Ukubuyisela kuyingxenye engenakugwemeka yemboni yokudayisa, futhi imboni yezingubo zamehlo nayo injalo. Eminyakeni yamuva, imboni yezingubo zamehlo ithole ukwanda okukhulu kwembuyiselo. Izinga lembuyiselo liyahlukahluka emazweni ahlukene futhi lingathonywa izici ezifana nokuziphatha kwabathengi, imikhuba yamasiko nemithetho yendawo. Kodwa-ke, izinga lokubuya elingase lifike ku-25% livame kakhulu embonini yezingubo zamehlo. Lokhu kusikisela ukuthi ukubuyiselwa kuwukukhathazeka okubalulekile kubathengisi bezingubo zamehlo.
Kungani abathengisi bezingubo zamehlo benezinga eliphezulu lembuyiselo?
Kunezizathu ezimbalwa zokuthi kungani abathengisi bezingubo zamehlo bangase babe nenani eliphezulu lembuyiselo:
1. I-Fit and Comfort: I-Eyewear iwumkhiqizo owenziwe ngokwezifiso kakhulu, futhi kungaba inselele ukuthola ileveli efanelekile yokunethezeka yomuntu ngamunye. Lokhu kungaholela esilinganisweni esiphezulu sokubuyisela, njengoba amakhasimende angase adinge ukuthi azame ozimele abaningi noma osayizi ngaphambi kokuthola ukulingana okulungile.
2. Ukuthenga Ku-inthanethi: Ngokukhula kwe-E-Commerce, amakhasimende amaningi athenga izibuko ku-inthanethi okungaholela esilinganisweni esiphezulu sokubuyisela. Ngaphandle kwekhono lokuzama kumafreyimu mathupha, amakhasimende angase akwazi ukubuyisela izinto ezingahlangabezani nezilindelwe noma ezilingana kahle.
3. Ukushintsha Okuthrendayo Kwemfashini: Izingubo zamehlo nazo ziyinsizakalo yemfashini, futhi izitayela zesitayela nokuklama zingashintsha ngokushesha. Abathengisi bangase badinge ukuthi bahlale bebuyekeza uhlu lwabo lwempahla ukuze bahlale bephezu kwalezi zindlela, okungase kuholele esilinganisweni esiphezulu sokubuyisela izinto okungenzeka zingasadingeki.
Iyini inqubomgomo yokushintshanisa?
Abasabalalisi abaningi bezingubo zamehlo banikeza inqubomgomo yokuzungezisa amafreyimu angadayisi kahle. Le nqubomgomo ivumela abathengisi ukuthi babuyisele i-inventory ehamba kancane kumsabalalisi ukuze bathole uhlu olusha olungase ludume kakhulu kumakhasimende. Lokhu kusiza abathengisi ukuthi baphathe amaleveli wabo we-inventory futhi baqinisekise ukuthi bahlala benokukhetha okusha kozimele abazokunikeza amakhasimende abo.
Abasabalalisi bezingubo zamehlo ngokuvamile banikeza inqubomgomo yokuzungezisa kumakhasimende abo athengisayo, okungabandakanya kokubili izitolo zezitini nodaka kanye nabathengisi abaku-inthanethi. Inqubomgomo ingase ibe ngaphansi kwemigomo nemibandela ethile, njengenani elincane le-oda noma umkhawulo wesikhathi ezimbuyiselweni.
Imininingwane yenqubomgomo yokuzungezisa ingase ihluke kuye ngomsabalalisi, kodwa ngokuvamile, ivumela abathengisi ukuthi bashintshisane ngozimele abangadayisi kahle ukuze bathole ozimele abasha abavela ohlwini lwamagama lomsabalalisi. Lokhu kusiza abasabalalisi ukuthi balawule amaleveli abo e-inventory futhi banciphise ukumosheka, kuyilapho futhi kunikeza inani kumakhasimende abo athengisa ngokuwavumela ukuthi agcine uhla lwawo lusesikhathini samanje ngezitayela namathrendi akamuva.
Kodwa-ke, le nqubomgomo ingafika ngezindleko eziphezulu kumsabalalisi, okufanele alungise izinqubo zebhizinisi ezengeziwe ukuze asekele imisebenzi ehlobene nembuyiselo. Lokhu kungase kuhlanganise ukunyakaza kwesitoko nezibuyekezo, ukugunyazwa, isimo somzimba sezinto ezibuyisiwe, ukupakishwa kabusha, nokuthunyelwa.
Isixazululo
Abasabalalisi bezingubo zamehlo baya ngokuya besebenzisa izixazululo ze-B2B e-Commerce ezinezindlela zokuzibuyisela ezivumela amakhasimende abo ukuthi aqale izicelo zokubuyisela esebenzisa ukugeleza komsebenzi okulungisekayo.
Ukuba nembuyiselo elungisekayo yokuhamba komsebenzi kubalulekile ekuqinisekiseni ukuthi okuthengiswayo okubuyisiwe kucutshungulwa kahle futhi ngokushesha, kuyilapho kunciphisa umthelela kumugqa oyinhloko womthengisi.
Nakhu ukubhekisisa ukuthi ukubuyiselwa komsebenzi okulungisekayo kusebenza kanjani embonini yezingubo zamehlo:
1. Ukudala Inqubomgomo Yokubuyisela: Isinyathelo sokuqala siwukusungula inqubomgomo yokubuyisela ecacile nemfishane echaza imibandela yokubuyisela okuthengiswayo. Lokhu kuhlanganisa ukucacisa uhlaka lwesikhathi okwamukelwa ngalo ukubuyiselwa, umbandela okufanele into ibe kuwo ukuze ubuyiselwe, kanye nanoma yiziphi izinkokhelo ezihambisanayo noma izinkokhiso.
2. Ukulungisa Ukugeleza Kokusebenza Okubuyayo: Uma inqubomgomo yembuyiselo isimisiwe, abasabalalisi bangabese belungiselela ukugeleza komsebenzi wabo obuyayo ukuze bahlangabezane nezidingo zabo ezithile. Lokhu kuhlanganisa ukulungisa ukugeleza komsebenzi ukuze kuhambisane nezinhlobo ezihlukene zembuyiselo, njengokuthengiswayo okungalungile, ukukala okungalungile, noma ukunganeliseki kwekhasimende.
3. Ukuthumela Izimbuyiselo: Abathengi bezingubo zamehlo ze-B2B bahambisa izicelo zabo zokuthengiswayo okubuyisiwe ngephothali eku-inthanethi ngokuya ngemithetho echazwe ngaphambilini nemibandela yokubuyisela. Le portal ingafinyelelwa ngesiphequluli sewebhu noma ngohlelo lokusebenza lweselula.
4. Ukubuyisela Okuthengiswayo Kumsabalalisi: Okuthengiswayo okubuyisiwe kubuyiselwa kumsabalalisi.
5. Ukubuyisela imali noma Ukushintshanisa Okuthengiswayo: Uma umsabalalisi ethola okuthengiswayo okubuyisiwe, angakhipha imbuyiselo noma ashintshisane ngezinto ezihlukahlukene.
I-Marchon Australia, ngokwesibonelo, ifune ukudala umuzwa wembuyiselo olawulwa kakhulu kuzo zonke iziteshi zabo ezihlukene zokuthengisa.
Ukugeleza komsebenzi okusha kwembuyiselo kudale ukuvumelana futhi kwathuthukisa ukusebenza kahle eziteshini zokuthengisa eziningi ngokuba nayo yonke imininingwane ehlobene nembuyiselo endaweni eyodwa.
Izimbuyiselo ezingagunyaziwe zehliswe kakhulu ngenxa yokuvumela amakhasimende ukuthi athumele izicelo zawo zokugunyazwa kokuthengiswayo okubuyisiwe esebenzisa imithetho nemibandela echazwe ngaphambilini.
Izithatha
Abasabalalisi bezingubo zamehlo bangasebenzisa ukugeleza komsebenzi wembuyiselo okulungisekayo ukuze baqondise izinqubo zabo zokubuyisela futhi bathuthukise ukusebenza kahle okuphelele kokusebenza kwabo. Kunezinzuzo ezimbalwa ezibalulekile zokusebenzisa ukugeleza komsebenzi okuzenzakalelayo kwembuyiselo, okuhlanganisa:
Isivinini nokusebenza kahle: Ngokuzenzakalela izinqubo eziningi zamanuwali ezihilelekile ekuphathweni kwembuyiselo, abasabalalisi banganciphisa isikhathi nezinsiza ezidingekayo ukuze kucutshungulwe imbuyiselo, okungaholela ezikhathini zokuxazulula ngokushesha kanye nezindleko eziphansi.
Ukungaguquguquki: Ukubuyisela ukugeleza komsebenzi kunciphisa ukuba nokwenzeka kwezingxabano noma ukungaqondi kahle okuhlobene nezimbuyiselo. Ngokusebenzisa imithetho nemibandela echazwe ngaphambilini, abasabalalisi bangaqinisekisa ukuthi imbuyiselo iphathwa ngokungaguquki kuzo zonke iziteshi zokuthengisa.
Ukunemba: Ngokuzenzakalela izinqubo eziningi ezenziwa ngesandla ezibandakanyekayo ekuphathweni kwembuyiselo, abasabalalisi banganciphisa ubungozi bamaphutha noma amaphutha enqubweni yokubuyisela.
Ukwaneliseka Kwekhasimende: Ngokwenza ngokuzenzakalela izinqubo eziningi ezenziwa ngesandla ezihilelekile ekuphathweni kwembuyiselo, abasabalalisi banganikeza amakhasimende umuzwa wembuyiselo ongenazihibe osheshayo, olula futhi ongenazo izinkinga.
Sekukonke, ukuthambekela kokugeleza komsebenzi wembuyiselo okulungisekayo kungenzeka kuqhubeke njengoba abasabalalisi bezingubo zamehlo befuna ukuthuthukisa izinqubo zabo zokubuyisela, ukunciphisa izindleko nokuhlinzeka ngolwazi olungcono lwamakhasimende. Ngokusebenzisa ubuchwepheshe obufanele nezibalo, abasabalalisi bangakwazi ukuthuthukisa izinqubo zabo zokuphatha imbuyiselo futhi bathuthukise ukusebenza kwebhizinisi kukonke.
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