Ngo-2019, imakethe yezingubo zabesifazane ezinosayizi omkhulu emhlabeni wonke ibifaneleka $ 178.5 billion- ihlose ukushaya cishe amaRandi ayizigidi eziyizinkulungwane ezingama-190 ngo-2028.
Ngu-2022, futhi imakethe ayikaze ibe nokwehla. Kunalokho, ikhula ngendlela yejometri.
Ngakho-ke, inhloso yalesi sihloko ukuveza amathrendi amahlanu aphezulu osayizi omkhulu emakethe. Kepha ngaphambi kwalokho, nazi abashayeli ababalulekile namathuba afaka isandla ekukhuleni kwemakethe.
Okuqukethwe
Yiziphi izinto ezibalulekile ezishayela imakethe yobukhulu obungeziwe?
Izingubo zabesifazane ezinosayizi ongeziwe: amathrendi angu-5 ahlabayo ango-2022
Ukuvala imicabango
Yiziphi izinto ezibalulekile ezishayela imakethe yobukhulu obungeziwe?

Imakethe ye-plus-size ibhekene nokukhula okuzinzile ngo-2022-ngokugqoka okungavamile okuthatha isihlalo sangaphambili. Umbiko ongenhla ubonise ukuthi imakethe yobukhulu obungeziwe ibhalise i-CAGR yamaphesenti angama-4.3 ukusuka ngonyaka ka-2019 kuya ku-2026.
Kodwa yimaphi amathonya namathuba okuyiqhuba? Impela, ukwanda kwesibalo sabathengi abakhuluphele kungenye yezinto ezibalulekile eziqhuba usayizi wemakethe.
Futhi, imilayezo eqinile yemikhankaso nezikhangiso ezithuthukisa ukuqina komzimba nokuzethemba ezinye izici ezinomthelela.
Ngokombiko ofanayo, iNyakatho Melika ibonakala iyisifunda esivelele esinesabelo esikhulu semakethe. Ilandelwa eduze izimakethe zaseYurophu, Asia-Pacific, kanye ne-LAMEA.
Izingubo zabesifazane ezinosayizi ongeziwe: amathrendi angu-5 ahlabayo ango-2022
Ibhulukwe lomsebenzi
Ibhulukwe lomsebenzi ube ne-silhouette ekhululekile eqinisekisa abathengi abanobukhulu obungeziwe ngoshintsho olushelelayo ukusuka ehhovisi ukuya ekuphumeni nje okungajwayelekile. Lawa mabhulukwe afika ngamabhande okunwebeka okhalweni, i-drawstring okhalweni, ama-knit, imiphetho evuzayo, njll. Ngamafuphi, angamabhulukwe akhululekile ngasese avumela abathengi ukuthi bajabulele izikhathi ezikhululekile.
Lezi ibhulukwe lokuzilibazisa ifaka ukwakheka kwendwangu ethambile efana ne-cotton twill, ilineni, ukotini satin, i-hemp, i-spandex, njll.
Ibhulukwe likakotini zilungele abathengi abafuna indwangu eguquguqukayo enemigqa ediagonal ecashile kanye nokuthungwa okuthambile. Ilineni ingenye indwangu ephefumulayo, e-rustic, ehlala isikhathi eside yamabhulukwe ehlobo lokuzilibazisa.

I-Cotton satin ilungele abathengi abafuna ukunethezeka kanye amabhulukwe angasindi. I-Hemp ingenye indwangu ethandwa kakhulu ehlobo. Lawa mabhulukwe aphefumula kakhulu futhi aqinile kuzitayela ezijwayelekile. Enye inketho enhle yi-cotton corduroy.
Amabhulukwe anezimbambo ezihlukahlukene zokuzilibazisa avuna abathengi abathanda ukuzwa ukunethezeka ngenkathi bakuwo. Kuyathakazelisa ukuthi abathengi abanosayizi omkhulu bangahamba ibhulukwe lomsebenzi ngama-silhouette aqondile noma amabhulukwe anemilenze ebanzi.
Ngenxa yezinhlobonhlobo zemibala efudumele etholakalayo ibhulukwe lokuzilibazisa, abesifazane abanosayizi omkhulu bangabanyakazisa ngamaphethini ahlukile ahlukile ukuze bachaze ubulili babo.
Abathengi bangabhangqa amabhulukwe okuzilibazisa kanye namahembe ezinkampani ukuze abukeke ngendlela yebhizinisi. Ngaphandle kwalokho, bangabhanqa ibhulukwe neziqongo ze-spandex ukuze babukeke ngendlela engavamile.
Garden party dress
Abathengi abaningi abanosayizi omkhulu bayathanda ingadi party izingubo ngokusebenza kwabo, ukuthunga okunganciphisi, kanye nokulingana kahle. Kuyathakazelisa ukuthi iphathi wensimu Izingubo zinhle kuma-barbecues ehlobo namanye amaqembu okuzibandakanya angaphandle.

Izingubo ze-A-line zifanelekile kubathengi abafuna ukubukeka okuhlelekile ngobusuku obunomoya ohelezayo. Izingubo ze-Shift zifanelekile kwabesifazane abanosayizi omkhulu abanomumo womzimba wensimbi. Amahlombe avulekile, ama-strapless, nama-cut-outs yiminye imisebenzi ingadi party izingubo ilungele abesifazane abanosayizi omkhulu.
Isizathu esisodwa esibalulekile sokuthi kungani ingadi party dress okwamanje okuthrendayo ukuthi inezinhlobo eziningi zendwangu ezifanele ihlobo, okwenza kube inketho ekhululekile.
Kodwa akugcini lapho. Abathengi abathanda ukudonsa ukunaka kwabanye bazokwazisa amaphethini esitayela ahlukene kanye nemibala izingubo zephathi yengadi ezinikezayo.
Njengoba umgomo uwukugcina unethezekile, abathengi banganamathela a ingubo emfushane egelezayo.
I-blouse yevolumu
A i-blouse yevolumu inemikhono yebhaluni enomuzwa omkhulu noma ofakwe kancane. Ibhulawuzi liphinde libe nemikhono yebhaluni egcwele noma emaphakathi enamabhande angaphansi. Iphelele kubathengi abanosayizi omkhulu, i i-blouse yevolumu yengeza ukuthamba emzimbeni ongenhla futhi isuse ukunaka kude nomzimba ongezansi.
I-cotton voiles, i-chiffon, nosilika yizinketho ezithandwa kakhulu zendwangu yamabhulawusi evolumu, abathengi abathanda ukunyakazisa ngemibala engathathi hlangothi nefudumele ngesikhathi sentwasahlobo-ehlobo.
Abesifazane abathanda ukugqama kakhudlwana ehlobo bangajabulela ukugqoka imivimbo evamile futhi uhlole amaphethini.
Ngokulingana okuxekethile, abathengi bangabhanqa ibhulawuzi nge jeans yesoka. Ngaphandle kwalokho, bangakhetha isiketi esigelezayo ukuze balinganisele i-blouse.
Amasethi ezemidlalo
Izingubo ezisebenzayo zezemidlalo iyisethi yemfashini ekhanga kakhulu kwabesifazane abanosayizi omkhulu abanemigomo yokufaneleka. Futhi ukugqugquzela ukufaneleka kungenye yezinto ezibalulekile eziqhuba abesifazane abanosayizi we-XL ukuthi babeke phambili ukuba nalezi zingubo ezisebenzayo ekhabetheni labo.
Isici esisodwa esiphawulekayo se ezemidlalo ezisebenzayo yizinto zayo ezinhle zokususa umswakama. Ama-bottoms abuye abe namabhande okhalo aminyene ukuze aqinise ukuqina phakathi nezikhathi zokujima. Mayelana nokunethezeka nokumunca ukushisa, izindwangu ze-spandex ne-polyester zithandwa kakhulu.
Abathengi abathanda ukugqama ejimini ngesikhathi sokujima noma bengaphandle banyakazisa uthayi namaphethini odayi kakhulu.
Abesifazane abanesitayela sobukhulu obungeziwe babheka ngale kokunethezeka nokuphefumula ezemidlalo ezisebenzayo. Ngakho-ke, bahambela amasethi ezemidlalo aveza umumo wabo ngemibala egqamile ukuze bahambisane nokubukeka.
Abathengi abanosayizi ongeziwe abafuna ukushaya ijimu noma ukuhamba ngezinyawo bazothanda eziqongweni ezigijimayo. Ijakhethi ye-zip-front ingenye inketho esebenzayo kubathengi abanokulingana komzimba okukhudlwana. Ziza ngemibala eyisisekelo njengohlaza, obomvu, oluhlaza okwesibhakabhaka, nomnyama.
Iziqongo zamathangi agelezayo ziyizinketho eziphelele ezingasindi kubathengi abazibandakanya ezenzweni zokuzivocavoca eziqinile. Ngokuqondene nama-bottoms, abathengisi bangafaka imali ezimpahleni ezisebenzayo njengabagijimi, ama-leggings anokhalo oluphezulu okulawula isisu, ibhulukwe le-yoga, nezikhindi zokugijima.

Abathengi ababeka kuqala isembozo esigcwele kuqala bangabhangqa ibhantshi elingaphambili kuziphu namabhulukwe e-yoga ukuze babukeke ngokuphelele. Ngaphandle kwalokho, bangabhanqa izikhindi ezigijimayo ne-turtleneck enemikhono emide ukuze babukeke kalula.
Ukugxila kwe-denim

I-denim iyi-a Indwangu yakudala eyenza izingubo zibe lula, iphazamise izikhathi, futhi igxile ekukhetheni komuntu siqu. Le ndwangu yesithonjana inezinketho zabathengi bosayizi abahlukene, kusukela e-baggy, umlenze oqondile, ogezwe ngamatshe, ukugeza okumnyama.
Lapho ugcina i-denim yabesifazane abanosayizi omkhulu, abathengisi kufanele bacabangele izici ezilandelayo:
- Ukwelula: iphesenti lokunwebeka kudenim, elinquma ukunethezeka. Amasethi amaningi e-denim asemfashinini afika nokunwebeka okwengeziwe kwabesifazane abanosayizi omkhulu.
- Isitayela sokusika: abathengi abaningi abanosayizi omkhulu bakhetha umlenze oqondile olingana kahle kune-baggy jeans.
- Ibanga losayizi: ngokusho BR, abesifazane abanosayizi omkhulu bangagqoka idenim yosayizi 14-26 (osayizi base-US). Ngamanye amazwi, usayizi ubaluleke njengesitayela sokwelula noma sokusika.
- Umbala: kunezinketho ezihlukene zemibala njengobomvu, ompunga, oluhlaza okwesibhakabhaka, omnyama, onsundu, njll. Abathengisi bangakhetha imibala ehlukene eluhlaza okwesibhakabhaka noma emnyama futhi bengeze imibala embalwa ekhazimulayo.
Ezinye ze i-denim yemfashini Izitayela ziyi-jeans yomlenze oqondile okuyinketho enhle kakhulu kubathengi abanosayizi omkhulu. I-jeans ye-skinny ephezulu zilungele abesifazane abancane, abanosayizi omkhulu. Abathengi abanosayizi ongeziwe abade bancike ngakubo i-jeans ekhanyayo. Amajini anemilenze ebanzi afaneleka kakhulu kubathengi abafuna ukubukeka kwesitayela nokuthophayo.

Abathengi abanosayizi othe xaxa abafuna ukukhipha ubusha babo bangahlanganisa i-jeans yomlenze obanzi nge top evuthayo ukubukeka kwesimanje.
Ukuvala imicabango
Sengivala, lokhu okuthunyelwe kubonise ukugqokwa kosayizi ohlukile kwabesifazane abahlanu abathengisi abangabaxhaphaza ngo-2022.
Phakathi kwamathrendi amahlanu asohlwini, amabhulukwe omsebenzi asesigabeni sezingubo zokuphola yiwona athandwa kakhulu. Ingubo yephathi yasengadini, amasethi ezemidlalo, ukugxila kwedenim, nezitayela zebhulawuzi levolumu nazo ziyimfashini.
Noma kunjalo, into ebaluleke kakhulu ukuthola ukuthi imuphi umkhuba abathengi abagxile kuwo-futhi uzuze kuwo.