Abathengisi Kufanele Basebenzise Ubambiswano Lomkhiqizo Ukuze Bakhuthaze Abathengi Bobuhle Abahlanzekile

Ubuhle obuhlanzekile buye bazuza amandla emakethe yezempilo nobuhle, njengoba abathengisi be-niche abafana no-Oh My Cream bakhulisa ukuqwashisa kwabathengi futhi babeka izinga lokubonisa ngale kwezithako nezinqubo zokuziphatha. Kodwa-ke, nakuba abathengi abathenga imikhiqizo yezempilo nobuhle bethola izimangalo zezimiso zokuziphatha nezokuhlala zikhanga, inani lemali lilinganiswa ngokubaluleka okukhulu njengoba ingcindezi yezezimali iqhubeka nokuminyanisa ukusetshenziswa kwemali.

Ukuqhuba ukusetshenziswa kwemali, abathengisi kufanele baqinisekise ukuthi babelana ngolwazi olwanele mayelana nobuhle obuhlanzekile ukuze abathengi bakwazi ukwenza izinqumo ezinolwazi ngokuqonda umehluko wekhwalithi. Ngakho-ke amakhasimende azozizwa ekufanelekele kakhulu ukusebenzisa lezi zinto ngaphezu kwephuzu lentengo eliphansi, ezinye izindlela eziyisisekelo.

Lapho bebuzwa ukuthi iyiphi into eyodwa eyayibaluleke kakhulu lapho uthenga izinto zempilo nobuhle, abathengi abangu-32% bathi inani lemali lalibaluleke kakhulu, uma kuqhathaniswa no-9% walabo abakhetha izimiso zokuziphatha zabathengisi (okuhlanganisa ukuhlolwa kwezilwane nezimo zokusebenza). U-2% ukhethe ukusimama komkhiqizo (njengohlobo lokupakishwa nezinto ezitholakala endaweni), ngokocwaningo lwanyanga zonke lwe-GlobalData lwangoSepthemba 2023 lwabaphendula abangu-2,000. Abathengisi abakwazi ukushayela ukuthengisa noma ukuqhubeka besungula izinto ezintsha kulo mkhakha uma abathengi benomuzwa wokuthi kufanele bakhethe phakathi kokuba nomkhiqizo otholakala ngokufanelekile, wezempilo nobuhle ohlanzekile, kanye nalowo othathwa njengenani elihle lemali. Ngakho-ke abathengisi kufanele baqinisekise ukuthi bathuthukisa amabhrendi ahlangabezana nalezi zimangalo futhi banesakhiwo samanani esibanzi, njengoba lokhu kuzonikeza abathengi indawo yokungena emakethe ehlanzekile yezempilo nobuhle.

U-35% wabathengi uthe "ukungabi nalunya" kwakuyisimangalo esikhangayo lapho kuthengwa imikhiqizo yezempilo nobuhle, kanti isimangalo "esingokwemvelo" siza ngomzuzwana. Abathengisi abanethemba lokukhulisa ukunikezwa kwabo kobuhle obuhlanzekile kufanele bagxile ekugqamiseni ububanzi ngalezi zimangalo, njengokudala ukuhlela kwemikhiqizo “yemvelo” noma “engenalo unya” ukuze kwenziwe lokhu kube lula ukukuthola esitolo naku-inthanethi. Isibonelo, ukubhala imikhiqizo “engenalo unya” ekhasini lokubikezela lewebhusayithi kuzokhulisa ukufinyeleleka nokuqwashisa ngalezi zinto zezempilo nobuhle, kwenze kube lula kubathengi ukuhlola imikhiqizo abangase bathwale kanzima ukuyithola.

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