Ukuthengisa Izinsiza Zezilwane ku-Amazon: Ungaqala Kanjani

Abanikazi bezilwane ezifuywayo baya ngokuya befuna izinto ezisezingeni eliphezulu, ezithengekayo ukuze basekele inhlalakahle yezilwane zabo. 

Amabhizinisi ezifuywayo angahlangabezana nalesi sidingo ngokuthengisa imikhiqizo yezilwane ezifuywayo enenani elifanele kanye nempahla ku-Amazon, imakethe ye-inthanethi edumile enezigidi zamakhasimende. 

Ukufaka isitolo se-e-commerce kuwebhusayithi yakho kuyisu elincomekayo, kodwa ukuthengisa izinto ezifuywayo e-Amazon kuyindlela ephumelela kakhudlwana yokufinyelela izethameli eziningi. 

Lesi sihloko sidingida ukuthi ungakhetha kanjani i-niche yempahla yezilwane enenzuzo futhi uqale ibhizinisi lakho on Amazon.  

Okuqukethwe
Amathuba okukhula kwemakethe okuhlinzekwa kwezilwane ezifuywayo
Ungaliqala kanjani ibhizinisi lempahla yezilwane ezifuywayo e-Amazon
Izilwane ezifuywayo eziphezulu ezi-5 zinikezela ngemibono yebhizinisi endaweni yemakethe yase-Amazon
Isiphetho

Amathuba okukhula kwemakethe okuhlinzekwa kwezilwane ezifuywayo

The imali yemakethe yokunakekelwa kwezilwane ezifuywayo emhlabeni jikelele kulindeleke ukuthi ifinyelele ku-US$368.88bn ngo-2030.

Ngenxa yokwanda kobunikazi bezilwane ezifuywayo phakathi kweMillennials kanye ne-Gen Z, kukhona ukuthambekela okushintshayo ngasezimakethe ze-e-commerce ezihlinzeka ngempilo yezilwane, kanye nobuchwepheshe bokunakekelwa kwezilwane ezifuywayo njengamadivaysi okulandelela kanye nezinto eziphakelayo. 

Maphakathi ne-e-commerce boom, i-Amazon ikhombisa ukukhula okumangazayo, njengoba ukuthengiswa kwesigaba se-'Pet Supplies' okulindeleke ukuthi kufinyelele. US$27.2bn ngo-2025.

Njengoba abanikazi bemizi abaningi bephatha izilwane ezifuywayo abazithandayo njengomndeni, akumangazi ukuthi ukunakekelwa kwezilwane ezifuywayo kanye nokuthengiswa kwe-inthanethi kudubula ngesikhathi esisodwa emhlabeni jikelele. Manje yisikhathi sokusebenzisa lokhu kukhula futhi wethule ibhizinisi lakho lokuhlinzeka ngezilwane ezifuywayo e-Amazon. 

Qhubeka ufunde ukuze ufunde ukuthi ungaqala kanjani. 

Ungaliqala kanjani ibhizinisi lempahla yezilwane ezifuywayo e-Amazon

Ukuqala ibhizinisi lokuhlinzeka ngezilwane ezifuywayo e-Amazon kulandela izinyathelo eziyisisekelo ezifanayo nokuqala noma yiliphi elinye ibhizinisi. Nawa amathiphu ambalwa angakusiza ukuthi wakhe isitolo esiphumelelayo se-Amazon pet.

1. Yenza ucwaningo lwemakethe

Qonda amaphuzu obuhlungu emakethe yakho ohlosiwe kanye nezixazululo eziyingqayizivele ongazinikeza lapho uqala ibhizinisi lomkhiqizo wezilwane ezifuywayo.  

Qala ngokucwaninga izigatshana zomkhiqizo ohlela ukuzifaka. Yiziphi ezidumile? Yiziphi ezinezibuyekezo ezinhle kakhulu? Lokhu kuzokusiza ukuthi uqonde kangcono imakethe. Ngenxa yalokho, uzothola ukuqonda mayelana nendlela izimbangi zakho ezisebenza ngayo, okukuvumela ukuba ubenze kahle kakhulu.  

Ungasebenzisa futhi Ucwaningo lwabalaleli lwase-Amazon ukuqoqa impendulo esekelwe kunhlolovo ngokuqondile izethameli zakho ezifanele kakhulu. Lokhu kuzokuvumela ukuthi uhambisane namathrendi asafufusa futhi uwasebenzise ngenkathi uhlala ngaphambi kwalokho okuthandwa yizithameli zakho kanye nokuziphatha kokuthenga.

Futhi, cabanga I-AMZScout isofthiwe yobuhlakani bokumaketha yocwaningo lomkhiqizo. Uzothola amathrendi entengo, amanani okuthengisa, amamajini enzuzo, Umlando Wezinga Labathengisi Abangcono Kakhulu (BSR), nolunye ulwazi olubalulekile ukuze wakhe isu lokuthengisa.   

2. Yakha umkhiqizo wakho 

Ubunikazi bomkhiqizo obuqinile bungakhuphula ukusekelwa kwe-Amazon ngokwakha ukuxhumana okungokomzwelo namakhasimende. Sebenzisa izici zebhrendi ezingashintshi njengamalogo, imibala, izithombe, nesitayela ukuze udlulisele amanani akho abalulekile.

Thatha uhlobo lokuhlinzekwa kwezilwane ezifuywayo, isibonelo, i-Chewy. Inophawu olulula noludlalayo olufana nobuntu bomkhiqizo obusezingeni eliphezulu:

Uma abantu behlobanisa ibhizinisi lakho nezinto ezijabulisayo, bangakhumbula kalula umkhiqizo wakho futhi bakhe ukwethenjwa.

Yenza umkhiqizo wakho ugqame ngokukunikeza imikhiqizo ehlukile. Kufanele futhi ufake izwi lomkhiqizo wakho kanye nobuntu esitatimendeni sakho semishini, nezinye izinto zokumaketha.

Ngokuvamile, amakhasimende azokwakha umbono wawo wokuqala ngebhizinisi lakho lezilwane zase-Amazon ngokusekelwe egameni lebhizinisi lakho. Kwenze kube lula futhi kukhumbuleke, ikakhulukazi ukumaketha kwamagama-ngomlomo. Awufuni ukunikeza amakhasimende akho ukuzizwisa okuvelele ukuze akhohlwe igama lebhizinisi lakho uma ekhuluma kabi ngawe.

Isibonelo, igama elifana ne-"Pet Service" liyi-cliche, bland ne-generic. Kodwa imishwana efana nethi “Wagging Tails Co” kanye “PetSmart” kulula ukuyikhumbula.

Igama lebhizinisi lingaba nomthelela ekuboneni amakhasimende ngomkhiqizo wakho, likhulume nesu lebhizinisi lakho, futhi lifake ukuzethemba kumkhiqizo wakho.

3. Dala uhlelo lwebhizinisi

Manje njengoba usuyazi imakethe yakho eqondiwe, ukumaketha, negama lebhizinisi, sekuyisikhathi sokudala uhlelo lwebhizinisi. Lokhu kuzokuqondisa ekuqaliseni nasekukhuliseni ibhizinisi lakho lempahla yezilwane ezifuywayo.

Njengoba usuyazi kakade i-niche yomkhiqizo wakho futhi wenze ucwaningo lwemakethe, nazi izinyathelo ezilandelayo;

Chaza isiphakamiso senani esiyingqayizivele

Lokhu kuphendula imibuzo efana nokuthi: Kungani amakhasimende kufanele athenge kuwe hhayi ukuncintisana kwakho? Yini eyenza ibhizinisi lakho le-Amazon ligqame? 

Ukwazi amaphuzu obuhlungu nemigomo yamakhasimende akho kuzokusiza ukuthi uchaze isiphakamiso sakho senani esiyingqayizivele.

Hlela isu lakho lokumaketha nokuthengisa

Ukusebenzisa ukumaketha nge-imeyili, inkundla yezokuxhumana, noma ukumaketha okunamandla kungaletha imbuyiselo ephezulu kakhulu ekutshalweni kwezimali. 

Isibonelo, ukusebenzisana nabagqugquzeli bezilwane ezifuywayo ku-Instagram kungaba yindlela enhle yokufinyelela izethameli eziningi nezibandakanyekile zamakhasimende angaba khona. Qala ngokuthola abagqugquzeli bezilwane ezifuywayo ngokulandelayo okufana nokwakho. Ukusesha ama-hashtag abalulekile, ukuphequlula amakhasi ezilwane ezifuywayo, nokucwaninga eminye imikhiqizo oyithandayo kuzokusiza ukuthi uthole abagqugquzeli bezilwane ezifuywayo.

Xhumana nabagqugquzeli obabonile futhi uphakamise ukuhlanganyela. Chaza imigomo yakho yobambiswano, kanye nendlela obabona beyikhangisa ngayo imikhiqizo yakho.

Uma umgqugquzeli enentshisekelo yokusebenza nawe, qala ukuhlanganisa izindlela zokudala zokuphromotha imikhiqizo yakho kuzithameli zabo.

Sekushiwo lokho, ukwenza kahle uhlu lwakho lomkhiqizo nokusebenzisa amathuluzi nezinhlelo ze-Amazon kungathuthukisa imizamo yakho yokumaketha.

Ungase ufune ukubhalisa kuhlelo lwe-Amazon Brand Registry ukuze uvikele umkhiqizo wakho kanye nempahla yengqondo yakho ku-Amazon. Futhi, bamba iqhaza ku-Prime Day ye-Amazon neminye imicimbi yokukhangisa ukuze ufinyelele izethameli ezibanzi futhi uthuthukise ukuthengisa kwakho.

Bala izindleko zakho zokuqalisa nokusebenza

Ukuqala ibhizinisi lokuhlinzeka ngezilwane ezifuywayo e-Amazon kuzokubiza ukutshalwa kwezimali okuhle ekuqaleni. 

Ukuqinisekisa ukuthi awuchithi ngokweqile ezintweni, cwaninga izindleko zemikhiqizo yakho, futhi ubale izindleko zokusebenzisa i-akhawunti yakho ye-Amazon FBA. Dala isabelomali sokumaketha kwakho nokuthengisa bese ulondolozela izindleko ezihlukene.

Izindleko zakho zokusebenza zokuqala zingabukeka kanje:

Izinhlobo zezindleko zokusebenza	Incazelo
Izindleko zomkhiqizo	Izindleko zokuthola izinto ezifuywayo ozithengisa e-Amazon. Lokhu kufaka phakathi izindleko zemikhiqizo ngokwayo, kanye nanoma yiziphi izimali zokuthumela nezimpahla.
Izimali ze-Amazon FBA	Izindleko ezikhokhiswa i-Amazon ngokugcina, ukucosha, ukupakisha, nokuthumela imfuyo yakho. Lezi zimali ziyahlukahluka kuye ngobukhulu nesisindo semikhiqizo yakho.
Izindleko zokumaketha nezokuthengisa	Izindleko ezihambisana nokuphromotha okuhlinzekwayo kwezilwane ezifuywayo kanye nokuthengisa ukushayela e-Amazon. Lokhu kungase kuhlanganise izindleko zokuqhuba imikhankaso yokukhangisa ekhokhelwayo, ukuqasha abagqugquzeli bezilwane ezifuywayo, nokudala izinto zokumaketha ezifanele abanikazi bezilwane ezifuywayo.
Izindleko ezinhlobonhlobo	Ezinye izindleko ezingase ziphakame, njengezindleko zokwesekwa kwamakhasimende, izindleko zokupakisha, izindleko zomshwalense womkhiqizo, nezindleko eziqondene nesilwane esifuywayo njengomshwalense wesikweletu somkhiqizo.

Ezinye izindleko ongase uzicabangele phansi, zihlanganisa:

Ukusingathwa kwewebhu nokuthuthukiswa: Ibhizinisi lakho lokuhlinzeka ngezilwane ezifuywayo lizodinga iwebhusayithi ezansi komugqa ukusiza ukuqinisa ubukhona bakho ku-inthanethi. Ngakho-ke cabangela izindleko zokuthuthukiswa kwewebhusayithi nokubamba.

Ukubhaliswa kwebhizinisi kanye nezimali zamalayisensi: Kuya ngendawo okuyo, ungadinga ukubhalisa ibhizinisi lakho futhi uthole amalayisensi nezimvume ezithile.

Izindleko zempahla yasehhovisi kanye nemishini: Uma uhlose ukusebenzisa ihhovisi lasekhaya, uzodinga ukuhlela isabelomali semishini nezinto ezisetshenziswayo, njengamakhompyutha namaphrinta.

Izinkokhelo zobungcweti: Cabanga ngezindleko zokuqasha i-accountant, ummeli, noma omunye uchwepheshe ukuze akusize ngebhizinisi lakho lapho udala isabelomali sakho.

Uma ulinganisela ngokucophelela zonke izindleko zakho ngaphambi kokuqala ibhizinisi lokuhlinzeka ngezilwane ezifuywayo e-Amazon, uzokwazi ukwenza isabelomali esinengqondo futhi uhlale unenzuzo.

4. Thola abahlinzeki

Ukwakha i-inventory yakho isinyathelo esilandelayo ngemva kokudala imephu yomgwaqo. Nakuba abahlinzeki abaningi bekhona, ukuthola othembekile kungase kuthathe isikhathi nomzamo. 

I-Chovm.com ikunikeza ukufinyelela kubahlinzeki abaningi bomhlaba wonke abanemikhiqizo esezingeni eliphezulu ongakhetha kuyo. 

Ukuze useshele umphakeli ku-Chovm.com, chofoza emikhiqizweni ethile oyifunayo bese uskrolela phansi ukuze uxhumane nabakhiqizi/abaphakeli bayo. Chofoza okuthi “Xhumana Nomhlinzeki” esigabeni semininingwane yokuthenga. 

Nini ukukhetha umphakeli, qiniseka ukuthi ubheka amabheji abo ngoba awubufakazi bokuthi bathenjwa. Kunezinhlobo ezintathu zamabheji:

• Abahlinzeki begolide: Lawa ngamalungu e-Chovm.com aqinisekiswe njengamabhizinisi anamakhono ezimboni noma ezentengiso.   
• Abathengisi abaqinisekisiwe: Laba ngabahlinzeki imikhiqizo yabo namakhono ahloliwe futhi aqinisekiswa mathupha izinkampani zangaphandle ezizimele. Lokhu kuqinisekisa ukuziphendulela futhi kuqinisekisa amakhasimende mayelana nekhwalithi yemikhiqizo yawo.   
• Abahlinzeki Besiqinisekiso Sohwebo: Laba futhi ngabahlinzeki begolide abamukela inkokhelo nge-Chovm.com. Ngale ndlela, i-Chovm.com ivikela inkokhelo yakho nokuhleleka kwakho.  

Ngaphezu kokuhlinzeka ngokuvikelwa Kwesiqinisekiso Sohwebo, i-Chovm.com iqinisekisa ukuthi imikhiqizo yakho ifika ngesikhathi futhi ihlangabezana nezimfuneko zakho. 

Izilwane ezifuywayo eziphezulu ezi-5 zinikezela ngemibono yebhizinisi endaweni yemakethe yase-Amazon

Kuphelile Abasebenzisi abangu-300 abasebenzayo ku-Amazon, ehlinzeka ngechibi elikhulu lamakhasimende angaba khona ukuzibandakanya nawo. Nawa amabhizinisi amahlanu okuhlinzekwa kwezilwane ezifuywayo okufanele uwacabangele:

1. Amathoyizi afuywayo

Abazali bezilwane ezifuywayo bayaqonda ukuthi ukusebenzisa amathoyizi ukujabulisa nokuxhumana nezilwane ezifuywayo kubalulekile. Bangakwazi futhi ukugcina izilwane ezifuywayo zivuselelwe ngokwengqondo ngenkathi abanikazi bazo bematasa neminye imisebenzi. 

Amathoyizi afuywayo anemali enkulu ukuwathengisa e-Amazon ngoba adingeka kakhulu. Lesi sidingo singaba nomthelela omuhle emakethe okufanele ifinyelelwe US$ 15bn ngo-2032 ngezinga lokukhula ngonyaka lika-6.7%. 

2. Izisusi zezinwele ezifuywayo

Lesi sigaba sokunikezwa kwezilwane ezifuywayo sidumile e-Amazon ngoba sibalulekile kubanikazi bezilwane ezifuywayo abafuna ukususa amakhaya nezingubo zezinwele zezilwane ezifuywayo.

Izinhlobo ezahlukene zokususa izinwele zezilwane ezifuywayo zikhona emakethe. Kodwa-ke, lapho uqoqa, hlala vakashela izisusi zezinwele ezifuywayo ezihlala isikhathi eside, kulula ukuzihlanza, futhi ezithengekayo. Ukwanda kothando lwabantu ngezilwane ezifuywayo kuzophinde kubangele le makethe khula ngo-3.2% kusukela 2021 kuya 2031.    

3. Abathwali bezilwane ezifuywayo

E-Amazon, abathwali bezilwane ezifuywayo bayimikhiqizo edumile ngoba ibalulekile kubanikazi bezilwane abahamba kakhulu noma abadinga ukuyisa izilwane zabo kudokotela wezilwane.

Ngakho-ke abanikazi bezilwane ezifuywayo abagcini ngokuthenga lezi zinkampani zenethiwekhi ngoba zifanelekile, kodwa futhi ngoba zinikeza ukuvikeleka njengoba kusiza ukuvimbela ukuziphatha okulimazayo, ukunikeza induduzo, nokunciphisa amazinga okucindezeleka phakathi nohambo. 

Lezi zinzuzo eziningi kancane kancane zenza le makethe isebenze futhi ibe yibhizinisi elihle ongangena kulo njengoba kulindeleke ukuthi lifinyelele. US$1,201.36bn e 2030.

4. Imibhede yezilwane ezifuywayo

Izilwane ezifuywayo, njengabantu, zidinga imibhede ukuze zisekele isisindo sazo futhi zizivumele ukuba ziphumule ngaphandle kokuqina nobuhlungu bomzimba. 

Izilwane ezifuywayo ezinemibhede yazo ezindaweni ezithokomele zingalawula amazinga azo okushisa angaphakathi futhi zilale kangcono. 

Ikhwalithi, uhlobo lwezinja, kanye nemikhuba inquma ukuthi imibhede yezilwane ezifuywayo ihlala isikhathi esingakanani. Imibhede eshibhile iwohloka ngokushesha, kuyilapho imibhede yekhwalithi ephezulu ivame ukuhlala iminyaka emibili kuya kwemithathu. 

Thenga emibhedeni esezingeni eliphezulu yezilwane ezifuywayo ezizohlala isikhashana. Lokhu kuzokwandisa isidingo kanye nenzuzo ehloniphekile ngokuhamba kwesikhathi njengoba imakethe kulindeleke ukuthi ikhule ngenani 6.6% ukufinyelela US$8.19bn e 2033. 

5. Izitsha zokudla 

Izilwane ezifuywayo zingadla ngokweqile uma zinokufinyelela kokudla okungagadiwe, okuholela ekukhuluphaleni kanye nezinkinga zempilo ezihambisana nazo. 

Abanikazi bezilwane ezifuywayo banganqanda ukudla ngokweqile ngokufaka ukudla endishini. Lokhu, kanye nezinye izinzuzo zako, kube nomthelela ekukhuleni kwemakethe okuqagelayo okungama-5.5%, afinyelele $ 4.50bn ngo-2028. 

Isiphetho

Ngaphambi kokudlulela kwezinye izinhlobo zokumaketha, qala ngezinkundla zokuxhumana ukuze wakhe ubudlelwano namakhasimende akho futhi ukhulise isisekelo samakhasimende akho.

Cabangela ukusebenzisa abagqugquzeli noma abamakethi abasebenzisana nabo ukuze uthole imikhiqizo yakho phambi kwabazali abayizilwane ezifuywayo abazimisele ukuchitha okwengeziwe ngezilwane zabo. Lokhu kuzosiza ibhizinisi lakho lichume kule makethe ekhula ngokushesha.

Ungakhuphula amamajini enzuzo futhi uzinikeze unqenqema ngokuthola izimpahla ezifuywayo Chovm.com.