lapho izinkathi zonyaka eziphakeme zibikezeleka ngokuqhathaniswa, izinkampani zezokuthutha kufanele zisingathe uhlu olubanzi lwemikhiqizo enezikhathi eziningi ezigqagqene ezidlulanayo, ezikhulisa imiphumela yesizini ephezulu kwezokuthutha. Qhubeka nokufunda ukuze uthole ukuthi yini ethathwa njengesizini ephezulu kwezokuthutha, izikhathi zayo ezijwayelekile unyaka wonke, nokuthi ungazilawula kanjani izimfuno nezinselelo zesizini ephezulu.

Okuqukethwe
Iyini inkathi ephezulu?
Isizini ephezulu unyaka wonke
Izinselelo ezibalulekile zesizini ephezulu
Amasu okuphatha isizini ephezulu
Ukudabula iziqongo

Iyini inkathi ephezulu?

Igama elithi "inkathi ephezulu" liyazichaza futhi liqondile: limane lisho isikhathi esimatasa kakhulu sonyaka kunoma iyiphi imboni, umkhiqizo, noma ukuthengiswa kwesevisi. Isebenza kunoma yini eqhutshwa ngezikhathi ezithile zonyaka, edingeka kakhulu, noma ekhawulelwe umthamo njengoba lezi zinto zingenwa kalula yimiphumela yomjikelezo wesizini ephezulu.

Ngokunwetshwa okufanayo, isizini ephezulu kwezokuthutha imele isikhathi esimatasa kakhulu sonyaka, esibonakala ngokunyuka okuphawulekayo kwesidingo sezinsizakalo zezokuthutha. Ngokuvamile, lezi zikhathi zonyaka eziphakeme zibikezelwa ngokusekelwe ezehlakalweni ezithile namaphethini omlando. Ukuhlonza lezi zikhathi eziphakeme kakhulu unyaka wonke, umuntu kufanele aqale aqonde izici ezinomthelela kuzo. Umshayeli ojwayelekile kakhulu wesizini ephezulu ezinsizeni zokulethwa yisidingo sabathengi. Ngakho-ke, cishe noma yimaphi amasu okuthengisa noma imithelela yomphakathi ekhulisa ukusetshenziswa kwezimali kwabathengi kungabangela isizini ephezulu.

Izinkathi zamaholide nemikhosi ehlukahlukene, ngokwesibonelo, ziphakathi kwezikhathi ezibalulekile lapho amabhizinisi ahlukahlukene ethula khona amaphromoshini nemisebenzi yokumaketha ukuze akhuthaze ukuziphatha kokuthenga kwesizini. Ngezikhathi ezinjalo, abathengi bavame ukuphendula ngokuthakasela kakhulu kule mizamo yokuphromotha ngokuhambisana nomthelela womphakathi ovame ukuhlobanisa izinkathi zamaholide nemibuthano nemisebenzi yokwabelana ngezipho, ngokwemvelo okuholela ekwandeni kwesidingo sezinhlobonhlobo zemikhiqizo. Kuyaphawuleka ukuthi izinkathi zamaholide lapha azibhekiseli nje kuphela emaholidini omphakathi kodwa futhi zihlanganisa amaholide esikole lapho abazali bezamukela kangcono izinhlinzeko ezihlukahlukene zokubuyela esikoleni.

Ngokungeziwe kumaholide endabuko nezinkathi zamaholidi, olunye uhlobo olubalulekile lomcimbi womhlaba wonke wesizini—ovame ukubonwa “njengezinsuku zamafestivali” angezona ezisemthethweni—futhi lunikela ekwandiseni inkathi yokuphakama yomhlaba jikelele kwezokuthutha. Le micimbi iqhutshwa ngokuyinhloko ukwanda kwe-ecommerce, okusekelwa okunikezwayo okuhlukahlukene okuthengiswayo okungaxhunyiwe ku-inthanethi. Isibonelo, iBlack Friday kanye neCyber ​​Monday ziyizibonelo ezivelele “zemikhosi yokuthenga yomhlaba wonke” ebihilela ikakhulukazi abathengisi baseMelika kodwa isisabalele kubathengisi bomhlaba kanye nezitolo eziningi ze-ecommerce.

Ngasikhathi sinye, ukuncintisana okushubile nokuba khona okukhulayo kokumaketha okuhlukahlukene komphakathi kanye ne-ecommerce nakho kuphakathi kwezinto ezibalulekile eziqinisa ngokwengeziwe isidingo sabathengi ngesizini ephezulu. Kuhambisana nokukhuphuka kwe amasu omnichannel ezihlanganisa ngaphandle komthungo zombili iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi, lezi zindlela zengeza isici esisha ekusetshenzisweni kwesizini ephezulu ngokuguquguquka nokuba yinkimbinkimbi kwazo.

Okokugcina, ngaphandle kwezikhathi zonyaka ezibikezeleka kakhulu, izehlakalo ezithile zomhlaba wonke ezingazelelwe noma ezingaqageleki zingase zibangele izinkathi zonyaka eziphakeme ezingalindelekile ngenxa yemikhawulo yamandla noma ukwanda okungazelelwe kwesidingo esiqhutshwa ukwesaba ukuphela kwesitokwe. Izinkathi zonyaka eziphakeme ezingalindelekile zivame ukuqhutshwa yizinhlekelele njengezimpi nezinhlekelele zemvelo, ezingase zihlanganise kokubili izimpi ezingokoqobo noma izingxabano zokuhweba ezingokomfanekiso.

Isizini ephezulu unyaka wonke

Chinese New Year

Kude kuqanjwe igama elithi ukufuduka okukhulu kwaminyaka yonke emhlabeni, Unyaka Omusha WaseShayina (i-CNY) ungumshayeli omkhulu wesizini ephezulu embonini yemikhumbi. Lokhu kubangelwa kakhulu isikhathi samaholide esithatha amasonto amaningi, esiholela ekuvaleni cishe yonke imigqa namafekthri eChina. Njengoba iChina yathola isikhundla sayo “njengemboni yomhlaba” ngemuva kokujoyina i I-World Trade Organisation (WTO) ngoZibandlela wezi-2001 futhi okwamanje izwe elithumela ngaphandle elikhulu kunawo wonke emhlabeni, umthelela woNyaka Omusha WaseShayina enkathini ephakeme kakhulu kwezokuthutha ubalulekile ngokungangabazeki.

Umthelela kanye nemiphumela yoNyaka Omusha WaseShayina ifinyelela kude futhi inkulu kangangokuthi ayigcini nje ngokumisa cishe yonke imisebenzi yebhizinisi e-China futhi ibangele ukuphazamiseka kumanethiwekhi ezokuthutha phakathi ne-CNY, kodwa imiphumela ingase inwebe ngaphezu kwesikhathi samaholide. Izisebenzi eziningi zasefekthri nasethekwini zingase zithathe amasonto ayisithupha ukuze ziphinde zisebenze ngenxa yohambo olude lokubuya edolobheni lakubo. Abaningi bavame ukusebenzisa leli holide elide ukuhlela kabusha indlela yabo yomsebenzi futhi bafune amathuba amasha emisebenzi, okungabambezela ukubuyela ekukhiqizeni okuphelele.

Ngenxa yalezi zinkinga, ngenxa yokwesaba ukubambezeleka, abathumeli abaningi baphuthuma ukuthumela izimpahla zabo ngaphambi kokuvalwa kwe-CNY, okubangela ukwanda okungathandeki kwangaphambi kweholide kwesidingo semikhumbi. Okubi kakhulu ukuthi umthelela we-CNY awugcini nje eShayina noma abalingani bayo bohwebo obuqondile; ibuye ibuye emhlabeni wonke ngenxa yokuhwebelana kwembulunga yonke kanye nokuncikana kokusebenza komhlaba wonke. 

Amaholide asehlobo

Njengoba sisuka ekuqaleni konyaka siye maphakathi, imboni yezokuthutha ivamise ukubhekana nesizini elandelayo ephezulu ngesikhathi samaholide ehlobo. Lokhu kungenxa yezinto ezimbili eziyinhloko: isikhathi samaholide nesikhathi sokuhamba esibona ukukhuphuka kwesidingo sempahla ehlinzekela ukuthutheleka kwezivakashi, kanye nesidingo esikhulayo sezimpahla ezihlobene nemisebenzi yesizini, njengemicimbi yangaphandle kanye nezidingo ezihambisanayo zokuthuthukisa ikhaya nengadi. 

Isidingo esikhulu sezimpahla zesizini, kuhambisana nesikhathi samaholide, kungabangela ukuminyana kumanethiwekhi okuthutha kanye nokuphazamiseka emsebenzini womkhakha wezokuthutha. Ukunemba, kubalulekile ukuqaphela ukuthi isikhathi samaholide ehlobo singoJulayi-Agasti eNyakatho Nenkabazwe kodwa ngo-December-Januwari eNingizimu Nenkabazwe.

Imicimbi yezitolo zomhlaba wonke

Njengoba sisondela ekupheleni konyaka, i-Black Friday kanye ne-Cyber ​​Monday—imicimbi yokuthenga yomhlaba wonke elandela i-Thanksgiving e-US, evamise ukuba khona phakathi nokuphela kukaNovemba nasekuqaleni kukaDisemba—maka isizini elandelayo ephezulu embonini yezokuthutha emhlabeni wonke. 

Le micimbi, eqhutshwa amaphromoshini abalulekile nezaphulelo ezinikezwa abathengisi abahlukahlukene abangaxhunyiwe ku-inthanethi nabaku-inthanethi emhlabeni wonke, iholela ekwenyukeni kwesidingo sabathengi, okuholela ekwenyukeni kwenani lempahla kanye nokuminyana. Eqinisweni, ukuze ulawule ukukhuphuka okungaba khona kwesidingo, abathengisi abaningi bezitini nodaka kanye nezinkundla ze-ecommerce baqala ukulungiselela ukuthunyelwa ngaphambi kwezinyanga ezimbili ngaphambi kwale micimbi ukuze bahlangabezane nezidingo ezilindelwe.

Amaholide okuphela konyaka

Okokugcina, inkathi yamaholide ende ngoKhisimusi nangoNcibijane, evamise ukumakwa yinkathi yeholide yamaviki angu-1-2, iphawula inkathi yokugcina ephezulu emisebenzini yezokuthutha unyaka wonke. Lokhu akubangelwa nje kuphela ukwanda okukhulu komsebenzi wokuthengisa, kokubili ku-inthanethi nokungaxhunyiwe ku-inthanethi, kodwa futhi kungenxa yokuncipha kwabasebenzi embonini yezokuthutha yomhlaba wonke, njengoba izisebenzi eziningi zithatha amaholide anwetshiwe. Phezu kwalokhu, izimo zezulu ezinzima ezivame ukuba khona ekupheleni konyaka zingase ziqhubekisele phambili inkathi yonyaka ophakeme, okuholela ekubambezelekeni okwengeziwe kanye nezinselele zokusebenza.

Izinselelo ezibalulekile zesizini ephezulu

Ukuziphatha kwabathengi okuye kwaholela enkathini ephakeme kakhulu yezokuthutha namuhla kubonisa izinselele ezimbili ezibalulekile: ukukhuphuka kwamazinga wempahla kanye nokulinganiselwa kwamandla. Impela, inkathi ephezulu kwezokuthutha ibilokhu iqala ukushesha kakhulu, ngenxa yobulula obuhlinzekwa ngokuthenga kwe-ecommerce, okuvumela abathengi abesaba ubungozi bezinkinga eziphuma esitokweni kanye nezindleko ezikhuphukile, ikakhulukazi amanani okuthumela ngesikhathi sesizini ephezulu, ukuletha phambili amashejuli abo okuthenga amaholide ukuze bagweme lezi zinkinga.

Ngasikhathi sinye, ukwanda okubalulekile kwama-oda we-ecommerce kanye nokukhetha kwabo ukuthunyelwa okusheshayo, egcizelela izikhathi zokulethwa okusheshayo kanye nezinketho ezinwetshiwe zokulethwa kwemayela lokugcina, kuholele kumavolumu ama-oda angalindelekile. Lokhu kucindezela futhi izindawo zokugcina izimpahla ezivele ziminyene kakade nezigcwele kakhulu ngezikhathi zonyaka eziphakeme kakhulu.

Zonke lezi zinkinga zingase ziqinise izinselelo ekusebenzeni nasekuphathweni kwezinsiza. Ngesikhathi sonyaka ophakeme, izinkampani zivame ukuphoqeleka ukuthi zibhekane nezinselele zokusebenza eziyinkimbinkimbi ngenxa yesidingo esingenakugwenywa sezimoto eziningi, abasebenzi kanye nezinsiza. Amaholide amade asefekthri aqhubeka ehlanganisa lezi zinkinga zokusebenza, okuholela ekuphazamisekeni okungenakugwemeka ekugcwaliseni kabusha kwezimpahla kanye nobunzima bokulawulwa kwesitoko.

Ukuqondisa okuhlehliswayo kanye nokuphathwa kwembuyiselo ezinye izinselele ezimbili ezinkulu ezingase zingabonakali zenzeke ngokushesha phakathi nenkathi ephezulu kodwa ezingaba inselele ngokufanayo. Isibonelo, phakathi nenkathi yamaholide ka-2023 e-US, ucwaningo lubonise ukuthi cishe u-15.4% wezinto ezithengiwe ezibuyisiwe, okulinganiselwa ku-$150 billion. Okukhathaza kakhulu ukuthi cishe u-$24.5 wezigidigidi walezi zimbuyiselo kungenzeka kube ngenxa yezicelo zomgunyathi.

Amasu okuphatha isizini ephezulu

Kwenye yezincwadi zakhe ezithengwa kakhulu, John C. Maxwell wake wagqamisa umehluko obalulekile phakathi kokukhuthala nokusabela: “Uma umatasa, ugxila ekulungiseleleni. Uma ukhuthele, ugcina usugxile ekulungiseni.” Ngempela, ukuhlela okumatasa okuhlanganisa ukubhukha amandla okuthunyelwa kwangaphambi kwesikhathi kanye nokuhlelwa kohlelo lwezimo eziphuthumayo konke kungamalungiselelo abalulekile okuzulazula izinselele ezihlukahlukene zesizini ephakeme.

Khonamanjalo, amabhizinisi kufanele futhi abele isabelomali esengeziwe futhi aqinisekise ukuqonda okuphelele kwayo yonke imithetho edingekayo ukuze kugcinwe ukuthotshelwa kwemithetho. Lawa malungiselelo abalulekile ekulawuleni amanani emikhumbi aphezulu kanye nezimfuneko zamasiko ezingase zibe nzima kakhulu ezivame ukuvela ngenxa yezindawo ezinde zokuthutha enkathini ephakeme.

Kubalulekile futhi ukuthi uhlale uvumelana nezimo futhi ukwazi ukuzivumelanisa nezimo ukuze wamukele izinketho ezihlukahlukene zokuthutha nemizila. Izinketho zesikhathi eside zokuthutha zingase zibe usizo ukuze ugweme ukubhukha ngokweqile kanye nezinkinga zebhodlela emizileni edumile. Ngesikhathi esifanayo, ukuhlela okuphelele kufanele futhi kucabangele isilondolozi kanye amasheya okuphepha yokuphathwa kwe-inventory okuqinile. 

Hlola nganoma iyiphi idatha yomlando ukuze usungule isu elisebenza kangcono nelivumelana nezimo, elingase libe usizo ikakhulukazi emizileni nasekuhleleni amashejuli okuthuthukisa, njengoba lezi zinqubo zivame ukulandela amaphethini afanayo angaphambilini. Ngaphezu kwalokho, kusetshenziswa ubuchwepheshe obuthuthukile njenge-AI kanye amathuluzi okufunda omshini ingasiza ekuthuthukiseni ukunemba kwezibikezelo zezibalo kuyilapho futhi iphromotha okuzenzakalelayo, okubalulekile ekulawuleni umthamo omkhulu wokuthunyelwa kwempahla kanye nokuhlelwa kwezinto eziyinkimbinkimbi phakathi nenkathi ephezulu.

Okokugcina, ngaphandle kokuphathwa kwempahla kanye nokuhlelwa kokuthunyelwa kwempahla okuthuthukisiwe, ukubambisana nabahlinzeki bemikhumbi abanolwazi nabangomakad' ebona, nokugcina ukuxhumana okuvulekile namakhasimende nabahlinzeki nakho kubalulekile ukuze uthole ulwazi olubalulekile nobungcweti ukuze kuqinisekiswe ukusebenza kahle ngokubambisana. 

Ukudabula iziqongo

Isizini ephezulu embonini yezokuthutha imele ezinye zezikhathi ezimatasa kakhulu ezibona ukwanda okukhulu kwesidingo sezokuthutha. Ukuze uphathe ngempumelelo futhi uzulazule isizini ephezulu kwezokuthutha, ukuhlela kusenesikhathi kubalulekile. Ukusebenzisana nabahlinzeki bempahla abanolwazi nokugcina ukuxhumana okuvulekile namakhasimende kanye nabaphakeli nakho kubalulekile ekukhuthazeni ukusebenza okuvumelanayo okwengeziwe. Ukwamukelwa kobuchwepheshe obuthuthukisiwe obufana ne-AI nokufunda komshini kungasiza ngokuqhubekayo ekubikezelweni kwesidingo okunembe kakhudlwana futhi kuthuthukise ukuzenzekelayo ekusebenzeni kwempahla.

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