Ukuze uphumelele esimweni sebhizinisi sanamuhla, izinkampani kufanele zinikeze ulwazi lwamaklayenti olungaguquki, olusezingeni eliphezulu kuzo zonke iziteshi.
Singaliqinisa kanjani leli khono elibalulekile lokubandakanya amakhasimende kuzo zonke iziteshi?
Awekho amachashazi esiliva, kodwa amathuluzi afana ne-Salesforce Marketing Cloud ahlinzeka ngamakhono ahlukahlukene ukuze akusize uhluke esixukwini.
Okuqukethwe:
Iyini i-Omni-Channel CX eqondene nawe?
Ukukhulisa Ukufinyelela Komkhiqizo Ngefu Lokuthengisa
Ukuxhuma ezinye izinsiza ze-Salesforce
Iyini i-Omni-Channel CX eqondene nawe?
Kulungile, yini i-Omni-channel CX futhi kungani yonke inhlangano kufanele iyilangazelele?
Okwenziwa yikhasimende le-Omnichannel (i-CX) isu lekhasimende eligxile ekunikezeni umuzwa ongenazihibe eziteshini eziningi, njengezitolo ezibonakalayo, ku-inthanethi, izinhlelo zokusebenza zeselula, nenkundla yezokuxhumana.
Umgomo uwukunikeza ulwazi olufanayo kumakhasimende kungakhathaliseki ukuthi yisiphi isiteshi asebenzisana ngaso nenkampani.
Ezinye izindlela zokwenza lokhu zihlanganisa ukuhlinzeka ngokuqukethwe komuntu ngamunye kanye nolwazi, ukusiza ukudluliswa kwedatha yekhasimende okungenazihibe phakathi kwamashaneli, nokuhlaziya umsebenzi wamakhasimende ukuze uthole imininingwane engenzeka.
I-Omni-channel CX isekela amabhizinisi ekusunguleni ukwethenjwa kwamakhasimende, ukwethembeka, nokuzibandakanya.
Uyakha kanjani i-omni-channel CX usebenzisa i-Marketing Cloud
Ukudala okuhlangenwe nakho kwesiteshi sonke nge-Salesforce Marketing Cloud kusho ukusebenzisa izici ezihlukahlukene zenkundla nezisetshenziswa ukuze udale umuzwa wamakhasimende ohlangene futhi oqondene nawe eziteshini eziningi.
Lokhu kuhlanganisa ukusebenzisa i-imeyili yesikhulumi, i-SMS, namathuluzi okukhangisa enkundla yezokuxhumana ukuze udale imikhankaso eqondiwe nokuqukethwe okukhangayo.
Amandla enkundla okuzenzakalelayo, ukuhlukaniswa, kanye nezibalo angase asetshenziselwe ukwenza ngendlela oyifisayo ukuzizwisa kwekhasimende nokuqinisekisa ukuthi umlayezo ofanele ulethwa kumthengi olungile ngesikhathi esifanele.
Ngamanye amazwi, sebenzisa ngokugcwele zonke izinsiza ze-Marketing Cloud onazo; uma udinga usizo lokuthola ukuthi ukufeza kanjani lokhu, vele uthinte ochwepheshe bethu.
Ungayisebenzisa kanjani i-Marketing Cloud's segmentation, i-automation, ne-analytics izici ze-Marketing Cloud ukuze udale imikhankaso eqondiwe nokuqukethwe okuzoboniswa engxenyeni ngayinye
Ngokuhlanganisa amathuluzi enkundla okuhlukaniswa kwamakhasimende, okuzenzakalelayo, nezibalo, uzokwazi ukuthuthukisa imikhankaso yokumaketha eqondisiwe kanye nokuqukethwe kwesigaba ngasinye samakhasimende:
- Okokuqala, udinga ukunquma ukuthi yiziphi izinhlobo zamakhasimende ofuna ukugxila kuzo.
- Izibaluli zokuhlukaniswa zingase zisetshenziselwe ukuhlukanisa amakhasimende ngokusekelwe kumanani abantu, intshisekelo, ukuziphatha, nokunye okuhlukile. Lokhu kungenziwa ngokusebenzisa izibaluli zokuhlukanisa.
- Uma amaqembu ahlukahlukene abathengi ekhonjiwe, uzokwazi ukusebenzisa amathuluzi enkundla okuzenzakalela kanye nezibalo ukuze uthuthukise imikhankaso yokumaketha nokuqukethwe okuqondene neqembu ngalinye kulawa.
- Ngalokhu, uzokwazi ukunikeza ulwazi lomuntu ngamunye nemilayezo engxenyeni ngayinye yezithameli zakho kuyilapho ngesikhathi esifanayo uqinisekisa ukuthi imikhankaso yakho nokuqukethwe kuyathakazelisa futhi kuyaphumelela.
Uyakha kanjani i-CX yomuntu siqu kakhulu usebenzisa i-Marketing Cloud
Okuhlangenwe nakho komuntu siqu kanye nesiteshi se-omni kuncike kakhulu komunye futhi imiqondo ehlobana. Ngokunikeza eyodwa, unikeza enye. Ngakho-ke, isu lifana kakhulu.
Ukuze udale umuzwa oqondiswe kumakhasimende athile, hlanganisa imikhankaso nokuqukethwe okuhambisana nezidingo zomthengi ngamunye kanye nokuthandwayo ngokusebenzisa ukuhlukaniswa kwenkundla, ukuzenzekelayo, ukuhlaziya, namathuluzi okwenza ngendlela oyifisayo.
Ungakwazi futhi ukusebenzisa i-platform yedatha yephrofayela yekhasimende edidiyelwe kanye Nezinkundla Zedatha Yekhasimende, ukuze udizayine umfaniswano kanye nolwazi olungaguquki lwamakhasimende kuzo zonke iziteshi.
Ungayisebenzisa kanjani i-Salesforce Marketing Cloud ukuze udale uhambo lwekhasimende olungenasici
Uhambo lweklayenti lomuntu siqu lungadalwa ngezinyathelo ezimbalwa:
- Ukuze uqale, kufanele ukhombe izindawo zokuthintwa zabathengi ezibalulekile nezigaba zamaklayenti ahileleke ohambweni lwakho.
- Okulandelayo, usebenzisa isegmentation yeplathifomu, amathuluzi wokuzenzakalela, nawokuhlaziya, ungathuthukisa imikhankaso eyenzelwe wena kanye nokuqukethwe kwesigaba ngasinye.
- Ungase futhi usebenzise izinsiza zokwenza kube ngokwakho zenkundla ukuze wenze kube ngokwakho umuzwa kumaklayenti athile.
- Okokugcina, ungasebenzisa izibalo zenkundla namandla okubika ukuze uhlole ukusebenza kwemikhankaso yakho futhi uthole imininingwane ewusizo ekuziphatheni kwabathengi.
Ukukhulisa Ukufinyelela Komkhiqizo Ngefu Lokuthengisa
I-Marketing Cloud ithuthukisa kanjani ubudlelwano obukhona bomkhiqizo nekhasimende
Imikhiqizo itshalwe kakhulu kumakhasimende abo athembekile. Benza konke okusemandleni abo ukuze banelise abalandeli babo. Banamandla okuqinisa kakhulu ukuxhumana kwabo namakhasimende abo ngokusebenzisa amathuluzi ahlukahlukene atholakala ngaphakathi kwe-Marketing Cloud.
Amabhrendi angathola ukuqonda okujulile ngezibalo zabantu, izinto abazithakaselayo, nokuthenga kwabathengi ngokusebenzisa ukuhlaziya okwakhelwe ngaphakathi ukuze adale ukuzizwisa okungaguquki futhi okuqondene nawe kuzo zonke izinkundla zedijithali. Lokhu, kungase kukhulise ukusebenzisana kokunakekelwa kwamakhasimende kanye nokusebenza kokuthengisa kanye nokuqapha idatha yeklayenti.
Njengomfanekiso, umkhiqizo ungase usebenzise izibalo ukuze uhlonze amasegimenti athile ekhasimende abonisa izinga eliphezulu lokusebenzelana nomkhiqizo wawo, bese uhlanganisa imilayezo nomuzwa wawo walezo zingxenye.
Ngaphezu kwalokhu, amabhizinisi angase asebenzise idatha ukuze aqaphe ukuthintana nabathengi, axhumane nabathengi, alandelele izikhalazo nemibono, futhi athole izindawo lapho izinga lempahla namasevisi awo lingathuthukiswa khona.
Ukuqagela: indlela yokuthuthukisa amazinga okuzibandakanya
Ukuqagela kunezitolo ezicishe zibe ngu-1600 emazweni ayi-100. Kungakhathaleki impumelelo yenkampani yangaphambi kwedijithali, ukunqoba izisele zolwazi ngesikhathi soshintsho lwedijithali kwakuyinselele.
Ngabalandeli benkundla yezokuxhumana abayizigidi ezingu-16 kanye namarekhodi amakhasimende ayizigidi ezingu-3.5, inselelo enkulu yenkampani kwaba ukuguqula yonke leyo datha ibe yimali etholwayo.
I-Marketing Cloud nezinye izinsiza ze-Salesforce zenze kwaba lula ukuqoqa konke ukuthengwa kwamakhasimende, ukuziphatha, nedatha yezintandokazi.
I-Marketing Cloud iphinde yasiza i-Guess ukuphatha amaphrojekthi ayo okumaketha ahlukahlukene futhi ikhiqize imilayezo yokumaketha kumidiya embalwa, inquma okusebenza kakhulu kukhasimende ngalinye ngaphandle kokulicasula.
Basebenzise i-Marketing Cloud ukuze benze lula futhi benze imisebenzi yabo ibe lula futhi bafinyelele izethameli zabo ngesikhathi esifanele.
Phezu kwalokhu, i-Guess isebenzise i-Einstein AI ukuthuthukisa ukwenziwa kwamakhasimende ngendlela oyifisayo kanye nolwazi lokuthenga, okuhlanganisa nesistimu yeziphakamiso eziqondene nomuntu ngamunye zabathengi abaku-inthanethi ukuze banyuse amanani okuguqulwa.
Ngenxa yalokho, umkhiqizo ukwazile ukwakha isu lokuphatha idatha elisebenza kangcono lapho wethula imikhankaso noma usebenzisana ezinkundleni eziningi. Umkhiqizo ubone ukukhuphuka okukhulu kwamazinga okuzibandakanya kanye ne-ROI, phakathi kwezinye izinto.
Icala le-Brunello Cucinelli: ukuletha imfudumalo yedolobha lakubo emhlabeni we-inthanethi
I-Brunello Cucinelli yibhizinisi lemfashini lase-Italy elidumile elalifuna ukuletha imfudumalo yedolobha lakubo, ubungane, nokusabela emhlabeni we-inthanethi. Ukufeza lokhu, kwakudingeka bathole indlela yokugcina i-vibe yabo yangempela phakathi nenqubo yokuguqulwa kwedijithali.
Ngosizo lwezinsizakalo ze-Salesforce (ikakhulukazi i-Marketing Cloud), benze uhlelo olubavumela ukuthi banikeze amakhasimende abakufunayo nge-omni-channeling kanye nokwenza kube ngokwakho.
Ngenxa yalokho, inkampani ikwazile ukuphindaphinda kane ukuthengisa kwayo ku-inthanethi, futhi ibhizinisi labo ledijithali liyaqhubeka nokukhula ngokushesha, linqoba izimakethe ezintsha zamazwe ngamazwe. Ngaphezu kwalokho, amakhasimende asazizwa aziswa, njengoba evame ukuphendula ama-imeyili ngokuwathumela ngokuqondile kuBrunello ngokwakhe.
Icala le-Boggi Milano: ukufiphalisa imigqa phakathi kwe-inthanethi nokungaxhunyiwe ku-inthanethi
I-Boggi Milano yibhizinisi lemfashini elizinze eMilan elibambe iqhaza ekusungulweni kwelebula ethi “Made in Italy”. I-Boggi Milano ihlanganisa izitolo ezingu-140 emazweni angu-31, umlando othize womkhiqizo, isimo sengqondo esihlukile kumakhasimende, amazinga aphezulu kakhulu, kanye nedumela elingavamile.
Babebheke ukwenza ngcono amaklayenti abo ama-omni-channel kanye nolwazi lomuntu siqu kulo lonke uguquko lwedijithali.
Inhlangano yengeze i-Marketing Cloud kunqolobane yayo ukuze iqonde kangcono amakhasimende futhi ihlanganise futhi ihlanganise zonke izinqubo zokumaketha.
Ngenxa yalokho, bakwazile ukufiphalisa imigqa phakathi kobukhulu obuku-inthanethi nobungaxhunyiwe ku-inthanethi futhi baxhumanise umsebenzi wamaqembu angaphakathi nawedijithali, okuholele ekuhlangenwe nakho kokuthenga okukhethekile noma ngabe ukuthenga kwenziwe mathupha noma ku-inthanethi.
Ukuxhuma ezinye izinsiza ze-Salesforce
Nokho, sichazile ukuthi ungasebenzisa kanjani iSalesforce Marketing Cloud ngendlela ezowina izinhliziyo zabathengi bakho, ngakho-ke kubheke lokho.
Uma kungenele kuwe, ingabe uzimisele ngempela?
Kulungile-ke, kunomniningwane owodwa futhi ongaqinisa ngokuqhubekayo umthelela wolwazi lwe-omnichannel. Futhi uyazi ngakho.
Ngemva kokuhlaziya inqwaba yamacala, ungafinyelela esiphethweni esisobala. Isizathu sokuthi kungani izinkampani zingahlinzeka ngolwazi olunjalo lwekhasimende olulula futhi olusezingeni eliphezulu kungenxa yengxenye encane yokuhlanganiswa kwezinsizakalo eziningi zamafu ze-Salesforce (Marketing + Sales + Commerce + Service, njalo njalo). Ngaphandle kokubambisana kwamasevisi ahlukahlukene e-Salesforce, lokhu okuhlangenwe nakho kwe-omnichannel okunembe futhi komuntu siqu kuyinto okungaba nzima ukuyifinyelela.
- Ifu Lokuhweba
- Sales Cloud
- Ifu Lokumaketha
- Ifu Lesevisi
- Izwa i-Cloud
- I-Analytics Cloud
Sicabanga ukuthi usenomunye umbuzo...
"Ingabe ngidinga onjiniyela ukuthi basebenzise i-Salesforce Marketing Cloud futhi ngizuze ngokugcwele?"
Futhi, yebo, onjiniyela bayadingeka ukuthi basebenzise i-Marketing Cloud nezinye izinsizakalo ze-Salesforce, futhi, ngokwemvelo, ukuzisebenzisa ngokugcwele.
Onjiniyela bangaklama futhi bakhe imikhankaso nomuzwa wamakhasimende ofanelana nezidingo zakho ezithile usebenzisa izici ezinamandla zenkundla, ukwenza kube ngokwakho, nezici zokuhlanganisa. Ochwepheshe be-Seasoned Salesforce bangaphinda basebenzise inkundla ukuze bakhe imibiko yangokwezifiso, bahlanganise namanye amasevisi e-Salesforce namasevisi ezinkampani zangaphandle, futhi benze izinqubo zebhizinisi ngokuzenzakalela.
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